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Productivity
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : 27230112     DOI : https://doi.org/10.35797/ejp.v7i2.68094
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Productivity focuses primarily on scholarly developments in Business Administration and Management. The journal publishes original and high-quality research that advances theoretical understanding, empirical knowledge, managerial practices, and policy discussions related to business organizations and their interaction with economic, technological, social, and institutional environments.
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Articles 480 Documents
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Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Konsumen Rumah Makan Khas Karo Kamikaze di Manado Lewina Kristanti Tarigan; Johny A. F. Kalangi; Anneke Punuindoong
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.51348

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen rumh makan khas karo (kamikaze) di Manado. Jenis penelitian menggunakan metode kuantitatif dengan Teknik pengumpulan data menggunakan angket/kuesioner yang dibagikan secara online kepada konsumen kamikaze khususnya yang berdomisili di wilayah Manado. Teknik pengambilan sampel menggunakan teknik purposive sampling dan penentuan sampel menggunakan rumus teori roscoe dengan jumlah sampel sebanyak 100 responden. Dari hasil perhitungan regresi menunjukkan bahwa kepuasan konsumen pada kamikaze dipengaruhi oleh kualitas pelayanan dan kualitas produk sebesar 58,90 termasuk dalam kategori derajat berpengaruh. Sedangkan sisanya dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini seperti marketing mix dan harga.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen CV Bebi Tri Sentosa Kota Bitung Nabila Ali; Lucky F. Tamengkel; Anneke Punuindoong
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.51390

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadap kepuasan konsumen pada. Dalam penelitian ini menggunakan pendekatan kuantitatif, dngan sampel sebanyak 50 responden. Pada penelitian ini peneliti menggunakan sampel dengan tidak mengambil seluruh sampel populasi tetapi peneliti menggunakan Metode purposive sampling dimana sampel diambil dengan berdasarkan pertimbangan subyektif peneliti. Analisis bersifat kuantitatif atau statistik. Data yang telah memenuhi syarat untuk dianaliasis diolah dengan mengunakan analisis regresi linier sederhana. Dari pengujian ditemukan bahwa bauran pemasaran berpengaruh signifikan terhadap keputusan konsumen.
Pengaruh Gaya Kepemimpinan Transformasional dan Keterlibatan Kerja Terhadap Turnover Intention di PT. Henri Elyon Narwastu Kota Manado Patrick K. J. Munaiseche; William A. Areros; Wehelmina Rumawas
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.52130

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh dari gaya kepemimpinan transformasional dan keterlibatan kerja terhadan turnover intention di PT Henri Elyon Narwastu Kota Manado. Sampel berjumlah 30 responden yang di peroleh dari kuesioner skla richter, kemudian di olah menggunakan metode Partial Least Square (PLS). setelah dilakukan olah data, peneliti mendapatkan hasil bahwa seluruh kuisioner dalam penelitian ini adalah valid dan reliabel. Gaya kepemimpinan transfoemasional dan keterlibatan kerja memiliki pengaruh yang positif dan signifikan terhadap turnover intention di PT Henri Elyon Nrwastu Kota Manado.
Pengaruh Kepemimpinan Transformasional, Budaya Perusahaan dan Kompensasi Terhadap Kinerja Karyawan PT. Pos Indonesia (Persero) KCU Manado Sevania Debora Sumampow; Wehelmina Rumawas; Sofia A. P. Sambul
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.52131

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepemimpinan transformasional, budaya perusahaan dan kompensasi terhadap kinerja karyawan PT. Pos Indonesia (Persero) KCU Manado. Dengan menggunakan metode kuantitatif, dengan sampel sebanyak 58 orang responden, tahapan yang di lakukan untuk pengumpulan data dengan observasi langsung dan menyebarkan kuesioner dan menganalisis data menggunakan SmartPLS 4.0. Untuk hasil penelitian menunjukan bahwa kepemimpinan transformasional berpengaruh positif dan tidak signifikan terhadap kompensasi, kepemimpinan transformasional berpengaruh positif dan signifikan terhadap budaya perusahaan, budaya perusahaan berpengaruh positif dan tidak signifikan terhadap kinerja karyawan, kepemimpinan transformasional berpengaruh positif dan tidak signifikan terhadap kinerja karyawan dan kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Jadi PT. Pos Indonesia lebih meningkatkan kepemimpinan transformasional, budaya perusahaan serta kompensasi kepada karyawan.
Pengaruh Promosi Jabatan Terhadap Kepuasan Kerja Karyawan Bank SulutGo Cabang Pembantu Bahu Christy Angela Yubu; Lucky F. Tamengkel; Danny D. S. Mukuan
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.52132

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi Jabatan Terhadap Kepuasan Kerja Karyawan Bank SulutGo Cabang Pembantu Bahu. Penelitian ini menggunakan metode kuantitatif. Populasi dan sampel yang diambil penelitian ini adalah Karyawan Bank SulutGo Cabang Pembantu Bahu yang berjumlah 32 karyawan. Analisis data menggunakan Analisis Regresi linear sederhana. Uji statistik dalam penelitian ini adalah analisis koefisien sederhana, uji determinasi (R2) dan uji parsial. Setelah dilakukan pengolahan data, didapatkanlah hasil bahwa Promosi Jabatan berpengaruh positif sebesar 60,30% terhadap Kepuasan Kerja Karyawan Bank SulutGo Cabang Pembantu Bahu dan sisanya dipengaruhi oleh variabel-variabel lain yang tidak diteliti dalam penelitian ini.
Pengaruh Work From Home Dan Burnout Terhadap Kinerja Karyawan PT. Samudera Mulia Abadi Manado Thessalonica G.M. Kumajas; Riane Johnly Pio; Sandra Asaloei
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.52354

Abstract

This research aims to determine the effect of Work From Home and Burnout on Employee Performance at PT. Samudra Mulia Abadi Manado. This research used a quantitative approach, with a sample of 62 respondents. The sampling technique in this research uses a technique of Purposive Sampling. The analysis technique used in this research uses Partial Least Square (PLS). Based on statistical testing, it shows that there is a significant negative influence between working from Home on Employee Performance. Then this research found that there was a significant positive influence between Burnout on Employee Performance. Furthermore, this research also found that there was a significant positive influence between work From Home to Burnout. By paying attention to the empirical evidence from the results of this research, it is hoped that it will be implemented Work From Home in the future, we can have a flexible work environment, internet network and electronic devices that support work activities carried out from home.
Pengaruh Celebrity Endorser dan Brand Image Terhadap Buying Interest Produk Maybelline pada Konsumen Milenial di Manado Janne E Mewengkang; Danny D. S. Mukuan; Tinneke M. Tumbel
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.52355

Abstract

This research was conducted to determine the influence of Celebrity Endorsers and Brand Image on the Buying Interest of Maybelline products among Millennial consumers in Manado. The research employed a quantitative method, with data collection conducted through online questionnaires distributed to Maybelline consumers, specifically those residing in Manado. The sampling technique used was purposive sampling, and the sample size was determined using the Roscoe theory formula, resulting in a total of 100 respondents. The regression analysis results indicated that Buying Interest in Maybelline products among Millennial consumers in Manado is influenced by Celebrity Endorsers and Brand Image to the extent of 67.7%, falling within the category of a strong relationship. The remaining 32.3% (100-67.7%) is explained by other variables not investigated study.
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Sabun Mandi Lifebuoy pada Mahasiswa yang Berdomisili di Kelurahan Bahu Kota Manado Armawi Sridayu Manik; Lucky F. Tamengkel; Aneke Y. Punuindoong
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.52451

Abstract

This research aims to determine the influence of price and product quality on purchasing Lifebuoy bath soap among students living in the Bahu sub-district, Manado City. This type of research uses a quantitative descriptive approach using a sample of 50 respondents from consumers who use Lifebuoy bath soap products. This research uses data collection techniques by surveying respondents via online questionnaires and interviews with Likert scale measurements. This research uses the multiple linear regression analysis method. From the results of the existing research and discussion, it was concluded that price and product quality have a positive and significant influence on the decision to purchase Lifebuoy bath soap among students who live in the Bahu sub-district of Manado City and have a fairly strong influence with a percentage of 72.4%, the remainder being influenced by Another variable and the most dominant variable in this research is the price variable.
Pengaruh Pelatihan Kerja dan Komitmen Organisasional terhadap Turnover Intention Karyawan : PT. Angkasa Pura I (Persero) Kantor Cabang Bandar Udara Internasional Sam Ratulangi Manado Gabriella Y. Pangau; Wehelmina Rumawas; Olivia F. C. Walangitan
Productivity Vol 4 No 6 (2023): Additional Issue
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v4i6.52452

Abstract

This research aims to determine the effect of job training and organizational commitment on PT employee turnover intention. Angkasa Pura I (PERSERO) Sam Ratulangi Manado International Airport Branch Office. The type of research used is quantitative research, with data collection methods using survey methods, namely questionnaires. This research used a sample of 50 respondents. The researcher used the statistical data analysis method of structural equation modelling (Structural Equation Modeling). Managed the data using smart PLS software. From the results of the research and discussion, it was concluded that the job training variable had a positive and significant direct influence on the organizational commitment variable, the job training variable had a negative and significant direct influence on the turnover intention variable, the organizational commitment variable had a negative and significant direct influence on turnover intention variable, the job training variable has a significant indirect influence on the turnover intention variable through organizational commitment, this can be seen from the partial test results.
Pengaruh Leverage Keuangan Terhadap Profitabilitas PT Bank Central Asia Tbk Periode 2003-2022 Meifita Putri Anjang; Tinneke M Tumbel; Joula J. Rogahang
Productivity Vol 5 No 1 (2024): Maret 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/ejp.v5i1.54184

Abstract

In measuring Financial Leverage and Profitability, Bank Central Asia uses the Debt to Asset ratio where Total debt is divided by Total Ase. The DAR ratio explains that the amount of debt taken by the company to fund the assets needed to run its operations and Return On Asset because it can show the company's capacity to earn profits. The purpose of this study is to determine the effect of financial leverage on the profitability of PT Bank Central Asia Tbk from 2003 to 2022. The data analysis method used in this study is the Partial Test (T) where the results obtained show that financial leverage (DAR) has a significant negative influence on the profitability (ROA) of PT Bank Central Asia Tbk for the 2003-2022 period.

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