cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Asti Marlina
Contact Email
jbidik@uika-bogor.ac.id
Phone
-
Journal Mail Official
jbidik@uika-bogor.ac.id
Editorial Address
-
Location
Kota bogor,
Jawa barat
INDONESIA
Jurnal Bisnis Digital
Published by Universitas Ibn Khaldun Bogor
ISSN : -     EISSN : 29855144     DOI : https://doi.org/10.32832/jbidik
Core Subject : Economy, Science, Education,
Computer Science & IT Economics, Econometrics & Finance Education
J BIDIK (Jurnal Bisnis Digital) : Digital Business Journal Is a scientific journal in the field of information technology and digital business which contains scientific literature on pure and applied research in the field of information technology and public reviews on the development of theory, methods and applied science related to the subject matter. J Bidik : Digital Business Journal Published by Bogor Ibn Khaldun University. The editors invite researchers, practitioners, students and the general public to write about scientific developments in fields related to information technology and digital business. 1. Digital Business 2. Information Technology 3. Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 39 Documents
 1   2   3   4 
The Effect of Cloud Computing Implementation on MSME Operational Efficiency in the Digital Transformation Era Ina Novianty; Lana Aulia Salsabila; M. Akhdan Putra Hermawan; M. Rian Hermawan; Ocha Nurfitriani
J BIDIK (Jurnal Bisnis Digital) Vol. 4 No. 1 (2025): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v4i1.2365

Abstract

Digital transformation encourages MSMEs to utilize technology that is able to improve operational efficiency, one of which is through the application of cloud computing. This study aims to analyze the influence of the application of cloud computing on the operational efficiency of MSMEs in the era of digital transformation. The research method uses a quantitative approach with a Likert scale questionnaire survey (1-5) to 37 MSME actors who use cloud-based services/applications. Data were analyzed using the PLS-SEM method with the help of SmartPLS 4 through the evaluation of the outer model (validity and reliability) and the inner model (hypothesis testing). The results of the analysis showed that the indicators met the criteria of validity and reliability, and the application of cloud computing had a positive and significant effect on the operational efficiency of MSMEs (β = 0.883; t = 15.381; p < 0.001). These findings indicate that the better the implementation of cloud services in business activities, the higher the operational efficiency felt by MSME actors. This study recommends MSMEs to expand the use of cloud applications according to operational needs, accompanied by increasing digital literacy and attention to data security.
The Influence of Cloud Computing on Google Classroom on the Effectiveness of Online Learning for the Covid-19 Cohort in Bogor City Ina Novianty; M. Akbar Andriansyah Setiawan; Fadhil Suprayitna; Cika Jelita; Luthfi Surya Saputra
J BIDIK (Jurnal Bisnis Digital) Vol. 4 No. 1 (2025): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v4i1.2367

Abstract

The COVID-19 pandemic has accelerated the adoption of cloud-based digital learning platforms, especially Google Classroom, as the main medium in online learning. This study aims to examine the influence of the use of cloud computing in Google Classroom on the effectiveness of online learning in the COVID-19 generation in Bogor City. A quantitative approach was used with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method to analyze data collected from 57 respondents through a structured questionnaire with a Likert scale. The measurement model was evaluated through validity and reliability tests, while the structural model was analyzed using the path coefficient and the determination coefficient (R-square). The results showed that the use of cloud computing in Google Classroom had a positive and significant effect on the effectiveness of online learning, with a path coefficient value of 0.640. The R-square value of 0.410 indicates that cloud computing is able to explain 41.0% of the variation in online learning effectiveness. These findings indicate that cloud-based learning platforms have an important role in supporting the effectiveness of online learning, especially for students whose learning experiences are greatly influenced by the pandemic. This research contributes to the digital learning literature by presenting empirical evidence from the local Indonesian context and offers practical implications for educational institutions in optimizing cloud-based learning systems.
The Role of Zoom Cloud Meeting in Supporting Distance Learning in the Digital Business Study Program, Ibn Khaldun University Bogor Adinda Rahmawati; Elsha Nurdwi Baharsyah; Muhamad Luthfi; Syahira Nasywa Andina Humaedi; Ina Novianty
J BIDIK (Jurnal Bisnis Digital) Vol. 4 No. 1 (2025): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v4i1.2369

Abstract

Distance learning is one of the learning methods that are widely applied in universities as a solution to the limitations of face-to-face learning. The use of digital technology is the main means of supporting the online learning process, one of which is through the Zoom Cloud Meeting application. This study aims to find out the role of Zoom Cloud Meeting in supporting distance learning in the Digital Business Study Program, Ibn Khaldun University Bogor. The research method used is quantitative with survey techniques. The research sample amounted to 65 students who were selected using purposive sampling. The research instrument was in the form of a questionnaire that was distributed online with a 4-point Likert scale. Data analysis was carried out using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results of the study show that Zoom Cloud Meeting has a positive and significant effect on distance learning, with a path coefficient value of 0.619 and a significance value below 0.05. This shows that the use of Zoom Cloud Meeting is quite effective in supporting the distance learning process, especially in increasing student interaction, material understanding, and participation.
Design and Build A Website-Based Student Activity Information System (SIKEMAS) in Student Organizations at the Faculty of Economics and Business, Ibn Khaldun University Bogor Samansah Abbas Ras
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 1 (2023): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i1.2464

Abstract

The development of information technology that is increasingly rapid encourages humans to innovate to create something new, to make their work easier and meet their life needs, technology also provides easy access to information. The development of an information system with a website will certainly make it easier and can provide more practical and efficient information. Ibn Khaldun University Bogor is an educational institution that has various student activities in it, and requires access to information that can be integrated with each other. One of them is through extra-academic activities, namely through Student Organizations. So far, information about the Student Organization (ORMAWA) has been obtained from its administrators and members. Students who are interested in joining the Organization must come directly to get detailed information, the system that runs on the Student Organization at Ibn Khaldun University Bogor is the management of student organization information such as submitting activity proposals, accountability reporting, annual work programs, and the dissemination of activity information used for organizational activities has not been computerized which causes data to accumulate and the delivery of information is still has not been maximized. Therefore, to overcome the shortcomings and needs of these institutions, an information system that is integrated with each other and presents information that is in accordance with the needs is needed. An information system built on the web. It is hoped that it can increase students' interest in joining student organizations and can provide information and convenience in carrying out other student activities.
The Influence of Emojis on Purchase Intent in Digital Advertising Arsyad Abdullah; Asti Marlina
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 2 (2023): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i2.2465

Abstract

The development of digital communication has encouraged the use of expressive elements in advertising, one of which is emojis. Emojis are visual symbols representing emotions, ideas, and objects that enrich text-based messages and create more engaging interactions. In digital marketing, emotional aspects play an important role in shaping consumer perceptions and influencing purchase intention, defined as the likelihood of a person buying a product after evaluation. This study aims to analyze the effect of emoji presence in social media advertisements on consumers’ emotional responses and purchase intention. A quantitative method with an experimental design was applied to compare participants’ reactions to advertisements with and without emojis across product types. The results show that advertisements containing emojis generate higher positive emotional responses than those without emojis. Positive affect acts as a mediating variable that increases advertisement acceptance and strengthens purchase intention. However, no significant differences were found between the effectiveness of emojis for hedonic and utilitarian products. These findings confirm that emojis function as a universal communication tool that enhances engagement and emotional connection, allowing marketers to design more appealing and persuasive digital promotional content.
Utilization of Flower Design Trends to Consumer Preferences in the Florist Industry Miranti Miranti; Asti Marlina
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 2 (2023): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i2.2466

Abstract

This research aims to increase understanding of the utilization of flower design trends on consumer preferences in the florist industry. This research was conducted using descriptive qualitative research methods with data collection techniques throughinterviews. This research involved 15 respondents consisting of 30 florists in Bogor City who were purposively selected based on predetermined criteria. The results of this study indicate that the utilization of design trends can captivate the interest of consumers so that with the preference of consumers interested in buying flowers. This is evident from the flower shop employees during the interview stating that the Design Trend can captivate the interest of consumers so that with the preferences of consumers interested in buying flowers. The conclusion from this research is that design trends are very influential on consumer preferences in Bogor City. Therefore, it is hoped that flower sellers can pay more attention to the needs and desires of consumers.
The effect of Online Shopping Habits on Consumptive Behavior Among Generation Z at the Age of 17-25 Years Old Siti Mega Sania Hoirunnisa; Asti Marlina
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 2 (2023): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i2.2467

Abstract

This study aims to identify the influence of online shopping habits on consumptive behavior among Generation Z, a demographic group born between 1997–2012. With a descriptive qualitative approach, data was collected through in-depth interviews with seven respondents aged 17–25 years. The results show that online shopping habits are influenced by ease of access, attractive promotions such as discounts and cashback, and the influence of social media. Psychological factors such as Fear of Missing Out (FOMO) and social urges from peers also reinforce consumptive behaviors, especially impulse purchases. Respondents also revealed challenges in financial management due to online shopping habits that are often unplanned. In conclusion, While online shopping provides efficiency and convenience benefits, consumptive behaviors can be minimized through better financial management awareness.
The Impact of Influencer Marketing on Wardah Product Purchase Decisions Laury Putri Karmila Nazwa
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 2 (2023): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i2.2468

Abstract

This study aims to analyze the impact of influencer marketing on the purchase decision of Wardah products, one of the leading cosmetic brands in Indonesia. Using a qualitative approach, this study involves in-depth interviews with consumers who have been exposed to influencer campaigns on social media. The results of the study show that influencer marketing has a significant influence in shaping consumer perceptions and attitudes towards Wardah products. The appeal and credibility of influencers contributes to increased consumer trust, yes in turn influencing their decision to buy products. In addition, a positive brand image also plays an important role in strengthening purchasing decisions. These findings are in line with the theories of Social Influence and Cognitive Response, which explain how individuals are influenced by others in decision-making. This research provides insights for marketers to formulate more effective marketing strategies through the use of influencers, as well as add to the literature on the relationship between influencer marketing and consumer behavior in the beauty industry.
Benefits of ChatGPT on the Learning Process of Students of the Faculty of Economics and Business Firdaus Firdaus; Asti Marlina
J BIDIK (Jurnal Bisnis Digital) Vol. 2 No. 2 (2023): DESEMBER
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v2i2.2469

Abstract

ChatGPT is one of the many openAI solutions that have emerged as technology advances. ChatGPT has been used widely, especially in the education sector. A number of previous studies have shown the beneficial effects of using ChatGPT during the learning process. Thus, the purpose of this study was to find out how students feel about using ChatGPT during the education process. This research will be assessed using a descriptive with a quantitative approach. According to the study, the majority of students gave a favorable response in using ChatGPT to enhance their lecture learning.
The Effect of Live Streaming, Flash Sale, and Electronic Word-of-Mouth (E-WOM) on Impulse Buying in Business Study Program Students Digital Universitas Ibn Khaldun Bogor Asti Marlina; Fakhrullah Abrisam; Satrio Akbar Sanyoto; Ikhwanul Akmal; Muhammad Alfian Ilyassa
J BIDIK (Jurnal Bisnis Digital) Vol. 3 No. 1 (2024): JUNI
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jbidik.v3i1.2470

Abstract

The rapid development of e-commerce encourages changes in consumer behavior, especially among students. Digital marketing features such as live streaming, flash sales, and electronic word-of-mouth (E-WOM) are widely used strategies to increase interest in spontaneous buying or impulse buying. This study aims to analyze the influence of live streaming, flash sale, and E-WOM on impulse buying behavior in students of the Digital Business Study Program, Ibn Khaldun University Bogor. The research method used is a quantitative method with a survey approach. Data were collected through the distribution of questionnaires to students as respondents and analyzed using multiple linear regression analysis. The results of the study show that live streaming, flash sale, and E-WOM simultaneously have a significant effect on impulse buying. Partially, flash sales and E-WOM have a more dominant influence than live streaming. This research is expected to contribute to the development of digital marketing strategies as well as become an academic reference for further research related to consumer behavior in the digital era.

Page 2 of 4 | Total Record : 39

 1   2   3   4 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): JUNI Vol. 4 No. 2 (2025): DESEMBER Vol. 4 No. 1 (2025): JUNI Vol. 3 No. 2 (2024): DESEMBER Vol. 3 No. 1 (2024): JUNI Vol. 2 No. 2 (2023): DESEMBER Vol. 2 No. 1 (2023): JUNI Vol. 1 No. 1 (2022): DESEMBER