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JDM (Jurnal Dinamika Manajemen)
Published by Universitas Negeri Semarang
ISSN : 20860668     EISSN : 23375434     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Dinamika Manajemen [p-ISSN: 2086-0668 | e-ISSN: 2337-5434] issued by the Department of Management, Faculty of Economics, Universitas Negeri Semarang, Indonesia, periodically (every 6 months) in March and September with the aim of disseminating information about the study of knowledge management in the form of conceptual studies and research results.
Arjuna Subject : -
Articles 800 Documents
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Understanding the Effect of Social Media Marketing on Purchase Intention : a Value-based Adoption Model Vidyanata, Deandra
JDM (Jurnal Dinamika Manajemen) Vol 13, No 2 (2022): September 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i2.37878

Abstract

The rapid use of social media has skyrocketed over the past decade all over the world, including in Indonesia. Organizations can significantly benefit by utilizing social media as an integral part of their marketing strategy. However, there is no consensus regarding to which extent Social Media Marketing (SMM) is able to influence Purchase Intention (PI). The purpose of this study is to examine the effect of SMM on PI based on the Value-Based Adoption Model (VAM). The research population of this study is 791 thousand accounts of @halodoc Instagram followers. Halodoc becomes an interesting object to study because it is engaged in the healthcare sector, where consumers will be thoroughly evaluating the Perceived Value (PV) of the service offered. The sample consists of 130 respondents using the purposive sampling method. This study concludes that SMM has no direct influence on PI; SMM has a positive and significant effect on PV; PV has a positive and significant effect on PI and PV fully mediates the influence between SMM on PI. This study confirms that the SMM should be focusing on establishing consumers’ favorable internal response. Nevertheless, this research still has some technical limitations, where the prospective respondents were reluctant to reply direct messages from unknown senders. .
A Bibliometric Analysis of Research on Knowledge Management in Tax Administration Dewi, Annisa Puspita; Tjakratmadja, Jann Hidajat; Hendarman, Achmad Fajar
JDM (Jurnal Dinamika Manajemen) Vol 13, No 2 (2022): September 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i2.35831

Abstract

Knowledge Management (KM) is crucial in the public sector, especially for tax administration. The aim of this study is to review the literature of KM in tax administration and outlining a future research agenda. This study uses bibliometric approach with data collected from the international academic database such as Proquest, Science Direct, Scopus, and Google Scholar. Finally, 83 articles from a variety of academic journals specializing in the field of Knowledge Management and Tax Administration used in this study. The result found that Iran and UK lead the world regarding the number of research publications in the area KM in tax administration. Considering the publication period, 2019 and 2020 are the most productive years regarding publication in this field. The analysis of the co-occurrence network of the literature resulted four clusters represent issue such as: (i) emerging information and communication technology (ICT) support KM implementation, (ii) critical success factor (CSF) and investigation the relation of KM process toward organization’s performance, (iii) knowledge management framework and its relation toward tax knowledge, and (iv) knowledge sharing in KM implementation. This study is the first study that explore KM literature within tax administration by using bibliometric
The Role of Work Engagement in Determining Job Satisfaction: Examining Work-Family Conflict and Work Stress Wiratama, Bayu; Wijaya, Angga Pandu; Dewi, Rara Hayu Noro Karti Sari
JDM (Jurnal Dinamika Manajemen) Vol 13, No 2 (2022): September 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i2.38043

Abstract

This study is expected to examine the effect of work-family conflict and stress on job satisfaction with work engagement as a mediating variable. The study population was Bank Rakyat Indonesia Rembang Branch employees. The number of samples is 108 employees. Data collection has employed a questionnaire. The results showed that the mediating role of work engagement caused work-family conflict not significantly to affect job satisfaction, and work stress did not significantly affect job satisfaction. Work engagement had a positive and significant effect on job satisfaction. Work engagement proved to mediate work-family conflict on job satisfaction. Work engagement can mediate job stress on job satisfaction..
Success Strategy for the Trans Jogja to Leverage its Services post COVID-19 Pandemic using Kano Model Emaputra, Andrean; Nagara, Achmad Odyk Akbar; Mawadati, Argaditia; Sulistyaningsih, Eka
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38625

Abstract

Trans Jogja is the public bus Special Region of Yogyakarta Local Government has developed. The number of bus users declined during the COVID-19 pandemic because of mobility restrictions and online activities like schools and offices. This study aims to identify what quality attributes Trans Jogja should have to leverage its customer satisfaction and the customer number using the services. This study used the Kano model. The respondent number of respondents is 100 people. Eighty percent of the respondents have used the Trans Jogja more than twice. There are thirteen attractive quality attributes. For example, the bus provides free Wi-Fi internet access and an excellent passenger seat. There are four one-dimensional quality attributes Trans Jogja should consider. For instance, the bus has become convenient mass transportation. The only must-be quality attribute is that Trans Jogja guarantees safety. It is expected that the higher customer satisfaction, the higher the number of customers using the bus services..
Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications Dwiviolita, Selsy; Zuliarni, Sri
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38657

Abstract

The focus of this research is to determine the effect of customer engagement on repurchase intention using the customer equity dimension mediating the mobile e-commerce application at Shopee Indonesia company. Customer equity has three dimensions: value equity, brand equity, and relationship equity. The research approach is quantitative, with a purposive sampling technique, and the research sample is 160 respondents. This study identified modeling with Structural Equations Analysis (SEM) with SmartPLS 3.29. The findings of this study are that the variable customer engagement has a positive and significant effect on the dimensions of customer equity (value equity, brand equity, and relationship equity). Dimensions of customer equity (value equity, brand equity, and relationship equity) positively and significantly affect repurchase intention. Customer engagement has an indirect and significant positive effect on repurchase intentions mediated by customer equity dimensions (value equity, brand equity, and relationship equity).
The Role of Brand Ambassador and Electronic Word of Mouth towards Purchase Intention Prasetio, Adhi; Purnamawati, Eko Dinar
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38435

Abstract

Beauty trends and Indonesian women are inseparable and make the cosmetic industry have the potential to continue to grow in the future. Recent media promotion trends show that Instagram is an essential medium for companies engaged in the cosmetic industry. The results of research conducted by the Zap Beauty Index in 2020 showed that as many as 77.2% of Indonesian women use social me- dia Instagram to find body care and beauty products. The purpose of this study is to analyze the role of brand ambassadors and three dimensions of eWOM: the eWOM quality, eWOM quantity, and the sender’s expertise in predicting purchase intention. This study is based on a survey of 400 online respondents. This research uses descriptive and SEM-PLS analysis techniques. Based on the study results, it can be concluded that brand ambassador, eWOM quality, eWOM quantity, and sender’s expertise have positive and significant influences in predicting purchase intention. As a managerial implication, our findings can help strategic marketing managers and marketers to focus on the identi- fied factors that drive purchase intention.
Effect of Investment Fraud on Individuals’ Risk Preference and Investment Portfolio Yudhianto, Antonius; Atmaji, Atmaji
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38521

Abstract

This study aimed to determine the effect of investment fraud on individual risk preference and to determine the effect of investment fraud an individual investment portfolios. This is a descriptive study that employed a quantitative approach. The research population was the victim of investment fraud in the Solo Raya area. The sample was in the Solo Raya area which included 5 districts and 1 city. The research sample was taken using a non-probability sampling technique by applying a purposive sampling technique which resulted in 100 respondents. The results showed that Illegal Investment Fraud has a positive and significant effect on the Individual Risk Preference of investment fraud victims in the Solo Raya area. Illegal investment fraud has a negative and significant effect on the individual investment portfolio of investment fraud victims in the Solo Raya area. In other words, if illegal investment fraud increases, the investment portfolio of individuals who are victims of investment fraud in the Solo Raya area will decrease.
Don’t Be Afraid to Change: a Study of Mediation Variables Sulistiyani, Endang; Hermawan, Iwan; Anuar, Aimi; Ayuwardani, Mellasanti; Nugroho, Bayu Setyo; Rosinda Siagian, Stefani Mutiara
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38655

Abstract

This study aims to determine the antecedent variables that affect business performance and to determine the role of the readiness to change a variable in mediating the relationship between managerial work efficacy and business performance. The object of this research is the tour travel business in Central Java. The sample of this research is the director of each research object as the main leader and decision maker in dealing with the Covid-19 pandemic situation and the new normal era. Methods of data collection by distributing questionnaires, interviews, observation, and literature study. The sampling method used purposive sampling. Data analysis using Structural Equation Modeling technique. Based on statistical results, the direct effect of managerial work efficacy is not significant on business performance. The indirect effect of managerial work efficacy on business performance through readiness to change shows significant results. The results of the role test show that readiness to change can mediate the relationship between managerial work efficacy and business performance..
Building Competitive Advantage through Human Capital and the Impact on Business Performance: Analysis at Individual and Organizational Level Yuwanda, Tonny; Fadhlan, Abdi; Daud, Ilzar
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38384

Abstract

This research aims to determine sustainable strategies to improve business performance, focusing on creativity, innovative behavior, and psychological empowerment at the individual level, as well as digital leadership, competitive advantage, and business performance at the organizational level. This study employs a quantitative approach, where a questionnaire was distributed to 254 SMEs in West Sumatra, Indonesia, and the analytical technique used is path analysis using PLS-MGA. The results show that innovative behavior has a greater impact on business performance at the individual level, while digital leadership has a greater impact on business performance at the organizational level. Understanding these different impacts can help organizations understand how to apply the right practices to improve their business performance, either by enhancing innovative behavior at the individual level or by improving digital leadership at the organizational level.
Developing Business Start-up to Promote Job Creation: An Entrepreneurship Perspective in Pandemic Era Sartono, Sartono; Hermawan, Iwan; Amid, Jusmi; Suwondo, Agus; Putri, Devani Nariratya
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38809

Abstract

Market stagnation and employee rationalization caused by global social restrictions are problems arising from the Pandemic crisis. It caused a 6.5% increase in the global unemployment rate in 2020 and pushed down the work opportunity for the labor force. Therefore, the state needs efforts to increase the availability of job opportunities by supporting the formation of a start-up. This study aims to form a strategic model with Start-up entrepreneurship as a driver in increasing job opportunities in the Pandemic Era. This study refers data panel from GEM (Global Entrepreneurship Monitor) in 2019-2021 with 102 data from 34 countries. The testing method used is the Component-Based Structural Equation Model (CB-SEM), which shows that the Start-up Entrepreneurship variable has succeeded in becoming a total mediation variable for the relationship between Entrepreneurship Capability and Job Creation Activity and the relationship between Entrepreneurship Intention and Job Creation Activity. This study provides a body of knowledge on applying the management Labor Supply theory. The significance of the role of Entrepreneurship capability, which emphasizes a proactive attitude in creating opportunities and entrepreneurship intention through business incubation, can increase Start-up Entrepreneurship, which impacts Job Creation Activity.

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