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INDONESIA
JAM : Jurnal Aplikasi Manajemen
Published by Universitas Brawijaya
ISSN : 16935241     EISSN : 23026332     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and a wide range of applications.
Arjuna Subject : -
Articles 1,535 Documents
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Innovation Capability: The Role of Positional Advantage, Visual Aesthetics, and Generational Cohort in SMEs’ Competitiveness Pancanugraha, Indra; Bachri, Syamsul; Wahyuningsih; Syamsuddin; Sutomo, Maskuri
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

In competitive markets, innovation capability is critical in enhancing marketing strategies. The present study analyzes the effect of innovation capability on marketing performance outcome with visual aesthetics and positional advantage as mediating variables, and generational cohort as a moderating variable. The population of this study comprised 113 respondents from weaving and batik small-to-medium enterprises (SMEs) in Central Sulawesi, who were selected through a census sampling method. The data were collected through the administration of questionnaires and subsequently analyzed using the Smart PLS 4 application to evaluate the relationships in the conceptual model. The findings suggest that innovation capability exerts a negative and non-significant influence on marketing performance. However, visual aesthetics and positional advantage have been shown to significantly enhance the impact of innovation capability on marketing performance. Subsequent findings demonstrate that visual aesthetics significantly enhances positional advantage. The generational cohort substantially moderates the relationship between innovation capability and marketing performance. This study posits that when employed as a marketing strategy, local wisdom can be a source of competitive advantage by leveraging visual elements derived from unique cultural symbols. As evidenced by the study's findings, this approach can be convenient in dynamic marketplaces where imitation is challenging. Generational groups exhibit divergent capacities for innovation within small- and medium-sized enterprises (SMEs), which can result in disparities in their ability to attain competitive advantage.
The Moderating Role of Age: The Influence of Service Quality and Word of Mouth on Customer Loyalty with Trust as an Intervening Variable in the Banking Industry Qomariah, Nurul; Andhika, Stanly Reza; Herlambang, Toni; Martini, Ni Nyoman Putu; Sari, Mutiara Dwi
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The increase in customers who experience delays and bad debts indicates a challenge in maintaining the quality of customer relationships and loyalty, despite the bank's success in attracting new customers. Although the number of customers continues to increase, the rise in arrears and bad debts suggests potential issues in customer relationship management. Therefore, the purpose of this study is to determine and analyze the effect of service quality and word of mouth on customer loyalty at the BRI Jember Branch, with customer trust serving as an intervening variable. This study method employs a descriptive quantitative approach, utilizing Structural Equation Modeling (SEM) data analysis techniques processed with the WarpPLS 8.0 Application. The population in this study was 531,266 customers. The study comprised 400 research samples, selected using a purposive sampling technique. The results showed that service quality and word of mouth had a significant effect on customer trust at the BRI Jember Branch. Service quality, word of mouth, and customer trust have a significant impact on customer loyalty at the BRI Jember Branch. Indirectly, service quality and word of mouth have a significant effect on customer loyalty through customer trust as an intervening variable at the BRI Jember Branch. Regarding the moderation variable, the age variable moderates the influence of word of mouth on loyalty. On the other hand, the age variable does not strengthen the influence of service quality on loyalty. This finding has practical implications for banking institutions to continue improving service quality and enhancing word of mouth, as it has been proven to increase customer trust and loyalty.
Techno-Wisdom Synergy: Reinventing Digital Zakat Compliance with Integrating Technology and Local Wisdom Mardhika Adif, Riandy; Susanto, Perengki; Yumna, Aimatul
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Digital transformation presents both opportunities and challenges in enhancing zakat compliance, particularly in regions with strong cultural and religious values such as West Sumatra. This study aims to analyze the influence of the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), knowledge, trust, and relationship marketing on zakat compliance behavior in the digital era. A quantitative approach was employed through a survey of 286 respondents across five selected districts/cities using cluster sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that positive attitudes toward zakat, subjective norms, perceived behavioral control, ease of use, perceived usefulness, trust, and relationship marketing significantly affect zakat compliance. Knowledge also strengthens the influence of trust and relationship marketing on compliance. The novelty of this study lies in its multidisciplinary integration of technology, social psychology, and marketing within the digital zakat context. The implications provide strategic guidance for zakat institutions to design technology-based policies aligned with local values to increase zakat participation sustainably.
Navigating Satisfaction in Smart Tourism: A Multi-Destination Study of Infrastructure, Safety, and Accessibility in Post-Pandemic Indonesia Nur, Indrayani; Suriani, Seri; Abubakar, Herminawaty; Baharuddin, Sitti Mujahida; Salam, Ermawati Abdul; Vano, Vinson
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

As smart tourism evolves and health concerns grow post-pandemic, understanding what drives tourist satisfaction and revisit intention becomes increasingly urgent. This study investigates how smart tourism infrastructure, destination management communication, and perceived safety and hygiene affect tourist satisfaction and revisit intention, with perceived destination accessibility as a mediator. A quantitative survey was conducted among 380 domestic and international tourists who recently visited six major destinations in Indonesia. Using purposive sampling, respondents with experience using digital tourism services were selected. Data were analyzed using PLS-SEM via SmartPLS 4, with reliability, validity, and bias control checks. Results show that all three independent variables significantly influence tourist satisfaction, both directly and through the mediating role of destination accessibility. Tourist satisfaction, in turn, strongly predicts revisit intention. This study introduces perceived safety and hygiene into the smart tourism framework and highlights the critical role of accessibility in shaping satisfaction. The findings offer practical insights for destination managers and policymakers seeking to enhance tourism experiences and visitor retention in smart, health-conscious environments.
Ethics-Driven Competitiveness: The Role of Sharia Compliance in Enhancing Financial and Strategic Capabilities of Indonesian SMEs Suhirman, Gatot; Azizurrohman, Muhammad; Riqfi, Husni Muhammad; Abubakar, Herminawati
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Indonesia’s retail SMEs face growing pressure to maintain competitiveness amidst economic uncertainty and increasing demands for financial transparency. This study examines how internal strategic capabilities, specifically market orientation and strategic financial practices, shape competitive advantage, with a focus on the mediating roles of innovation, resource allocation, and financial reporting quality. It also explores how Shariah Compliance Orientation moderates the relationship between financial practices and reporting quality. A quantitative, cross-sectional survey was conducted with 500 SME owners and managers across Java, Sumatra, Bali, and Sulawesi. Structural Equation Modeling using SmartPLS 4 was applied to assess the hypothesized relationships. The findings confirm that both market orientation and strategic financial practices significantly enhance competitive advantage. Strategic financial practices are also found to improve financial reporting quality, positioning it as a vital intangible asset. Innovation and resource allocation further mediate the effects of internal capabilities on firm performance. Moreover, Shariah Compliance Orientation strengthens the influence of financial discipline on reporting outcomes. By integrating Islamic ethical principles into the Resource-Based View and Dynamic Capabilities Theory, this study provides a culturally grounded and practically relevant framework for enhancing SME competitiveness in emerging markets.
Bridging Knowledge and Practice: The Role of Knowledge Sharing and Transfer of Training in Enhancing SPG Performance Suriadi; Jasiyah, Rabiyatul; Bahari, Samsul; Murini; Sultraeni, Wiwin; Hasddin; Mirad
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

In today’s highly competitive fast-moving consumer goods (FMCG) industry, sales promotion performance continues to face serious challenges due to the persistent imbalance between knowledge acquisition and its actual application in daily work practices. This issue is particularly evident among Sales Promotion Girls (SPG), whose performance directly affects customer engagement and company sales outcomes. This study aims to investigate how knowledge sharing and the transfer of training contribute to enhancing SPG performance at PT Unilever in Kendari City. Using a descriptive qualitative design, the study involved 25 key informants selected purposively from a population of 32 SPGs. Data were gathered through in-depth interviews, direct observation, and document analysis. The findings reveal that knowledge sharing significantly enhances performance through two dimensions: knowledge collecting (facilitated through formal training sessions, which increased conceptual understanding of product mastery and personal selling) and knowledge donating (through voluntary peer exchanges that strengthened practical competence). However, its effectiveness is often constrained by uneven knowledge distribution and limited institutional recognition. Successful training transfer is driven by field-based practice opportunities, cohesive teamwork, and motivation provided through reward systems. This study provides a novel perspective by highlighting how the integration of formal and informal knowledge flows can reinforce sustainable SPG performance and inform more adaptive human resource development strategies in dynamic sales environments.
Beyond Likes: The Impact of Social Media Marketing on Healthy Product Repurchase through Brand Image and Trust Adelia, Winalda; Nuralam, Inggang Perwangsa; Wilopo
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The rapid development of digital technology has reshaped business competition dynamics, especially in the food sector. Social media marketing activities (SMMA) have emerged as strategic tools to engage consumers, build brand image, and foster repurchase intention. This study aims to investigate the influence of Social media marketing activities (SMMA) on repurchase intention, mediated by brand image and brand trust, and moderated by health consciousness. Using a quantitative explanatory approach, data were collected from 280 respondents who had purchased products from PT. Lean Lab Indonesia through TikTok Shop. The sampling method used was purposive sampling. Structural Equation Modeling (SEM-PLS) was employed to analyze the data. The findings indicate that Social media marketing activities (SMMA) significantly influence brand image, brand trust, and repurchase intention. Both brand image and brand trust mediate the relationship between Social media marketing activities (SMMA) and repurchase intention. Furthermore, health consciousness moderates the relationship between brand trust and repurchase intention. The results highlight the importance of integrating health values in digital marketing strategies to boost consumer loyalty in the healthy food industry.
The Dual Role of Employee Engagement in the Relationship Between Workplace Flexibility, Skill Development, and Retention Kusumah, Alum; Sulistyandari; Lee, Cheng-Wen
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Employee retention constitutes a pressing concern for nonprofit institutions operating under resource-constrained conditions, as reflected in recent studies of developing economies such as Indonesia. This study, therefore, investigates how workplace flexibility and professional skill cultivation influence retention within Indonesian Islamic philanthropy, incorporating employee engagement as both mediator and moderator. This study employed partial least squares structural equation modeling (PLS-SEM) with a comprehensive dataset of 207 Lazismu employees. The findings demonstrate that skill development exerts a stronger direct relationship with retention than workplace flexibility, while both practices simultaneously elevate engagement. Engagement is a two-way process, as it filters the impact of organizational practices on retention while also moderating the size of these impacts, thereby forming a self-reinforcing environment of commitment. Placing the results in the context of the Job Demands-Resources theory, while considering the importance of Islamic values and institutional realities, the study highlights the necessity of planning training interventions in line with intrinsic motivation and incorporating the flexibility of work structures to increase the stability of a mission-driven workforce.
The Role of Creative Work Environment Mediation and Gender Moderation in the Influence of Charismatic Leadership and Innovation Culture on Public Organization Performance Ahmad Zaelani Adnan
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Bureaucratic transformation in the public sector requires inspirational leadership, an innovative organizational culture, and a work environment that supports creativity to respond to digitalization challenges and increase public expectations. This study aims to analyze the influence of charismatic leadership and innovation culture on public organization performance by including a creative work environment as a mediating variable and gender as a moderating variable. The study uses a quantitative approach with a descriptive-verificative design, involving 200 civil servants (PNS) in the Regional Apparatus Organization (OPD) of Indramayu Regency, selected through purposive sampling. Data were collected through an online questionnaire and analyzed using Structural Equation Modelling–Partial Least Squares (PLS-SEM) with SmartPLS 4. The results show that an innovation culture significantly positively affects organizational performance. In contrast, charismatic leadership has a significant but negative effect, indicating that the dominance of a leader figure can suppress employee initiative if not balanced with participation. A creative work environment proved to be a partial mediator that strengthened the contribution of innovation culture to performance and channeled the influence of charismatic leadership in a more constructive manner. In addition, gender played a moderating role with different directions: female employees tended to be more responsive to a supportive charismatic leadership style and a collaborative innovation culture. In contrast, male employees prioritized clarity of structure and rules. These findings emphasize the importance of inclusive and gender-sensitive leadership strategies, strengthening a targeted culture of innovation, and creating a sustainable, creative work environment to improve the performance of local bureaucracies in the era of reform and digitalization.
Self-Regulated Learning and Peer Interaction as Drivers of Creativity: A Moderated Mediation Perspective Nurfaizal, Yusmedi; Agapito Barros
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The rapid digital transformation of higher education requires students to possess not only cognitive and technical skills but also self-regulation and creativity in online learning contexts. These demands highlight the importance of understanding psychological and social processes that influence creative behavior in university students. This study aims to examine the effect of self-regulated learning and peer interaction on creative behavior, with academic self-efficacy as a mediating variable and online learning environment as a moderating variable. This study used a quantitative approach with a cross-sectional survey design. The population included undergraduate students majoring in Computer Science from three universities in Banyumas Regency, Indonesia. A proportional stratified random sampling technique was applied, resulting in 300 valid respondents. Data collection was carried out using a structured questionnaire with Likert-type scales, and data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 application. The findings indicate that both self-regulated learning and peer interaction have a positive influence on students’ creative behavior. Academic self-efficacy was found to partially mediate these relationships, while perceptions of the quality of the online learning environment moderated the impact of both self-regulated learning and academic self-efficacy on creative behavior. These results suggest that student creativity in higher education can be enhanced through a combination of self-directed learning strategies, social interaction, motivational reinforcement, and a well-structured digital learning environment.

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