Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness)
Journal of Indonesian Agribusiness is a periodical scientific journals of agribusiness in Indonesia. This journal is media of information dissemination which is the thinking results and research of lecturers, researchers and practitioners who are interested in agribusiness development. This journal is expected to help the agribusiness practitioners, policy makers, lecturer, students, and other people to get better understanding of the situation and condition of Indonesian agribusiness. Especially, benefit for the Indonesian agribusiness development and generally for improving the welfare of the Indonesian people. This journal is published twice a year (June and December Edition) by the Department of Agribusiness, Faculty of Economics and Management, Institut Pertanian Bogor.
Articles
246 Documents
<![CDATA[PENGARUH KREDIT TERHADAP EFISIENSI TEKNIS PADI SAWAH DI KABUPATEN KUTAI KARTANEGARA ]]>
<![CDATA[Aprilia Bella R. Rifaini]]>;
<![CDATA[Harianto Harianto]]>;
<![CDATA[Wahyu Budi Priatna]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.200-210
<![CDATA[The success of agriculture cannot be separated from several things, one of which is financing. Credit is a financing mechanism that has a role as the formation of farmers' capital to support increased food production, especially rice. This study aims to analyze the effect of credit on the technical efficiency of lowland rice farming. Data collection used primary data and secondary data. Primary data were obtained from interviews with respondent farmers consists of 36 credit users and 66 non-credit users, the sample selection was carried out randomly. The results of the analysis that using the stochastic frontier analysis method on the Cobb-Douglas production function indicated that credit farmers were more efficient than farmers who do not use credit. The average level of technical efficiency for credit farmers was 0,93, while farmers who did not use credit were 0,87. Based on the results of the research, by using credit there was an opportunity for farmers to fulfill the supply of production inputs needed in order to increase their production, because the technical efficiency is higher than the farmers who do not use credit.]]>
<![CDATA[Preferensi Risiko dan Faktor Yang Memengaruhi Keikutsertaan Asuransi Usahatani Padi (AUTP) di Kabupaten Jember ]]>
<![CDATA[Fahmi Ainurrahman]]>;
<![CDATA[Anna Fariyanti]]>;
<![CDATA[Netti Tinaprilla]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.235-245
<![CDATA[Rendahnya partisipasi petani padi di Kabupaten Jember dalam program AUTP bukan berarti petani padi merupakan individu yang berisiko. Berdasarkan hal tersebut, maka secara sistematis tujuan penelitian ini adalah sebagai berikut: (1) Menganalisis preferensi risiko petani padi di Kabupaten Jember; (2) menganalisis faktor-faktor yang mempengaruhi partisipasi petani padi di Kabupaten Jember dalam program AUTP. Pengukuran preferensi petani padi menggunakan metode multiple price list dan constant relative risk averse (CRRA). Sedangkan analisis faktor-faktor yang mempengaruhi partisipasi petani padi dalam program AUTP menggunakan analisis regresi logit. Hasil penelitian menunjukkan bahwa petani padi di Kabupaten Jember memiliki preferensi risiko untuk menghindari risiko. Preferensi risiko petani responden peserta AUTP di Kabupaten Jember adalah sangat penghindar risiko; sedangkan responden petani non peserta AUTP di Kabupaten Jember adalah netral terhadap risiko. Faktor-faktor yang memengaruhi keikutsersertaan petani padi di Kabupaten Jember dalam program AUTP, yakni: (1) usia, lama, (2) berusahatani padi, (3) luas lahan usahatani padi, (4) preferensi risiko, (5) pemahaman terhadap AUTP, dan (6) besaran premi yang mampu dibayarkan.]]>
<![CDATA[A Evaluates Floating Net Cages of Vaname Shrimp (Litopenaeus vannamei) Business Development in Seribu Islands ]]>
<![CDATA[M. Fariz Darmawan Esa]]>;
<![CDATA[Bayu Krisnamurthi]]>;
<![CDATA[Suharno Suharno]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.280-288
<![CDATA[The high demand for vannamei shrimp encourages the government to increase production so that it can compete in the world market, but there is limited capacity in the ponds so that floating net cages of vaname shrimp are cultivated. This new approach requires a feasibility assessment, both economically and socio-ecologically, therefore the aims of this study was to assess it. The research location was determined purposively in the Thousand Islands. Primary data was collected by survey method with interview techniques assisted by structured questions. Secondary data collection is carried out to agencies such as the Center for Coastal and Ocean Resources Studies. The analyzes used are financial analysis and Rapid Appraisal of Fisheries (RAPFISH) analysis. The results show that in the financial aspect, the criteria for B / C ratio are still B / C <1, so it was not feasible. In the ecological and social aspects, based on the RAPFISH analysis, it has a fairly sustainable category so that there is a need for an increase in sensitive attributes. When compared with other business alternatives, it can be seen that the opportunity cost lost when choosing a vannamei shrimp business is Rp84.740.000/th. Ecological aspects with social aspects with a sustainability index value in the fairly sustainable category can be categorized as feasible for the development floating cages vannamei shrimp business.]]>
<![CDATA[ANALISIS DAYA SAING PADA USAHATANI PADI TADAH HUJAN DAN USAHATANI PADI IRIGASI DI KLATEN ]]>
<![CDATA[Bimoseno Sepfrian]]>;
<![CDATA[Andriyono Kilat Adhi]]>;
<![CDATA[Muhammad Firdaus]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.222-234
<![CDATA[One of the strategic agricultural development programs is food self-sufficiency. This self-sufficiency is called rice self-sufficiency because rice is the main food ingredient in food self-sufficiency. Rice is a strategic food crop for the creation of rice self-sufficiency in in Indonesia. The purpose of this study was to analyze competitiveness based on competitive, comparative, and sensitivity advantages in rainfed and irrigated rice fields in Klaten district. The method used in determining the sample was done by purposive sampling. Data analysis used the Policy Analysis Matrix (PAM) method and sensitivity analysis. The results showed that the rainfed lowland and irrigated rice fields in Klaten Regency had competitive and comparative advantages. The sensitivity analysis saw that when there was a 20 percent decrease in output in rainfed rice, it was no longer competitive because the PCR value became 1,01 from 0,80 while irrigated rice fields remained competitive with a PCR value of 0,71 from the previous 0,56. For rainfed lowland rice farming, it is necessary to have additional technology to increase production during a longer dry season or lower rain intensity so that production does not decrease due to water shortages in rainfed rice fields which make it unable to compete competitively and comparatively.]]>
<![CDATA[Strategi Pengembangan Bisnis Bawang Goreng UD. HJ. MBOK SRI Di Kota Palu, Sulawesi Tengah ]]>
<![CDATA[Nur T., Fanny Iswarini]]>;
<![CDATA[M. Baga, Lukman]]>;
<![CDATA[Burhanuddin, Burhanuddin]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.246-261
<![CDATA[Domestic shallot production generally has met domestic needs. Agricultural development aims to increase the production and income of farmers, especially in Central Sulawesi. One of the mainstay commodities that are expected to increase farmers' income is the local Palu shallot commodity. The purpose of this research is mapping the current business model of UD. Hj. Mbok Sri, analyzing the internal and external conditions of the business and formulating a design for improving its business model. The methods that used in this research are the Business Model Canvas (BMC), SWOT and Blue Ocean Strategy (BOS). This research was conducted by mapping the latest business models based on the 9 elements that exist in BMC, then it will be followed by a SWOT analysis on each BMC element and determining the strategy to overcome the problems that was existing at UD. Hj. Mbok Sri. Then it will be combined for improving the new business model from UD. Hj. Mbok Sri by using Blue Ocean Strategy’s perspective. The results showed that the alternative strategies that could be pursued in the development of UD. Hj. Mbok Sri can be focussed on customer segments elements, value propositions, channels, customer relationships and key partnerships, namely by optimizing the use of social networks, adding new customer segments and increasing the value proposition. These will have effects on better established customer and partnership relationships. Key activities will run smoothly and the main resources will also be more adequate, so that the flow of income will increase and the cost structure can be managed properly.]]>
<![CDATA[Determinan Ekspor RPO Indonesia di Pasar Organisasi Kerjasama Islam ]]>
<![CDATA[Samara Yarasevika]]>;
<![CDATA[Suharno Suharno]]>;
<![CDATA[Rita Nurmalina]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.350-361
<![CDATA[Indonesia merupakan negara pengekspor minyak sawit terbesar di dunia, dimana China dan India merupakan pasar utama ekspor minyak sawit Indonesia. Dalam beberapa tahun terakhir, ekspor minyak sawit Indonesia di pasar tradisional dihadapkan pada beberapa hambatan. Oleh karena itu, Indonesia perlu melakukan intensifikasi pasar dengan lebih megintensifkan aliran perdagangan pada negara-negara anggota Organisasi Kerjasama Islam (OKI). Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi perdagangan minyak sawit Indonesia dan potensi perdagangannya di pasar mendatang pada 20 negara OKI. Metode analisis yang digunakan adalah Analisis Gravity Model dan Potensi Perdagangan. Hasil penelitian dengan menggunakan Gravity Model menunjukkan bahwa PDB riil per kapita negara tujuan, PDB riil per kapita Indonesia, jarak ekonomi, harga ekspor produk, tarif, dan indeks RCA Refined Palm Oil (RPO) Indonesia di negara tujuan berpengaruh signifikan terhadap volume ekspor RPO Indonesia. Di sisi lain, variabel nilai tukar Indonesia terhadap negara tujuan dan populasi negara tujuan ekspor Indonesia tidak berpengaruh signifikan terhadap volume ekspor RPO. Analisis juga menemukan bahwa perdagangan RPO Indonesia di 14 negara tujuan berada dalam kategori under trade sedangkan 6 negara berada dalam kategori over trade. Tunisia, Algeria dan Iran merupakan negara yang paling potensial bagi Indonesia untuk mengintensifkan perdagangan RPO di masa yang akan datang.]]>
<![CDATA[DAYA SAING EKSPOR PISANG INDONESIA DI NEGARA TUJUAN EKSPOR PERIODE 2000-2019 ]]>
<![CDATA[Rara Aurelia]]>;
<![CDATA[Dewi Kurniati]]>;
<![CDATA[Josua Parulian Hutajulu]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.335-349
<![CDATA[Indonesian banana is one of the leading commodities of the tropical fruit group that has been traded for a long time. One of the most important components of the economy is exporting. Indonesian banana production contributes in the world and taking the third position, but is not balanced with Indonesia's contribution to banana exports in the world. This study analyzed competitiveness with the comparative and competitive advantage approach of Indonesian banana using secondary data in the period 2000-2019. The research method used descriptive-quantitative with Revealed Comparative Advantage (RCA), Export Product Dynamic (EPD), and Porter's Diamond. The results of the analysis RCA showed that Indonesian banana only have strong competitiveness in the Malaysian market. Indonesian banana competitiveness position in the Malaysian market is in the position of rising star and falling star in the Singapore, Japan and Saudi Arabian markets. The results of the last analysis used Porter's Diamond found weaknesses in the factor conditions related to human resources, capital, science and technology, demand conditions as well as strategy, structure, and competition. Therefore, it is necessary to make efforts to increase the productivity and quality of banana produced, market research in competing countries, consumer preferences in world markets, and provide counseling as well as socialization and product diversification.]]>
<![CDATA[POLA PEMASARAN BERAS DI KABUPATEN GROBOGAN ]]>
<![CDATA[Oki Wijaya]]>;
<![CDATA[Garist Sekar Tanjung]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.325-334
<![CDATA[Penelitian ini bertujuan untuk mengetahui pola saluran pemasaran beras serta menganalisis margin dan efisiensi pemasaran dari setiap saluran pemasaran pada masing-masing lembaga pemasaran beras di Kabupaten Grobongan. Lokasi penelitian dipilih secara sengaja karena wilayah tersebut merupakan daerah penyumbang terbesar dalam produksi padi di wilayah Provinsi Jawa Tengah. Metode yang digunakan adalah survey dan wawancara. Data yang di kumpulkan meliputi data primer dan data sekunder. Hasil penelitian menunjukkan bahwa terdapat tiga saluran pemasaran pada pola distribusi beras di Kabupaten Grobongan yaitu: (1) saluran pertama, meliputi: petani – penebas – penggilingan padi – pedagang pengepul/grosir – pedagang eceran – konsumen akhir; (2) saluran kedua, meliputi: petani – penebas - penggilingan padi – pedagang eceran - konsumen akhir; dan (3) saluran ketiga, meliputi: petani - penggilingan padi - pedagang pengepul/grosir - konsumen akhir. Secara umum, tingkat efisiensi pemasaran beras pada setiap saluran pemasaran yang terbentuk di Kabupaten Grobongan termasuk dalam kategori efisien. Pada pola saluran pemasaran ketiga, memiliki nilai efisiensi pemasaran yang lebih kecil dengan nilai farmer’s share yang lebih tinggi]]>
<![CDATA[SELERA PENDUDUK KOTA TERHADAP FAST FOOD (STUDI KASUS KONSUMEN 7SEVENCHICKEN MALANG, INDONESIA) ]]>
<![CDATA[M. Zul Mazwan]]>;
<![CDATA[Musta’in Islami Imran]]>;
<![CDATA[Gumoyo Mumpuni]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.289-298
<![CDATA[Era teknologi informasi dan globalisasi saat ini membawa banyak perubahan dalam kehidupan masyarakat, diantaranya adalah perubahan gaya hidup terutama pada pola konsumsi yang memunculkan konsep penghidangan makanan yang praktis, efisien waktu, rasa dan harga terjangkau yaitu fast food. Tujuan dari penelitian ini yaitu (1) mengetahui karakteristik konsumen fast food di Kota Malang, (2) mengetahui faktor utama yang dianggap paling penting oleh konsumen dalam mengkonsumsi fast food di Kota Malang, (3) mengetahui selera konsumen terhadap fast food di Kota Malang. Teknik pengambilan sampel menggunakan kombinasi metode accidental sampling dan purposive sampling hingga diperoleh 100 responden. Metode analisis yang digunakan adalah analisis deskriptif dan analisis konjoin. Konsumen yang mengkonsumsi fast food didominasi oleh jenis kelamin laki-laki yang mayoritas berstatus sebagai mahasiswa, serta berada pada rentang usia 20 hingga 24 tahun, dan berasal dari wilayah Jawa Timur. Sebagian besar konsumen memiliki uang saku Rp1.000.000-Rp1.500.000 per bulan. Berdasarkan hasil analisis konjoin diketahui bahwa faktor utama yang dianggap penting oleh konsumen dalam melakukan pembelian yaitu faktor produk diikuti kemasan, fasilitas dan harga. Selera konsumen pada harga berkisar Rp20.000-Rp30.000. Sehubungan dengan variabel kemasan, konsumen banyak menyukai kemasan besar. Fasilitas yang disukai konsumen yaitu fasilitas co-working space dan produk yang paling banyak disukai konsumen yaitu produk olahan ayam.]]>
<![CDATA[Celebrity Endorsement Produk Hortikultura Online pada Era Digital di PT. Tani Hub Indonesia ]]>
<![CDATA[Miluniqa Yasmin Mirfazli]]>;
<![CDATA[Agriani Hermita Sadeli]]>;
<![CDATA[Lucyana Trimo]]>;
<![CDATA[Iwan Setiawan]]>
<![CDATA[ Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia) ]]>
Publisher : <![CDATA[Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University ]]>
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DOI: 10.29244/jai.2022.10.2.312-324
<![CDATA[Mengembangkan usaha di era digital ini berkaitan dengan perubahan perilaku dan pola belanja masyarakat yang biasanya berbelanja secara offline menjadi online. Dengan perkembangan digital, konsumen mampu melakukan kegiatan belanja di e-commerce yang bisa diakses dimana saja dan kapan saja. Kegiatan pemasaran pun kian berkembang, salah satunya adalah strategi pemasaran Celebrity Endorsement yang saat ini sedang banyak dilakukan pengusaha. Dengan mengandalkan popularitas selebriti, produk yang dijual dapat menjangkau konsumen di luar kota maupun luar negri. Celebrity Endorsement ini biasa diterapkan pada produk kecantikan atau fashion, tetapi salah satu e-commerce agribisnis yang menjual produk hortikultura menggunakan strategi ini, yaitu Tani Hub. Tujuan dari penelitian ini adalah peneliti ingin mengetahui bagaimana selebriti dapat mempengaruhi keinginan membeli konsumen terhadap produk hortikultura yang dijual secara online oleh e-commerce agribisnis Tani Hub, kemudian faktor apa yang paling mempengaruhinya serta bagaimana peran selebriti ini terhadap media sosial Tani Hub. Metode penelitian ini kuantitatif dilakukan dengan menggunakan teknik analisis data PLS-SEM. Responden penelitian sebanyak 100 yang berasal dari followers Instagram Tani Hub. Teknik penentuan responden menggunakan teknik non probability sampling. Hasil penelitian menunjukkan hanya satu variabel yang berpengaruh secara signifikan yaitu Attractiveness yang menjadi faktor yang paling berpengaruh. Variabel sisanya yaitu Truthwthiness, Expertise dan Celebrity Match-Up tidak berpengaruh signifikan. Peran terbesar selebriti adalah dengan meningkatkan followers pada media sosial Tani Hub.]]>
