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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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How Technology Information Advancement Mediates The Effect of Taxpayer Perception Toward Digitalization in Personal Tax Payer Filing Muhammad Yusuf; Ahmad Hidayat Sutawidjaya; Gunawan Witjaksono; Imelda Oktaviani
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.002

Abstract

Taxes are a source of state income as much as the use of which is intended to improve the welfare of the community through the development and improvement of public facilities. Tax revenue comes from contributions generated from the community and for the community as well, this is because the results of the tax revenue are used for general financing rather than all government financing, even one of the benchmarks for the success or failure of a country's economyObjectives: This study aims to examine the factors that influence the use of e-Filing for individual taxpayers by using information technology readiness as an intervening variable.Methodology: The analysis method used a structural equation modeling (SEM) which is processed by using Smart PLS.Finding: The study's results indicate the following: Satisfaction perception has a positive impact on e-Filing adoption, whereas Perceptions of convenience, security, and confidentiality do not influence e-Filing usage. Additionally, Satisfaction perception does not affect information technology readiness, whereas Perceptions of convenience, security, and confidentiality have a positive effect on technology readiness. Furthermore, Satisfaction perception, along with security and confidentiality, positively impacts e-Filing utilization when mediated by technology information readiness. However, the perception of convenience does not affect e-Filing usage when technology readiness serves as an intermediary factor.Conclusion: Information technology readiness exerts a substantial influence on e-Filing utilization, signifying that higher information technology readiness leads to increased e-Filing adoption by taxpayers.
Trust that Mediates the Effect of Website Quality and the Electronic Word of Mouth (E-WOM) On the Purchase Intention Sinulingga, Natalis; Handoko, Yunus; Dura, Justita
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.003

Abstract

E-commerce platforms such as Tokopedia, one of Indonesia's leading players, have attracted public attention before, during and after COVID-19 by providing various online products and services. Tokopedia is a forum or facilitator for buying and selling transactions for goods or services between sellers and buyers via the Internet. Tokopedia has become one of the e-commerce sites that can attract consumers' purchasing intentions.Objectives: This research aims to determine how trust mediates the effect of website quality and electronic word of mouth (E-WOM) on purchase intention.Methodology: This study uses a quantitative method. The analysis method used a structural equation modeling (SEM) which is processed by using SmartPLS.Finding: The research results show that electronic word of mouth (E-WOM) and trust positively and significantly affect purchase intention. Meanwhile, the website quality variable has no direct effect on purchase intentions. In addition, trust is a mediator variable for the influence of web quality and electronic word of mouth (E-WOM) on purchase intention.Conclusion: Trust is a mediator variable for the influence of web quality and electronic word of mouth (E-WOM) on purchase intention.
The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable Murtiningsih, Dewi; Wulandari, Ririn; Mulyaningsih, Hendrati Dwi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.009

Abstract

Marketing using the concept of green marketing should create positive emotions so that consumers can influence product evaluation. Objectives: The problems of the study are: Does green marketing influence brand image? Does green marketing influence buying interest through brand image as a mediation variable? Does brand awareness influence buying interest? Does brand awareness influence brand image? Does brand awareness influence purchasing attention through the perception of a brand as a mediation variable? Does brand image influence buying interest? Meanwhile, the objectives of the study are to find out the influence of green marketing on buying interest, the influence of green marketing on brand image, the influence of green marketing on buying interest through brand image as a mediation variable, the brand awareness's impact on consumers' purchase intentions, the impact of brand awareness on brand image, the influence of buying interest through brand image as a mediation variable, and the influence of brand image on buying interest.Methodology: This research is part of exploration research. Participants in the research are unknown; the quantity of samples used in this research is 110. The analysis tool used is PLS.Finding: green marketing does not influence buying interests; green marketing does not influence brand image; brand image does not moderate the impact of green advertising on buying interests; brand awareness influences buying interests; brand awareness influences brand image; brand image does not mediate the impact of brand recognition on purchasing interests; and trademark image influences purchasing interests. Conclusion: Based on the findings from the conclusions of this study, these are some suggestions that can be used as research recommendations: this research focuses on the variables green marketing, brand awareness, brand image, and buying interest, so other variables such as brand trust, social media marketing, perceived quality, price, and customer satisfaction are needed to find out the buying interest; Future studies are anticipated to increase the sample size, expand the research object, and add relevant topics; future research is expected to process data with different analysis tools.
MSMEs HR Understanding on Copyright Protection of Creative Works Digital Marketing Social Media Platforms in The Digital Era (Study on SMEs assisted by Kadin City of Bandung) Nina Nurani; Nurul Hermina; Erwin Firdaus
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.014

Abstract

Objectives: The human resources and individuals in MSMEs must have a comprehensive understanding of the importance of copyright protection which has been regulated in Law No. 28 of 2014 for assuring the existence of fair market and trade. This study aims to find out how the understanding of MSMEs HR towards copyright protection for digital creative works in social media platforms in the digital era.  Methodology: This study uses descriptive qualitative analysis and normative juridical analysis to assess the phenomenon that occurs in human resources in MSMEs. The data used is cross-sectional data from 40 MSMEs in Bandung, combined with legal interpretation and construction methods.Finding: The results indicate that 26% of MSMEs in Bandung City still do not understand the meaning and importance of creative digital marketing work as an asset. They need to get copyright protection as an exclusive right through registration. It also indicates that 14.7 % of MSMEs do not understand the consequence of digital content marketing copyrighted works if it gets commercialized as it provides royalty benefits. This finding implies and encourages more creative and innovative works for digital marketing in social media platforms for MSMEs to obtain business competitiveness in the digital era.Conclusion: A comprehensive understanding of the importance of copyright protection for creative digital works through registration is crucial. The active role of the government is needed to educate MSMEs. This study recommends that future studies can be done using a quantitative verificative method by adding and considering other variables such as MSME's performance and organizational culture.
The Effectiveness of Liquidity, Solvency, and Profitability Ratios against the Stock Returns of the Company Hedwigis Esti Riwayati; Markonah Markonah; Maratus Sholeha
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.006

Abstract

Objectives: A company’s bottom line analysis is one of the essential factors that should be done by the shareholders when deciding to invest their shares in the company. It gives a clear view of whether shares will be bought, sold, or retained. This research aims to reveal the effectiveness of liquidity which is represented by current ratio (CR) solvency in the form of debt-to-equity ratio (DER) and profitability proxies by return on equity (ROE) towards Stock returns in service sector Industries.Methodology: The research population used consists of 76 service sector firms that are active in the property, real estate, and building construction sectors that are registered at the Indonesia Stock Exchange. The purposive method is used as the sampling technique with a total sample of 22 service companies. The data used in this study were gathered from financial reports during 2016-2020. Panel data regression is performed while the analysis technique is processed through E-views 9.Finding The results indicate the implementation of the fixed effect model has found that liquidity in this case is the current ratio and profitability which is represented by ROE showed that variables do not affect stock returns while solvency which is represented by debt-to-equity ratio has an impact on the stock returns. The current ratio does not affect the return on equity, while the debt-to-equity ratio has a negative effect on return on equity. The current ratio and debt-to-equity ratio mediated by return on equity do not affect stock returns.Conclusion: High liquidity indicates an increase in company performance but in this case, liquidity is still not considered as a determining factor for investors in investing because investors are more focused on the use of capital and debt.
Breaking the Subjective Bias: Rethinking the Talent Management Model in the Ministry of Home Affairs Gunawan, Tedi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.008

Abstract

Objectives: The objective of this research is to address subjective elements in talent management assessment in civil service organizations, focusing particularly on the Ministry of Home Affairs. By investigating the effectiveness of the Sikerja application and proposing solutions to enhance objectivity, the study seeks to contribute practical insights for advancing talent management practices.Methodology: This research employed qualitative research, utilizing a case study approach. Through in-depth interviews with key personnel and a thorough literature review, data is collected and analyzed comprehensively.Finding: The study reveals significant shortcomings in Sikerja's ability to address subjectivity in performance appraisal at the Ministry of Home Affairs. It lacks rigorous testing and is influenced by personal biases, undermining its reliability. To develop a more effective talent management framework, the study proposes adopting a Data-Driven Decision-Making (DDDM) approach. This involves establishing an independent team to analyze performance data objectively, ensuring fairness and transparency. Finally, the study recommends developing a talent management model based on Berger's concept and data for continuous improvement.Conclusion: Developing a talent management model for the Ministry of Home Affairs requires an understanding of the current situation. The review of the Sikerja application highlights its limitations; subjectivity in assessments and the lack of scientific validation in its methods, which hinder its efficacy. Therefore, the author suggests adopting a Data-Driven Decision-Making (DDDM) approach in talent management. DDDM offers a robust solution by establishing an independent data analysis team, ensuring objectivity, and identifying areas for improvement. Integrating DDDM principles into all talent management stages will establish a framework promoting objectivity, transparency, and fairness, ultimately optimizing the workforce's potential.
Harmony of Nature: Building a Healthy Tourism Image Through Green Product Development Setini, Made; Putra, Ida Bagus Udaya; Wahyuni, Ni Made; Asih, Daru; Triandini, Evi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.015

Abstract

Objectives: Nowadays, village progress has also become a benchmark for the success of development in a country and region. The orientation of this study is to analyze the condition and potential of Subaya Village, Bangli, Kintamani, by using a mixed approach that combines field observation and SWOT analysis. The methodology applied involves in-depth observation of the village's strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats.Methodology: Applied using Analytical Hierarchical Process analysis involves in-depth observation of village strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats (SWOT-AHP). The main focus explored is to collect information from the local community and village officials regarding the potential of Subaya Village. Finding: This study shows that Subaya Village has significant strengths, such as abundant natural resources and rich local culture, which can be utilized for tourism development. However, there are weaknesses in infrastructure and limited human resources that need to be overcome. This research also identifies opportunities to develop ecotourism and community empowerment programs. Threats faced, such as climate change and competition from other regions, require appropriate mitigation strategies. Conclusion: Expected to provide a basis for the sustainable development of Subaya Village and improve community welfare through optimal utilization of local potential, and the utilization of the regional potential of Subaya Village through the development of tourism and ecotourism programs can enhance the welfare of the community while overcoming existing weaknesses and threats
The Effect of Liquidity, Liquid Assets, and Non-Performing Loans on Financial Performance with Cost Efficiency As A Moderation Variable Banking Listed on The Indonesia Stock Exchange Marjohan, Masno
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.006

Abstract

Objectives: This investigation aimed to ascertain the influence of Liquidity, Capital Adequacy, and Non-Performing Loans on Financial Performance while considering the moderating role of Cost Efficiency. Methodology: This study utilizes secondary data collected through purposive sampling. 100 samples were selected based on specific criteria over 5 time periods using the EViews testing tool. The data was analyzed using Panel Data Regression with Moderating Regression Analysis. Finding: Liquidity and capital adequacy positively impact financial performance, while non-performing loans have no significant effect. Cost efficiency strengthens the positive effects of liquidity and capital adequacy but not of non-performing loans.Conclusion: Enhancing financial performance is crucial for any organization, and liquidity and capital adequacy play a vital role in achieving this goal. These factors have been proven to have a favorable impact on the overall financial health of a company. Conversely, non-performing loans appear to have a negligible impact on financial performance. However, cost efficiency can further strengthen the positive effects of liquidity and capital adequacy, but it does not have the same impact on non-performing loans. Hence, focusing on maintaining high levels of liquidity and capital adequacy, along with improving cost efficiency, can greatly contribute to enhancing financial performance.
Analysis of Building Permit Processing Delays Using Fishbone Diagram, 5 Why-Why Analysis, and 5W+1H Method Putra, Agus Jerry Suarjana; Nusraningrum, Dewi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.011

Abstract

Objectives: The objective of this study is to analyze the impact of implementing structured quality management tools, specifically the Fishbone Diagram, Why-Why Analysis, and 5W + 1H method, on reducing project permit processing delays in the construction industry, with a focus on improving efficiency at the transportation industry.Methodology: This study uses a qualitative research approach, collecting data through interviews, document analysis, and direct observations within the transportation industry. The Fishbone Diagram, Why-Why Analysis, and 5W + 1H method were systematically applied to identify the root causes of permit processing delays and take strategic steps so that permit delays do not occur again.Finding: The findings reveal that the application of these structured quality management tools significantly reduces permit processing delays by improving coordination between authorities to obtain approval for additional time, supported by clear progress reports and justifications for the causes of delays.Conclusion: The study concludes that the integration of the Fishbone Diagram, Why-Why Analysis, and 5W + 1H methods in the permit processing workflow effectively addresses operational inefficiencies. Future research should expand on these findings by applying these methods across different companies and regions to improve the management of Building Construction permits so that the Company avoids losses due to project cost overruns.
Environmentally Responsible Behavior: The Roles of Personal Norms, Perceived Value, and Destination Social Responsibility Ginting, Ginta; Dewi, Ike Janita; Maesaroh, Imas
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.002

Abstract

Objective: The objective of the study is to analyze the factors that shape tourists' environmentally responsible behavior. The proposed research model integrates norm activation theory, stakeholder theory, and a utilitarian perspective. From the norm activation theory perspective, two variables, namely awareness of consequences and ascribed responsibility, are included in the model as antecedents of personal norms. Destination social responsibility, as a stakeholder effort to promote environmental protection, can strengthen the influence of personal norms on environmentally responsible behavior. Furthermore, the utilitarian perspective in the form of perceived value, which is the benefit that tourists obtain from traveling to a destination, is also a moderating influence of personal norms on environmentally responsible behavior. Methodology: This study involved 255 respondents who had visited Yogyakarta. Data were processed using Smart-PLS to determine the relationships between variables. Finding: The results show that awareness of consequences and ascribed responsibility are factors in forming personal norms. Personal norms have a positive influence on environmentally responsible behavior. Furthermore, the data supported the role of perceived value as a moderator. However, destination social responsibility does not moderate the influence of personal norms on environmentally responsible behavior. Conclusion: The study concludes that the norms activation theory holds that personal norms are antecedents to environmentally responsible behavior. Personal norms’s influence on environmentally responsible behavior is strengthened by perceived value.

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