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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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Determining the Factors that Influence Online Purchase Intentions at Shopee Indonesia with Trust as Mediation Solihin, Dede; Ahyani, Ahyani
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.001

Abstract

Objectives: This research was conducted to determine the factors that influence online purchasing intentions at Shopee Indonesia with Trust as Mediation.Methodology: This research uses quantitative methods with a casual design. The population in this research is all Shopee users in South Tangerang. The sampling technique used a purposive sampling method with a sample size of 120 people. Data was collected using a questionnaire and then analyzed using statistical tests using the SEM (Structural Equation Modeling) method using PLS 3.0 software.Finding: The research results show that perceived usefulness, Perceived Ease, and perceived risk have a significant effect on trust. Trust has a significant effect on Purchase Intention. Perceived usefulness has a significant effect on purchase intention. Perceived Ease does not have a significant effect on Purchase Intention. Risk Perceived has a significant effect on Purchase Intention. Trust has not been able to mediate the influence between Perceived Usefulness on Purchase Intentions. Trust can mediate the influence of Perceived Ease of Convenience on Purchase Intentions. Trust has not been able to mediate the influence between Risk Perceived on Purchase Intentions.Conclusion: The Trust variable has not been able to mediate the relationship between Perceived Usefulness and Perceived Risk on Purchase Intentions, however, the Trust variable can mediate the relationship between Perceived Ease on Purchase Intentions. Perceived Ease does not have a significant effect on Purchase Intention. Thus, to minimize the risks that occur when shopping online, companies must be able to maintain and increase consumer confidence in online transactions.
The Influence of Covid-19 on Business Sustainability with Corporate Action as a Moderation Variable As'ari, Hasim; Astuti, Tutut Dewi; Suarsa, Abin
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.011

Abstract

Objectives: This study aims to test: 1) the influence of Covid-19 on Business Sustainability; 2) the influence of Covid-19 on Business Sustainability with Corporate Action as a moderation.Methodology: This study uses secondary data. The sampling method uses purposive sampling. The sample used was 32 companies listed on the IDX that carried out corporate actions in 2020. Hypothesis testing 1 and 2 used the t-test. Hypothesis testing 3 used the F test because it contains elements of interaction between two.Finding: The results of the Covid-19 study proxied by ROE did not show an effect on business sustainability, while those proxied by Current Ratio showed an effect on business sustainability. The Covid-19 and Corporate Action variables as moderating variables jointly affect business sustainability.Conclusion: The impact of Covid 19 and corporate actions have an important role and have been proven to jointly affect business sustainability. Liquidity needs to be maintained to ensure that business sustainability runs effectively considering the impact of Covid-19. On the other hand, profitability does not affect business sustainability, because cash flow is not smooth, where cash flow is a source of business sustainability. Corporate action policies to attract interest and restore investor confidence in the company amidst the spread of Covid-19, thus impacting business sustainability.
Analysis of Implementation of the Concept of Quality Tourism Development Tourism in the Framework of Supporting Marketing Tourism Village Pangestuti, Edriana; Supriono, Supriono; Bafadal, Aniesa; Fithriyah, Nabiila Rahayu
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/10.22441/jurnal_mix.2025.v15i1.002

Abstract

Objectives: This study aims to analyze the implementation of the quality tourism concept in the development of Sidomulyo Tourism Village, East Java. Despite its potential as an alternative tourist destination, the application of quality tourism principles has not been fully optimized.Methodology: This research employs a descriptive qualitative method. Primary data were obtained through interviews and observations, while secondary data were collected from documents. The data analysis was conducted through four stages: data condensation, data presentation, and conclusion drawing.Findings: The study indicates that the development of Sidomulyo Tourism Village has been progressing well, particularly before the COVID-19 pandemic and the eruption of Mount Semeru. However, improvements are still needed, especially in infrastructure conditions. The implementation of quality tourism standards has begun but requires enhancement in safety and security, cleanliness, and accessibility.Conclusion: The application of the quality tourism concept in Sidomulyo Tourism Village is heading in a positive direction but remains suboptimal. Further improvements, particularly in infrastructure and service quality, are necessary to ensure sustainable tourism development.
Determinants of Employee Performance: The Role of Gender as a Moderator Astuti, Rini Juni; Nurmalasari, Aldanti Aulia; Gunardi, Setiyawan Bin
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.007

Abstract

Objectives: The purpose of this study is to examine the role of gender as a moderator of employee performance improvement factors.Methodology: This research is quantitative research using a questionnaire survey method. The data obtained were 125 employees. The data obtained were tested using the Moderated Regression Analysis (MRA) model to obtain significant results.Finding: The results show that of the four factors studied, namely Knowledge Sharing Behavior, Organizational Learning, Transformational Leadership, and Workplace Spirituality, all factors can directly improve employee performance, but only Knowledge Sharing Behavior can be moderated by gender. The finding that Knowledge Sharing Behavior can be moderated by gender suggests that the way employees share knowledge in the workplace may differ based on gender, affecting performance outcomes. This could be due to several factors, such as differing communication styles, leadership dynamics, and societal expectations.Conclusion: The results show that only Knowledge Sharing Behavior can be moderated by gender, so this is a new finding to expand the research literature.
Analysis of Identifying Company Operational System Development Utilizing the Quality Function Deployment Nugraha, Evan; Sari, Rini Mulyani; Igorevna, Volkhonova Mariya
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.003

Abstract

Objectives: Performance is a key part in management's work in managing an organization. Employee performance is impacted by a variety of factors, both internal to the workforce and external to the government, firm, or organizational environment. One of the firms in Indonesia that felt the impact complained about performance issues, making it impossible to grow the company's management system. The majority of the issues arise from employee performance and a lack of knowledge about the company's operational management system, which limits the scope of optimizing the company operational.Methodology: The research method used qualitative research, data with questionnaire and brainstorming with respondents. for processing data with QFD method.Finding: The QFD calculations revealed and produces conclusions regarding the main identify priorities that must be taken by the company, including that employees must be able to offer good output/results for the organization, increase technical abilities in running work facilities while working, and be time disciplined.Conclusion: The QFD calculation's results showed that, for the respondent's level of interest, employees' ability to produce high-quality work products was the company's top priority, next motivate to apply time management finish tasks on schedule, and advance their technical proficiency and mental skills. In the meantime, the company's top focus in assisting staff members in meeting performance standards all.
Sustainable Tourism Development Through Social Empowerment Fitriaty, Fitriaty; Rosita, Sry; Fazri, Andang; Saputra, Muhammad Haris
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.008

Abstract

Objectives: This research aims to develop a sustainable tourism development model through social empowerment, prioritizing local wisdom, infrastructure, and Human resources management strengthened by government rule.Methodology: This study uses a quantitative approach by distributing questionnaires to 270 tourists using convenience sampling techniques, who visiting the main destinations in Jambi province consisting of 9 districts and 2 cities and the data is processed using smart PLS, a qualitative method by conducting Focus Group discussions to obtain validation of the findings of the research results that are adjusted to the facts from the opinions of experts.Finding: This study found that local wisdom and human resource management significantly influence sustainable tourism development, while infrastructure does not directly contribute to tourism sustainability. Social empowerment plays a crucial role in strengthening the relationship between local wisdom, infrastructure, and human resource management through government rule.Conclusion: The key implication of these findings underscores the importance of effective social empowerment and governance in ensuring the long-term sustainability of the tourism sector. Therefore, policies that encourage active participation of local communities in tourism management should be developed, supported by training and capacity-building programs to enhance workforce adaptability to market and technological changes. Tourism industry players in Jambi to integrate local wisdom into business models and destination management to enhance attractiveness and sustainability. Further research is needed to explore more effective mechanisms for strengthening social empowerment and tourism governance through community-based approaches, as well as to examine the impact of fiscal policies and economic incentives on tourism sustainability. Overall, this study highlights the necessity of collaboration between governments, local communities, and private sector stakeholders to build a resilient and sustainable tourism ecosystem.
How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry? Handrimurtjahjo, Agustinus Dedy; Verencia, Corinne; Salwa, Siti
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.004

Abstract

Objectives: To create a solid and well-liked brand in the minds of consumers, businesspeople use Social Media Marketing to convey their messages. However, few studies have examined the impact of social media marketing and brands on purchase decisions. Prior studies use brand trust as a mediator in the relationship between social media marketing and purchase decisions. Meanwhile, Brand Equity as a way to express brand image and brand awareness has not received much attention as a determining factor in the relationship between social media marketing and purchasing decisions. This study aims to examine the effectiveness of social media marketing activities in influencing purchase decisions of the food industry (fried chicken) and the role of brand equity as a mediator in the relationship.  Methodology: This study adopted descriptive quantitative research methods. The population comprises customers who frequently buy fried chicken in Indonesia and are selected using nonprobability and purposive sampling techniques. Data were collected using an online survey of 301 respondents. The partial least squares structural equation model (PLS-SEM) was used to test the hypotheses.Findings: The findings indicate that social media marketing activities (entertainment, interaction, customization, trendiness, and e-WOM) have a positive and significant effect on brand equity. Brand equity, consisting of brand image and awareness, also positively and significantly affects purchase decisions. Moreover, the results suggest that brand equity positively and significantly mediates the effect of social media marketing activities on purchase decisions.  Conclusion: This study contributes to the marketing literature by using social media marketing activity variables to examine their effects on brand equity and purchase decisions in the fried chicken context. According to the study's findings, brands that engage in social media marketing activities can improve consumer purchasing decisions in Indonesia’s food industry. The results of this study imply that fried chicken business owners increase the intensity of their content on social media to provide product information, tips and tricks, games or quizzes, and interactions with consumers to increase traffic, brand image, and brand awareness. Fried chicken business owners can also use social media to ask for feedback and reviews from customers who have purchased their branded products. Reviews and testimonials from previous customers influence the purchasing decisions of potential customers who buy the brand's products.
“Ono rego ono rupo”: Empirical Investigation of Intention to Purchase in Javanese Philosophy Mariana F, R. Adjeng; Johan, Ahmad; Oktavian, Rizky Ferari; Krishti, Aghnia
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.009

Abstract

Objectives: The development of technology and information is increasing, as evidenced by the substantial sales of smartphones with various designs and features. Consumers perceive that upon the launch of a new smartphone, the older model becomes obsolete, leading to high levels of electronic waste. This study aims to explore the role of environmental awareness, eco-friendly products, green trust, and consumer attitudes in environmentally friendly smartphone purchases and examines how consumer attitudes mediate these relationships.Methodology: The research adopts the theory of planned behavior and integrates it with the Javanese philosophy of ono rego ono rupo. Questionnaires were distributed to 250 respondents in several cities in Indonesia through an online platform. Structural equation modeling, using Smart-PLS software, was then employed to analyze the data. The study reveals that consumers with high environmental awareness believe that purchasing environmentally friendly smartphones can mitigate various negative aspectsFinding: The study also uncovers a positive relationship between green products, green trust, and green purchase intention, as consumers associate them with good quality, convenience, and features. Practical insights and marketing theories for smartphones are provided based on these findings.
Sustainable Tourism Practices and Strategies in Living Museum Management: A Meta-Synthesis Systematic Review Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Darma, Gede Sri; Maradona, Agus Fredy
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.005

Abstract

Objectives: This study explores sustainable tourism practices in living museum management, focusing on strategies that enhance visitor engagement while ensuring heritage preservation and contributing to sustainable development. It aims to identify key sustainability practices, their implementation, and outcomes, balancing visitor experience and cultural conservation.Methodology: A meta-synthesis systematic review was conducted on empirical studies related to sustainable tourism in living museums. The analysis incorporated highly reputable, peer-reviewed literature to identify patterns, best practices, strategies, and challenges in sustainability, particularly regarding environmental, cultural, and economic dimensions of living museum management.Finding: This study reveals that living museums effectively engage visitors through immersive experiences while advancing sustainable tourism. Key strategies include collaboration with local communities, cultural asset preservation, and environmentally responsible practices to minimise ecological impacts. Furthermore, a holistic approach integrating environmental, cultural, and economic sustainability strategies enhances their roles as heritage custodians and strengthens local development.Conclusion: Living museums provide immersive cultural experiences while balancing heritage conservation and visitor engagement. Their commitment to sustainability, through cultural preservation, ecological responsibility, and economic viability, ensures long-term resilience and meaningful community participation. By integrating comprehensive strategies, these institutions reinforce their role as protectors of heritage and catalysts for sustainable regional development.
The Benefits and Challenges of Solar Photovoltaic (PV) Business in Pertamina’s Gasoline Station: Focused on Energy Transition, Sustainability & Green Investment Paluseri, Andi Hendra; Kaihatu, Thomas S.; Christian, Timotius Febry
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.010

Abstract

Objectives: As the world shifts towards green energy solutions, PT Pertamina (Persero), Indonesia's state-owned energy company, is in a unique position to lead by integrating Solar Photovoltaic (PV) systems into its extensive network of gasoline stations. As per now, Pertamina has built Solar Photovoltaic (Solar PV) in 358 gasoline stations not only in Indonesia but also in East Timor. This research paper explores the benefits and challenges associated with the implementation of Solar PV. The study highlights key benefits in energy transition, sustainability & green investment. However, several challenges arise.Methodology: Descriptive and qualitative methods were used. The study focuses on Solar PV in gasoline station in Pertamina area. In-depth interviews and participant observations were used to collect data.Finding:  reveal a significant green energy production, reduction in carbon footprint, making it a sustainable energy business for Pertamina. Nonetheless, the challenges of high upfront costs, space limitations, and potential maintenance and operation challenges are also identified.Conclusion: Solar PV systems offer significant potential benefits for Pertamina’s gasoline stations, including green energy production, environmental sustainability, cost reduction, and enhanced energy security. Despite challenges related to high upfront costs, space limitations, and regulatory barriers, Pertamina’s leadership in renewable energy positions the company to overcome these obstacles and drive the adoption of solar PV technology across its gasoline station network. By investing in solar PV systems, Pertamina can play a critical role in advancing Indonesia’s renewable energy goals, reducing carbon emissions, and demonstrating its commitment to sustainability. Through strategic partnerships, policy advocacy, and scalable deployment models, Pertamina has the potential to become a leader in solar PV adoption at gasoline stations, contributing to a cleaner and more sustainable energy future for Indonesia.

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