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MIX : Jurnal Ilmiah Manajemen
Published by Universitas Mercu Buana
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 484 Documents
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Strategy for Revisit Intention Saba Baduy Culture Didy Ika Supryadi; Taufan Handika; Daru Asih; Himawan Sutanto; Shine Pintor Siolemba Patiro; Dori Heza Morales
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.009

Abstract

Objective: The purpose of this study was to examine the effect of Service Quality, Destination Image, and Local Wisdom on Revisiting Saba Baduy Culture with Electronic Word of Mouth as an intervening variable.Methodology: This research was conducted using primary data, namely by distributing questionnaires online via Google form and disseminating through social media, namely Instagram, Line, and WhatsApp. The sampling technique used was purposive sampling. The population in this study was 115 respondents who were visitors to Saba Baduy spread across the Jakarta, Bogor, Bekasi, and Tangerang areas. The data was processed using Partial Least Square (Smart-PLS) version 3.2.9.Finding: The Baduy people are very careful with their customs and protect the natural surroundings. As they are aware that they live with nature and coexist with nature. The original Baduy tribe consists of the Inner Baduy and Outer Baduy. The Baduy tribe still maintains traditions, and customs and is anti-modern in terms of clothing, lifestyle, and others.Conclusion: An interesting conclusion found that when stakeholders build adequate infrastructure, this becomes something that does not reflect the authenticity of Baduy culture itself. On the other hand, tourists who want to return to the Baduy Traditional Villages since they want to experience nature which is still beautiful and serene, see the unique culture and local wisdom which is still very traditional, and experience the lifestyle of the Baduy people without modernization as it is seen as unique and interesting.
Economic Competitiveness of SMEs: Digital Literacy, The Mediating Role of Digital Transformation and Innovation Capability Firmansyah, Deri; Ahman, Eeng; Wahdiniwaty, Rahma
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.002

Abstract

Objectives: The objective of this study is to predict and analyze the mediating role of digital transformation (DT) innovation capability (IC) and digital literacy (DL) on the relationship between digital literacy (DL) and economic competitiveness (CP) of SMEs, by proposing a model construction.Methodology: The survey method was carried out by distributing research instruments to 99 respondents, the collected data was used to analyze the relationship between digital literacy, digital transformation, innovation ability, and competitiveness, and also used to test hypotheses. Evaluation of predictions through structural equation models with partial least squares-structural equation modeling (PLS-SEM).Finding: DL directly has a significant positive effect on CP. DL has a significant positive influence on DT. DL has a significant positive effect on IC. DT has a significant positive effect on CP. DT has a significant positive effect on IC. DT and IC serially have a mediating effect on the effect of DL on CP, each moderately mediating effect. Conclusion: The results of model measurement and the results of the evaluation of model suitability show that model suitability is achieved and guarantees model suitability. The results of the structural model path analysis show that all hypotheses are accepted, DT and IC serially have a mediating effect on the influence of DL on the economic competitiveness of SMEs. The novelty findings of this research produce a model of the economic competitiveness of SMEs in the digital economy era, which involves DL, DT, and IC. The implication is that to improve the effectiveness of highly competitive businesses in this era, DL, digital competence and digital transformation capabilities of human resources (HRDT) among SMEs need to be carefully prepared, and IC must be improved.
How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Haryati, Novi; Isaskar, Riyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.008

Abstract

Objectives: The objective of this research is to compare the influence of each dimension (first-order e-WOM) with its second-order e-WOM. This research also examined how e-WOM can influence tourists' decision behavior and satisfaction in Batu City agrotourism. Methodology: This research was conducted using primary data in 2023. The population in this study consists of 119 respondents who have visited agrotourism in Batu City and obtained information about agrotourism from e-WOM on Social Networking Services. The data was processed using Warp-Partial Least Square (WarpPLS) 8.0.Finding: E-WOM has proven itself as a valuable source of information for tourists visiting agrotourism in the city of Batu. With the help of e-WOM, tourists can obtain more up-to-date insights into the conditions of agrotourism. Agrotourism operators also benefit since they receive free marketing from their tourists.Conclusion: Overall, this research results indicate a contrasting comparison between the first-order e-WOM model and the second-order e-WOM. Only two dimensions of e-WOM, namely the valence of opinion and content, have a direct influence on visitation decisions and tourist satisfaction. Additionally, this study demonstrates that all three dimensions of e-WOM collectively have a significant impact on tourist behavior. Second-order e-WOM has a more substantial impact on tourists in influencing their decisions and satisfaction levels.
Quality of Educational Services and Experiential Marketing on Student Satisfaction and Its Implications on Student Trust Evidence Wasito, Wasito; Baihaqi, Muhammad Iqbal
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.015

Abstract

Objectives: This study aims to find out, examine, and obtain the results of an analysis of the quality of educational services, experiential marketing, student satisfaction, and student trust to determine the magnitude of the influence of the quality of educational services and experiential marketing on student satisfaction and its implications for trust. Methodology: The method used is descriptive and verification. Determining the sample size in the study used the Slovin formula where a sample of 378 respondents was obtained.Finding: The descriptive study found that the quality of educational services and experiential marketing was perceived as good, student satisfaction was perceived as satisfied, perceived trust was sufficient. Meanwhile, using SEM, the results show that there is an effect of the quality of educational services and experiential marketing on student satisfaction both partially and simultaneously, there is an effect of student satisfaction on student trust.Conclusion: The quality of educational services for students of the management study program accredited A at Private University in Bandung Metropolitan is perceived as good, this is based on the results of the average score of respondents' answers being in the good category.
Work Commitment as Mediation of the Relationship Between Competency and Work Motivation on Employee Performance in Asttatindo (Indonesian Expert and Skilled Engineering Association) Chaidir, John; Zulfikar, Taufik
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.005

Abstract

Objective: The research objective was to analyze the influence of Employee competency s significantly on work commitment and employee performance the influence of work Competence on Work Commitment and Employee Performance, the influence of Work commitment on Employee Performance, and the role of work commitment as a variable mediating the relationship between competence and work motivation and employee performance.Methodology: This type of research uses survey research methods with a quantitative research approach. Survey research is intended to explain causal relationships and test hypotheses using the SEM-PLS model. SmartPls 4 v.4.0.9.4 is a multivariate statistical technique that compares exogenous with endogenous variables. The population of the study are members of Asttatindo, namely 24,000 construction workers who have had education and training and/or are members of Asttatindo. Sampling uses incidental sampling and purposive or judgment sampling, namely sampling based on the number of respondents who fill out the instrument and must match the proportion of the sample required in the SEM-SmartPls model. A minimum sample of 130 employee respondents is required. Incidental sampling can be achieved with 130 (between 130 -1000) respondents.Findings: Based on the results of hypothesis testing using Smart PLS it shows that: the first hypothesis (H1) is accepted because the t-count value is 8.483 < t table = 1.97 and the 
The Influence of Organizational Culture and Emotional Intelligence on the Employee Performance and with the Employee Engagement as the Mediating Variable Hermawan, Lisa Bella; Abadi, Ferryal
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.007

Abstract

Objectives: The objective of this study is to explore the influence of organizational culture and emotional intelligence on employee performance with employee engagement as a mediating variable.Methodology: This research involved the questionnaire survey of employees at a multi-finance company. The data collected was then analyzed with a structural model approach, using quantitative methods. The population in this study involved 240 employees at a multi-finance company in the Jakarta area.Finding: In the variable of Employee Engagement influenced by the variables of Organizational Culture and Emotional Intelligence, an R-Square value of 0.455 was obtained. This explains that the percentage of the predictor variables, Organizational Culture and Emotional Intelligence, can explain 45.5% of Employee Engagement. In the variable of Job Performance influenced by the variables of Organizational Culture, Emotional Intelligence, and Employee Engagement, an R-Square value of 0.380 was obtained. This explains that the percentage of the predictor variables, Organizational Culture, Emotional Intelligence, and Employee Engagement, can explain 38% of Job Performance.Conclusion: The results indicate that Organizational Culture and Emotional Intelligence in multifinance companies influence Employee Performance, and Employee Engagement has a mediating effect. This research has practical implications for multifinance companies in building Organizational Culture and Emotional Intelligence and increasing Employee Performance through Employee Engagement.
The Effect of Activity, Liquidity, Profitability, And Solvency on Stock Prices and Implications on Firm Value: Pharmaceutical Industry Sub-Sector Companies Sufyani, Mujibah A; Cahbana, Angga
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.013

Abstract

Objectives: This research aims to conduct a descriptive and verificative analysis of the condition of Activity Ratio, Liquidity, Profitability, Solvency, and Stock Price in the pharmaceutical industry on the Indonesia Stock Exchange from 2009 to 2020. Additionally, the study aims to identify and analyze the extent to which Activity Ratio, Liquidity, Profitability, and Solvency influence Stock Price and its implications on Firm Value. Quantitative data will be used to gather the necessary information for analyzing the relationships between these variables.Methodology: This study utilized a sample of 7 companies selected through purposive sampling, which involves choosing samples based on specific criteria. The data used for analysis is secondary data obtained from the annual reports available on the official website of the Indonesia Stock Exchange (IDX). The data analysis methods employed in this study include panel data regression analysis, multiple linear regression analysis, hypothesis testing, and determination coefficient analysis.Finding: The findings of the study revealed that when considered collectively, the Activity Ratio, Liquidity, Profitability, and Solvency variables had a significant impact on the Stock Price, as indicated by a coefficient of determination (R2) of 69.92%. Individually, the Activity Ratio exhibited a negative and significant influence on the stock price, while profitability demonstrated a positive and significant effect on the stock price. On the other hand, liquidity and solvency were found to have no significant effect on the stock price. Additionally, the study identified a significant relationship between Stock Price and Firm Value The results show that the company's activity (Activity Ratio), liquidity (Liquidity), profitability (Profitability), and solvency (Solvency) have a significant impact on stock prices. Companies with high activity levels, good liquidity, high profitability, and strong solvency tend to have higher share prices. This research provides an understanding of the factors that influence stock prices and can assist investors, financial analysts, and companies in making investment decisionsConclusion: The conclusions of this study are Activities measured by TATO, Liquidity measured by CAR, Profitability measured by ROA in pharmaceutical industry sub-sector companies for the 2009-2020 period tend to decrease, while Solvency measured by DAR and Firm Value in pharmaceutical industry sub-sector companies for the 2009-2020 period tends to increase, 
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia Panjaitan, Feliks Anggia Binsar Kristian; Panjaitan, Hotman
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.004

Abstract

Objectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions.
Escalating the Tourist Revisit Intention on the Heritage Destination with the Memorable Tourism Experiences Saryatun, Saryatun; Riptiono, Sulis; Nur Azizah, Siti; Muliana Rhamdhani, Intan
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.012

Abstract

Objectives: The objective of this research is to investigate the tourists' revisit intention at heritage destinations by testing memorable tourism experiences, destination image, and tourist satisfaction as predictors.Methodology: The heritage destination studied was the Borobudur temple involving a sample of 330 tourists taken using a convenience sampling technique. Data were processed and analyzed using SEM-AMOS.Finding: The results of this research prove that not all components of memorable experience are proven to be significant on destination image, satisfaction, and revisit intention. Destination image can be predicted by the variable’s novelty, local culture, meaningfulness, involvement, and knowledge, while hedonism is not significant. Satisfaction can be predicted by hedonism, novelty, refreshment, meaningfulness, knowledge, and destination image, while local culture and involvement are not significant. Revisit intention is predicted by novelty, local culture, involvement, knowledge, and satisfaction, while hedonism, refreshment, meaningfulness, and destination image are not significant.Conclusion: findings from this research show that local culture is the dominant variable in determining destination image, and novelty is the antecedent that has the greatest influence on satisfaction and revisit intention at heritage destinations.   
Financial Performance, Debt-to-Equity Ratio, Return on Assets, and Total Asset Turnover on Earnings Per Share and Stock Price as Moderator Eko Budi Satoto; Masno Marjohan; Suyanto Suyanto
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.010

Abstract

Objectives: This paper sought to undertake a comprehensive analysis aimed at investigating the influence arising from the various financial metrics, namely the Current Ratio, Debt-to-Equity Ratio, Return On Assets, and Total Assets Turnover on Earnings Per Share (EPS), and Stock Prices as the moderating variable. Methodology: This research employs a quantitative descriptive methodology by collecting financial reports of Food and Beverage companies listed on the Indonesia Stock Exchange (BEI). The measurement model and hypothesis testing are Descriptive Statistics with a Panel Data Regression Model Selection.Finding: The study found that the Current Ratio had no significant direct effect on Earnings Per Share (EPS), while the Debt to Equity Ratio, Return on Assets, and Total Assets Turnover all had varying degrees of negative influence on EPS via Stock Price. The combined impact of these metrics was statistically significant, emphasizing the importance of considering multiple factors when assessing financial performance.Conclusion: The use of predictive models to forecast stock performance based on these factors can offer significant benefits to both investors and company management. Moreover, this research can aid in the development of better financial metrics, more effective risk management, smarter investment strategies, and an interdisciplinary approach to understanding the complex relationships between financial factors and stock prices. All of this will provide more robust tools for evaluating company performance and making better investment decisions in the world of investments.

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