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Jurnal The Messenger
Published by Universitas Semarang
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Articles 260 Documents
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An Analysis of Communication Strategies of Salatiga Municipality on Instagram during the Covid-19 Pandemic Wijaya, Lina Sinatra; Lattu, Izak Y. M.; Davianti, Arthik
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.5135

Abstract

Introduction: Covid-19 cases in Indonesia reached their peak in mid-June 2021. The peak has caused all city governments in Indonesia to provide accurate and reliable information for all the citizens in tackling the spread of the virus. Salatiga is one of the city governments that successfully handled this condition. Therefore this study will analyze the communication strategies the Salatiga City Government used to disseminate information to the public via Instagram.Methods:This study uses a qualitative analysis approach to assess the content of the text data and information related to coronavirus published on the Instagram of Salatiga Municipality, called: @humaskotasalatiga.Findings: This study found that in implementing the strategies, the Salatiga City Government used six principles of System Theory: system transformation, openness, interdependence, negative entropy, equifinality, and requisite variety. This study also recommends that the Salatiga City Government communicate information clearly and honestly, organize information management for government leaders and government officials to provide the most up-to-date information, and construct comprehensive governmental health risk communication systems.Originality: Many studies have been done on communication strategies by Salatiga Municipality. However, no study analyzes the communication strategies used by Salatiga Municipality, primarily through Instagram, during the pandemic. Therefore, this study analyzes how Salatiga Municipality the communication strategies through Instagram.
Media Preneurship Study for The Dynamics Journalism in Indonesia Briandana, Rizki; Haris, Abdul; Marta, Rustono Farady; Chinmi, Maichel; Aliagan, Isiaka Zubair
Jurnal The Messenger Vol. 14 No. 3 (2022): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i3.2635

Abstract

Introduction: YouTube, is one of the most popular forms of new media platforms in Indonesia. The freedom of the people who can act as creators or spectators is a special attraction for the community, moreover the availability of many choices of content has increasingly made YouTube the mainstay of the best-selling entertainment media. The rise of television journalists using social media, especially YouTube, has made an appeal for studies to be carried out to analyze the dynamics which enables them to utilize their professional competencies as a mediapreneur.Methods: This study applied a qualitative approach. The method used was the case study approach with in-depth interview and observation as the data collection techniques. The informants for the interview were the television journalist in Jakarta. There were eight television journalists who were used as informants for this study.Findings: This study found that the presence of new technology in journalistic work practices has eroded professional values. This research reveals the recognition of the erosion of professional values due to the impact of new media, coupled with the interests of entrepreneurial journalists who act as content creators for their own economic interests. Therefore, one way that is able to perpetuate existence is the strengthening and sharpness of in-depth and intact journalism.Originality: This study has become a novelty since no previous studies in Indonesia which analyze the role of journalists as professionals and also as content creators in mediaprenership efforts in the digital era. 
Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing Abid, Muhammad Farrukh; Nawaz, Muhammad; Siddique, Junaid; Johl, Satirenjit Kaur; Nadeem, Muhammad Aamir; Mazhar, Muhammad
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.3423

Abstract

Introduction: The present study aimed to explore the frontline employees in-shop motivation to influence the customers in-shop emotions. The study further proposed the conceptual foundations of the dynamic nature of value outcomes in non-fuel retail stations, where each customer perceives the interaction with frontline employee differently. Therefore, the value outcomes based on the customers’ in-shop emotions were dynamic.Methods: The study had used the content analysis to seek the outcome where the data was collected using open-ended interviews from frontline employees and customers of non-fuel retail outlets in Malaysia. The sample size was 12 using the snowball technique, including 6 frontline employees in phase 1 and 6 customers in phase 2 who had visited the same non-fuel retail outlets used in phase 1 for data collection.Findings: The results showed interesting findings where it was observed that customers get positive and negative influence emotionally through individual interaction with frontline employees. Furthermore, the positive/negative emotions helped the customers to create or destroy the value individually. These service encounters are subjective and vary from customer-customer affecting their emotions differently are therefore cannot be generalized on the large set of audience.Originality: Through the lens of S-D logic paradigm, the present study has conceptualized the dynamic nature of emotions which can lead towards value creation/value destruction or value destruction/value creation in different situations and contexts based on the individual service encounters of customers-frontline employees within non-fuel retail shops.
The Use of Crisis Communication Strategies by Erigo in Emergency Management and Plagiarism Issues Putri, Kinkin Yuliaty Subarsa; Fazli, Luthfi; Wulandari, Helyana; Romli, Nada Arina; Anindhita, Wiratri
Jurnal The Messenger Vol. 15 No. 2 (2023): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i2.5965

Abstract

Introduction: Erigo serves as a compelling research subject due to its recent reputation crisis from plagiarism allegations, illustrating how companies can face significant brand challenges. Its application of Image Repair Theory offers insights into effective crisis communication strategies, while the role of social media highlights the dynamics of public perception. Analyzing Erigo’s experience provides valuable lessons for other brands facing similar ethical issues. Methods: This study takes a descriptive qualitative method. Using the case study method. The data source used includes data analysis from several social media platforms, including Instagram and Twitter. In addition, this study draws on data from earlier research. Findings: Erigo used one of Image Repair Theory’s tactics to deal with his reputation crisis: the mortification strategy. Mortification is an approach that involves accepting responsibility for the objectionable action/event, apologizing, and asking for forgiveness. Expressions of remorse are also included in this category. Erigo demonstrated this by apologizing to both the public and the illustrator concerned. Originality: This study becomes novelty because there has been no previous research that discusses how Erigo’s crisis communication strategy deals with this problem. Previous research has also focused more on customer experience and customer brand trust in the Erigo fashion brand.
Understand the Cultural Influence of Short Videos in the Communication of Public Health Information Changning, Ren; Ghazali, Akmar Hayati Ahmad; Kamarudin, Syafila
Jurnal The Messenger Vol. 16 No. 2 (2024): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i2.9059

Abstract

Introduction: Groups with different ideologies have different perspectives on civilization and, therefore, can exhibit various cultural values. In today's globalized world, people from different cultural backgrounds interact through the web, and using emerging communication technologies, such as short videos, is a challenge, especially in public health. Although studies have shown that globalization can alter the process of cultural production and consumption and strengthen cultural identity, there are still differences in cultural production and cultural identity in public health. Methods: This study explored the differences in information understanding from different cultural contexts in the healthy cultural space and used qualitative analysis to explore these differences. Use of online ethnography for short video text objective observation and analysis. This study will take TIKTOK as the research object and analyze the feedback of different cultural groups on the problem in the real-time interaction of the subjects public health environment. Findings: This study reveals key differences in cultural communication strategies and highlights the challenges of cultural acceptance in both contexts. The findings provide fresh insights into how multiculturalism shapes and is influenced by the use of new media technologies in public health communication. Originality: This study provides novel insights into the unique communication practices of two specific social media accounts (@publichealthmsia and @健康中国). By focusing on their distinct challenges and approaches, it introduces innovative frameworks and guiding questions for addressing technical dilemmas in social media communication.
Communicating The Cultural Values by Vloggers in Disruption Era Wahyuningtyas, Bhernadetta Pravita; Zulqarnain, Wajid
Jurnal The Messenger Vol. 16 No. 1 (2024): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i1.6302

Abstract

Introduction: In the age of digital transformation, the role of vloggers in shaping and communicating cultural values has become increasingly significant. This paper explores how vloggers navigate the complexities of cultural representation in the era of disruption, characterized by rapid technological advancements, shifting social dynamics, and global interconnectedness. It emphasizes the role of vloggers as both creators and influencers, who, through their personal stories and interactions with their audiences, contribute to the evolving discourse on cultural values, particularly in relation to issues such as authenticity, diversity, and social change. Methods: The study utilized a constructivism paradigm with a phenomenological approach to popular vloggers in Indonesia. Data collection techniques: in-depth interviews, observation, literature studies, and triangulation of data sources. The validity of the qualitative research data was determined through credibility, transferability, dependability, and confirmability. Findings: Communicating the cultural values play a crucial role in intercultural communication, as they are deeply connected to personal beliefs and ways of living. Understanding and acknowledging these personal values are essential for successful communication, especially when individuals come from different cultural backgrounds. Failure to recognize and respect these differences in values can lead to significant challenges in communication and understanding. Originality: The study highlights the emerging role of vloggers as cultural architects, rather than merely content creators, they are not passive communicators but an active agent of social change. Many vloggers use their platforms to advocate for social justice, equality, demonstrating how vloggers contribute to societal shifts and cultural reimagination.
Communication Strategy of Jakarta Backpacker Community and Malaysia through Facebook for Tourism Destination Promotion Arswendi, Riki; Gusfa, Henni; Huey, Nun Shwu; Siang, Tan Gek
Jurnal The Messenger Vol. 15 No. 1 (2023): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i1.2938

Abstract

Introduction: Social media is growing rapidly and is used by individuals, groups and organisations. One of them is Facebook. Facebook is used by individuals, groups, governments, and communities. Including travelling communities such as Jakarta Backpackers and Malaysian Backpacker Buddies who use Facebook as a medium for promoting tourism destinations. Methods: This study is a descriptive qualitative research that approaches the problem by analysing the communication strategy of Backpacker Jakarta and Backpackers Buddies Malaysia through Facebook to promote tourism destinations. The concept of communication strategy is used as a guide in this research. Findings: The communication objectives of the Jakarta Backpacker Community and Malaysian Backpackers Buddies are to provide information and persuade Facebook users both in the Indonesian region and the world community. Facebook was chosen as a medium for sharing information on tourism destinations with consideration of the high number of Facebook users in both Indonesia and Malaysia. Promotion is the main objective of the message on the Jakarta Backpacker and Malaysian Backpackers Buddies Facebook accounts. The inclusion of content reference sources and content sustainability is an effort to create a sense of trust by these two travelling communities. Originality: This research has novelty value because previous research did not focus on the Facebook community strategy in promoting tourism destinations in two countries, namely Malaysia and Indonesia. Whereas previous research focuses on the content used to plan travel. In previous studies, community and member engagement in social media conversations led to positive and negative information about gender-based destinations.
Political Knowledge and Its Effect on Voting Decisions: Generation Z Viewers of 'Dirty Vote' Documentary Pamungkas, Yoma Bagus; Yuwanto, Yuwanto; Adnan, Muhammad; Hasfi, Nurul
Jurnal The Messenger Vol. 16 No. 3 (2024): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v16i3.10364

Abstract

Introduction: The 2024 Indonesian presidential election will see significant Generation Z participation, yet unverified political information may affect their understanding. The documentary ‘Dirty Vote’ has the potential to enhance political knowledge and influence voting decisions, particularly regarding election fraud--a key concern for Generation Z voters who are active digitally but vulnerable to misinformation. Using the Elaboration Likelihood Model (ELM), this study examines how the documentary influences political knowledge, mediates voting decisions, and affects political engagement. The research evaluates whether ‘Dirty Vote’ can effectively enhance political understanding and shape voting choices among Generation Z. Methods: This explanatory quantitative study targets viewers of the ‘Dirty Vote’ documentary on social media. A sample of 384 participants was determined using the Lemeshow formula and non-probability purposive sampling. Data were collected via Google Forms and analyzed using Generalized Structured Component Analysis (GSCA). The ELM theory guided the analysis. Findings: The study found that ‘Dirty Vote’ significantly enhances political knowledge and influences voting decisions among Generation Z. Political knowledge acted as a mediator, strengthening the documentary's impact. The credibility of the documentary’s source also played a key role in how the information was received. These findings suggest that documentaries can be an effective tool for political education, particularly for young voters. Originality: This study provides new insights into the role of documentaries in political education for Generation Z in Semarang, using ELM theory and GSCA to explore media’s impact on political knowledge and behavior.
Exploring Cultural Conflict Resolution through Face Negotiation Theory in the Indonesian Film ‘Tarung Sarung’ Adnjani, Made Dwi; Madrah, Muna Yastuti; Mujib, Ahmad
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.7434

Abstract

Introduction: This study examines Islamic values and intercultural communication through the lens of Face Negotiation Theory (FNT) in the film ‘Tarung Sarung’ (‘Sarong Fighting’). As a medium of communication, film delivers embedded messages that influence audience perceptions and emotions. ‘Tarung Sarung’ reflects societal realities and conveys messages that foster understanding across cultures. Indonesia's cultural diversity often leads to conflicts rooted in stereotypes, highlighting the need for cultural approaches to conflict resolution. Methods: This study employed a qualitative descriptive approach to explore how cultural values and communication strategies are portrayed in the film ‘Tarung Sarung.’ The research design included textual and visual analysis of selected scenes and dialogues reflecting intercultural communication and conflict resolution. Stella Ting-Toomey’s Face Negotiation Theory (FNT) was applied to interpret key themes such as individualism versus collectivism and face concerns. Findings: The analysis reveals that the film illustrates how cultural values shape individuals' approaches to conflict resolution. Through its characters, the film demonstrates how intercultural strategies are influenced by cultural backgrounds, emphasizing the importance of understanding cultural differences. Originality: The study contributes novel insights by applying FNT to analyze ‘Tarung Sarung,’ showcasing its depiction of Islamic values and intercultural communication in media. It underscores the role of film as a medium for fostering cross-cultural understanding.
One Government One Voice? Government Narrative in Crisis Communication during the Pandemic Rahmanto, Andre Noevi
Jurnal The Messenger Vol. 15 No. 2 (2023): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i2.5895

Abstract

Introduction: Government public relations ideally conveys policies and regulations in an integrated manner (one government one voice), but in reality there is often different and contradictory information in each government institution, thus confusing the public and hindering the handling of the pandemic. This research answers the question of how the crisis narrative is built by 5 (five) central government institutions in Indonesia through their official websites, whether the narrative tends to be integrated or vice versa. Methods: The method used in this study is qualitative content analysis where the author collects all news materials on 5 (five) official websites of government agencies, namely: the Covid-19 Task Force, the Ministry of Information and Communication, the Ministry of Health, the Cabinet Secretariat and the State Secretariat, in March-August 2020. Findings: Data were analyzed based on the principles of Crisis and Emergency Risk Communication (CERC) as a reference for coherence (integration) of narratives between institutions. The results of the study indicate that CERC principles are used comprehensively by the five institutions studied. In general, the narratives built by the five institutions tend to be integrated on the issues: (1) the narrative of the initial responding; (2) the narrative of handling and controlling; (3) the narrative of helping and caring; (4) the narrative of regulating and advising. Originality: The study has novelty in the application of crisis communication based on the CERC principles of the Covid-19 pandemic which is viewed comparatively in the narratives of 5 (five) Indonesian government institutions.

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