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INDONESIA
Daya Saing : Jurnal Ilmu Manajemen
Published by Komunitas Manajemen Kompetitif
ISSN : 2407800X     EISSN : 25414356     DOI : -
Core Subject : Science, Education,
Decision Sciences, Operations Research & Management Other
Jurnal Daya Saing (Online ISSN: 2541-4356 | Print ISSN : 2407-800X) published by Komunitas Manajemen Kompetitif. This journal published thrice in February, June and October. It contain the articles such as scientific papers (research and non-research), analytical studies, theoretical applications and reviews of management issues. The publication of this journal aims to increase the quantity and quality as well as its spread with the science of communication among the intellectuals, practitioners, students and observers of management problems.
Arjuna Subject : -
Articles 578 Documents
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INOVASI DALAM PEMASARAN : MENGUKUR KINERJA DAN MENINGKATKAN EFISIENSI SERTA PRODUKTIVITAS BISNIS DENGAN MENGGUNAKAN SISTEM MPA Putri Zega, Wendy Teguh; Napitupulu, Viony Natasya; Saribu, Ardin Dolok; D. Siahaan, Ruth Dwi; Manullang, Tassya Teresa; Marpaung, Irma; R. Rajagukguk, Alda; Simorangkir, Patar
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2255

Abstract

Innovation in marketing is a critical element in maintaining business competitiveness in the digital era. This study aims to analyze the role of the Marketing Performance Assessment (MPA) system in measuring marketing performance and enhancing business efficiency and productivity. The study employs a literature review method with a descriptive qualitative approach to examine relevant theories and previous research findings. The results indicate that the MPA system provides a comprehensive overview of marketing performance through financial and non-financial indicators, such as customer satisfaction, loyalty, and organizational adaptability. This system functions not only as a measurement tool but also as an organizational learning mechanism that supports data-driven decision-making. However, the implementation of the MPA system still faces several challenges, including the lack of applicable quantitative indicators and limited focus on the long-term impact of marketing strategies. Therefore, developing a more contextual and operational MPA system is essential to support effective and sustainable marketing management across various industry sectors.
PENGARUH PENGGUNAAN E-WALLET DAN LITERASI KEUANGAN TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA MAHASISWA USN KOLAKA (Program Studi Akuntansi 2021-2024) Annisa, Annisa; Triani, Neks; Bustang, Bustang
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2263

Abstract

The purpose of thisresearch is to study the use of E-Wallets and financial literacy and whether they affect students' impulsive buying behavior. Using a quantitative approach and processed using SPSS 25. This study indicates that the use ofE-Wallets along with financial literacy influences impulsive buying behavior. The R square value is0.578, which indicates that the impact of E-Walletusage and financial literacy on impulsive buying is57.8%, while the remaining42.2% is determinedby other variables. Keywords: Capital Structure, Company Growth, Company
STRATEGI MITIGASI RISIKO KEUANGAN DALAM MENINGKATKAN STABILITAS PERUSAHAAN DI ERA DIGITAL (PT. UNILEVER INDONESIA Tbk.) Supratno, Setyo; Holiawati, Holiawati
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2304

Abstract

The rapid development of digital technology has had a significant impact on global business dynamics, including the financial stability of companies. This study aims to analyze the effectiveness of financial risk mitigation strategies in enhancing the financial stability of PT Unilever Indonesia Tbk amidst the challenges of the digital era. The method used is a descriptive quantitative approach with secondary data analysis sourced from the company’s financial statements for the period 2022 to 2024. The financial stability indicators analyzed include Debt to Equity Ratio (DER), Current Ratio (CR), and Return on Assets (ROA). The results show that the risk mitigation strategies implemented by the company have produced mixed outcomes. In 2023, the company managed to curb the increase in liabilities. However, in 2024, reliance on debt rose sharply, as reflected in the DER which increased to 6.47. In terms of liquidity, the decline in the CR to 0.45 indicates that the cash and current asset management strategies were not optimal. Additionally, the decrease in ROA to 20.9% reflects reduced efficiency in utilizing assets to generate profits. These findings are consistent with financial risk management theory, which states that excessive reliance on debt increases solvency and liquidity risks.This study recommends that the company undertake funding restructuring, strengthen cash management, expand income diversification, enhance risk protection through hedging, and maximize digital investment not only for efficiency but also for innovation and growth. Keywords: Financial risk, financial stability, Debt to Equity Ratio (DER), Current Ratio (CR), Return on Assets (ROA), mitigation strategy, digital era.
PENGARUH LITERASI KEUANGAN, PERILAKU KEUANGAN DAN LINGKUNGAN KELUARGA, TERHADAP MINAT INVESTASI MASYARAKAT GEN Z DI KABUPATEN BULELENG Dwi Ferayani, Made
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2327

Abstract

The purpose of this study is to examine how Gen Z's interest in investing is influenced by family environment, financial behavior, and financial literacy. Gen Z students in Buleleng Regency served as the case study subjects. One hundred Gen Z students were given questionnaires to collect data, which were then analyzed using a Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). According to the study's findings, investment interest is positively and significantly influenced by financial behavior, in turn by financial literacy, and by family environment. These results indicate that students' interest in investing increases with their level of financial knowledge, prudent financial behavior, and support from their family environment.
PENGARUH PENERAPAN TOTAL QUALITY MANAGEMENT DAN EMPLOYEE ENGAGEMENT TERHADAP KINERJA KARYAWAN MELALUI PERILAKU PRODUKTIF PADA PT. SARI DUMAI SEJATI Tarigan , Lilis Handayani; Indarti , Sri; Pailis, Eka Armas
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2379

Abstract

This research aims to see and determine the direct and indirect influenceregarding the Effect of Implementing Total Quality Management and EmployeeEngagement on Employee Performance through Productive Employee Behavior.The population in this research is all employees of PT. Sari Dumai Sejati, totaling138 people, using SEM. In this research, the sampling method uses the CensusTechnique, namely a sampling technique in which the entire population is selectedas sample members so that the sample becomes 138 respondents. Total QualityManagement and Employee Engagement have a significant effect on productivebehavior. Total Quality Management, Employee Engagement and productivebehavior have a significant effect on employee performance. Productive behaviorhas a significant effect on employee performance. And productive behavior is ableto mediate Total Quality Management and Employee Engagement with a significanteffect on employee performance
BUDAYA PEMBELAJARAN ORGANISASI DAN PROSES PEMBELAJARAN ORGANISASI SERTA PENGARUHNYA TERHADAP KINERJA ORGANISASI DAN KINERJA BERKELANJUTAN DI PERGURUAN TINGGI Arini, Arini; Masirun; Dwika Lodia Putri; Farwitawati, Reni
Jurnal Daya Saing Vol. 11 No. 3 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2397

Abstract

This study aims to analyze the influence of organizational learning culture on organizational performance and sustainable performance, with the organizational learning process as a mediating variable. A quantitative approach was employed by conducting a survey of lecturers at universities in Riau Province, and the data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The findings reveal that the organizational learning culture has a significant effect on the organizational learning process, which in turn enhances both organizational performance and sustainable performance. Furthermore, the organizational learning process is proven to mediate the relationship between organizational learning culture and organizational performance. These results support the Natural Resource-Based View (NRBV) theory, which positions organizational learning as a strategic resource that is difficult to imitate and serves as a source of long-term competitive advantage. This study is limited by its sample, which only covered universities in Riau Province, its cross-sectional design, and the restricted scope of variables. Future research is suggested to expand the sample coverage, employ longitudinal designs, and include additional variables such as transformational leadership, innovation, and the adoption of digital technologies. Theoretically, this study contributes to the enrichment of organizational learning literature in higher education, while practically it provides implications for university leaders to foster a learning culture that promotes openness, collaboration, and knowledge management in order to improve academic quality, governance, and organizational sustainability
ANALISIS KEPEMIMPINAN KEPALA SEKOLAH, MOTIVASI KERJA, LINGKUNGAN KERJA DAN PENGARUHNYA TERHADAP KEPUASAN KERJA GURU Norawati, Suarni; Hanafi, Abdul; Basem, Zamhir; Syahsudarmi, Siti
Jurnal Daya Saing Vol. 11 No. 3 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2425

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan kepala sekolah, motivasi kerja, dan lingkungan kerja terhadap kepuasan kerja guru di SD Kecamatan Salo Kabupaten Kampar baik secara parsial maupun secara simultan. Permasalahan utama yang melatarbelakangi penelitian ini adalah masih ditemukannya variasi kepuasan kerja guru yang diduga dipengaruhi oleh faktor internal maupun eksternal organisasi. Jenis penelitian ini adalah penelitian kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner dengan jumlah responden sebanyak 60 guru. Teknik analisis data menggunakan regresi linear berganda, dengan pengujian asumsi klasik, uji t, uji F, serta koefisien determinasi (R²), pengujian hipotesis dilakukan dengan alpha 5%. Hasil penelitian menunjukkan bahwa: (1) kepemimpinan kepala sekolah berpengaruh positif dan signifikan terhadap kepuasan kerja guru; (2) motivasi kerja berpengaruh positif dan signifikan terhadap kepuasan kerja guru, serta menjadi variabel dengan pengaruh dominan; (3) lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja guru; dan (4) secara simultan, kepemimpinan kepala sekolah, motivasi kerja, dan lingkungan kerja berpengaruh signifikan terhadap kepuasan kerja guru. Nilai Adjusted R² sebesar 0,587 mengindikasikan bahwa ketiga variabel independen mampu menjelaskan 58,7% variasi kepuasan kerja guru, sedangkan sisanya 41,3% dipengaruhi oleh faktor lain di luar penelitian Penelitian ini menyimpulkan bahwa peningkatan kepuasan kerja guru dapat diwujudkan melalui kepemimpinan kepala sekolah yang efektif, pemberian motivasi yang memadai, serta penciptaan lingkungan kerja yang kondusif. Temuan ini diharapkan dapat menjadi masukan bagi kepala sekolah dan pemangku kebijakan pendidikan dalam upaya meningkatkan kualitas kerja guru.
PENGARUH KEPEMIMPINAN DIGITAL TERHADAP KINERJA UMKM: PERAN MEDIASI KAPABILITAS INOVASI DIGITAL Junita, Dewi; Damanik, Khairuddin
Jurnal Daya Saing Vol. 11 No. 3 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2450

Abstract

Transformasi digital menuntut Usaha Mikro, Kecil, dan Menengah untuk beradaptasi dengan kepemimpinan dan inovasi berbasis teknologi agar mampu meningkatkan daya saing. Penelitian ini menganalisis pengaruh kepemimpinan digital terhadap kapabilitas inovasi digital dan kinerja UMKM, serta menguji peran mediasi kapabilitas inovasi digital. Metode penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner UMKM sektor kuliner di Pekanbaru, yang kemudian dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kepemimpinan digital berpengaruh positif dan signifikan terhadap kapabilitas inovasi digital maupun kinerja UMKM, sementara kapabilitas inovasi digital juga berpengaruh positif dan signifikan terhadap kinerja UMKM. Selain itu, kapabilitas inovasi digital terbukti memediasi secara parsial hubungan antara kepemimpinan digital dan kinerja UMKM. Penelitian ini memperkuat teori Resource-Based View dengan menegaskan peran penting sumber daya internal dalam membangun keunggulan kompetitif. Secara praktis, hasil penelitian menekankan pentingnya pengembangan kepemimpinan digital dan budaya inovasi dalam meningkatkan daya saing UMKM, serta perlunya dukungan program pemerintah untuk memperkuat transformasi digital UMKM di Indonesia.
PENGARUH UPAH KERJA TERHADAP KINERJA KARYAWAN YANG DIMEDIASI OLEH MASA KERJA DI BIDANG JASA LAUNDRY KABUPATEN BULELENG (STUDI KASUS JASA LAUNDRY DI DESA KAYU PUTIH) Sudarnaya, Ketut; Sri Nataliani, Luh Putu Desna
Jurnal Daya Saing Vol. 11 No. 3 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2242

Abstract

This study aims to examine the effect of wages on employee performance mediated by length of service in the laundry service sector in Kayuputih Village, Sukasada District, Buleleng Regency. This research used a quantitative approach with a sample of 31 employees from various laundry businesses. Data were collected using a questionnaire. The data analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results show that wages do not have a significant direct effect on employee performance (t = 0.858; p = 0.391). However, wages have a significant effect on length of service (t = 7.345; p = 0.000), and length of service significantly affects employee performance (t = 3.612; p = 0.000). Furthermore, length of service significantly mediates the effect of wages on performance (t = 2.864; p = 0.004), indicating full mediation. The findings conclude that increasing wages helps retain employees for a longer period, which indirectly improves their performance. Therefore, business owners are advised to focus not only on fair wage policies but also on long-term employee retention strategies.
ANALISIS STRATEGI PEMASARAN PADA UMKM DUPA JULUNGWANGI DALAM MENINGKATKAN PENJUALAN Nuryani, Ni Nyoman Juli; Trisna Ayu Absari, Ni Kadek
Jurnal Daya Saing Vol. 11 No. 3 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2249

Abstract

The research on the marketing strategy analysis of UKM Dupa Julungwangi aims to understand the marketing strategy of UKM Dupa Julungwangi in increasing its sales. It analyzes the strategies used by applying the marketing mix consisting of the 4P (Product,Price,Place,Promotion). This research uses a qualitative descriptive method because it aims to describe the conditions in the field. The data collection techniques used in this study are observation, interviews, and documentation. The data analysis techniques applied in this study are data reduction, data presentation, and conclusion drawing. Consumers are commonly referred to as the central point that must be considered by the market. UD Dupa Julungwangi is an MSME engaged in the retail sector, particularly incense and other worship supplies. In the production process of incense, UD Dupa Julungwangi has a very good development due to the curiosity strategy used, which can compete with other companies in the same field. This study uses qualitative research with the main informants being the owner of UD Dupa Julungwangi and several consumers/customers. The results of the study show that a good marketing strategy can increase product sales at UD Dupa Julungwangi. Thus, marketing strategy is very important to pay attention to in order to develop the company in the future.

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