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ECONOMIC ANALYSIS AND FACTORS INFLUENCING CUSTOMER SATISFACTION AND ELECTRICITY PURCHASE DECISIONS IN A CASE STUDY AT PT. PLN IN INDONESIA Rio Afrianda; Veithzal Rivai Zainal, Indra Siswanti, Lenny Christina Nawangsari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This research aims to explore the factors that impact customer satisfaction and purchasing decisions among PT PLN (Persero) electricity consumers across Indonesia. A sample of 70 consumers was surveyed using a questionnaire to collect data. The analysis utilized linear regression through SPSS Statistics, considering variables such as product, price, distribution channel, promotion, and service quality as independent, intervening, and dependent factors. The study uncovered several significant findings: firstly, both price and service quality play crucial roles in influencing customer satisfaction. Secondly, distribution channels and customer satisfaction notably affect PT PLN (Persero)'s electricity purchasing decisions in Indonesia. Thirdly, collectively, products, prices, distribution channels, promotions, and service quality contribute to customer satisfaction, consequently impacting PT PLN (Persero)'s electricity purchasing decisions across these regions. Particularly noteworthy is the introduction of a novel model depicting the relationship between promotional activities promoting electricity conservation, customer satisfaction, and purchasing decisions. The implications of this research are expected to aid electricity management and industry professionals in enhancing customer satisfaction and guiding PT PLN (Persero)'s electricity purchasing decisions in Indonesia. Furthermore, it could serve as a valuable resource for future research endeavors and corporate decision-making processes.
IMPLEMENTATION OF STRATEGIC ORGANIZATION CHANGE MANAGEMENT, CLEAN CORPORATE GOVERNANCE, TRANSFORMATIONAL LEADERSHIP IN ELECTRICITY COMPANIES IN INDONESIA Rio Afrianda; Veithzal Rivai Zainal, Indra Siswanti, Lenny Christina Nawangsari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This study explores the sustainability trends within Indonesian power companies, particularly their shift towards renewable energy mix. Employing a strategic management perspective, this research investigates the impact of strategic organizational change management, clean corporate governance, and transformational leadership on business performance mediated by the core values of the state-owned enterprise AKHLAK (Adaptive, Collaborative, Competent, Harmonious, Loyal, and Trustworthy). The study conducted at PT PLN Nusantara Power, utilizing a non-experimental quantitative approach. The data were analyzed using Structural Equation Modeling (SEM) with LISREL 8.8. The study revealed that 'organizational strategic change management' and 'clean corporate governance and transformational leadership' had positive but non-statistically significant effects on business performance. How- ever, the Core Values AKHLAK played a significant mediating role between these factors and business perfor- mance. This underscores the importance of these values in shaping sustainability outcomes. The study recommends integrating AKHLAK values to enhance the benefits of strategic management, contributing to discussions on sus- tainable practices during Indonesia's renewable energy transition.
THE IMPACT OF DISRUPTIVE TECHNOLOGY ON THE PERFORMANCE OF ELECTRICITY COMPANIES IN INDONESIA, STRATEGIC MANAGEMENTPERSPECTIVE Rio Afrianda
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

The power utility industry is in the midst of transition driven by three global movements; de-carbonisation, de-centralisation and digitalisation. The 4.0 revolution direct the electricity environment is becoming more complex than ever before, with rapidly evolving disruptive technologies. This study is to assess empirically how such disruptive technology affect power utility industry. The three most disruptive technologies have been investigated; solar PV, battery energy storage and smart grid. Based on 336 engineers’ reviews from 118 business unit of Indonesia Electricity State Company, it is found that not all disruptive technology does negatively affect the firm performance. The customer pulls and digitalisation as the antecedents of the disruptive technology have been assessed. Instead of their negative impact, the firms can utilise certain disruptive innovation to be beneficial for their competitive advantages if they know a way to deal with it.
INTEGRATION OF ENTERPRISE RISK MANAGEMENT IN STRATEGIC PLANNING TO ACHIEVE HIGH-QUALITY GROWTH: A CASE STUDY OF PT PLN NUSANTARA POWER Rio Afrianda
INJOSEDU: International Journal of Social and Education Vol. 2 No. 11 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

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The global energy industry is facing a major transformation due to sustainability demands and the green energy transition. This study aims to analyze the integration of Enterprise Risk Management (ERM) into strategic planning at PT PLN Nusantara Power (PLN NP) to achieve High-Quality Growth. Using a descriptive qualitative approach with a case study method on the 2024 Annual Report, this research explores how risk management mechanisms have transformed from a mere compliance function into a strategic enabler. The findings show that PLN NP successfully integrated ERM through three main pillars: alignment of risk appetite with Key Performance Indicators (KPIs), strengthening the Governance, Risk Management, and Compliance (GRC) framework, and utilizing digitalization (iCORE and Remool) for operational risk mitigation. Data analysis results indicate a decrease in the Equivalent Forced Outage Rate (EFOR) and the achievement of a KPI score of 106.31, confirming that risk integration strengthens organizational resilience amidst the uncertainties of the energy transition. Theoretically, this research reinforces the relevance of the Resource-Based View (RBV) and Contingency Theory in positioning ERM as a strategic capability that creates sustainable competitive advantage.
SUSTAINABLE COMPETITIVE ADVANTAGE THROUGH ESG INITIATIVES: A STRATEGIC MANAGEMENT PERSPECTIVE FROM CORPORATE ANNUAL REPORTS Rio Afrianda
INJOSEDU: International Journal of Social and Education Vol. 2 No. 11 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

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Abstract

The global energy industry is facing a major transformation due to sustainability demands and the green energy transition. This study aims to analyze the integration of Enterprise Risk Management (ERM) into strategic planning at PT PLN Nusantara Power (PLN NP) to achieve High-Quality Growth. Using a descriptive qualitative approach with a case study method on the 2024 Annual Report, this research explores how risk management mechanisms have transformed from a mere compliance function into a strategic enabler. The findings show that PLN NP successfully integrated ERM through three main pillars: alignment of risk appetite with Key Performance Indicators (KPIs), strengthening the Governance, Risk Management, and Compliance (GRC) framework, and utilizing digitalization (iCORE and Remool) for operational risk mitigation. Data analysis results indicate a decrease in the Equivalent Forced Outage Rate (EFOR) and the achievement of a KPI score of 106.31, confirming that risk integration strengthens organizational resilience amidst the uncertainties of the energy transition. Theoretically, this research reinforces the relevance of the Resource-Based View (RBV) and Contingency Theory in positioning ERM as a strategic capability that creates sustainable competitive advantage.
IMPLEMENTATION OF INNOVATION STRATEGY MANAGEMENT FOR DEVELOPING THE ELECTRIC VEHICLE ECOSYSTEM Rio Afrianda
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 11 (2025): NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study aims to analyze the application of innovation strategy management in the development of the electric vehicle (EV) ecosystem in Indonesia, using a technical case study of Lithium Polymer (LiPo) battery testing at the PT PLN Nusantara Power Muara Karang public charging station (SPKLU). Experimental results demonstrated that a BLDC motor powered by a 54.6 V 40 Ah LiPo battery could operate efficiently, providing an energy capacity of approximately 2,184 Wh. The charging process from a State of Charge (SOC) of 33% to 99% required 5 hours and 20 minutes with a 5 A current, while the charging temperature ranged from 28.2 °C to 41.6 °C, remaining within the safe operating limits (–5 °C to 45 °C). Discharge testing under average load currents of 2.6 A and 3.7 A indicated operating times of approximately 8 hours and 7 hours, respectively, , effective Battery Management Systems (BMS), and safe thermal characteristics are critical enablers for EV adoption. Furthermore, accelerating the EV ecosystem in Indonesia requires strengthening battery research, advancing fast-charging infrastructure, implementing innovative business models, and ensuring multi-stakeholder synergy. with battery voltage decreasing proportionally with SOC reduction. These technical findings were further interpreted through the lens of innovation strategy management, encompassing technological innovation, business model adaptation, regulatory support, and cross-sector collaboration. The results highlight that reliable battery performance
STRATEGIC MANAGEMENT OF DIGITALIZATION FOR POWER DISTRIBUTION SYSTEM RELIABILITY INDEX: DEVELOPMENT AND IMPLEMENTATION OF A DEV C++ Rio Afrianda
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 11 (2025): NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

PT PLN (Persero) is the state-owned company responsible for electricity supply in Indonesia, with a key mandate to ensure reliable power distribution that meets established service quality standards. This study aims to analyze outage events as a basis for reducing blackout frequency and minimizing customer complaints. Improved reliability not only decreases service interruptions but also enhances system efficiency and optimizes energy transfer. The research employs a qualitative approach by analyzing reliability indices, specifically SAIDI (System Average Interruption Duration Index) and SAIFI (System Average Interruption Frequency Index), supported by the development of an application using the C programming language, known for its simplicity, flexibility, and widespread use. The findings show that SAIDI analysis provides insights for improving subsystems, including components and equipment, while SAIFI highlights opportunities to enhance operational procedures for outage management and repair acceleration. The calculation results indicate that in 2022, the average SAIDI was 3.9152 hours/customer/year, and the average SAIFI was 0.0896 interruptions/customer/year. These results demonstrate the potential of integrating digital tools to strengthen strategic reliability management in power distribution systems.
Strategic Change Management Through Open Innovation in Indonesia’s Electricity Industry Rio Afrianda
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6375

Abstract

Electricity companies in Indonesia face increasing pressure to manage strategic change amid regulatory complexity, capital intensity, and growing demands for innovation. This study aims to examine how strategic change management can be enabled through open innovation in Indonesia’s electricity industry.  This study adopts an exploratory mixed-method approach combining qualitative cognitive modeling and quantitative regression analysis. The qualitative component captures dynamic interactions among key organizational factors, while the regression analysis provides empirical validation of the relationship between financing and leadership variables. The findings indicate a strong and statistically significant relationship between financing and resource support and leadership and management style, suggesting that leadership effectiveness during strategic change is highly dependent on resource availability. Cognitive modeling results further demonstrate that financial support acts as a key leverage factor that stabilizes change dynamics and enables the integration of open innovation practices. This study concludes that open innovation is most effective when embedded within a structured strategic change management framework supported by leadership commitment and adequate resources. The findings provide both theoretical contributions and practical implications for managers in regulated electricity industries, emphasizing the importance of financial allocation and leadership alignment in successfully implementing open innovation as a strategic change mechanism.
Manajemen Strategi Menghadapi Risiko Alam Dalam Mendukung Transisi Energi Berkelanjutan Di PT PLN Rio Afrianda
JURNAL ILMIAH M-PROGRESS Vol. 16 No. 2 (2026): Jurnal Ilmiah M-Progress
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/mpu.v16i2.1962

Abstract

Penelitian ini bertujuan menganalisis bagaimana integrasi risiko berbasis modal alam (natural capital) ke dalam sistem manajemen strategis perusahaan dapat memperkuat ketahanan organisasi dan keunggulan bersaing berkelanjutan pada sektor ketenagalistrikan. Studi ini menggunakan kerangka Taskforce on Nature-related Financial Disclosures (TNFD) sebagai pendekatan analitis untuk mengidentifikasi ketergantungan dan dampak terhadap keanekaragaman hayati serta risiko tata kelola air. Metode penelitian menggunakan pendekatan kuantitatif eksplanatori dengan analisis Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa integrasi risiko berbasis TNFD berpengaruh signifikan terhadap penguatan dynamic capabilities, yang selanjutnya meningkatkan efektivitas manajemen risiko strategis dan mendorong terciptanya keunggulan bersaing berkelanjutan. Risiko berbasis biodiversitas dan tata kelola air pada PT PLN (Persero) secara umum berada pada tingkat risiko menengah, dengan eksposur lebih tinggi pada aspek reputasi pembangkit berbasis fosil serta ketergantungan signifikan pembangkit hidro terhadap jasa ekosistem air. Secara strategis, respons perusahaan dilakukan melalui penerapan mitigation hierarchy, inovasi efisiensi air, konservasi biodiversitas, dan pengembangan skema pembiayaan berkelanjutan. Penelitian ini berkontribusi pada literatur manajemen strategis dengan menunjukkan bahwa tata kelola risiko berbasis modal alam bukan sekadar pelaporan, melainkan mekanisme penguatan kapabilitas dinamis dan ketahanan jangka panjang perusahaan utilitas negara dalam proses transisi energi.
Peran Green Human Resource Management dan Inovasi Teknologi Hijau dalam Mendorong Transformasi Ekonomi Hijau: Implikasi pada Sektor Transportasi Indonesia Vera Sylvia Saragi Sitio; Juhaeti Juhaeti; Rio Afrianda; Siska Ardini; Zahra Febriyanti L
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6703

Abstract

Transformasi ekonomi hijau merupakan urgensi strategis bagi sektor transportasi Indonesia sebagai penyumbang emisi karbon terbesar kedua. Tujuan dari studi ini adalah untuk mengeksplorasi dampak Green Human Resource management (GRHM) dan inovasi teknologi hijau ramah lingkungan menuju ekonomi yang berkelanjutan.Pendekatan penelitian ini menggunakan metode kuantitatif dengan 350 responden yang bekerja pada sektor transportasi baik darat, laut, udara dan logistik. Kuesioner dikumpulkan dengan menggunakan google form kemudian dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) melalui prangkat luna SmartPLS 4.1. Hasil penelitian menunjukkan bahwa GRHM yang terdiri dari kemampuan, kesempatan dan motivasi karyawan berpengaruh positif dan signifikan terhadapa inovasi teknologi hijau maupun transformasi ekonomi hijau. Sebagai variabel mediasi, inovasi teknologi hijau juga memperkuat pengaruh praktik GRHM dan tranformasi ekonomi hijau.