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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Insight Power (Kekuatan Wawasan) - Jurnal Pengabdian Kepada Masyarakat Digital (JUPED) International Journal of Entrepreneurship and Business Management Jurnal Pengabdian Masyarakat Bangsa Adpebi International Journal of Multidisciplinary Sciences Jurnal Pengabdian Kompetitif Eko dan Bisnis: Riau Economic and Business Review
Teuku Reza Kurniawan
Sekolah Tinggi Ilmu Ekonomi Riau, Pekanbaru, Indonesia
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REGIONAL MARKETING MANAGEMENT STRATEGY IN ENHANCING TOURISM COMPETITIVENESS IN RIAU PROVINCE Siti Rofidah; Rizqi Fakhri; Ul-Fa Niah; Teuku Reza Kurniawan; Iskandar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19973023

Abstract

This study aims to formulate an effective regional marketing management strategy to enhance the tourism competitiveness of Riau Province, Indonesia. Despite its rich natural and cultural tourism potential, Riau has not yet achieved optimal competitiveness compared to other leading destinations. This study employs a qualitative descriptive approach using purposive sampling, involving 12 informants consisting of government officials, tourism business actors, and local community representatives. Data were collected through in-depth interviews, observations, and document analysis, and analyzed using thematic analysis based on the Miles and Huberman framework. The findings reveal four major issues: (1) tourism marketing strategies remain conventional and lack market orientation, particularly in segmentation, targeting, and positioning; (2) destination branding is weak and inconsistent, resulting in a fragmented tourism image; (3) stakeholder collaboration is limited and characterized by poor coordination and low community involvement; and (4) digital marketing utilization is suboptimal due to limited technological capacity and lack of integrated platforms. These findings indicate a structural gap between tourism potential and marketing management effectiveness. The study concludes that improving tourism competitiveness in Riau requires a comprehensive and integrated approach, including strengthening destination branding, enhancing stakeholder collaboration, and accelerating digital transformation. The research contributes to the literature by emphasizing the importance of marketing system maturity, institutional coordination, and digital readiness in regional tourism development. Practically, the study provides strategic recommendations for policymakers and tourism stakeholders to develop a more competitive and sustainable tourism sector.
Optimalisasi Kinerja Karyawan Penjualan Melalui Manajemen Beban Kerja (Workload Management): Studi Pada PT. RAS Pekanbaru Yanus Hulu Septi; teuku reza kurniawan
Eko dan Bisnis: Riau Economic and Business Review Vol. 16 No. 2 (2025): Manajemen Sumber Daya Manusia Berbasis Lingkungan Kerja, Kepemimpinan, dan Beb
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v16i2.547

Abstract

This research was conducted to determine the effect of Workload on employee performance at PT. RAS Pekanbaru. The population in this study was 32 employees of PT. RAS Pekanbaru in 2024 and the entire population was used as a sample. Data collection techniques in this study were questionnaires, library research and observation. Data analysis in this study used descriptive and quantitative analysis methods. Descriptive is comparing the actual reality with theories that are related to the problem in order to draw a conclusion and tabulated in the form of frequency distribution tables. While the quantitative method in this study is based on data that can be calculated to produce a solid estimate. The results of simple linear regression research in this study are Y = 68.463 - 0,615. By using the t-test, the t_table value is 2,042 and the t_count is 3,711, meaning that t_count > t_table, which means that Workload has a significant effect on employee performance at PT. RAS Pekanbaru with a large influence of 31,5%.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Di UPT Puskesmas XY Herman Rupat; Reza Kurniawan Teuku
Eko dan Bisnis: Riau Economic and Business Review Vol. 16 No. 4 (2025): Penguatan Kinerja, Disiplin, dan Kualitas Layanan melalui Pendekatan Sosial, O
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v16i4.568

Abstract

The study aims to determine the effect of service quality on patient satisfaction for outpatient care at the UPT Puskesmas XY. In this study, descriptive and quantitative analysis techniques were used to analyze the data. The sampling technique used was simple random sampling, with a sample of 100 people. Based on the research results, it can be concluded that simple linear regression discussion with the regression equation Y = 1.744 + 0.553X. The constant value of 1.744 means that if the independent variable X (Service Quality) is 0, then the dependent variable Y (Patient Satisfaction) is 1.744. The coefficient of regression value of variable X (Service Quality) is 0.553, meaning that if service quality increases by 1 unit, patient satisfaction will also increase by 0.553 units. The coefficient is positive, indicating a positive influence between service quality and patient satisfaction. The higher the service quality, the higher the patient satisfaction. The t-value for the independent variable Service Quality (X) is 14.520. The table can be seen in the statistical table at a significance level of 0.05/2 = 0.025 with degrees of freedom df = n - k or 100 - 2 = 98. The obtained t-table value is 1.98447 (t-table statistics). From these values, it can be concluded that t-value > t- table or 14.520 > 1.98447, which proves that Ha is accepted, and Ho is rejected, meaning that there is a significant effect of service quality on outpatient patient satisfaction at the UPT Puskesmas XY. The R² value is 0.683 or 68.3%. This value means that service quality contributes to patient satisfaction by 68.3%, while the remaining 31.7% is determined by other variables not present in this research model.
Co-Authors Anuar, Saiful arhipen yapentra, arhipen asnahwati asnahwati, asnahwati Aziz, Andi Abdul Baehaqi Diana Sri Dewi Eka Putra Eka Putra hasanul bishry Hendrayani Hendrayani Hendrayani, Hendrayani Herispon Herispon Herman Rupat Irawan, Mhd.Sahreza Iskandar Iskandar Jenita Jenita Jenita Jenita Maswir, Mulyadi Muhammad Ali Aqsa nova syafrina rahmat, yogie Rizqi Fakhri rupat, herman Siti Rofidah Syafrina, Nova Ul-Fa Niah Viska, Ayu Warman, Defi Wicara, Dinda Genta Yanus Hulu Septi Yulia Harwina yulia harwina, yulia Yusriadi Yusriadi