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Journal : accounting accountability and organization system aaos journal

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT BANK RAKYAT INDONESIA Tbk. UNIT DAENG SIRUA CABANG PANAKKUKANG MAKASSAR ABDUL RAHMAN, INDRIANI
Accounting, Accountability, and Organization System (AAOS) Journal Vol. 2 No. 1 (2020): September
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Ilmu-ilmu Sosial Universitas Fajar

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Abstract

Penelitian bertujuan untuk mengetahui dan menganalisis seberapa besar pengaruh dimensi kualitas pelayanan terhadap tingkat kepuasan yang dirasakan oleh nasabah yang menggunakan jasa PT Bank Rakyat Indonesia Tbk. Unit Daeng Sirua Cabang Panakkukang Makassar. Analisis data menggunakan metode regresi linear bergandan dan metode kuantitatif dengan menggunakan teknik pengumpulan data observasi, kuesioner, dan penentuan sampel yang digunakan adalah aksidental sampling sebanyak 100 sampel. Hasil penelitian menunjukkan bahwa secara parsial dimensi kualitas pelayanan yang terdiri dari tangible, reliability, responsiveness, dan assurance masing – masing berpengaruh positif dan signfikan terhadap kepuasan nasabah, sedangkan empathy berpegaruh negative dan signifikan terhadap kepuasan nasabah. Dan secara simultan tangible, reliability, responsiveness, assurance dan empathy berpengaruh positif dan signifikan terhadap kepuasan nasabah.
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT.BANK RAKYAT INDONESIA UNIT MANNURUKI DI KOTA MAKASSAR Alfitrianti; Abdul Rahman
Accounting, Accountability, and Organization System (AAOS) Journal Vol. 3 No. 2 (2022): Maret
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Ilmu-ilmu Sosial Universitas Fajar

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Abstract

Effect Of Service Quality And Customer Satisfaction On Costumer Loyality at PT. Bank Rakyat lndonesia Mannuruki Unit in Makassar City Thesis Managemenet. Marketing. Strata One (S1). Lasharan Jaya Makassar CoIIege of Management Science. Supervised by Abdul Rahman and Sitti Fadjriyah. The purpose of this study is to expIain the effect of service quality and customer satisfaction to customer Ioyality. This type of research is quantitative. The population in this study are customers PT. Bank Rakyat Indonesia Unit Mannuruki in Makassar City. Data retrievaI using accidentaI sampIing sampIe used was distributed to 50 respondents. The data collection technique in tthis research is a questionnaire, observation and interviews. The method used is muItipIe Iinear regression with the heIp of lBM SPSS software 21. The resuIts of this study indicate that service quaIity and customer satisfaction have a simuItaneous and significant effect on F < (0,000 < 0,05) and Adjusted R-square of 88%. This means the contribution of service quaIity and customer satisfaction is 88%. PartiaIIy service quaIity has a significant effect on customer IoyaIity by 0,000 whiIe customer satisfaction has a significant effect on customer IoyaIty by 0,004.
Co-Authors A. Wulandari Achmad Ridha Ahmad Rifqi Yunus Ainun Ma’rifah Makmur Alfitrianti Alim Rahmat, Muhammad Rijal Anang Setiawan Andi Harmoko Arifin Andi Mustika Amin Andi Mustika Amin Andi Samsir Andi Syamsir Annisa Paramaswary Annisa Paramaswary Aslam Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Anwar, Anas Iswanto Armita Kurnia Dewi Asrianingsih Putri Ayu Ashari Putriyani Azlan Azhari Baso Iwang Chalid Imran Musa Darmiati Darmiati Darwis Darwis Deddy Ibrahim Rauf Deddy Ibrahim Rauf Evi Puspita Sari Febrianty, Febrianty Gishar Hamka Gloria Jelita Maharani Fangidae Harman Harman Hasan Basri Umar Hasbiah I Gusti Bagus Wiksuana Ismayanti Juardi, Juardi Jumriani Jumriani Khaerunnisa Muh. Fiqram Alamsyah Muh. Ichwan Musa Muh. Rizal Muhammad Ilham Wardhana Haeruddin Muhammad Rijal Alim Rahmat Munadhir Munadhir Mutmainna Nur Fadilah A Nur Rahmi Hamzah Nuratul Awalia Nurbayani Nurbayani Nurbayani Nurbayani Nurbayani Nurbayani Nurdahlia Sangeran Nurjannah Nurman Nurman Nurman Nurman Nurul Fadilah Aswar Nurul Hidayat A Nuryani Ambri Paramaswary Aslam, Annisa Putri Rahmatia Rahmatia Rakhmat Nurul Prima Nugraha Rezky Nurul Amaliah Rijal Alim Rahmat Ririn Mardhani Syakur Risal Adriawan Riska Romansyah Sahabuddin Salsabilah Selvianti Selvianti Siti Fatimah Siti Hasbiah Sitti Aisyah Sitti Aisyah Sri Undai Nurbayani Sri Wahyuni Sudirman Sudirman Sudirman Syahrudin Usman Syarifudin Ondeng Tri Febrianti Putri Widyanti Patandung Yunus, Muh. Faiz Fahreza Zalsabillah Cahya Wahyuni