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All Journal Electro Luceat Journal of Economic, Bussines and Accounting (COSTING) Aptisi Transactions on Technopreneurship (ATT) LOGOS (Jurnal Filsafat - Teologi) Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kewarganegaraan Media Aplikom Jurnal Manajemen Bisnis dan Keuangan Logos INCODING: Journal of Informatics and Computer Science Engineering TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Journal of Scientech Research and Development Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Prosiding University Research Colloquium Jotika Journal in Management and Entrepreneurship Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Setyawan, Antonius Ary
Sekolah Tinggi Ilmu Komputer Yos Sudarso Purwokerto
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PROGRAM PENINGKATAN KETERAMPILAN NEGOSIASI DAN PENJUALAN UNTUK PELAKU USAHA KECIL Setyawan, Antonius Ary; Marsasi, Endy Gunawan; Gusti, Yenni Kurnia; Joni, M.; Jayanti, Ansri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.38195

Abstract

Program peningkatan keterampilan negosiasi dan penjualan untuk pelaku usaha kecil merupakan salah satu inisiatif yang penting dalam meningkatkan daya saing dan keberlanjutan usaha mikro, kecil, dan menengah (UMKM). Kemampuan negosiasi yang baik dapat membantu pelaku usaha dalam memperoleh kesepakatan yang lebih menguntungkan, baik dalam hubungan dengan pemasok maupun konsumen. Di sisi lain, keterampilan penjualan yang efektif sangat penting dalam meningkatkan volume penjualan dan memperluas pangsa pasar. Penelitian ini menggunakan metode literature review untuk menganalisis berbagai program pelatihan yang telah diterapkan di berbagai negara dan sektor. Hasil dari kajian ini menunjukkan bahwa program yang berfokus pada pengembangan keterampilan komunikasi, pemahaman pasar, dan teknik negosiasi yang efektif dapat membantu pelaku usaha kecil untuk meningkatkan kualitas transaksi bisnis mereka. Program pelatihan yang dilengkapi dengan simulasi dan studi kasus juga terbukti lebih efektif dalam meningkatkan pemahaman praktis dan keterampilan peserta. Oleh karena itu, penerapan program ini sangat penting dalam mendukung pertumbuhan UMKM di Indonesia, khususnya dalam memperkuat kapasitas pelaku usaha kecil untuk bersaing di pasar yang semakin kompetitif.
Faktor Determinan Performa Kerja Karyawan di Industri Garmen Nasional Cakranegara, Pandu Adi; Qosim, Nanang; Wibowo, Rendi; Ambarwati, Retnoning; Setyawan, Antonius Ary; Widjayanti, Carolina Ety; Nuzulia, Siti; Damanik, Darwin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3776

Abstract

AbstrakBanyaknya jumlah karyawan produksi disuatu industry menjadi suatu tantangan bagi karyawan pekerja kantoran dalam mengontrol dan menjaga kualitas dan kuantitas hasil produksi dan juga harus menjaga kinerja kerjanya supaya tetap mendapatkan hasil yang maksimal. Tujuan utama dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan, motivasi kerja, dan stress kerja terhadap kinerja karyawan Perusahaan di KBN Cakung. Dengan menggunakan pendekatan kuantitatif dengan 100 responden yang merupakan sampel jenuh yaitu seluruh pekerja karyawan pekerja kantoran di Perusahaan. Penulis juga menggunakan nonprobability sampling dengan purposive sampling. Peneliti menggunakan teknik analisis Metode pre test yang dilakukan kepada 30 responden, dan Metode Main test meliputi uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastisitas, uji regresi linear berganda, dan uji hipotesi. Hasil penelitian menunjukkan bahwa kepemimpinan dan motivasi kerja tidak berpengaruh signifikan terhadap kinerja karyawan, dan stress kerja berpengaruh signifikan terhadap kinerja karyawanKata Kunci: Kepemimpinan, Motivasi Kerja, Stres Kerja, Kinerja Karyawan AbstractThe large number of production employees in an industry becomes a challenge for office workers in controlling and maintaining the quality and quantity of production, and also maintain their work performance in order to keep getting maximum results. The main purpose of this study was to determine and analyze the effect of leadership, work motivation, and job stress to performance of employees at Perusahaan at KBN Cakung. By using a quantitative approach with 100 respondents who are saturated samples, namely all office workers at Perusahaan. The author also uses nonprobability sampling with purposive sampling. The researcher used analysis technique. The pre-test method was conducted on 30 respondents, and the Main test method included validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, and hypothesis testing. The results show that leadership and work motivation have no significant effect on performance of employees, and work stress has a significant effect on performance of employees.Keyword: Leadership, Work Motivation, Job Stress, Performance Of Employees
Meningkatkan Kepuasan Pelanggan dengan Service Quality dan Brand Image (Studi Kasus Pelanggan Produk Zara Indonesia) Fibriany, Firstianty Wahyuhening; Tannady, Hendy; Fajri, Muhammad Iqbal; Hariono, Budi; Setyawan, Antonius Ary; Widjayanti, Carolina Ety; Susanto, Primadi Candra; Magdalena, Magdalena
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3950

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh Brand Image dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada ZARA di Jakarta. Terdapat dua variabel bebas dalam penelitian ini yaitu Brand Image dan Kualitas Pelayanan, serta satu variabel terikat yaitu Kepuasan Konsumen. Peneliti menggunakan metode kuantitatif dan sampel yang digunakan dalam penelitian ini berjumlah 10 responden yang telah mengetahui ZARA. Teknik yang digunakan dalam penelitian ini adalah purposive sampling yang merupakan bagian dari non- probability sampling. Data penelitian dianalisis dengan menggunakan SPSS 25, dengan hasilnya menunjukkan bahwa variabel Brand Image berpengaruh signifikan terhadap Kepuasan Konsumen, dan Kualitas Pelayanan juga berpengaruh signifikan terhadap Kepuasan Konsumen, serta Brand Image dan Kualitas Pelayanan secara bersama-sama berpengaruh terhadap Kepuasan konsumen.Kata Kunci: Brand image, Kualitas Pelayanan, Kepuasan Konsumen.
Impact Of Marketing Events On Customer Satisfaction Mediated By Digital Marketing And Moderate Green Marketing On MSMEs In Banyumas District Antonius Ary Setyawan; Bobby Wiryawan Saputra
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 7 No. 2 (2024): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v7i2.1656

Abstract

With the help of digital marketing and green marketing, the purpose of this study is to investigate the influence that marketing events have on customer satisfaction in micro, small, and medium-sized enterprises (MSMEs) located in the Banyumas Regency. The method of sampling is known as simple random sampling. This is due to the fact that the population is quite huge, which means that the samples are taken depending on the convenience that is discovered. To estimate the appropriate size of the sample for this investigation, the Slovin formula was utilized. (0.1) is the absolute maximum percentage of the sample limit that can still be allowed. The distribution of questionnaires to micro, small, and medium-sized enterprises (MSMEs) in the Banyumas Regency was carried out by sending a link to a Google form. The findings of this study indicate that marketing events have an effect on the level of satisfaction experienced by consumers, that digital marketing acts as a mediator during the interaction between marketing events and consumer satisfaction, and that green marketing acts as a moderator during the relationship between marketing events and consumer satisfaction.
Digital Resilience Framework for MSME Development in Facing Global Market Volatility Setyawan, Antonius Ary; Setyawati, Endang; Tyoso, Jaluanto Sunu Punjul
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.800

Abstract

This study aims to develop a Digital Resilience Framework for Indonesian MSME by integrating digital innovation, adaptive capabilities, marketing reach, and strategic collaboration in response to global market volatility. Based on the Dynamic Capabilities Theory, Innovation Diffusion Theory, Resource-Based View, and Network Theory, this study examines how digital innovation is transformed into enhanced SMEs performance through the development of dual capabilities within a collaborative ecosystem. A quantitative approach using SEM-PLS was employed to analyze data from 350 SMEs in Central Java, collected through stratified random sampling. Measurements using a 1-5 Likert scale were used to assess digital innovation, digital adaptive capabilities, digital marketing reach capabilities, SMEs performance, and SMEs collaboration. The findings reveal that digital innovation has a significant influence on digital adaptive capabilities and digital marketing reach, both of which positively impact SMEs performance. However, SMEs collaboration does not significantly moderate the relationship between innovation and capability. These findings emphasize the importance of strengthening adaptive and marketing capabilities as drivers of digital transformation. The study contributes theoretically through an integrative model that demonstrates a sequential transformation process, expands Dynamic Capabilities Theory in a digital context, and challenges conventional assumptions of Network Theory regarding the role of collaboration. Practical implications suggest that SMEs prioritize capability development as a mediating mechanism for digital transformation, while policymakers should design interventions focused on capability development rather than technology adoption alone. This study encourages further research exploring complex forms of collaboration and longitudinal evaluations of SMEs digital capability development.
Moderating Role of MSME Collaboration on Digital Innovation Toward Adaptive Capability and MSME Performance in Indonesia Setyawan, Antonius Ary; Setyawati, Endang; Tyoso, Jaluanto Sunu Punjul
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 4 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i4.15832

Abstract

This study investigates the effect of digital innovation on MSME performance in Indonesia, focusing on the mediating role of digital adaptive capability and the moderating effect of MSME collaboration. Drawing on the Dynamic Capabilities Theory, a structural equation model was developed and tested using data from 100 MSMEs across various sectors. The results indicate that digital innovation has a significant direct effect on performance and also enhances adaptive capability. However, adaptive capability itself does not significantly influence performance, suggesting it may require complementary factors to be effective. Contrary to expectations, MSME collaboration did not moderate the effects of innovation or adaptive capability on performance, implying that collaboration must be strategically aligned to be beneficial. The findings highlight the need for MSMEs to focus on internal digital readiness while being cautious about over-relying on external partnerships. The study contributes to the digital transformation literature in emerging economies and provides practical guidance for MSME policy and strategy. Future research is recommended to use longitudinal data and explore additional moderators or mediators in the innovation–performance relationship.
Co-Authors Agus Suparno Agustini Tripena Ahmad, Srifatmawati Alfiana Alfiana Ambarwati, Retnoning Anantadjaya, Samuel PD Arland, Fabian Bobby Wiryawan Saputra Brilian Amalsha Katigo Budi Hariono Cakranegara, Pandu Adi Damanik, Darwin Dwi Arso Ari Saputra Endang Setyawati Endang Setyawati Endang Setyawati Eva Desembrianita Fajri, Muhammad Iqbal Firstianty Wahyuhening Fibriany Fransiska Bertrik Kristiani Ginting, Sunardi Hendraningrat, Akbar Ramadhan Hendy Tannady Hugo Prasetyo Winotoatmojo Irdiana, Sukma Irwan Moridu Jaluanto Sunu Punjul Tyoso Jayanti, Ansri Joni, M. Klemens Mere Lazuardy, Samuel Yesua Loso Judijanto Lucia Guntur Wijayanti Magdalena Magdalena Marsasi, Endy Gunawan Mega Setyaningrum Muhammad Hery Santoso Muliyani, Nani Muliza Muliza, Muliza Nanang Qosim Natasha Kristi Puspa Ananda Nawangwulan, Irma M Nurbakti, Rezky Pance Sudiono Prayogo Sindurojo Kusumojati Priambodo, Caka Gatot Primadi Candra Susanto Priska Candra Sanubari Racma, Dhany Faizal Rahayu, Betty Rakhmawati, Eni Rieneke Ryke Kalalo Riesna Apramilda Setiawati, Jovita Grace Siti Nuzulia, Siti Suyudi Suyudi Syahril Wibowo, Rendi Widiastuti, Rosalina Yani Widjayanti, Carolina Ety Winotoatmojo, Hugo Prasetyo Yenni Kurnia Gusti Yosita Lianawati