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All Journal JURNAL ECONOMIA Jurnal Teknoin Kinerja Media Ekonomi dan Manajemen JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Sistem : Jurnal Ilmu-Ilmu Teknik JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING INVOTEK: Jurnal Inovasi Vokasional dan Teknologi Jurnal Manajemen Indonesia JURNAL INTEGRASI Kaizen : Management Systems and Industrial Engineering Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN International Journal of Supply Chain Management Industri Inovatif : Jurnal Teknik Industri Jurnal Ilmiah Teknik Industri Jurnal Optimalisasi Agro Bali: Agricultural Journal G-Tech : Jurnal Teknologi Terapan Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Bisnis dan Kewirausahaan Perbanas Journal of Islamic Economics and Business JUSTI (Jurnal Sistem dan Teknik Industri) Dharma: Jurnal Pengabdian Masyarakat Jurnal Sains dan Aplikasi Keilmuan Teknik Industri Jurnal Ilmiah Akuntansi Keuangan dan Bisnis Jurnal Industri dan Inovasi (INVASI) Indonesian Journal of Cosmetics Journal of Optimization System and Ergonomy Implementation
Andhyka Tyaz Nugraha
Program Studi Teknik Industri, Institut Teknologi Sumatera, Lampung
Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen Dan Word Of Mouth Studi Kasus Terhadap Lip Tint Wardah Nabilah Sugiarto; Indra Rizky Kurnia Hutabarat; Andhyka Tyaz Nugraha
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 2 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i2.23416

Abstract

This study aims to analyze the influence of the marketing mix on satisfaction of consumer and positive Word of Mouth (WOM), with consumer satisfaction serving as a mediating variable. The primary problem addressed is the increasing competition in the halal cosmetics market and the crucial role of credible WOM as a Promotional tool. The research uses method which is a quantitative approach as well as Structural Equation Modeling-Partial Least Square (SEM-PLS) and involves 126 female respondents who are users of Wardah's Liptint.The results show that the marketing mix has a significant and positive influence on both consumer satisfaction (?=0.889) and WOM (?=0.662). Consumer satisfaction is identified as a vital mediator, indicating that the marketing mix indirectly affects WOM through increased consumer satisfaction. This finding concludes that an optimal marketing mix strategy is essential for enhancing consumer satisfaction and fostering positive WOM, which in turn strengthens Wardah's position in the market.
THE INFLUENCE OF MARKETING MIX ON CUSTOMER LOYALTY AT KOPI JANJI JIWA SUKARAME: ELECTRONIC WORD OF MOUTH AS AN INTERVENING VARIABLE Meysi Susila Gayatri; Andhyka Tyaz Nugraha; Rizqi Wahyudi
Jurnal Ilmiah Teknik Industri Vol. 13 No. 2 (2025): Jurnal Ilmiah Teknik Industri : Jurnal Keilmuan Teknik dan Manajemen Industri
Publisher : Program Studi Teknik Industri, Fakultas Teknik Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/04zgv590

Abstract

This study aims to analyze the influence of the marketing mix on customer loyalty, along with the role of Electronic Word of Mouth (E-WOM) as an intervening variable. Google Form was used as the data collection instrument, targeting 126 customers of Kopi Janji Jiwa Sukarame selected as respondents. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied in this research and processed using SmartPLS 3.0 software. The findings reveal that all dimensions of the marketing mix have a positive effect on both E-WOM and customer loyalty. E-WOM was also found to influence customer loyalty positively and to intervene in the relationship between the marketing mix and customer loyalty. These findings highlight the importance of effective marketing strategy management in building long-term customer loyalty while encouraging the spread of positive information among consumers, which ultimately contributes to the sustainability of customer loyalty.
Psychographic Profiling of Skincare Indonesian Consumers: A Multidimensional Segmentation Approach Suryaneta Suryaneta; Andhyka Tyaz Nugraha; Tri Noviantoro; Nisa Novia Avien Christy; M.Raihan Huzhaifi Muslim
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6609

Abstract

This study assesses whether a multidimensional psychographic base that joins values, life visions, aesthetic styles, and media preferences can explain skincare consumer behavior in Indonesia and translate directly into brand decisions. A cross sectional online survey of two hundred seventy consumers employed seven-point scales for twelve value items, ten life vision items, nine aesthetic style items, and nine media preference items. The instrument showed satisfactory internal consistency with Cronbach’s alpha of 0.81 for values, 0.78 for life visions, 0.85 for aesthetic styles, and 0.78 for media preferences. Dimensionality was examined with principal components at the block level and audience segments were identified with Gaussian mixture models, with the number of classes selected by the Bayesian Information Criterion. The analysis yielded six interpretable segments. Values place holistic health, emotional balance, and environmental or ethical responsibility at the center of decision making. Aesthetic attraction is strongest for modern minimalism followed by classic and sporty codes, while luxury and futuristic codes are less salient. Media use concentrates on Instagram and TikTok with e-commerce and YouTube as important complements. These findings establish a direct bridge from latent motives to actionable levers by pairing claims and design languages with the media habitats in which persuasion occurs. Brand teams can emphasize health and calm narratives with credible testing, employ transparent and minimalist clinical visual systems, and activate creator led short video content with seamless handoff to e-commerce, while using longer instructional content for audiences that prefer YouTube and Facebook. Limitations include a youthful and digital first sample, self-report measures, and a cross sectional design. The study offers an empirically grounded baseline for psychographic profiling in skincare and a practical roadmap for audience in culture strategy that is both differentiated and repeatable.
PENILAIAN KUALITAS HOTEL SYARIAH SERTA PENGARUHNYA TERHADAP KEPUASAN KONSUMEN Andhyka Tyaz Nugraha; Suryaneta Suryaneta; Rizqi Wahyudi; Muhammad Iqbal
Perbanas Journal of Islamic Economics and Business Vol 6 No 1 (2026): Perbanas Journal of Islamic Economics and Business
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/pjieb.v6i1.378

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas hotel syariah berikut pengaruhnya terhadap kepercayaan dan kepuasan konsumen. Lebih lanjut penelitian ini juga mengkaji peran kepercayaan konsumen sebagai mediasi hubungan kualitas hotel syariah terhadap kepuasan konsumen. Data dikumpulkan dari 589 orang responden menggunakan instrumen kuesioner online dalam bentuk google formulir. Responden penelitian merupakan tamu hotel syariah pada lima kota besar yaitu Jakarta, Bandung, Yogyakarta, Semarang, dan Surabaya. Data diolah dan dianalisis dengan Metode Partial Least Square Structural Equation Modelling (PLS-SEM) dengan bantuan instrumen software statistic SmartPLS versi 3. Skala penilaian kualitas hotel syariah yang dirancang pada penelitian diadaptasi dari kerangka model CARTER yang terdiri dari Compliance, Assurance, Reliability, Tangible, Emphaty, dan Responsiveness. Hasil penelitian mengungkapkan bahwa kualitas hotel syariah memiliki pengaruh langsung yang positif dan signifikan terhadap kepercayaan konsumen maupun kepuasan konsumen. kepercayaan konsumen juga ditemukan memiliki pengaruh langsung dan signifikan terhadap kepuasan konsumen. Selain itu penelitian ini juga mengungkapkan bukti bahwa kepercayaan konsumen mampu memediasi hubungan kualitas hotel syariah terhadap kepuasan konsumen meskipun pengaruhnya jauh lebih kecil daripada pengaruh langsung. kualitas hotel syariah terhadap kepuasan konsumen. Berdasarkan temuan penelitian maka disimpulkan bahwa peningkatan kualitas hotel syariah yang sesuai dengan prinsip-prinsip Islam memberikan andil besar terhadap kepercayaan dan kepuasan konsumen. Selain berkontribusi terhadap kebijakan dalam pengelolaan hotel syariah di Indonesia, penelitian ini menyumbangkan bukti empiris dan teori baru pada bidang kajian pariwisata halal dan manajemen strategi pengelolaan hotel syariah.
Hubungan Safety Climate Terhadap Ketercapaian Standar Keselamatan dan Kesehatan Kerja di PT PLN (Persero) UPK Tarahan Vania Putri Susanto; Rizqi Wahyudi; Andhyka Tyaz Nugraha
Jurnal Industri dan Inovasi (INVASI) Vol 1, No 2 (2024): Maret
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64670/invasi.v1i2.9121

Abstract

PT PLN Persero UPK Tarahan merupakan salah satu Badan Usaha Milik Negara yang telah mendapat gelar Zero Accident. Dalam memperoleh penghargaan tersebut, tentunya banyak hal dan upaya yang telah dilakukan oleh PT PLN (Persero) UPK Tarahan, salah satunya yaitu dalam upaya membangun Safety Climate. Tujuan dilakukannya penelitian ini untuk mengetahui ketercapaian antara standar K3 PT PLN (Persero) UPK Tarahan dengan peraturan K3 oleh Undang-Undang di Indonesia, tepatnya Undang-Undang No. 1 Tahun 1970 tentang Keselamatan Kerja dan mengetahui keterkaitan hubungan antara variabel bebas yaitu Safety Leadership, Safety Management Safety Culture, dan Safety Knowledge dengan variabel terikat yaitu kondisi Zero Accident pada PT. PLN (Persero) UPK Tarahan. Jenis penelitian ini adalah mixed method dengan metode analisis yang digunakan yaitu analisis deskriptif. Pengumpulan data menggunakan studi literature dan dua macam kuesioner dengan sampel 81 responden dari seluruh populasi pekerja yang kemudian akan diuji validitas dan reliabilitasnya. Hasil dari penelitian ini yaitu tercapainya standar antara K3 PT PLN (Persero) UPK Tarahan dengan peraturan K3 oleh Undang-Undang di Indonesia sudah sesuai dan variabel Safety Leadership, Safety Management Safety Culture, dan Safety Knowledge secara parsial maupun simultan memiliki hubungan signifikan dengan kondisi Zero Accident pada PT PLN (Persero) UPK Tarahan.
Pengendalian Kualitas Dengan Pendekatan Metode Statistical Process Control, FMEA, Dan Kaizen Di PT. Surya Tsabat Mandiri Andhyka Tyaz Nugraha; Linda Afriani; Rizqi Wahyudi
Jurnal Industri dan Inovasi (INVASI) Vol 2, No 1 (2025): Maret
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64670/invasi.v2i2.11347

Abstract

The research was carried out at PT. Surya Tsabat Mandiri where the company still produces an unpredictable amount of defective products each time production. The purpose of the research is to determine the level of disability, identify the cause of the disability and make suggestions for improvement. The approaches used in this study are Statistical process control (SPC), Failure Modes and Effects Analysis (FMEA) with improvement proposals using the Kaizen approach. Based on data processing results using p control maps, as many as 36 data out of control with the most commonly occurring types of faulty products such as baked bread and sliced breads. The factors causing the occurrence of defective products are human, material, machine and environmental factors. Correctional action was proposed against the failure mode that had the highest RPN value. The results of FMEA analysis on the cause of sliced bread had the maximum RPN of 288 coming from the moist bread cause. The proposed improvements are the installation of a temperature meter and the creation of a room temperature maintenance SOP. The cause of the roasted bread with RPN 288 and 240 comes from the worker's less careful and responsive and worker less cautious during the process of reversing the bread. The improvement proposal is to make a work instruction to the employee and give knowledge about the importance ofining the quality of the product.
Analisis Peran Kepuasan Pelanggan dalam Mempengaruhi Kualitas Layanan Terhadap Word Of Mouth (Studi Kasus PO Gumarang Jaya) Feby Yolanda; Andhyka Tyaz Nugraha; Rizqi Wahyudi
Jurnal Industri dan Inovasi (INVASI) Vol 2, No 2 (2024): September
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64670/invasi.v2i1.9510

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh kualitas layanan terhadap kepuasan pelanggan serta pengaruh word of mouth (WOM) pada studi kasus PO Gumarang Jaya, serta peran mediasi kepuasan pelanggan terhadap kualitas layanan dan WOM. Penilaian kualitas layanan menggunakan pendekatan model CARTER yang terdiri dari complience, assurance, reliability, tangible, emphaty, responsiveness. Metode yang digunakan pada penelitian ini yaitu structural equation modeling-partial least square (SEM- PLS) dengan bantuan aplikasi SmartPLS 3.0. Data penelitian dikumpulkan melalui kuesioner online yang berbentuk google form sebanyak 120 responden. Hasil temuan pada penelitian ini membuktikan bahwa kualitas layanan dapat mempengaruhi customer satisfaction dan WOM. Selanjutnya hasil penelitian juga mengungkapkan bahwa customer satisfaction dapat memediasi hubungan antara kualitas layanan dengan WOM. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa kualitas layanan dengan model CARTER memengaruhi secara signifikan variabel customer satisfaction. Terpenuhinya customer satisfaction  maka akan memberikan dorongan serta motivasi kepada orang lain untuk menggunakan PO Gumarang Jaya. Rekomendasi perbaikan yang dapat diberikan kepada PO Gumarang jaya pada variabel tangible pada pelayanan penumpang dapat dilihat pada Peraturan Menteri Perhubungan Nomor 98 Tahun 2013 tentang Standar Pelayanan Minimal Angkutan Orang dengan Kendaraan Bermotor Umum dalam Trayek. Rekomendasi perbaikan lain yang disarankan yaitu melakukan survei penumpang, pemeliharaan rutin serta evaluasi kinerja tangible (fasilitas fisik).
Meminimalkan Biaya Transportasi Dalam Pengiriman Barang Dengan Menggunakan Metode Least Cost, Vogel's Approximation Method, dan Stepping Stone (Studi Kasus: PT. GHI) Rizqi Wahyudi; Andhyka Tyaz Nugraha; Celvin Johnatan Lumban Tobing
Jurnal Industri dan Inovasi (INVASI) Vol 3, No 1 (2025): Vol 3, No 1 (September 2025)
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/invasi.v3i1.13105

Abstract

Biaya distribusi yang murah adalah salah satu faktor yang menentukan tingkat kepuasan pelanggan dalam hal pengeluaran pengangkutan dan pengalokasian barang ke tangan konsumen. Pada industri pengiriman barang, meminimalkan biaya distribusi sangat krusial untuk mendapatkan keuntungan yang maksimal pada setiap pendistribusiannya. Permasalahan dari PT. GHI adalah biaya distribusi yang tinggi dibandingkan dengan kompetitor perusahaan sejenis dengan tujuan pengantaran yang sama. Penelitian ini bertujuan untuk meminimalkan biaya distribusi terhadap perancangan rute distribusi yang digunakan oleh PT. GHI dengan menggunakan metode Least Cost, Vogel’s Approximation Method (VAM) dan Stepping Stone. Least Cost dan VAM digunakan untuk menemukan solusi awal biaya distribusi sedangkan Stepping Stone digunakan untuk menemukan biaya optimal atau biaya minimal distribusi yang dikeluarkan oleh perusahaan. Perhitungan dengan metode Least Cost juga bertujuan untuk menemukan biaya terbesar yang dihasilkan agar menjadi gap antara biaya maksimal dan minimal dari biaya distribusi yang akan digunakan.  Pengolahan yang dilakukan terhadap 2 rute yang berbeda mendapatkan nilai yang berbeda dimana rute yang biasa digunakan oleh perusahaan mengeluarkan biaya lebih besar ialah sebesar Rp. 11.459.952.000 dengan penurunan biaya menjadi Rp. 10.973.760.000 dari penggunaan rute alternative yang dirancang. Rekomendasi dari penelitian ini adalah memberikan opsi terbaik dari rancangan yang telah dibuat diantaranya mencakup opsi pengurangan biaya logistic, peningkatan efisiensi dan mendukung keberlanjutan operasional.
English English MUHAMMAD FAUZAN MOHD MOHLIM; Amir Haziq Bin Nordin; RAIMI AFIF BIN ROSLAN; NUR KHALIDAH YASMIN BINTI KABUL YAMIN; ANDHYKA TYAZ NUGRAHA
Journal of Optimization System and Ergonomy Implementation Vol 2 No 01 (2024): Journal of Optimization System and Ergonomy Implementation
Publisher : Program Studi Teknik Industri S-1, Fakultas Teknik UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54378/joseon.v2i01.6943

Abstract

This study takes a close look at Electric Cars (EVs) and Internal Combustion Engine Vehicles (ICEVs) in Malaysia to discover how they impact energy use, the economy, and the environment. This study is important because Malaysia is still a growing country with its own energy, economic, and environmental problems. It checks out how well Electric Vehicles (EVs) and Internal Combustion Engine Vehicles (ICEVs) work and how much power they need in various driving conditions. It does this by looking at the different types of energy used in Malaysia and how far car’s technology has comes. In terms of money, the study looks at how much both types of cars cost all together. The price of the car, the cost of repairs, the amount of gas used, and the effect of government support are all part of this. The study is mostly about how Electric Vehicles (EVs) and Internal Combustion Engine Vehicles (ICEVs) pollute and what effects they might have on the environment. This is to help Malaysia reach its goal of lowering greenhouse gas pollution. This study uses both data from the Malaysian government and data from other studies done in other countries. Statistics and comparisons are used to help with the study. The people who did the study think that the data will help us learn more about how people in Malaysia really feel about Electric Vehicles (EVs) and Internal Combustion Engine Vehicles (ICEVs). Customers, lawmakers, and people who work in the business will all be able to choose more eco-friendly ways to get around thanks to these results.
Review of Environmental, Economic and Energy Impact of Waste-To-Energy in Malaysia AHMAD AL-SYUKRI DERAOH; MUHAMMAD AKMAL FARIS MAHADI AZMI; MUHAMMAD AIMAN TAHFIZ NORSHAMSURI; DENISH KUMAR BASKARAN; ANDHYKA TYAZ NUGRAHA
Journal of Optimization System and Ergonomy Implementation Vol 2 No 01 (2024): Journal of Optimization System and Ergonomy Implementation
Publisher : Program Studi Teknik Industri S-1, Fakultas Teknik UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54378/joseon.v2i01.7002

Abstract

The increase in the national human population, economic progress, and technological advancements have collectively resulted in a significant surge in the need for energy. However, the depletion of conventional resources and the crisis of global warming are impeding the government's ability to meet the requirements of its citizens. One potential solution to address the aforementioned issues involves the adoption of Waste-To-Energy (WTE) systems, which has the capability to convert various forms of trash into usable energy. In addition to serving as an alternative energy source, Waste-to-Energy (WTE) technology has the potential to alleviate the challenges associated with trash disposal within a given nation. Hence, the aim of this study is to critically examine the environmental, economy and energy consequences associated with Waste-to-Energy (WTE) practices within the nation. This article centers its attention on organic waste and biomass, including crop output, animal waste, sewage sludge, and municipal solid wastes (MSW), which collectively account for 57.39% of the total waste in the country. The objective is to explore their potential as energy sources.
Co-Authors Agung Masyad Fawzi Agung Masyad Fawzi AHMAD AL-SYUKRI DERAOH Alam Fathurochman, Alam Amir Haziq Bin Nordin Andi Yakub Bambang Priyo Cahyono Celvin Johnatan Lumban Tobing Christianus Manihuruk DENISH KUMAR BASKARAN Destian, Risya Devia Gahana Cindi Alfian Dhimas Al Annas Dicky J. Silitonga Dio Arief Utama Dwiki Subagdja Darmawan Eka Rachmadi Endarta Putra Elfrida Ratnawati Elmanizar . Endang Pandamdari Fatin Saffanah Didin Feby Yolanda Fitri, Hadiati Fitriani, Risa Frimmi Rabiul Duripa Gusvita, Rinda Hermawan, Andre Aqshal Hutajulu, Àn De Alvaro Tiopilus Indra Rizky Kurnia Hutabarat Inova Klara Saragih Intan Mulia Hati Islami, Mouna Sabira Nurul KHOIRUL ANAM Kinasih, Anjas Sukma Linda Afriani M.Raihan Huzhaifi Muslim Makitsuna, Farhand Mardiyah, Reza Annisa Aina’il Marlina Widiyanti Masnilam Hasibuan Meysi Susila Gayatri Mochammad Imron Awalludin MUHAMMAD AIMAN TAHFIZ NORSHAMSURI MUHAMMAD AKMAL FARIS MAHADI AZMI MUHAMMAD FAUZAN MOHD MOHLIM Muhammad Iqbal Muhammad Iqbal Muhammad Miftahul Abid Muhammad Miftahul Abid Muhyi, Abdul Nabilah Sugiarto Nia Sastra Permata Nisa Novia Avien Christy Noviantoro, Tri NUR KHALIDAH YASMIN BINTI KABUL YAMIN Nurazizah, Novalina Pasaribu, Sondang Asinauli Paundra, Fajar Perwira, Rizky Agung Puspitawati, Ni Made Ratih Putri, Ananda Hapsari Rafi Gredita Ferdana Rahmad Guntoro RAIMI AFIF BIN ROSLAN Rizqi Wahyudi Rizqi Wahyudi Romanus Renaldo Nerfando Garamba Sembiring, Dessy Siar Rehulina Br Sigalingging, Adrian Reinaldy Sindhu, I Gede Pande Naraya Siti Komariah Hildayanti Sulastri . Sunarti Sunarti Sunarti Suryaneta Syuwi, Delima Tri Noviantoro Tri Wisudawati Vania Putri Susanto Yusro Hakimah Yusro Hakimah