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All Journal Journal Industrial Servicess OPERATION EXCELLENCE: Journal of Applied Industrial Engineering INVOTEK: Jurnal Inovasi Vokasional dan Teknologi Minda Baharu Jurnal Inovator Aptisi Transactions on Technopreneurship (ATT) Jurnal Industri Kreatif (JIK) JATI (Jurnal Mahasiswa Teknik Informatika) SIGMA TEKNIKA Jurnal Rekayasa Industri (JRI) Journal of Computer Networks, Architecture and High Performance Computing Jurnal Puan Indonesia J-COSCIS : Journal of Computer Science Community Service Engineering and Technology International Journal (EATIJ) Jurnal Manajemen Rekayasa dan Inovasi Bisnis Jurnal Pengabdian Ibnu Sina Ranah Research : Journal of Multidisciplinary Research and Development Journal of Information System, Technology and Engineering JT-IBSI (Jurnal Teknik Ibnu Sina) JR : Jurnal Responsive Teknik Informatika The Indonesian Journal of Computer Science Jurnal Responsive Teknik Informatika JURNAL LIGA ILMU SERANTAU
Larisang
Universitas Ibnu Sina
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Journal : OPERATION EXCELLENCE: Journal of Applied Industrial Engineering

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Designing marketing strategy using SWOT and Blue Ocean strategy to increase sales and competitiveness at PT Zaga Krida Teknik Larisang, Larisang; Putri, Meylia Vivi
Operations Excellence: Journal of Applied Industrial Engineering Vol. 16, No. 3 (2024): OE November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/oe.2024.v16.i2.113

Abstract

The intense competition in the business world forces companies to devise strategies to outperform their rivals. As more businesses target the same market segments, the available market becomes increasingly crowded. To address this challenge, a strategic analysis is essential. This research employs the SWOT method and the Blue Ocean Strategy. The SWOT analysis identifies the company’s strengths, weaknesses, opportunities, and threats, helping to assess its competitive position. Meanwhile, the Blue Ocean Strategy aims to shift from a highly competitive market (Red Ocean) to a new, uncontested market (Blue Ocean). Data analysis results show the need for strategic adjustments. SWOT analysis highlights areas where the company lags compared to competitors, while the Blue Ocean Strategy outlines actions to access untapped markets, increasing product sales. The study reveals that PT Zaga Krida Teknik can escape fierce competition by addressing existing shortcomings and developing unique features. Specifically, the company should introduce three new elements: branded nameplates, employee training, and a website. Additionally, it must improve product quality, promotional activities, and product guarantees. These strategic changes are expected to enhance the company's market position and drive growth.
Co-Authors Abdul Hamid Abdurahman, Nandar Cundara Abdurahman, Nandar Cundara Ade Kurnia, Riska Agus Suryadi Agustini , Sherly Akbar, Rudi Akbar, Zulkifli Ali Albertus L. Setyabudhi Ali Basriadi Ambiyar, Ambiyar Andika, Doddy Aprizal Y Arief Andika Putra Arifin , Nofri Yudi Arifin, Nofri Yudi Azriel Alfito Zikry Badruszaman, Anwar Basar, Abdul Rahman Boby Saputra David Saro Devega, Army Trilidia Didin Setyawan Doni Syofiawan Efendy, Moh. Hafidz Ery Sugito Fernandes, Atman Lucky Firnam Firnam Hafidz Hafidz Harmen Harmen Herasmus, Hilda Herman Hilda Herasmus Hutauruk, Sabam Mauliate Indah Kusuma Dewi, Indah Kusuma Insannul Kamil, Insannul Ismail Ismail Jamal, Siti Aisyah Johan, Dasman Khairul Imam Laurensius Setyabudhi, Albertus Lubis, Arina Luthfini M. Ansyar Bora Martino, Hisar Gusdian Masnur, Mohamad Muhammad Alfinanda Rizky muhammad irfan Nanda Jarti Nandar, Dwi Nofri Yudi Arifin Nurul Aprila Safira Okta Veza Pattasang, Pattasang Piliang, Johan Delfi Putri, Meylia Vivi Remon Lapisa Revi Illya Badri Ririt Dwiputri Permatasari Rizki Prakasa Hasibuan Robbie Ramady Ropianto, Muhammad Rozali Rozali Rozali, Rozali Sabtu Sabtu Sabtu, Sabtu Sadewa, Antan Sanusi Sanusi Sanusi Sanusi Setyabudhi , Albertus L. Setyawan, Didin sherly agustini Sondra Wijaya, I Made Subakti Eko Pratama Sumarni Sumarni Suri, Ghea Paulina Syofiawan, Doni Taslimahudin Taslimahudin Tommy Saputra Trenggono Tri Widodo Veza, Okta Weni Lestari Putri Yudi Akbariaji Yunesman, Yunesman Yusdinata, Zeri Zidane, Mohammad Zulkarnain