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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Jurnal Riset Terapan Akuntansi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Megasains Economics and Digital Business Review Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ilmiah Teunuleh: The International Journal of Social Sciences ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship BASHAIR IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Geosfera: Jurnal Penelitian Geografi Innovative: Journal Of Social Science Research Jurnal Akuntansi, Keuangan dan Perpajakan MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Kajian Akuntansi IIJSE Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan
Syahputra, Rizki
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Marketing Mix, Atmosphere, and Purchase Interest on Purchasing Decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat Multi, Sri Indah; Syahputra, Rizki; Rambe, Bhakti Helvi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4174

Abstract

This research aims to determine the influence of marketing mix, atmosphere, and buying interest on purchasing decisions at Warkop Kaca Batu 5 Ahmad Yani Rantauprapat as well as the relationship between the contribution of each factor that influences purchasing decisions at Warkop Kaca Batu 5 Ahmad Yani Rantauprapat. The method in this research is quantitative. In this research, the population is the customers or consumers at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat. The data analysis method used is multiple linear regression analysis, and hypothesis testing (partial test, simultaneous test, and coefficient of determination). Based on the research results, it is known that the Marketing Mix variable influences purchasing decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat partially (by itself) based on the Sig value for the Marketing Mix variable being smaller than 0.05 and tcount being greater than ttable (1.985) while the Atmosphere and Buying Interest variables does not have a partial (alone) effect on purchasing decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat. Based on the F Test, it is known that Marketing Mix, Susana Cafee, and Purchase Interest simultaneously influence Purchase Decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat in terms of the Sig value. 0.000 < 0.05 and the calculated F value is 28.840 > from F table 2.31. Based on the Adjusted R-Square of 0.458, the contribution value of the Influence of Marketing Mix, Atmosphere, and Buying Interest on Purchasing Decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat is 45.8% and the remaining 54.2% is influenced by other factors outside of this research.
ANALISIS WILLINGNESS TO PAY TERHADAP BUKU ANAK BERBASIS AUGMENTED REALITY “PETUALANGAN BUDI DAN WATI” Lukcyhasnita, Andam; Siregar, Dina Arfianti; Syahputra, Rizki
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4644

Abstract

Abstract: This study aims to analyze the magnitude of Willingness to Pay (WTP) and identify the determining factors that influence it towards an augmented reality-based children's book product, "Petualangan Budi dan Wati". The research methodology used is a quantitative approach by distributing questionnaires to 40 respondents. Data analysis was conducted through descriptive statistics and multiple linear regression. The results show that the optimal price point acceptable to the majority of consumers is in the range of IDR 75,000 to IDR 80,000. The regression analysis found three factors that have a significant positive effect on WTP: perceived value for money, income level, and perceived product effectiveness. In conclusion, parents' willingness to pay is not only driven by financial capability but is strongly influenced by perceived value and belief in the product's functional benefits for their children. Keyword: WTP, Augmented Reality, Consumer Behavior Abstrak: Penelitian ini bertujuan untuk menganalisis besaran Willingness to Pay (WTP) dan mengidentifikasi faktor-faktor penentu yang memengaruhinya terhadap produk buku anak berbasis augmented reality “Petualangan Budi dan Wati”. Metodologi penelitian yang digunakan adalah pendekatan kuantitatif dengan menyebar kuesioner kepada 40 responden. Analisis data dilakukan melalui statistik deskriptif dan regresi linear berganda. Hasil penelitian menunjukkan bahwa titik harga optimal yang dapat diterima oleh mayoritas konsumen berada pada rentang Rp 75.000 hingga Rp 80.000. Analisis regresi menemukan tiga faktor yang berpengaruh signifikan secara positif terhadap WTP, yaitu persepsi kesepadanan harga (value for money), tingkat pendapatan, dan persepsi efektivitas produk. Kesimpulannya, kesediaan membayar orang tua tidak hanya didorong oleh kemampuan finansial, tetapi sangat dipengaruhi oleh persepsi nilai dan keyakinan terhadap manfaat fungsional produk bagi anak. Kata kunci: WTP, Augmented Reality, Perilaku Konsumen
Co-Authors Abdul Rahman Ade Parlaungan Nasution, Ade Parlaungan Agung Hari Saputra Andhika, M. Rezki Andrean, Keke Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arianti, Gusva Asnora, Fazhil Hanafi Deliana , Deliana Deliana, Deliana Dewi Astuti Dina Arfianti Siregar Eka Nurmala Sari Elvina Elvina Elvira Elvira Ernidawati, Ernidawati Fakhruddin Fakhruddin Giananti, Attiya Shakila Hanggadireksa, Bimo Hasanah, Diah Hasanuddin Hasanuddin Hasibuan, Irwansyah Hutagalung, Geby Tarina Idris Idris Indra, Aulia Jamaludin, Mohd Faizal Bin Januriansyah, Yudis Listia, Engla Lubis, Abdul Leman Lubis, Junita Lukcyhasnita, Andam Lumbantoruan, Peronika M. Rezki Andhika Manurung, Mindo Marpaung, Rian Rinaldi Mayanti, Riska Melia, Yona Mgh, Tagun Multi, Sri Indah Mulya, Dara Eka Permata Munawaroh Munawaroh Napitupulu, Ilham H. Napitupulu, Ilham Hidayah Neni Hermita Nova Jayanti Harahap Nur Lena Nurfadila, Anya Panggabean, Tara Sri Melati br Pasaribu, Alfredo Flarianus Pasaribu, Laili Habibah Pasaribu, Sari Adinda Pebriani, Nur Syifa Pitriyani Pitriyani Prayoga, Yudi Purba, Sadaukur Aeroki Putri, Indah Widya Rambe, Ayu Nurzannah Rambe Nurzannah Rambe, Bhakti Helvi Rambe, Ismayani Rizal, Adilla Alya Rohman, Muhammad Faisal Sabda, Rozianti Salsabila, Febry Defma Samosir, Syahnita Saragih, Siti Zahara Satria, Defni Septiani, Viona Shella, Melda Okta Simanjorang, Elida Florentina Sinaga Simanjuntak, Darmawati Simanjuntak, Daslan Sinambela, Tasya Siregar, Zulkifli Musanip Sitopu, Chintya Lauren Situngkir, Anggiat Surianti, Meily Suroto Suroto Ulfa, Zulia Yusuf, Fadel Yusuf, Fahri Zufrie, Zufrie Zulkarnain Zulkarnain