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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Riset Terapan Akuntansi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Megasains International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Jurnal Ilmiah Teunuleh: The International Journal of Social Sciences ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship BASHAIR IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Geosfera: Jurnal Penelitian Geografi Innovative: Journal Of Social Science Research Jurnal Akuntansi, Keuangan dan Perpajakan MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Kajian Akuntansi IIJSE Jurnal Ekonomi, Manajemen, Akuntansi Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan
Syahputra, Rizki
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The Influence of Marketing Mix, Atmosphere, and Purchase Interest on Purchasing Decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat Multi, Sri Indah; Syahputra, Rizki; Rambe, Bhakti Helvi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4174

Abstract

This research aims to determine the influence of marketing mix, atmosphere, and buying interest on purchasing decisions at Warkop Kaca Batu 5 Ahmad Yani Rantauprapat as well as the relationship between the contribution of each factor that influences purchasing decisions at Warkop Kaca Batu 5 Ahmad Yani Rantauprapat. The method in this research is quantitative. In this research, the population is the customers or consumers at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat. The data analysis method used is multiple linear regression analysis, and hypothesis testing (partial test, simultaneous test, and coefficient of determination). Based on the research results, it is known that the Marketing Mix variable influences purchasing decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat partially (by itself) based on the Sig value for the Marketing Mix variable being smaller than 0.05 and tcount being greater than ttable (1.985) while the Atmosphere and Buying Interest variables does not have a partial (alone) effect on purchasing decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat. Based on the F Test, it is known that Marketing Mix, Susana Cafee, and Purchase Interest simultaneously influence Purchase Decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat in terms of the Sig value. 0.000 < 0.05 and the calculated F value is 28.840 > from F table 2.31. Based on the Adjusted R-Square of 0.458, the contribution value of the Influence of Marketing Mix, Atmosphere, and Buying Interest on Purchasing Decisions at Warkop Gelas Batu 5 Ahmad Yani Rantauprapat is 45.8% and the remaining 54.2% is influenced by other factors outside of this research.
ANALISIS WILLINGNESS TO PAY TERHADAP BUKU ANAK BERBASIS AUGMENTED REALITY PETUALANGAN BUDI DAN WATI Lukcyhasnita, Andam; Siregar, Dina Arfianti; Syahputra, Rizki
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4644

Abstract

Abstract: This study aims to analyze the magnitude of Willingness to Pay (WTP) and identify the determining factors that influence it towards an augmented reality-based children's book product, "Petualangan Budi dan Wati". The research methodology used is a quantitative approach by distributing questionnaires to 40 respondents. Data analysis was conducted through descriptive statistics and multiple linear regression. The results show that the optimal price point acceptable to the majority of consumers is in the range of IDR 75,000 to IDR 80,000. The regression analysis found three factors that have a significant positive effect on WTP: perceived value for money, income level, and perceived product effectiveness. In conclusion, parents' willingness to pay is not only driven by financial capability but is strongly influenced by perceived value and belief in the product's functional benefits for their children.Keyword: WTP, Augmented Reality, Consumer BehaviorAbstrak: Penelitian ini bertujuan untuk menganalisis besaran Willingness to Pay (WTP) dan mengidentifikasi faktor-faktor penentu yang memengaruhinya terhadap produk buku anak berbasis augmented reality Petualangan Budi dan Wati. Metodologi penelitian yang digunakan adalah pendekatan kuantitatif dengan menyebar kuesioner kepada 40 responden. Analisis data dilakukan melalui statistik deskriptif dan regresi linear berganda. Hasil penelitian menunjukkan bahwa titik harga optimal yang dapat diterima oleh mayoritas konsumen berada pada rentang Rp 75.000 hingga Rp 80.000. Analisis regresi menemukan tiga faktor yang berpengaruh signifikan secara positif terhadap WTP, yaitu persepsi kesepadanan harga (value for money), tingkat pendapatan, dan persepsi efektivitas produk. Kesimpulannya, kesediaan membayar orang tua tidak hanya didorong oleh kemampuan finansial, tetapi sangat dipengaruhi oleh persepsi nilai dan keyakinan terhadap manfaat fungsional produk bagi anak.Kata kunci: WTP, Augmented Reality, Perilaku Konsumen
Analysis Of The Influence Of Product Quality, Price Perceptions, And Location Strategies And Services On Rantauprapat Clothing Panjaitan, Ahmad Padlan; Simanjorang, Elida Florentina Sinaga; Syahputra, Rizki
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.489

Abstract

This study aims to determine the effect of product quality, price perception and location and service strategies on clothing purchasing decisions at Raza Distro Rantauprapat. The population in this study were all consumers of Raza Distro Rantauprapat who had decided to buy clothes at Raza Distro. The sample used in this study was taken as many as 100 respondents using a non-probability sampling technique with an accidental sampling approach. The analytical method used is multiple linear regression analysis. The results of this study using the regression equation formed are Y = 14.054 + 0.105X1 + 0.419X2 + 0.308X3 + 0.342X4, which means that price perception has the greatest influence compared to three other independent variables such as product quality, location strategy, and service. Overall, the results of this study indicate that the variables of product quality, price perception, location, and service strategies have a positive and significant impact on clothing purchasing decisions at Raza Distro Rantauprapat.
The Influence of Price, Product Quality, and Service on Apparel Purchase Satisfaction at Emi Boutique Hasibuan, Nur aida; Lubis, Junita; Syahputra, Rizki
International Journal of Science, Technology & Management Vol. 3 No. 3 (2022): May 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i3.514

Abstract

The fashion business is a business that continues to grow rapidly, the latest fashions are published every day making business people engaged in this business sector to always keep abreast of the updates that occur. The updates that occur do not only focus on the design and fashion of clothing, but also consumer behavior in the fashion sector, which requires businesses to continue to pay attention to consumer behavior. Consumer satisfaction is the center of attention for companies engaged in the fashion business, not least at Emi Boutique, which is also always crowded with consumers who are looking for the best quality clothes. This research was conducted at Emi Boutique by analyzing the effect of price perception, product quality and service quality on customer satisfaction at Emi Boutique. The study was conducted with a quantitative approach using primary data and analyzed using SPSS. The results of this study indicate that all predictive variables have a specific and significant effect on customer satisfaction who shop for fashion products at Emi Boutique.
Determinan Perilaku Konsumtif Mahasiswa: Penggunaan E-Wallet, Literasi Keuangan dan Pengendalian Diri Rizanty, Nurul Rahmadani; Napitupulu, Ilham Hidayah; Putri, Anita; Syahputra, Rizki
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12100

Abstract

Penelitian ini bertujuan untuk menguji pengaruh penggunaan dompet elektronik, literasi keuangan, dan pengendalian diri terhadap perilaku konsumtif mahasiswa Politeknik Negeri Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 mahasiswa program studi Administrasi Bisnis. Teknik pengambilan sampel yang digunakan adalah cluster random sampling. Analisis data dilakukan melalui regresi linier berganda menggunakan IBM SPSS versi 29, didahului oleh uji validitas, uji reliabilitas, dan uji asumsi klasik untuk memastikan kelayakan data. Hasil penelitian menunjukkan bahwa, secara parsial, penggunaan dompet elektronik dan pengendalian diri tidak memiliki pengaruh signifikan terhadap perilaku konsumtif mahasiswa. Sebaliknya, literasi keuangan memiliki pengaruh signifikan terhadap perilaku konsumtif. Temuan ini menunjukkan bahwa, meskipun tersedia teknologi dan kemampuan untuk menahan keinginan impulsif, pengetahuan keuangan memainkan peran yang lebih dominan dalam membentuk perilaku konsumsi mahasiswa. Oleh karena itu, peningkatan literasi keuangan merupakan strategi penting dalam mengurangi perilaku konsumtif di kalangan mahasiswa.
PKM Peningkatan Produktivitas Usaha Pdam Mual Nauli Melalui Upgrading Kompetensi Sumberdaya Manusia (SDM) Berstandar Layanan Prima (Sibuluan Raya, Kec. Pandan, Kabupaten Tapanuli Tengah, Sumatera Utara Syahputra, Rizki; Indahwati, Rini; Napitupulu, Ilham Hidayah; Pranoto, Ing Heru
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2873

Abstract

The Community Service Program is carried out in collaboration with PDAM Mual Nauli, Tapanuli Tengah, as proposed under the Memorandum of Understanding (MOU) between the State Polytechnic of Medan and the Government of Sibolga City. It also serves as the realization of the Community Service Program that supports the accreditation excellence for the Master of Applied Accounting Information Systems (MTSIA) program. The purpose of this activity is to assist PDAM Mual Nauli in addressing specific challenges, particularly related to human resources and public services as a water supply company in the region. The specific objectives of this Community Service Program are to provide solutions in the areas of management, human resource management, and the improvement of production quality in public service delivery to the water users of PDAM Mual Nauli. The method in implementing this community service activity involves stages such as surveys, interviews, observations, and confirmation with PDAM Mual Nauli as the partner. The interviews are conducted by the Community Service Team at the PDAM Mual Nauli office. After obtaining the data, analysis is carried out and explained in a descriptive form with explanations supported by graphic information, tables, and other relevant elements. The three activities implemented at PDAM Mual Nauli include public speaking training, internal control training, and financial reporting training. These training activities aim to enhance the quality of human resources, especially in public services. Keywords: Drinking Water, Public Services, Human Resources Quality
PKM Pengelolaan Manajemen Umkm Medan Outdoor Equipment (MOE) Melalui Peningkatan Kualitas Branding Dan Pengelolaan Keuangan Hasibuan, Raya; Manik, M. Rikwan Effendi S.; Kusumadi, Kusumadi; Syahputra, Rizki; Nofianna, Siti Asnida
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.2882

Abstract

This PKM is carried out for an MSME, namely Medan Outdoor Equipmet (MOE) which is an MSME that is very creative in the production of car tents used for off road activities and for various other cars. MOE is a business in the field of equipment that is indeed very much in demand by young people, especially those who like camping activities, MOE has been established since 2016 and is always learning to improve its production activities. The aim is to assist production activities carried out by MOE MSMEs and to improve the quality of branding and financial management. The production of car tents that is carried out is really still very manual and is indeed done by yourself. The production of this car tent is carried out in small quantities, because it is done manually and does not have workers. Actually, market demand is very high but manufacturing or productivity is still very low due to limited equipment and human resources that can manage it. Thus, in addition to the needs related to equipment that can help the production of the car tent, branding and financial management are also needed in connection with this Medan Outdoor Equipment MSME . Branding is an effort that can be done in order to improve the quality and capability of the product to be produced and of course good financial management, will be able to improve the quality of a good product as well. Keywords : Medan Outdoor Equipment, Branding, Financial Management
Co-Authors Abdul Rahman Ade Parlaungan Nasution, Ade Parlaungan Agung Hari Saputra Andhika, M. Rezki Andrean, Keke Anita Putri, Anita Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Arianti, Gusva Asnora, Fazhil Hanafi Darmawati Simanjuntak - Deliana , Deliana Deliana, Deliana Dewi Astuti Dina Arfianti Siregar - Eka Nurmala Sari Elvina Elvina Elvira Elvira Ernidawati, Ernidawati Fakhruddin Fakhruddin Giananti, Attiya Shakila Hanggadireksa, Bimo Hasanah, Diah Hasanuddin Hasanuddin Hasibuan, Irwansyah Hasibuan, Nur aida Hasibuan, Raya Hutagalung, Geby Tarina Idris Idris Indra, Aulia Jamaludin, Mohd Faizal Bin Januriansyah, Yudis Kusumadi Listia, Engla Lubis, Abdul Leman Lubis, Junita Lukcyhasnita, Andam Lumbantoruan, Peronika M. Rezki Andhika Manik, M. Rikwan Effendi S. Manurung, Mindo Marpaung, Rian Rinaldi Mayanti, Riska Melia, Yona Mgh, Tagun Multi, Sri Indah Mulya, Dara Eka Permata Munawaroh Munawaroh Napitupulu, Ilham H. Napitupulu, Ilham Hidayah Neni Hermita Nofianna, Siti Asnida Nova Jayanti Harahap Nur Lena Nurfadila, Anya Panggabean, Tara Sri Melati br Panjaitan, Ahmad Padlan Pasaribu, Alfredo Flarianus Pasaribu, Laili Habibah Pasaribu, Sari Adinda Pebriani, Nur Syifa Pitriyani Pitriyani Pranoto, Ing Heru Purba, Sadaukur Aeroki Putri, Indah Widya Rambe, Ayu Nurzannah Rambe Nurzannah Rambe, Bhakti Helvi Rambe, Ismayani RINI INDAHWATI Rizal, Adilla Alya Rizanty, Nurul Rahmadani Rohman, Muhammad Faisal Sabda, Rozianti Salsabila, Febry Defma Samosir, Syahnita Saragih, Siti Zahara Satria, Defni Septiani, Viona Shella, Melda Okta Simanjorang, Elida Florentina Sinaga Simanjuntak, Daslan Sinambela, Tasya Siregar, Zulkifli Musanip Sitopu, Chintya Lauren Situngkir, Anggiat Surianti, Meily Suroto Suroto Ulfa, Zulia Yudi Prayoga Yusuf, Fadel Yusuf, Fahri Zufrie, Zufrie Zulkarnain Zulkarnain