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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Jurnal Sosio Agribisnis AGRIMOR Abditani : Jurnal Pengabdian Masyarakat Musamus Journal of Agribusiness Agro Bali: Agricultural Journal Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Mitra Mahajana: Jurnal Pengabdian Masyarakat Agrimansion: Agribusiness Management & Extension International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian Kepada Masyarakat Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Pengabdian Multidisiplin Indonesian Community Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Agribusiness Journal Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Agrotech Journal Joong-Ki Joong-Ki
Helviani, Helviani
Sembilanbelas November Kolaka University
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ANALYSIS OF RELATIONSHIP OF MARKETING MIX WITH THE VALUE OF THE SALE OF FRUITS AT FRUIT MARKET TRADERS IN KENDARI CITY Diana Pratiwi Sa’Pangan; Helviani Helviani
Agribusiness Journal Vol 1, No 2 (2016): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.132 KB) | DOI: 10.31327/aj.v1i2.208

Abstract

This study aimed to analyze the marketing mix (product, price, place and promotion) of fruits at the level of traders in fruit market Kendari, and to analyze the relationship between the marketing mix (product, price, place and promotion) with sales of fruit- fruits at the level of traders in fruit market Kendari. Determining the location of this research is done purposively (intentionally) on the basis that at the fruit market of Kendari in question is central sale of various kinds of fruits. The variables observed were: 1) a variable reinforcement, namely the identity of respondents include: the merchant name, age, level of formal education, and business experience, 2) main variables include: the marketing mix (product, price, place, promotion) and value sale. Analysis of the data used is descriptive qualitative analysis to analyze the marketing mix (product, price, place and promotion) of fruits at the level of traders in fruit market Kendari, and correlation analysis Spearman to analyze the relationship between the marketing mix (product, price, place, and promotion) with a sales value of fruit. The results showed that the implementation of any marketing mix in the fruit market of Kendari which aspects of the product and the price aspect is quite good, very nice aspect of the place, and the promotional aspect has not done well. There is a relationship between each of the marketing mix with a sales value of fruit, each worth: a) products with a sales value = 0.493, which means the level of relationship is or is strong enough, b) the price of the sales value = 0.436, which means the level of relationship is or reasonably strong, c) a place with a sales value = 0.620* which means the level of strong relations, d) sale with a sales value = 0.295 which means the rate of low or weak ties.
ANALISIS SALURAN PEMASARAN USAHA GULA AREN (Studi Kasus : Desa Puudongi Kecamatan Polinggona Kabupaten Kolaka) Campina Illa Prihantini; Yuli Purbaningsih; Alda Sari; Helviani; Fikram; Umbu Joka; Muh. Ilham Taufik; Sri Hardina
Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Vol 5 No 02 (2022): Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam
Publisher : STIE Bakti Bangsa Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.287 KB) | DOI: 10.56998/jr.v5i02.48

Abstract

This study aims to determine the marketing channels and marketing margins of palm sugar for each level of the institution in Puudongi Village, Polinggona District, Kolaka Regency. This research is a case study research. Primary data is obtained directly from palm sugar processing farmers while secondary data is in the form of statistical data, annual reports, research reports, journals and other data related to the topic of this study. The sample in this study were all palm sugar business actors in Puudongi Village as many as 7 people. The results showed that there are three main marketing channels in marketing palm sugar in Puudongi Village. . Marketing channel I is the most inefficient marketing channel because it has the longest marketing channel among the other two marketing channels.
EFFECT OF DEMOCRATIC LEADERSHIP STYLE ON THE PERFORMANCE OF EMPLOYEES AT THE OFFICE BP3K LANDONO DISTRICT OF SOUTH KONAWE Aprianto Rahman; Helviani Helviani
Agribusiness Journal Vol 1, No 2 (2016): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.852 KB) | DOI: 10.31327/aj.v1i2.160

Abstract

This study aims to determine how the democratic leadership style influence an office manager to employee performance at the Office BP3K Landono district of South Konawe. The location determination is based on the consideration that because researchers have been doing field practice course at the site on the planning and evaluation of agricultural programs that relate how the leadership of these locations in the lead so that these activities can run smoothly. So the researcher interested in conducting further research on leadership style that is applied in particular to the leadership of a democratic leadership style. Analysis of the data used is descriptive qualitative by using a model of Miles and Huberman. A democratic leadership style office management affects employee performance, including quality, quantity, timeliness, independence, and commitment to work in the Office of the District BP3K Landono Konsel. Leaders should approach issues with an open mind along with employees, for example by holding a meeting (conference) or deliberations to discuss the matter in order to reach a decision together and we always seek to establish good cooperation relationship with subordinates, receive inputs in determining policy, and work actively with individuals or groups to do the job.
ANALYSIS OF RELATIONSHIP OF MARKETING MIX WITH THE VALUE OF THE SALE OF FRUITS AT FRUIT MARKET TRADERS IN KENDARI CITY Diana Pratiwi Sa’Pangan; Helviani Helviani
Agribusiness Journal Vol 1, No 2 (2016): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.132 KB) | DOI: 10.31327/aj.v1i2.208

Abstract

This study aimed to analyze the marketing mix (product, price, place and promotion) of fruits at the level of traders in fruit market Kendari, and to analyze the relationship between the marketing mix (product, price, place and promotion) with sales of fruit- fruits at the level of traders in fruit market Kendari. Determining the location of this research is done purposively (intentionally) on the basis that at the fruit market of Kendari in question is central sale of various kinds of fruits. The variables observed were: 1) a variable reinforcement, namely the identity of respondents include: the merchant name, age, level of formal education, and business experience, 2) main variables include: the marketing mix (product, price, place, promotion) and value sale. Analysis of the data used is descriptive qualitative analysis to analyze the marketing mix (product, price, place and promotion) of fruits at the level of traders in fruit market Kendari, and correlation analysis Spearman to analyze the relationship between the marketing mix (product, price, place, and promotion) with a sales value of fruit. The results showed that the implementation of any marketing mix in the fruit market of Kendari which aspects of the product and the price aspect is quite good, very nice aspect of the place, and the promotional aspect has not done well. There is a relationship between each of the marketing mix with a sales value of fruit, each worth: a) products with a sales value = 0.493, which means the level of relationship is or is strong enough, b) the price of the sales value = 0.436, which means the level of relationship is or reasonably strong, c) a place with a sales value = 0.620* which means the level of strong relations, d) sale with a sales value = 0.295 which means the rate of low or weak ties.
Kontribusi Usahatani Kakao terhadap Pendapatan Rumah Tangga Petani Di Desa Watumelewe Kecamatan Iwoimendaa Kabupaten Kolaka Aan Wilhan Juliatmaja; Helviani Helviani
Journal of Food System & Agribusiness Volume 6 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of knowing the significance of the percentagecontribution of cocoa farming to the total household income of farmers in Watumelewevillage, Iwoimendaa district, Kolaka regency. This research was conducted using bothqualitative and quantitative methods, the contribution of revenue is analyzed by calculatingthe percentage contribution/contribution revenue (%). Based on the results of the study, itwas reported that the average farmer income from cocoa farming was IDR 5.510.000 andthe contribution of farm household income from cocoa farming is 49,41% which is includedin the medium category.
RISK OF RICE AGROINDUSTRY BASED ON SUPPLY CHAIN Yuli Purbaningsih; Helviani Helviani; Nursalam Nursalam
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 1 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i1.129

Abstract

This study aimed to identify all possible risks faced by the rice agroindustry in Kolaka Regency regarding the supply chain system. This study was a descriptive type of agroindustry in Kolaka. The results of this study were the risks faced by the rice agroindustry in terms of the supply chain and found several sources of risk factors that impact business risk. The supply chain system in the rice agroindustry consisted of 2 groups: the flow of suppliers of raw materials (grain) and the flow of product distribution (rice). The flow of raw material suppliers (grain) was dominated by grain collectors, with a market share of 60% of the total volume of yearly purchases. Meanwhile, wholesalers dominate the distribution of products (rice) and have a share of 65% of the total annual sales volume. Supply chain flows resulted in potential business risks. Identifying sources of business risk in the rice agroindustry was in the supply/procurement, transportation, storage, and processing of raw materials
PREFERENSI KONSUMEN SAGU DI KOTA KENDARI Helviani Helviani; Sitti Aida Adha Taridala; Azhar Bafadal; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 3, No 1 (2018): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.719 KB) | DOI: 10.33772/jsa.v3i1.7397

Abstract

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis
Identifikasi Komoditas Hortikultura Basis dalam Perspektif Pertanian Berkelanjutan di Kabupaten Kolaka, Indonesia Muh. Obi Kasmin; Helviani Helviani; Nursalam Nursalam
Agro Bali : Agricultural Journal Vol 6, No 1 (2023)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.905 KB) | DOI: 10.37637/ab.v6i1.1043

Abstract

Usahatani hortikultura khususnya buah-buahan di Indonesia selama ini hanya dipandang sebagai usaha sampingan yang ditanam di pekarangan dengan luas areal sempit dan penerapan teknik budidaya serta penanganan pasca panen yang masih sederhana. Disisi lain permintaan pasar terhadap buah baik dari pasar lokal maupun pasar ekspor menghendaki mutu tertentu, ukuran seragam dan suplai pasokan buah yang berkesinambungan. Penelitian ini bertujuan untuk mengetahui komoditas hortikultura basis saat ini maupun secara berkelanjutan. Kajian ini menggunakan data time series tahun 2017 – 2021. Penentuan komoditas basis menggunakan metode Location Quotient (LQ) dan Dynamic Location Quotient (DLQ). Hasil penelitian menunjukkan bahwa komoditi hortikultura yang menjadi basis saat ini dan masih akan menjadi komoditas basis di masa yang akan datang adalah duku dan durian dengan nilai LQ dan DLQ lebih dari 1. Sedangkan komoditas cabai rawit, terung, tomat, kacang panjang, kangkung, jeruk siam, pisang dan mangga, meskipun belum menjadi komoditas basis, memiliki potensi untuk dikembangkan menjadi komoditas basis berdasarkan nilai DLQ yang lebih dari 1.
Penyuluhan Terhadap Petani Swadaya Kelapa Sawit Guna Peningkatan Ekonomi Masyarakat Desa Anaiwoi Kecamatan Tanggetada Kabupaten Kolaka Helviani Helviani; Aan Wilhan Juliatmaja
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): Mei 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v3i1.1604

Abstract

Oil palm is an important industrial plant producing cooking oil, industrial oil and fuel. Anaiwoi Village, Tanggetada District, Kolaka Regency is one of the locations of oil palm plantation centers in the province of Southeast Sulawesi. Palm oil is one of the major staples planted by the community in Anaiwoi village, Tanggetada district, Kolaka regency, almost all the people in this area depend on oil palm for their livelihood. A common problem faced by smallholder oil palm farmers in this region is the lack of information on proper oil palm cultivation and management. So far, independent smallholders or independent smallholders only know how to cultivate in general and have not thought about the many aspects that affect the growth of oil palm seedlings. The solution that can be provided comes in the form of advice related to good oil palm cultivation in accordance with agronomic principles so that the incomes of independent smallholders/independent oil palm grow. To get oil palm plants that can produce optimally, good oil palm cultivation is the main thing to understand. Plants grown according to the right agronomic principles will be able to grow and develop correctly to produce optimally.
IDENTIFIKASI KEBERLANJUTAN USAHATANI SEREH WANGI DI KELURAHAN ANAIWOI KECAMATAN TANGGETADA KABUPATEN KOLAKA Erni Erni; Helviani Helviani; Muhtar Amin; Aan Wilhan Juliatmaja; Yuli Purbaningsih
AGRIBIOS Vol 21 No 1 (2023): JUNI
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v21i1.2385

Abstract

Usahatani sereh wangi menjadi salah satu usahatani yang menjadi peranan penting dalam perekonomian masyarakat dan sumber penghasilan utama khususnya bagi Sebagian besar masyarakat di Kelurahan Anaiwoi Kecamatan Tanggetada Kabupaten Kolaka. Penelitian ini bertujuan untuk mengidentifikasi keberlanjutan usahatani sereh wangi. Metode analisis data yang digunakan yaitu deskriptif kualitatif dengan menggunakan model Miles dan Huberman yang terdiri dari tiga tahap yaitu reduksi data, penyajian data dan verifikasi/penarikan kesimpulan. Hasil penelitian ini menyatakan bahwa keberlanjutan usahatani sereh wangi di Kelurahan Anaiwoi Kecamatan Tanggetada Kabupaten Kolaka, termasuk kegiatan usahatani yang continue atau usahatani yang keberlanjutannya sangat baik. Hal tersebut dilihat berdasarkan hasil rata-rata produksi dan pendapatan petani usahatani sereh wangi dalam setiap kali panen, yaitu rata-rata produksi sebesar 84 kg dengan pendapatan sebesar Rp 10.361.000.
Co-Authors A. Mardiana Aan Wilhan J Aan Wilhan Juliatmaja Abdul Rahim Afsitin Joan Tatra Agusriyadin, Agusriyadin Ahmad Tarmizi Abdul Karim Alda Sari Amin, Muhtar Aminah Sagista Aminah Sagista Aminah Sagista Andri Estining Sejati Annisah Amaliah Ansharullah ansharullah Aprianto Rahman Arruan Bulawan, Juniaty Ashari Ashari Asni Asni Aulia Uswa Noor Azhar Bafadal Bahari Bahari, Bahari Bahari, Dodi Ismundar Bahari, Dody Ismunandar Basrin Basrin Budiyanto Bustang Bustang Dewaldi, Dewaldi Dewi Dewi Diana Pratiwi Sa’Pangan Doddy Ismunandar Bahari Fikram Fitrah Adelina H. Syahrir H. Syahrir Handayani, Fitrianti Handayani, Fitrianti Hasbiadi Hasbiadi Hisrah, Hisrah Husnaeni Husnaeni Indriani Nurul Surahturohmi Irsan Rahman, Irsan Juniaty Arruan Bulawan Kartomo Kartomo, Kartomo Kasmin, M. Oby Kasmin, Muh Obi Kasmin, Muhamad Oby La Mpia Laode Muhsafaat Marlina Marlina Masitah Masitah Masitah Masitah Masitah Muh. Ilham Taufik Muhammad Yusuf Muhtar Amin Nekstriani, Nekstriani Nurhalisa Nurhalisa Nursalam . Nursalam Nursalam Nursalam Nursalam Nursalam, Nursalam Obi Kasmin, Muh. Prihantini, Campina Ila Prihantini, Campina Illa Purbaningsih, Yuli Rahmat Ari. F Rahmawati, Rahmawati Raodatul Jannah Rosmini Rosmini Sain Siti Aida Adha Taridala Sitti Aida Adha Taridala Sri Hardina Suci Ramadani Syahri Wahyuni Syahrir Syahrir Tamrin Taswin Taufik, Muh. Ilham Umbu Joka Wahyuni, Syahri Wilhan Juliatmaja, Aan Yul Purbaningsih Yuli Purbaningsih Yuli Purbaningsih Yuli Purbaningsih Yunike, Lian Zulkharnanim Zulkharnanim