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ANALYSIS OF RELATIONSHIP OF MARKETING MIX WITH THE VALUE OF THE SALE OF FRUITS AT FRUIT MARKET TRADERS IN KENDARI CITY Diana Pratiwi Sa’Pangan; Helviani Helviani
Agribusiness Journal Vol 1, No 2 (2016): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v1i2.208

Abstract

This study aimed to analyze the marketing mix (product, price, place and promotion) of fruits at the level of traders in fruit market Kendari, and to analyze the relationship between the marketing mix (product, price, place and promotion) with sales of fruit- fruits at the level of traders in fruit market Kendari. Determining the location of this research is done purposively (intentionally) on the basis that at the fruit market of Kendari in question is central sale of various kinds of fruits. The variables observed were: 1) a variable reinforcement, namely the identity of respondents include: the merchant name, age, level of formal education, and business experience, 2) main variables include: the marketing mix (product, price, place, promotion) and value sale. Analysis of the data used is descriptive qualitative analysis to analyze the marketing mix (product, price, place and promotion) of fruits at the level of traders in fruit market Kendari, and correlation analysis Spearman to analyze the relationship between the marketing mix (product, price, place, and promotion) with a sales value of fruit. The results showed that the implementation of any marketing mix in the fruit market of Kendari which aspects of the product and the price aspect is quite good, very nice aspect of the place, and the promotional aspect has not done well. There is a relationship between each of the marketing mix with a sales value of fruit, each worth: a) products with a sales value = 0.493, which means the level of relationship is or is strong enough, b) the price of the sales value = 0.436, which means the level of relationship is or reasonably strong, c) a place with a sales value = 0.620* which means the level of strong relations, d) sale with a sales value = 0.295 which means the rate of low or weak ties.
Financial Feasibility of Cocoa Farming in Andomesinggo Village Besulutu Sub-district of Konawe District Aan Wilhan Juliatmaja; Helviani Helviani
Agribusiness Journal Vol 2, No 2 (2017): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v2i2.266

Abstract

This study aimed to determine the financial feasibility of cocoa farming in Andomesinggo Village Besulutu Sub-district Konawe District. Sampling method was Stratified Random Sampling. The financial analysis criteria used were Net Present Value, Net Benefit Cost Ratio, Internal Rate of Return, Pay Back Period, and Sensitivity Analysis. The results showed that cocoa farming in Andomesinggo village was financially feasible to be cultivated. Based on the result of the investment feasibility assessment at 18% DF, it was obtained that NPV was Rp 20,500,335, NBCR of 3.59%, IRR of 55.42% and PBP value of 4.54 which identified that the cocoa farming in Andomesinggo village returned the investment in the early of fifth year. Based on sensitivity analysis, the condition of cocoa farming is still feasible to be cultivated even though fertilizer price was up to 15%, cocoa price decreased to 10%, cocoa production decreased to 20%.
Analysis of Skipjack Distribution (Katsuwonus Pelamis) in The Urban Village of West Boepinang Poleang Sub-District Bombana District Helviani Helviani; Aan Wilhan Juliatmaja
Agribusiness Journal Vol 2, No 2 (2017): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v2i2.267

Abstract

This study aimed to identify marketing channels of skipjack; and to know the amount of margin received on each marketing channel of skipjack in the Urban Village of West Boepinang. The research was conducted from May 5 - August 27, 2016 in The Urban Village of West Boepinang, Poleang Sub-District BombanaDistrict. The sample in this research was 37 respondents. Sampling used census method. Data were analyzed using descriptive analysis and marketing margin analysis. The results showed that distribution pattern which is often used by the traders of skipjack commodity in the Urban Village of West Boepinang is the first distribution channel, in which skipjack is distributed from fishermen to merchants to wholesalers to retailers to consumers. Based on profit margin value, wholesalers earned a net profit margin of Rp. 6,972/kg. Similarly, retailers earned a profit margin of Rp. 3,545/kg as well as Rp. 2,793/kg for merchants.
PERCEPTION OF THE USE OF THE FINANCIAL STATEMENTS SUCCESS AND SMALL COMPANIES PLANTS IN KENDARI (CASE STUDY AT NURI HORTI KENDARI) Helviani Helviani; Aan Wilhan Juliatmaja
Agribusiness Journal Vol 1, No 2 (2016): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v1i2.29

Abstract

This study aimed to determine the perception of the owners and workers of small companies Nuri Horti on the financial statements, to determine the use of the company's financial statements and to determine the success of the company. The location determination is based on the consideration that at this location engaged in agriculture who have received official permission from the local government as a small company of ornamental plants have been designated a Center for Agricultural and Training Governmental (P4S), and the company Nuri Horti has been set up and use financial accounting, although still in a very simple form. The variables observed were: 1) Overview of the company: a brief history of the company, history of owners and labor and of production process. 2) Perception owners and workers about the company's financial statements. 3) The financial statements: Bookkeeping were made by the company and profit (profit) obtained at a certain time. 4) The success of a small company. Analysis of the data used is descriptive measuring devices in the form of Likert scale to measure the perception of respondents, and analysis of Return On Investment (ROI) to measure the ability of the company's capital returns. The results showed that the respondents' perception of the financial statement is very important. A small company Horti Kendari ornamental plants Nuri uses very simple financial statements that are still recording / bookkeeping. The company was successful because it is able to perform a return on capital, and conduct investment activities for the addition / expansion.
Factors Affecting Rice Quality in Kasumeeto Village, Pakue District, North Kolaka Regency Kartomo Kartomo; Nursalam Nursalam; Helviani Helviani; Masitah Masitah; Syahrir Syahrir
Agribusiness Journal Vol 5, No 1 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v5i1.1677

Abstract

This study was aimed to determine factors that affect the quality of paddy in Kasumeeto Village, Pakue District, North Kolaka Regency. Discriminant analysis was used as the analytical tool  with a sample of 30 respondents. The results was obtained which was to determine the effect of the use of seeds, irrigation and fertilizer on the quality of lowland rice in Kusemeeto Village, Pakue District, North Kolaka Regency, can be conclude that quality of rice can be increase with increase the usage of high quality seeds and increase the usage of fertilizer. Lowland paddy is a commodity that has very promising prospects, so from the results of this study it is recommended that rice farmers should intensify the use of seeds and fertilizers because they can affect the quality of the paddy cultivated.
THE INCREASING CAPACITY CAPTURES BUSINESS OPPORTUNITIES FOR GOAT FARMERS Purbaningsih, Yuli; Helviani, Helviani; Tatra, Afsitin Joan; Jannah, Raodatul; Rahim, Abdul; Handayani, Fitrianti; Rahman, Irsan; Nekstriani, Nekstriani
International Journal of Engagement and Empowerment (IJE2) Vol. 3 No. 3 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i3.133

Abstract

The livestock sector is the most important factor in supporting food security to support sustainable development in Indonesia. The livestock sector is one of the sub-sectors which is a driving force for development, especially in rural areas. Goats are livestock that are widely kept and are well known by the Indonesian people. People like to breed goats because their body size is not too big. Goat farming has an important role in Indonesian livestock as a meat producer to meet domestic needs, and also has the potential to supply the export market. Marketing of goats is very wide open, however there are several problems faced by farmers, namely, the quality of goats is influenced by the type of nutrition/fodder provided and the type of goat itself. Goat farming for rural communities is a side job, but it is mandatory, looking at the condition of the community in Toari District, Kolaka Regency, which shows that every household has at least 7 goats. By increasing the capacity to capture business opportunities for goat breeders, goat breeders can increase their income
Peran Wanita Dalam Usahatani Kopra Putih Di Desa Lameo-Meong Kecamatan Poleang Barat Kabupaten Bombana Wahyuni, Syahri; Hisrah, Hisrah; Yunike, Lian; Helviani, Helviani; Juliatmaja, Aan Wilhan; Purbaningsih, Yuli; Nursalam, Nursalam
MuJAgri: Musamus Journal of Agribusiness Vol 6 No 2 (2023): MuJAgri: Musamus Journal of Agribusiness
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujagri.v6i2.5410

Abstract

This study aims to determine the role of women farmers in white copra farming in Lameo-Meong Village, West Poleang District. This study uses a qualitative approach where the research data is analysed descriptively and qualitatively. The results of the discussion show that women farmers in white copra farming activities in Lameo-Meong Village, West Poleang District are in the high category because, in addition to taking care of household chores which are the responsibility of a mother, women also play a role (helping husbands) in the process of white copra farming such as splitting coconuts, gouging out coconuts, melting coconuts, drying coconuts and closing the drying of white copra. Not only helping to increase the productivity of the agricultural sector but also generating added economic value for the local community. The active participation of women farmers has a positive impact on increasing social and economic welfare in rural areas. The role of women in copra farming is vital and must always be supported by all parties so that the development of this industry will progress and develop rapidly.
Peningkatan Kapasitas Para Pelaku Usaha Mikro Kecil dan Menengah (UMKM) Melalui Pemanfaatan Limbah Cangkang Kerang di Kota Kendari Purbaningsih, Yuli; Helviani, Helviani; Hasbiadi, Hasbiadi; Nursalam, Nursalam; Masitah, Masitah; Kasmin, Muhamad Oby; Bahari, Dody Ismunandar; Juliatmaja, Aan Wilhan; Amin, Muhtar
Jurnal Pengabdian Multidisiplin Vol. 3 No. 2 (2023): Jurnal Pengabdian Multidisiplin
Publisher : Kuras Institute & Scidac Plus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/japamul.v3i2.601

Abstract

UMKM adalah usaha produkstif yang dimiliki perorangan maupun badan usaha yang telah memenuhi kriteria sebagai usaha mikro. Berbagai potensi dan peluang pengembangan usaha yang didukung dengan tersedianya sumberdaya alam serta potensi peluang pasar, salah satunya yaitu limbah cangkang kerang yang belum dimanfaatkan. Limbah tersebut merupakan salah satu yang menjadi permasalahan, yang memiliki dampak negatif terhadap lingkungan, khususnya di daerah Kota Kendari. Tujuan kegiatan pengabdian kepada masyrakat ini yaitu untuk meningkatkan pengetahuan dan keterampilan para pelaku usaha (UMKM) yang menjadi target dari kegiatan ini, dalam hal pemanfaatan limbah cangkang kerang menjadi produk yang bernilai tambah. Kegiatan ini dilakukan dengan metode pemaparan materi secara langsung oleh narasumber dan dilanjutkan dengan diskusi dan praktek langsung. Hasil dari kegiatan ini yaitu para pelaku usaha UMKM telah mengetahui dan mampu mengolah limbah cangkang kerang menjadi sebuah produk yang mempunyai nilai jual. Tujuan kegiatan ini telah tercapai yakni meningkatnya pengetahuan dan keterampilan mitra (para pelaku usaha UMKM), dan peningkatan produktivitas UMKM dalam rangka peningkatan pendapatan serta memiliki daya saing.
Pelatihan Kelompok Wanita Tani Aren dalam Mengolah Air Nira Menjadi Gula Semut Guna Peningkatan Ekonomi Masyarakat Desa Lamondape Helviani Helviani; Nursalam Nursalam; Fitrah Adelina; Aan Wilhan Juliatmaja; Asni Asni; Rosmini Rosmini; Aminah Sagista
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5404

Abstract

Palm trees have high economic value because almost all their parts can be used. The problem faced by the Palm Oil Farming Women's Group in Lamondape Village is that moulded palm sugar products have low selling prices, this is because the community is not aware of innovations in diversifying palm juice products. Limited trained resources result in a lack of honed skills or abilities that can produce innovative creativity. The activity aims to process palm juice with partners into ant sugar products with a higher selling value than moulded palm sugar, with better and more attractive packaging. And carry out outreach and training activities to the community to hone innovative creative skills. The result of this activity is that the group produces ant sugar products that have higher economic value so that it can increase the income of the women's palm farming group. The women's palm farming group will be more sensitive to the potential of local resources in Lamondape Village, Kolaka Regency.
PEMBERDAYAAN DAN PENINGKATAN EKONOMI KELUARGA PADA KELOMPOK WANITA TANI HARUM SARI MELALUI DIVERSIFIKASI PRODUK OLAHAN GULA AREN DI KELURAHAN POLINGGONA KECAMATAN POLINGGONA KABUPATEN KOLAKA Purbaningsih, Yuli; Helviani; Abdul Rahim; Aminah Sagista; Rahmat Ari. F
Jurnal Abditani Vol. 7 No. 2 (2024): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v7i2.361

Abstract

Potensi ekonomi produktif di Kelurahan Polinggona ditopang dengan potensi sumberdaya alam dan ketersediaan hasil pertanian yang melimpah. Masyarakat Kelurahan Polinggona juga memiliki industri rumahtangga pengolahan gula aren dengan hasil produksi gula aren balok. Meskipun anggota kelompok produktif secara ekonomi akan tetapi pendapatan anggota kelompok tidak menentu tergantung dari hasil usaha yang dilakukan. Tujuan pelaksanaan kegiatan pemberdayaan adalah peningkatan ekonomi kelompok wanita Harum Sari melalui diversifikasi produk olahan gula aren. Gula aren balok dapat dilakukan diversifikasi olahan agar tercipta nilai tambah produk. Ketersediaan bahan tersebut sangat mendukung keberlanjutan diversifikasi olahan aren. Fokus kegiatan pengabdian adalah memberikan peningkatan pengetahuan aspek manajemen dalam rangka peningkatan income generating, kemampuan dan  keterampilan  serta  pendampingan  pada kelompok wanita tani, pada  aspek produksi kegiatannya dalam rangka pencapain diversitas produk. Peran tersebut untuk menunjang pendapatan ekonomi keluarganya. Kata Kunci: Ekonomi, Diversifikasi Produk Aren,
Co-Authors A. Mardiana Aan Wilhan Juliatmaja Aan Wilhan Juliatmaja Abdul Rahim Afa, Musadia Afsitin Joan Tatra Agusriyadin, Agusriyadin Ahmad Tarmizi Abdul Karim Alda Sari Amin, Muhtar Aminah Sagista Aminah Sagista Aminah Sagista Andri Estining Sejati Annisah Amaliah Ansharullah ansharullah Aprianto Rahman Arruan Bulawan, Juniaty Ashari Ashari Asni Asni Azhar Bafadal Bahari Bahari, Bahari Bahari, Dodi Ismundar Bahari, Dody Ismunandar Basrin, Basrin Budiyanto Bustang Bustang Dewaldi, Dewaldi Dewi Dewi Diana Pratiwi Sa’Pangan Doddy Ismunandar Bahari Fikram Fitrah Adelina H. Syahrir H. Syahrir Handayani, Fitrianti Hasbiadi Hasbiadi Hisrah, Hisrah Husnaeni Husnaeni Irsan Rahman, Irsan Juniaty Arruan Bulawan Kartomo Kartomo, Kartomo Kasmin, M. Oby Kasmin, Muh Obi Kasmin, Muhamad Oby La Mpia Laode Muhsafaat Marlina Marlina Masitah Masitah Masitah Masitah Masitah Muh. Ilham Taufik Muh. Obi Kasmin Muhammad Yusuf Muhtar Amin Nekstriani, Nekstriani Noor, Aulia Uswa Nurhalisa Nurhalisa Nursalam . Nursalam Nursalam Nursalam Nursalam Nursalam Nursalam Nursalam, Nursalam Obi Kasmin, Muh. Prihantini, Campina Ila Prihantini, Campina Illa Purbaningsih, Yul Purbaningsih, Yuli Rahmat Ari. F Rahmawati, Rahmawati Raodatul Jannah Rosmini Rosmini Sain Siti Aida Adha Taridala Sitti Aida Adha Taridala Sri Hardina Suci Ramadani Surahturohmi, Indriani Nurul Syahri Wahyuni Syahrir Syahrir Tamrin Tamrin Tamrin Taswin Taufik, Muh. Ilham Umbu Joka Wahyuni, Syahri Wilhan J, Aan Wilhan Juliatmaja, Aan Yuli Purbaningsih Yuli Purbaningsih Yunike, Lian Zulkharnanim, Zulkharnanim