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All Journal Jurnal Reviu Akuntansi dan Keuangan Journal of Economic, Bussines and Accounting (COSTING) Aptisi Transactions on Technopreneurship (ATT) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Sains Manajemen dan Bisnis Indonesia Ilomata International Journal of Management Academia Open BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Ilomata International Journal of Social Science Journal of Research in Social Science and Humanities JIWAKERTA: Jurnal Ilmiah Wawasan Kuliah Kerja Nyata International Journal of Management Science and Information Technology (IJMSIT) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Mahasiswa Entrepreneur West Science Journal Economic and Entrepreneurship West Science Accounting and Finance Journal Of Humanities Community Empowerment Jurnal Abdimas Independen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA
Susbiyani, Arik
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The Influence of Social Media Marketing and Product Quality on Purchase Decisions Maharani, Rosdiana; Qomariah, Nurul; Susbiyani, Arik; Martini, Ni Nyoman Putu
Jurnal Penelitian IPTEKS Vol. 10 No. 1 (2025): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v10i1.2586

Abstract

Marketing management is a crucial aspect in the success of a company, it can attract customer purchasing decisions. Marketing management is the art and science of choosing target markets and building profitable relationships with them, which is done through effective and innovative marketing strategies. This study aims to determine the effect of social media marketing and product quality on purchasing decisions at PT Java Indosinergi Creative. This study is a quantitative study with a research population of PT Java Indosinergi Creative customers. The sample in this study amounted to 100 people. The data collection method used in this study was by distributing questionnaires online. Data analysis used descriptive statistics and inductive statistics. The results of the study showed that 1) social media marketing has a positive and significant effect on purchasing decisions, 2) product quality has a positive and significant effect on purchasing decisions. The results of this study have implications for developments related to purchasing decisions that can increase due to social media marketing and also the good quality of the products produced.
PENGARUH BUDAYA ORGANISASI, BEBAN KERJA DAN KOMPENSASI TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABLE INTERVENING STUDI PADA MADRASAH ALIYAH NEGERI DIKABUPATEN BANYUWANGI Saputra, Wahyu Agung; Susbiyani, Arik; Supeni, Retno Endah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mtnekt12

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi, beban kerja, dan kompensasi terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel intervening pada pegawai kementrian agama pada bidang lembaga Pendidikan madrasah Aliyah negeri di Kabupaten Banyuwangi. Permasalahan yang melatarbelakangi penelitian ini adalah pentingnya peningkatan kinerja pegawai yang sering kali dipengaruhi oleh faktor internal organisasi. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 259 responden yang ditentukan melalui purposive sampling dari total populasi 321 pegawai. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kompensasi berpengaruh positif dan signifikan terhadap kinerja pegawai dan kepuasan kerja, sementara budaya organisasi tidak berpengaruh signifikan. Beban kerja ditemukan memiliki pengaruh negatif terhadap kinerja pegawai. Selain itu, kepuasan kerja terbukti berperan sebagai variabel intervening yang memperkuat hubungan antara variabel independen dengan kinerja pegawai. Temuan ini menegaskan pentingnya organisasi untuk memperhatikan aspek kompensasi yang adil serta manajemen beban kerja guna meningkatkan kepuasan dan kinerja pegawai.
Co-Authors Abadi Sanosra Abda Abda Afroh, Ibna Kamelia Fiel Animah Animah Aspirandi, Rendy Mirwan Carmanita Aisyah Pandanwangi Dewanto, Nugroho Dwi Budi Santoso DWI CAHYONO Dwi Ristantri, Citra Eko Budi Satoto Evi Lestari Fahreza, Naufal Yoga Firda, Alverina Firmansyah, Ichwan Gayuh Guntur, Yohanes Sri Herlambang, Toni Ida Ayu Putu Sri Widnyani Intan Sari, Rosi Avinda Lestari, Rafika Febriana Dwi Lestari, Yulia Dwi Maharani, Rosdiana Martiana, Nina Martini, Ni Nyoman Putu Murtiningsih Murtiningsih Mutiara Dwi Sari Nailatul Ilmi Nuha, Gardina Aulin Nursaid Nursaid Nurul Qomariah Pamungkas, Herfin Andiansyah Putra, Ubaidillah Perdana Rahmawati, Intan Nur Rakhmawati, Haniie Retno Endah Supeni Riyanto Setiawan Suharsono ROCHMAH, AINUR RR. Ella Evrita Hestiandari Saputra, Wahyu Agung Septyani Putri, Zazilatul Rochma Setyawan, Ari Subiyanto, Tri Bagus Suprapto Suprapto Teguh Santosa Vani, Faradina Gita Wicaksono, Prayogi Yulinartati, Dra Z.A, Muhammad Irfan Zakiyyah, Amalina Maryam Zakkiyah, Amalina Maryam