Article Per Year (5 Year)
p-Index From 2020 - 2025
2.501
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi JRMA (Jurnal Riset Manajemen dan Akuntansi) JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Vokasi Jurnal Manajemen Perhotelan dan Pariwisata Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi dan Manajemen Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Rainstek : Jurnal Terapan Sains dan Teknologi juremi: jurnal riset ekonomi Jurnal Manajemen DIVERSIFIKASI Global Research on Tourism Development and Advancement (GARUDA) Warta Pariwisata Journal of Rural Tourism (JoRT)
Sulistyo, Agung
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Mathematics Social Sciences Transportation Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Optimalisasi Layanan Guest Service Center Dalam Menciptakan Kepuasan Tamu (Studi Pada Gumaya Tower Hotel Semarang) Setya, Azizah Dwi; Sulistyo, Agung; Christiatmani, MMA
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.5465

Abstract

The presence of hotels as a tourism-supporting industry is expected to be able to meet tourist expectations. As the tourism sector develops, the hotel industry continues to grow. The large number of accommodation service providers means that hotel management faces business competition. Service instruments can be one of the considerations for used. The success of the hotel business is not only related to strategy but also to the communication carried out. Through the guest service centre division, it is hoped that it will support the achievement of sustainability and hotel guest satisfaction. This study uses a qualitative research design in an effort to uncover service practices carried out at the Gumaya Tower Hotel. To produce quality interview data, service instruments were used in this research. Some of these instruments include responsiveness, assurance, empathy, reliability, and tangible. Guest service centre staff were chosen as research informants. The Miles Huberman method was used to maintain the quality of the data produced. In an effort to maintain the validity of the data, triangulation techniques were used in this research. The Gumaya Tower Hotel staff has fully implemented the service concept, according to the analysis. This instrument is able to provide hotel guests with satisfaction. Furthermore, the findings of this research can be used as a guide to creating quality services.
Tourism Marketing 3.0 on Mangunan Orchad to Create Sustainable Tourism In Yogyakarta Sulistyo, Agung; Annisa, Rosalina Nur
Stupa Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.1.1-9

Abstract

The concept of Tourism Marketing 3.0 has been applied by several tourist destinations in the world to attract tourist visits. The indicators used are Technology Change, Political Legal Change, Economic Change, Socio-Culture Change and Market Change. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Mangunan Orchard is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Mangunan Orchard, in order to attract tourist visits. This research uses a qualitative method with a descriptive approach combined with the concept of Tourism Marketing 3.0 analysis. Data collection in this study uses in-depth interviews, observation, documentary methods, visual material methods, and literature study. The subjects of this study were several people who came from the Department of Agriculture, Food, Maritime Affairs and Fisheries, the Department of Tourism, Managers in the field, as well as several tourists who visited the Tourist attraction of Mangunan Orchard. Based on research that has been done, the results obtained that the tourist attraction of the Mangunan Orchard is not in accordance with the concept of Tourism Marketing 3.0. This is because the attributes used: Technology Change, Political Legal Change, Economic Change, Socio-Culture Change and Market Change have not been fully applied. With these results, the right strategies and programs are needed in applying the concept to attract tourist visits.
Analisa Tingkat Kepuasan Pengunjung Teras Malioboro Dalam Upaya Menciptakan Pengelolaan Berkelanjutan Mahanani, Sumiyar; Sulistyo, Agung; Adianto
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.63202

Abstract

Bisnis berkelanjutan tidak hanya berfokus pada pemberian layanan, namun juga memahami presepsi konsumen. Dengan demikian, bisnis mampu menghasilkan produk yang sesuai dengan kebutuhan. Penelitian ini bertujuan mengetahui sikap pengunjung terhadap Teras Malioboro. Studi ini menggunakan desain penelitian campuran (mix methode) melalui pendekatan konvergen. Metode tersebut dikombinasikan dengan analisa Fishbein sebagai salah satu cara menganalisa produk multi-atribut. Pengumpulan data dalam penelitian ini menggunakan kuisioner yang disebar kepada 379 responden. Selain itu, penelitian ini juga menggunakan wawancara untuk mengetahui pengalaman pengunjung. Atribut yang digunakan dalam penelitian ini diantaranya: produk lengkap, instagramable, panggung hiburan, lokasi strategis, serta menjadi daya tarik wisata baru. Berdasarkan hasil analisa sikap pengunjung terhadap Teras Malioboro diperoleh nilai sebesar 79,069. Nilai tersebut berada padi titik potong antara netral dan setuju. Instagramable menjadi atribut yang memiliki nilai paling besar (17,744). Hasil tersebut menegaskan jika kemampuan memahami dan memberikan layanan terbaik dapat dilakukan sebagai upaya menciptakan keberkelanjutan bisnis.
BELLBOY'S ROLE IN CREATING GUEST SATISFACTION AT THE ROYAL AMBARRUKMO HOTEL YOGYAKARTA Febriansyach, Bagas; Sulistyo, Agung; Christiatmani, M.M; Mahanani, Sumiyar; Djamil, Farah Diana; Buchori, Apit
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 6 No. 1 (2024): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v6i1.6377

Abstract

As a tourism-supporting industry, the presence of hotels is able to support tourist activities. The rise of the hotel industry confirms the improvement in tourism and shows tight competition. Management competes to present attractive and quality offers as well as good service offerings. The chain of assignment policy means that the front office department has several divisions, such as the front desk agent, guest relations officer, reservations, telephone operator, and concierge. In the concierge section, there is a bellboy who is responsible for handling guest luggage. Bellboys are at the forefront of hotels when it comes to serving incoming guests. Qualitative research through a case study approach was used in this study. This research will focus on investigating the service practices of bellboy staff at the Royal Ambarrukmo Hotel Yogyakarta. Semi-structured interviews were adopted and collaborated with service dimensions including reliability, tangibleness, responsiveness, assurance, and empathy. The informants used were three bellboy staff. The concepts of Miles Huberman and triangulation are used in data analysis and validation. The Hotel Royal Ambarrukmo Yogyakarta has fully implemented the service dimensions, according to the research findings. This instrument is able to provide hotel guests with satisfaction. Furthermore, the findings of this research can be adopted as a guide for creating quality services and guest satisfaction.
IMPLEMENTASI ANALISIS FISHBEIN DALAM MENCIPTAKAN KEPUASAN PENGUNJUNG PADA OBJEK WISATA MUSEUM SUNAN GIRI Sulistyo, Agung; Izzi, Mochammad Alif Fatikhul; Soeroso, Amiluhur
JRMA (Jurnal Riset Manajemen dan Akuntansi) Vol 12, No 1 (2024): Periode April - Juli
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jrma.v12i1.1350

Abstract

Pariwisata secara komprehensif melibatkan aspek fisik, sosial, ekonomi, politik, dan budaya. Potensi pariwisata dapat berupa keindahan alam, suku bangsa, kuliner, serta warisan sejarah. Wisata berbasis sejarah dan budaya menjadi potensi yang terus berkembang. Sebagai implementasi wisata sejarah, terdapat museum yang kurang menjaga eksistensinya sehingga rendahnya jumlah kunjungan. Kondisi tersebut berbeda dengan Museum Sunan Giri yang mengalami perkembangan. Penelitian ini bertujuan mengetahui sikap pengunjung terhadap Museum Sunan Giri. Penelitian ini menggunakan metode penelitian campuran. Model sikap multi-atribut fishbein digunakan dalam penelitian ini sebagai teknik analisis data. Kuesioner, wawancara, observasi, dan dokumentasi digunakan sebagai teknik pengumpulan data. Kuesioner disebarkan kepada 357 responden dan wawancara terbuka dilakukan untuk mengeksplorasi jawaban kuesioner. Hasil penelitian menjelaskan sikap pengunjung terhadap Museum Sunan Giri adalah positif dengan nilai sebesar 92,629. Nilai sikap tersebut berada di posisi kanan cut of point, diantara rentang setuju dan sangat setuju. Atribut fasilitas lengkap menjadi atribut terbaik (20,338), sedangkan atribut kompetensi SDM memperoleh nilai terendah (16,668). Pengelola Museum Sunan Giri dapat mempertahankan atribut yang memperoleh nilai tinggi dan meningkatkan kualitas atribut yang memperoleh nilai sebaliknya.Tourism comprehensively involves physical, social, economic, political, and cultural aspects. Tourism potential in the form of natural beauty, ethnic groups, culinary delights, and historical heritage. History- and culture-based tourism have potential that continues to grow. As an implementation of historical tourism, there are museums that do not maintain their existence, so the number of visits is low. This condition is different from the Sunan Giri Museum, which is experiencing development. This research aims to determine visitors' attitudes towards the Sunan Giri Museum. This research uses mixed research methods. The Fishbein multi-attribute attitude model is used in this research as a data analysis technique. Questionnaires, interviews, observation, and documentation were used as data collection techniques. Questionnaires were distributed to 357 respondents, and open interviews were conducted to explore the answers to the questionnaire. The results of the research explain that visitors' attitudes towards the Sunan Giri Museum are positive, with a score of 92.629. The attitude value is in the right position of the cut-off point, between the range of agree and strongly agree. The complete facilities attribute is the best attribute (20,338). Meanwhile, the HR competency attribute obtained the lowest score (16.668). Sunan Giri Museum management can maintain attributes that get high scores and improve the quality of attributes that get the opposite score.
Kesiapan UKM Dalam Mengadopsi Layanan Pembayaran Berbasis Digital (Studi Pada Industri Pendukung Pariwisata) Yudiandri, Tri Eko; Sulistyo, Agung; Kusumawati, Fitri Dwi; Sudanang, Ertanta Ari; Djamil, Farah Diana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.417

Abstract

As a tourism support industry, businesses have opportunities to grow through digital payment services enabled by financial technology (fintech). This study analyzes the readiness of small-scale SMEs to adopt digital payment systems using a mixed-method approach. Data were collected via questionnaires and interviews from 178 small-scale entrepreneurs selected through purposive sampling. The research evaluates the benefits, ease of use, and potential risks of digital payment adoption. Results indicate that digital payment services provide significant advantages despite certain risks. Entrepreneurs also gained valuable insights into risk mitigation. Using Miles and Huberman's analysis, the study highlights the importance of entrepreneurs' awareness and readiness in adopting digital payment services to ensure business sustainability.
Analisis SOSTAC dan RACE PLANNING Bagi Industri Pendukung Pariwisata Dalam Menciptakan Keberlanjutan Bisnis. Salindri, Yerika Ayu; Insanaputra, Yanuar Satrhio; Buchori, Apit; Sulistyo, Agung
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 1 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i1.1055

Abstract

Digital technology can have a significant impact on business development. The release issued by the Organization for Economic Co-operation and Development (OECD) emphasized that business management needs to adopt and optimize the role of technology. However, many business actors have not integrated technology into their overall business activities. Some of the obstacles include limited knowledge, incompetent human resources, and insufficient financial capabilities. However, business actors who have integrated technology also encounter a range of challenges. Other problems include the effectiveness of digital-based management, the creation of publication content, and the ability to evaluate the strategies used. This study aims to investigate how business actors develop the strategies used. This study employs a qualitative research design. This study focuses on several Yogyakarta SMEs, including OliviaRu, Mahayeri, BoogieStore, Modest-Art, and YAD Blangkon. Among the added values of these businesses are their achievements in business management and their ability to increase sales value by 20% compared to the previous year. Additionally, the traffic generated by digital-based business activities attracts consumers to visit their social media pages. SOSTAC analysis serves as a useful reference and method. We selected this framework due to its conceptual nature, which enables the development of a comprehensive digital-based business management strategy. Through a combination of interview activities and application of concepts, this study produced findings on the implementation of digital-based business management strategies. This study shows that SOSTAC analysis and RACE planning can be one solution. The concept illustrates the strategies and tactics employed. The study's results underscore the need for business actors to undertake a range of steps, including conducting situational analysis, conducting SMART analysis, developing strategies, and refining them through the implementation of tactics.
ANALISA STRATEGIS PADA INDUSTRI PENDUKUNG PARIWISATA DALAM MENCIPTAKAN BISNIS BERKELANJUTAN Sulistyo, Agung; Arisanti, Yuli
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business growth ultimately creates competitive competition and puts some businesses in a slump. This situation occurs due to the lack of strategies used. Many methods and concepts can be used to determine the competitive advantage of a business, one of which is through the analysis of the seven pillars of the Baldrige criteria. This criterion is one method that can be used to evaluate the performance of the strategy carried out. This study aims to analyze strategies carried out by MSME actors to create competitive advantages. This study uses a qualitative research design combined with a phenomenological approach. The objects of research in this study are MSME businesses that have achievements. Some of these MSME businesses include YAD Blangkon, AbaAli, Den Bagus, Modest-Art, Cilok Fatimah, Oliviaru, Boogie, Batik Thok Thil, Mahayeri, and Hokies Cakery. Data collection in this study used semi-structured interviews combined with the concept of the Baldrige criteria. The informants numbered 30 respondents consisting of business actors and consumers who use the product. Some stages of this method include transcription, reduction, categorization, and concluding. Triangulation techniques are used to maintain data quality. The study results indicate that MSME businesses fall into the Emerging Industry atau new business becomes a leader with a score of 641. These results were obtained based on the analysis of the Baldrige criteria instrument, including leadership patterns, strategic planning, focus on markets and customers, ability to analyze and manage knowledge, HR development, process standards, and business results obtained. This study can be a role model for other business actors to adopt in evaluating strategies to create business sustainability.
KONSISTENSI STRATEGI PEMASARAN DALAM MENDUKUNG PENCIPTAAN BISNIS UMKM BERKELANJUTAN Ristanti, Ristanti; Sulistyo, Agung
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the development and growth of the Indonesian economy. Several areas, such as empowering the community's economy, opening up job opportunities, and helping government programs, are the impacts of the presence of MSMEs. The increasing development of MSMEs has ultimately given rise to competitive competition. Businesses can implement many strategies to create sustainability, one of which is through the implementation of the marketing mix. This study is essential to see how business actors carry out the implementation of the marketing mix strategy. This study will provide an overview of how businesses implement their strategies. Data collection uses questionnaires and contains the implementation of the marketing mix. A purposive sampling-based sampling technique was used in this study. A sample of 150 was selected from micro and small businesses in the Special Region of Yogyakarta (DIY) that met the requirements. This study's data analysis stages include data transcription, data reduction, coding and categorization, and drawing conclusions. Interviews with product users (consumers) were also conducted in this study to maintain data quality. Based on the analysis results, most business owners generally understand and apply the concept of the 4p marketing mix. The critical role of marketing is to provide businesses with guidance and perspective in meeting the needs of their consumers.
IMPLEMENTATION OF DIGITAL-BASED MARKETING IN CREATING SUSTAINABLE BUSINESS THROUGH SOSTAC ANALYSIS Yudiandri, Tri Eko; Fitriana, Fitriana; Buchori, Apit; Sulistyo, Agung
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.19335

Abstract

This study aims to investigate innovations in digital-based marketing strategies in small and medium businesses. This study uses a qualitative research design. The object of this study is YAD Blangkon, which has implemented technology in its business marketing activities. Moreover, the study highlights the added value of successful business management and a 25% increase in sales value over the previous year. Various concepts can aid in the development of the managed business. One of the references and methods available is SOSTAC analysis. We chose this framework due to its conceptual nature, which enables the development of a more comprehensive digital-based business management strategy. Through a combination of interview activities and the application of the SOSTAC-RACE planning concept, this study produced findings on the application of digital-based business management strategies. This study shows the need for business actors to take various steps, including analyzing the business environment, conducting SMART analyses correctly, developing business strategies, and refining them through the application of tactics in the field.. Keywords: Tourism; Business; Sustainability, SOSTAC-RACE Planning
Co-Authors Adianto Agus Sugianto Amiluhur Soeroso Annisa, Rosalina Nur Apit Buchori Arisanti, Yuli Christiatmani, M.M Christiatmani, MMA Djamil, Farah Diana Dwi Agus Kristianto Ertanta Ari Sudanang Febriansyach, Bagas Fitriana Fitriana Hayatri, Maria Ana Sila Insanaputra, Yanuar Satrhio Irawan, Novta Dany’el Izzi, Mochammad Alif Fatikhul Kusumawati, Fitri Dwi Mahanani, Sumiyar Musadad Musadad Okiandri, Diki Pramukti, Regina Tyas Ristanti, Ristanti Salindri, Yerika Ayu Setya, Azizah Dwi Shafiq Nurdin Sholihah, Anis Tioputri, Fenny Cintya Yudiandri, Tri Eko