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All Journal Jurnal Fitopatologi Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) COMMED: Jurnal Komunikasi dan Media JISIP: Jurnal Ilmu Sosial dan Pendidikan JOPPAS: Journal of Public Policy and Administration Silampari Agrica Ekstensia Sosial : Jurnal Ilmu-Ilmu Sosial Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal MADIA (Jurnal Humas dan Media Kontemporer) MARAS : Jurnal Penelitian Multidisplin Journal of Economics and Economic Policy Proceeding of International Conference on Social Science and Humanity
Yuliani, Fitria
Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Muhammadiyah Bengkulu
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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PERAN ALGORITMA MEDIA SOSIAL DALAM MEMBENTUK FILTER BUBBLE DAN ECHO CHAMBER DI KALANGAN MILENIAL DAN GEN Z KOTA BENGKULU Fajarini, Sri Dwi; Yuliani, Fitria; Kurniawati, Juliana
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8456

Abstract

Penelitian ini bertujuan untuk mengkaji peran algoritma media sosial dalam membentuk filter bubble dan echo chamber di kalangan generasi milenial dan Gen Z di Kota Bengkulu. Dengan menggunakan pendekatan campuran (mixed methods), penelitian ini menggabungkan survei kuantitatif, analisis jaringan sosial, serta wawancara mendalam untuk memperoleh gambaran menyeluruh mengenai bagaimana algoritma media sosial memengaruhi pola konsumsi informasi dan interaksi sosial pengguna. Hasil penelitian menunjukkan bahwa algoritma berperan penting dalam menyajikan konten yang sesuai dengan preferensi pengguna, sehingga memperkuat bias konfirmasi, membatasi keragaman informasi, dan mendorong terbentuknya lingkungan digital yang homogen. Fenomena ini tidak hanya membentuk pola pikir yang tertutup terhadap perspektif lain, tetapi juga berpotensi memperburuk polarisasi sosial dan sikap intoleran di masyarakat. Penelitian ini merekomendasikan peningkatan literasi digital serta pengembangan algoritma yang lebih inklusif untuk menciptakan ekosistem informasi yang lebih sehat dan terbuka Kata Kunci: Algoritma media sosial, filter bubble, echo chamber, milenial, Gen Z
Representasi Nilai-nilai Keteguhan dalam Film The Pursuit of Happyness Firdaus, Raden Muhammad Jabal; Yuliani, Fitria
MARAS : Jurnal Penelitian Multidisiplin Vol. 3 No. 3 (2025): MARAS : Jurnal Penelitian Multidisiplin, September 2025
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/maras.v3i3.1209

Abstract

Film dianggap sebagai bahasa yang menciptakan makna melalui sistem, yaitu bioskop, suara, penerbitan, dan lain-lain. Penelitian ini dirancang dengan metode kualitatif dengan analisis semiotika, untuk memperoleh makna dari tanda dan simbol yang terdapat dalam film. Representasi menurut Stuart Hall adalah proses di mana makna diciptakan dan dipertukarkan antara anggota kelompok suatu budaya dengan menggunakan Bahasa. Penelitian ini menggunakan data berupa cuplikan adegan dan dialog dari film the pursuit of happyness yang mengandung unsur nilai-nilai keteguhan. Keseluruhan data yang ada dianalisis menggunakan teori semiotika Roland Barthes dengan menguraikan pemaknaan konotasi, denotasi dan mitos. Hasil yang didapat yaitu representasi nilai-nilai keteguhan yang diangkat dalam film The Pursuit of Happyness ini mencerminkan strategi kolektif masyarakat kulit hitam Amerika dalam menuntut hak-hak sipil melalui cara-cara non-kekerasan yang terstruktur dan simbolik. Disimpulkan bahwa film The Pursuit of Happyness ini merepresentasikan berbagai nilai keteguhan seperti konsistensi, kegigihan, keberanian, ketekunan, hingga keyakinan.
SOCIAL MEDIA SENTIMENT ANALYSIS AS A NEW TOOL FOR PREDICTING MARKET TRENDS AND CONSUMER BEHAVIOUR Fajarini, Sri Dwi; Kurniawati, Juliana; Yuliani, Fitria
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.251

Abstract

Objective: This research aims to assess the potential of sentiment analysis based on social media data in predicting market trends and consumer behaviour, as well as evaluate the effectiveness of this approach in supporting business decision-making. Method: Leveraging big data generated in real-time by social media users, this research applies machine learning and Natural Language Processing (NLP)-based approaches to process, analyse, and extract insights from consumer opinions. The research methodology includes collecting data from social media platforms using product- or industry-specific keywords, preprocessing text data, and applying sentiment analysis algorithms. Machine learning models, such as Random Forest and SVM (Support Vector Machine), and lexicon-based approaches, such as VADER (Valence Aware Dictionary and sEntiment Reasoner), were used to measure consumer sentiment. Results: The results show that social media sentiment analysis is effective in identifying public opinion patterns and changes in market trends. The model used is able to provide high accuracy in predicting consumer preferences and helps companies understand market needs more deeply. Novelty: This research confirms that sentiment analysis is a relevant solution to support data-driven decision-making in the digital era, with great potential to be applied in various industry sectors.
S-COMMERCE AND DIGITAL MARKETING TRANSFORMATION THROUGH TIKTOK PLATFORM Yuliani, Fitria; Sri Dwi Fajarini; Juliana Kurniawati
Journal of Economic and Economic Policy Vol. 2 No. 4 (2025): Journal of Economics and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v2i4.73

Abstract

Objective: Nowadays, people view TikTok not just as an entertainment medium, but as a key platform driving the growth of S-Commerce. Through TikTok, people can easily market, promote, and buy goods. TikTok has also become a very promising platform for business and marketing by business actors. Method: This study uses a qualitative approach with literature review analysis, utilizing secondary data from articles, books, journals, and research reports. Researchers analyze TikTok’s role in S-Commerce by observing interactions related to marketing, purchases, promotions, and user-generated references, structuring findings into a systematic framework. Results: S-Commerce through the TikTok platform shows a form of digital marketing transformation where there is a change in the form of marketing which is not only centered on sellers in marketing and promoting products through buying and selling platforms but collaborates with users. Novelty: TikTok enables social media and e-commerce activities to be combined in one platform with the efficiency and convenience it offers.
Persepsi Pengrajin dalam Pengelolaan Limbah Cair Batik Kabupaten Bojonegoro Purwaningrum, Solikhati Indah; K, Winda Uswatun; Yuliani, Fitria
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4927

Abstract

Batik waste is waste produced from batik producing activities which can have a negative impact. In general, the process of making batik will channel wastewater into the surrounding air which causes various pollution, including color changes, increased pH, COD, BOD, TSS, odors, changes in the taste of the air, soil and ground air pollution, and the influence of chemicals on the bodies of plants, animals and humans. Craft perceptions relate to batik waste management, including knowledge, awareness and economic limitations. The research method approach applied is to use a quantitative descriptive approach. The research location is in the center of the small and medium batik industry (IKM) in Bojonegoro Regency. There are 10 batik SMEs as a complete sample of the population. The method used to measure craftsmen's perceptions is the Likert Scale. As many as 100% of the community felt the benefits in the form of a source of income, opening up employment opportunities, preserving local culture and so on. The level of public perception regarding the benefits of batik wastewater management was obtained: 80% agreed that wastewater management could reduce surface air, soil, groundwater and air pollution, 70% could expand the product market, and 100% strongly agreed that it could reduce the cost of purchasing candles. The community agrees that managing IPAL requires expensive investment and maintenance costs, as well as skilled human resources. Changes in air color, odor and causing cancer, decreased DO, air surface quality, ground water and soil are also threats if batik wastewater is not managed. The community quite agrees that there will be a decrease in soil fertility, and the killing of air and soil organisms can occur if wastewater pollution occurs. The level of public perception reaches 100%, the need to carry out socialization and training for IPAL operators and inadequate human resources are challenges in managing batik waste. Another aspect to consider is inadequate economic conditions and low awareness of craftsmen.
ANALISIS KOMPARATIF NILAI KEKELUARGAAN DALAM IKLAN TEH SARIWANGI TAHUN 2017 DAN TAHUN 2025: PENDEKATAN SEMIOTIKA ROLAND BARTHES Dina Lorenza; Fitria Yuliani
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10256

Abstract

This study analyzes a comparison of family values in Sariwangi Tea advertisements from 2017 and 2025 using Roland Barthes’s semiotic approach in the field of mass communication, specifically in advertising. The study aims to determine how family values are represented and how they have changed between these two advertising periods. This study is limited to an analysis of visual and verbal cues in key scenes from two commercials published on SariWangi’s official YouTube channel. Using a qualitative method, this study analyzes visual and verbal signs through three levels of meaning: denotation, connotation, and myth. The results reveal a significant transformation: the 2017 advertisement depicts a dialogic-therapeutic family model emphasizing open verbal communication, free expression of emotions, and an equal father-child relationship. In contrast, the 2025 advertisement presents a ritualistic-modern family model that highlights explicit Islamic identity, communal rituals, symbolic communication, and the re-traditionalization of gender roles. This shift reflects socio-cultural changes in Indonesian society, including the strengthening of religious identity and the re-traditionalization of family values. Theoretically, this study contributes to the field of advertising communication semiotics by demonstrating how the ideological construction of the ideal family evolves in tandem with the socio-cultural dynamics of contemporary Indonesia. Keywords: Comparative Analysis, Sariwangi Tea Advertisements, Family Values, Roland Barthes’ Semiotics, Mass Communication
MAKNA KERINDUAN DALAM LAGU "PULANGLAH UDA" KARYA SYAM TANJUNG DAN YONGKY RM: ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE rahmi elisa; Fitria Yuliani
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10258

Abstract

This study analyzes the meaning of longing (kerinduan) contained in the lyrics of the song "Pulanglah Uda" by Syam Tanjung and Yongky RM using Ferdinand de Saussure's semiotic theory. The song, written in the Minangkabau language, represents the emotional expression of Minangkabau society closely associated with the tradition of merantau (migration). This research employed a qualitative approach with textual analysis method based on Saussure's semiotics, examining the relationship between signifier and signified through syntagmatic and paradigmatic analysis. To ensure data validity, triangulation of sources, theories, and methods was applied. The results show that the meaning of longing in this song is not singular but constructed through a system of linguistic signs operating within the Minangkabau language and culture. The study found that longing in the song is articulated through five main dimensions: temporal distance and absence, emotional suffering, anticipation and hope, memory and nostalgia, and inner anxiety. The theoretical contribution of this study lies in demonstrating how Saussure's structural semiotics can be applied concretely to analyze regional song texts as a system of cultural communication. The song "Pulanglah Uda" is not merely an entertainment work, but a cultural communication system that deeply constructs the meaning of longing and reflects the identity values of Minangkabau society, particularly in the context of the merantau tradition. Keywords: Cultural Communication, Ferdinand De Saussure Semiotics, Meaning of Longing, Minangkabau Song, Song Lyrics.
Co-Authors Abdul Tofandi Adriadi, Rekho Aldiansyah Anata, Erisa Bobyka Saputra Ch. Sulitio Deka Destia Fitri Dina Lorenza E.P Fitria Mayang Sari Eceh Trisna Ayuh Fajarini, Sri Dwi Fiqri Oktafian Firdaus, Raden Muhammad Jabal Fitriani, Anisa Hari Hermawan, Hari indah eli sandi Intan Praditya Juliana Kurniawati juliana kurniawati, juliana K, Winda Uswatun Khairunnisa. B Kikin H Mutaqin Kirana, Desinta Sasi Lina Azkiah Marcel Paliuga Rahmadhan Marcel Paliuga Meti Suryani Muhammad Ilham Alfarabi Muhammad Samsul Arifin Mukhlizar Mukhlizar Pitaloka, Nara Puspita, Agnes Della Putri, Safvira Yoan Eka rahmi elisa Rekho Adriadi Rendi Saputra Rike Budiarti Rindi Alan Sutra Riski Akbar SAFITRA, LINDA Selvi Aprilia Septi Lestari Septia Ningsih Solikhati Indah Purwaningrum SRI DWI FAJARINI Sugiantoro Sugiantoro Suryadi Suryadi Suryana, Esty Asriyana triyani putri Zulfikar Sofian