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All Journal Jurnal Ilmiah Telaah Manajemen Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Mahasiswa Pasca Sarjana Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EVOLUSI : Jurnal Sains dan Manajemen JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ilmiah Edunomika (JIE) Jurnal Abdi Insani Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Teknologi Informasi dan Komunikasi MANAJEMEN Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Community: Jurnal Pengabdian Pada Masyarakat Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat SmartComp Journal of Management and Informatics Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Padamu Negeri JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Informatika Dan Tekonologi Komputer Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Publikasi Ilmu Komputer dan Multimedia
Kusumajaya, Robby Andika
Universitas Sains Dan Teknologi Komputer
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Journal : dinamika

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Pengaruh Gaya Kepemimpinan Transformasional, Lingkungan Kerja Non Fisik dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Hanil Indonesia Hargyatni, Titin; Kusumajaya, Robby Andika; Purwanti, Yuni Dwi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi 
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.973 KB) | DOI: 10.51903/dinamika.v2i1.152

Abstract

Consumer behavior has changed from offline shopping to online. The e-commerce business is growing along with the rapid development of technology and information. Consumer purchasing decisions through online-based transactions, among others, need to consider Online consumer reviews (OCR) and trust. This study aims to determine the effect of OCR and trust on purchasing decisions at Tokopedia. The sample used was 100 respondents with random sampling technique. The data was processed using multiple linear regression analysis. The results showed that OCR and trust partially or simultaneously had a significant effect on purchasing decisions. OCR and trust are able to explain 86.4% of consumer perceptions in purchasing decisions, the remaining 13.6% is the influence of other factors that are not explained in this study.
PEMETAAN INTERAKSI JARINGAN PERILAKU KNOWLEDGE SHARING PESERTA DIDIK MELALUI SOCIAL NETWORK ANALYSIS (SNA) Kusumajaya, Robby Andika; Rokhman, Nur; Maulan, Puteri Anindya; Akbar, Muhamat Maulana; Zusrony, Edwin
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.383

Abstract

abstrak
DAMPAK ELECTRONIC WORD OF MOUTH TERHADAP MINAT PEMBELIAN MAKANAN MENGGUNAKAN GO-FOOD DENGAN KEPERCAYAAN MEREK SEBAGAI FAKTOR MEDIASI Saani Zahrotul Aen; Risma Nurhapsari; Kusumajaya, Robby Andika
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.412

Abstract

This research was conducted with the aim of determining the impact of Electronic Word of Mouth on demand for food purchases using Go-Food with brand trust as an intervening variable. The sample in this study was 100 respondents obtained through a sampling technique using the simple random sampling method. The data collection method uses a questionnaire which is announced to respondents after which the data results are processed using SEM (Structural Equation Modeling) which is used in the SmartPLS V.4 analysis test. The results of this study show that the impact of electronic word of mouth has a positive effect on purchase intention, while brand trust has no effect on electronic word of mouth and interest in purchasing food using Go-Food among Uin Walisongo Semarang students.
PENGARUH AUDIT TENURE, FIRM SIZE DAN FIRM AGE TERHADAP AUDIT DELAY Susilo, Bambang Widjanarko; Rokhman, Nur; Kusumajaya, Robby Andika; Saidah, Nur
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i2.491

Abstract

The purpose of this study is to determine the effect of audit tenure, firm size and firm age on audit delay. The research covers 48 real estate companies on the Indonesia Stock Exchange from 2019 to 2021, purposive sampling techniques. By using the SPSS v24 tool to perform multiple linear regression analysis. The statistical results obtained by the tenure audit and the size of the company are not significant factors affecting the audit delay. Only the age of the company is significant on the audit delay
ANALISIS IMPLEMENTASI SISTEM PENGENDALIAN INTERN PENGELOLAAN PIUTANG DENGAN MENGGUNAKAN PENDEKATAN TECHOLOGY ACCEPTANCE MODEL (TAM) Miftahurrohman; Isnaini, Leny; Kusumajaya, Robby Andika
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/3aj1e857

Abstract

Accounts receivable management for financial services organizations has a very strategic position, to minimize the risks of accounts receivable that can disrupt business operations. Implementation of an accounts receivable management information system is an effort made by organizations to minimize the impacts of accounts receivable losses. However, the success rate of system implementation is still relatively low and still expensive, so it is necessary to conduct an analysis of the implementation of an information system to determine the factors that influence user behavior in using the information system. By using the technology accepted model (TAM) approach to identify factors that influence users in using the information system. The results of the study explain that the perception of user convenience does not affect the intention of information system users, attitudes towards using information system technology and actual use of technology. While the perception of usefulness has a significant influence on the perception of user convenience and the attitude of information system users. Other results of this study indicate that the attitude of using the information system affects the intention of information system users, and the intention of information system users affects the actual use of technology.
ANALISIS EFEKTIVITAS KOLABORASI AFFILIATE MARKETING DAN CONTENT BRANDING PADA UMKM KONVEKSI ONLINE DI KECAMATAN AMBARAWA Siti Zumatun Kumaeroh; Agus Priyadi; Priyadi; Kusumajaya, Robby Andika
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.913

Abstract

This study aims to analyze the effectiveness of collaboration between affiliate marketing and content branding strategies on the performance of online convection MSMEs in Ambarawa District. The method used is quantitative with a descriptive and verification approach. The research sample consisted of 35 convection MSMEs that have implemented digital marketing strategies, specifically affiliate marketing and content branding. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression tests. The results showed that both affiliate marketing (X1) and content branding (X2) had a positive and significant effect on increasing sales (Y), with beta coefficient values of 0.327 and 0.514, respectively. The coefficient of determination (R²) value of 0.392 indicates that 39.2% of the variation in MSME performance is explained by these two variables. This finding confirms that the synergy between affiliate marketing and content branding is an effective strategy in improving MSME digital marketing performance. This study recommends that MSMEs strengthen the quality of content used by affiliate partners and expand their digital collaboration networks with facilitation support from the local government.
Co-Authors Ade Iriani Agus Priyadi Agus Priyadi Agustinus Budi Santoso Ahmad Zainudin Akbar, Muhamat Maulana Alimuddin Rizal Andik Prakasa Hadi Bagus Sudirman Bambang Widjanarko Susilo Danang Danang Danang Wiratnoko Danang Wiratnoko Dani Sasmoko Daniel Rudjiono Darnis, Febriyanti Dendy Kurniawan Dendy Kurniawan Dewi Widyaningsih Dwi Setiawan Edwin Zusrony Eka Satria Wibawa Eko Siswanto ENI ENDARYATI Eni Endaryati ERWAN NUR HIDAYAT Febriyanti Darnis Feri Lupiana, Feri HALIM, TESIA Hargyatni, Titin Haris Ihsanil Huda Haryo Kusumo Herawati, Tamara Putri HIDAYAT, ERWAN NUR Hifa Labiba Afi Huwaida Irdha Yunianto Irwan Sembiring Isnaini, Leny Kusna Djati Purnama Kusumasari, Findi Citra Maulan, Puteri Anindya Miftahurrohman moch rosul Muhammad Ryza Awwali , Sulartopo, Muhammad Ryza Awwali , Murtinawaroh Murtinawaroh Myra Andriana Nining Fitriani Nur Rokhman Pangestu, Bagas Aryadi Pramuditha Dwi Firmansyah Priyadi Priyadi Priyadi Priyadi Priyadi Priyadi Purwanti, Yuni Dwi Qoriah, Shinta Dewi Rachmat Setyawan Raden Mohamad Herdian Bhakti Risma Nurhapsari Saani Zahrotul Aen Sagara, Frans Saidah, Nur Seran, Yosefa Maria Siswanto, Edy Siti Zumatun Kumaeroh Slamet, Ayyub Hamdanu Budi Nurmana Mulyana Sri Handoko Sri Handoko Sri Kawuri Sri Yulianingsih Sulartopo Sulartopo Susanti Dwi Ilhami Susilo Adi Tamara Putri Herawati Teguh Setiadi TESIA HALIM Titin Hargyatni Titin Hargyatni Vivi Kumalasari Subroto Vivi Kumalasari, Vivi Wahyu Astuti Wahyudin Noor Wicaksono, Jentoro Yedija Peter Aridia