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All Journal SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam IJEBA (International Journal of Economic, Business & Applications) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Bina Hukum Lingkungan Owner : Riset dan Jurnal Akuntansi Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Supply Chain Management J-SAKTI (Jurnal Sains Komputer dan Informatika) Business Management Analysis Journal (BMAJ) Majalah Ilmiah Warta Dharmawangsa Target : Jurnal Manajemen Bisnis Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Insight Management Journal Ilomata International Journal of Management Jurnal Media Ekonomi International Journal of Business, Technology, and Organizational Behavior (IJBTOB) JURNAL MANAJEMEN AKUNTANSI (JUMSI) J-SAKTI (Jurnal Sains Komputer dan Informatika) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa Jurnal Akuntansi, Manajemen dan Bisnis Digital Bina Hukum Lingkungan Bakti Nusa Linggau Jurnal Ilmiah Ilmu Terapan Universitas Jambi Communication and Information Journal Adpebi International Journal of Multidisciplinary Sciences ManBiz: Journal of Management and Business Jurnal Ekonomi, Manajemen, Akuntansi Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen JIMEK Jurnal UNIV.BI MENGABDI
Mulyono, Hardi
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VALUE-BASED MARKETING TRANSFORMATION IN ISLAMIC HIGHER EDUCATION: A MULTIDIMENSIONAL ANALYSIS OF COMPETITIVE DEVELOPMENT STRATEGIES, BRAND IMAGE, AND TRANSFORMATIVE STUDENT EXPERIENCES Mulyono, Hardi; Fikri, Muhammad Hilman; Hadian, Arief; Panjaitan, Dedi Juliandri; Syamsuri, Abd. Rasyid
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.43194

Abstract

This study analyzed the marketing strategies of Islamic universities in North Sumatra in strengthening institutional competitiveness through a quantitative approach using structural equation modeling (SEM). A total of 125 respondents participated, and the findings revealed that brand image (0.401), value-based marketing strategy (0.321), and service quality (0.276) significantly contributed to university competitiveness. Mediation analysis further showed that student transformative experience provided a strategic pathway, with notable contributions from brand image (0.356), marketing strategy (0.287), and service quality (0.242). These results underscore that creating meaningful student experiences serves as a critical driver in enhancing the competitive positioning of higher education institutions. The novelty of this study lies in developing a conceptual framework that explicitly integrates marketing strategies with the Islamic spiritual context, thereby challenging the traditional paradigm that views higher education marketing solely from a transactional or utilitarian perspective. By embedding spiritual and value-based principles into branding and service quality, the framework highlights how Islamic universities can differentiate themselves in an increasingly competitive global academic landscape. Practically, the study provides a strategic blueprint for university management, encompassing value-based branding, innovative communication, enhanced service quality, and the cultivation of transformative student experiences. Beyond producing intellectually capable graduates, the findings stress the importance of nurturing individuals who are spiritually grounded and adaptable to global change. This integrative approach positions Islamic universities not only as centers of academic excellence but also as institutions of character formation and moral leadership in society.
PROGRAM DESA BINAAN DESA SUNGAI PINANG KECAMATAN MUARA LAKITAN, KABUPATEN MUSI RAWAS surajiyo, surajiyo suraji; Sari, Wisdaliya Maya; Susanto, Yohanes; Aprianto, Ronal; Supriyanto, Supriyanto; Rimbano, Dheo; Mulyono, Hardi
JURNAL UNIV.BI MENGABDI Vol 1 No 1 (2022): Jurnal UNIV.BI Mengabdi : Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/mengabdi.v1i1.3007

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia serta mendorong pengembangan potensi desa melalui pendekatan multidisiplin di Desa Sungai Pinang, Kecamatan Muara Lakitan, Kabupaten Musi Rawas. Permasalahan utama yang dihadapi mitra meliputi rendahnya pemanfaatan teknologi, belum optimalnya tata kelola pemerintahan desa, keterbatasan pengelolaan keuangan Badan Usaha Milik Desa (BUMDes), serta belum berkembangnya sektor pertanian dan perikanan secara berkelanjutan. Metode pelaksanaan kegiatan meliputi penyuluhan, pelatihan, dan pendampingan yang dilakukan secara partisipatif melalui tahapan identifikasi masalah, Focus Group Discussion (FGD), implementasi program, serta monitoring dan evaluasi. Kegiatan yang dilaksanakan mencakup penyusunan Peraturan Desa, pelatihan pertanian ramah lingkungan, pengelolaan perikanan berkelanjutan, penyusunan laporan keuangan BUMDes berbasis digital, transformasi digital BUMDes, serta pembuatan website desa. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan masyarakat, khususnya dalam pengelolaan administrasi desa, penggunaan teknologi digital, serta pengembangan usaha desa. Luaran kegiatan berupa dokumen Peraturan Desa, sistem laporan keuangan digital, website desa, serta peningkatan kapasitas kelompok tani dan pengelola BUMDes. Program ini memberikan dampak positif terhadap peningkatan kinerja BUMDes dan kesejahteraan masyarakat desa. Dengan demikian, program pengabdian ini efektif dalam mendorong transformasi desa menuju tata kelola yang lebih modern, mandiri, dan berkelanjutan. Ke depan, diperlukan pendampingan berkelanjutan untuk memastikan keberlanjutan program dan optimalisasi hasil yang telah dicapai.
Integrating Artificial Intelligence into Strategic Leadership: Implications for Ethical Governance, Employee Trust, and Organizational Performance in Indonesia Safina, Wan Dian; Hutasuhut, Julianto; Pratama, Nugraha; Mulyono, Hardi; Rahmat, Muhammad
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2174

Abstract

Artificial intelligence (AI) is transforming strategic leadership, yet existing research in Indonesia has not systematically integrated how AI-enabled leadership, ethical governance, and employee trust are jointly represented across national policy, academic, and practitioner discourse. This study addresses this gap through a qualitative document analysis of a purposively assembled corpus of 42 Indonesian documents (2019–2025), including national policies (n=5), sectoral guidelines (n=4), academic articles (n=18), practitioner reports (n=10), and legal commentaries (n=5). Documents were retrieved via Google Scholar, institutional websites (Kominfo, OJK), and consultancy repositories using keywords: "AI leadership Indonesia", "etika kecerdasan buatan", "tata kelola AI", "kepercayaan karyawan AI", and "AI governance Indonesia". Inclusion criteria required direct relevance to AI in leadership/governance/workplace contexts, Indonesian focus, and publication between 2019-2025. Analysis treated documents as social artefacts, coding at the paragraph level using an iterative codebook (initial codes: n=24; final themes: n=4). Themes were validated through cross-source triangulation (requiring support from ≥2 document types) and peer debriefing (n=2 independent reviewers). Documentary evidence indicates that AI is framed as augmenting strategic sensing and performance monitoring, while generating concerns about data protection and algorithmic bias. National ethics circulars and sectoral guidelines begin to structure AI governance but are described as principle-heavy and unevenly translated into practice. Employee trust is portrayed as contingent on transparency, fairness, human oversight, and voice. Building exclusively on this documentary synthesis (not primary organizational field data), the article proposes a novel Indonesia-specific integrated framework in which ethical AI governance mechanisms mediate the relationship between AI-enabled strategic leadership and trust-based organizational performance. The framework’s novelty lies in specifying governance mechanisms (policies, assessments, committees, transparency, training) as mediators rather than moderators, grounded in an emerging-market context with high power distance and partial regulation.
Nilai-Nilai Kearifan Lokal Budaya Suku Karo Dalam Menjaga Kelestarian Lingkungan Hidup Mulyono, Hardi; Tarigan, Edi Kristianta; Alimuddin, Alimuddin; Sembiring, Zamaluddin; Amar, Dikko
Jurnal Warta Dharmawangsa Vol 20, No 2 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v20i2.8512

Abstract

Penelitian ini bertujuan untuk mempelajari nilai-nilai kearifan lokal yang dimiliki oleh Suku Karo dalam menjaga kelestarian lingkungan hidup. Suku Karo yang merupakan salah satu kelompok etnis di Sumatera Utara memiliki berbagai tradisi dan praktik budaya yang sarat dengan nilai-nilai ekologis yang dalam. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui studi literatur, observasi. Penelitian menunjukkan bahwa nilai-nilai kearifan lokal Suku Karo terlihat dalam berbagai aspek kehidupan, seperti cara bertani secara tradisonal, merawat hutan, serta peraturan adat yang mengatur hubungan manusia dengan alam. Konsep seperti reba juma, siwaluh jabu, kerja tahun,  serta penghormatan terhadap alam menjadi landasan dalam menjaga keseimbangan ekosistem. Nilai-nilai tersebut sangat penting untuk mencegah kerusakan lingkungan dan mendorong penggunaan sumber daya alam secara berkelanjutan dan bertanggungjawab. Oleh karena itu, menjaga kearifan lokal Suku Karo sangat penting sebagai cara untuk  menjaga lingkungan hidup tetap bertahan dalam tengah perubahan modernisasi.
A Decision to Purchase Ms Glow Skincare at the Village Community of Pekan Dolok Masihul, North Sumatra: Viewed from Product Development and Prices Ardianti, Selvi; Mulyono, Hardi; Syamsuri, Abd. Rasyid; Nasution, Lukman
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.203

Abstract

This study aims to analyze the effect of product development and price on purchasing decisions for Ms Glow Skincare in the Pekan Dolok Masihul Village Community, Serdang Bedagai Regency, North Sumatra Province. Explanatory research is the methodology employed. From January 2022 to March 2022, this study was conducted. In this study, questionnaires with a Likert scale, documentation studies, and observation methods were employed to collect data. 300 participants made up the study's population, and 75 were selected for the sample using the Slovin formula with an a value of 10%. Multiple linear regression using the SPSS program is the analytical tool employed. The results of the partial test demonstrate that product development significantly and favorably influences consumer purchasing behavior. Price has a positive and significant impact on purchasing decisions in part. Then, concurrently, product development and price have a positive and significant impact on consumers' purchase choices for Ms. Glow Skincare in the Serdang Bedagai Regency, North Sumatra Province's Pekan Dolok Masihul Village Community.
An Empirical Study: Suzuki All-New Ertiga Purchase Decision Based on Product Quality and Promotion at PT. Trans Sumatra Mainstay Sisingamangaraja Branch-Medan Nasution, Saila Mutiya; Syamsuri, Abd. Rasyid; Mulyono, Hardi; Hadian, Arief
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.204

Abstract

This study's goal was to analyze the effect of product quality and promotion on purchasing decisions for the Suzuki All New Ertiga at PT. Trans Sumatra Mainstay Sisingamangaraja Branch. The research was carried out between March 2021 and June 2022 and employs a quantitative methodology. The data collection techniques employed are observations, documentation studies, and surveys on a Likert scale. Using Isaac and Michael's calculation formula, a sample of 162 clients from PT. The Sisingamangaraja Mainstay Branch of Trans Sumatra represents a fraction of the research population of up to 400 persons. The SPSS program's multiple linear regression analysis technique. According to the study's findings, a positive and significant influence on purchases is provided by product quality. Promotions have positive and significant influence on purchasing decisions. At PT. Mainstay of Trans Sumatra Sisingamangaraja Branch, promotion and overall product quality have a positive and significant impact on purchasing decisions. The quality of the product and the promotion can explain 91.9 percent of consumer purchasing decisions, according to the study's coefficient of determination (R2), which is 0.919.
Customer Loyalty Analysis of Hisana Fried Chicken, Medan Johor, Medan City Based on Price and Service Quality Batubara, Rinaldi; Mulyono, Hardi; Syamsuri, Abd. Rasyid; Nasution, Lukman
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.221

Abstract

This study intends to examine how customer loyalty is impacted by price and service quality at Hisana Fried Chicken in Medan Johor, Medan City. This study used a quantitative methodology. From April to September 2022, six months of this study were dedicated to its execution. Utilized data collection methods included questionnaires, documentation study, and observation. 524 consumers in April 2022 made up the study's population. In this investigation, samples were drawn using the probability sampling technique and the Slovin formula. 84 customers in total participated in this survey as responders. Multiple linear regression using the statistical product software solution (SPSS) program is the analytical approach used in this study. The study's findings demonstrate that, price has a positive and significant impact on consumer loyalty at Hisana Fried Chicken in Medan Johor, Medan City. Customer loyalty at Hisana Fried Chicken in Medan Johor, Medan City, is positively and significantly impacted by service quality. The results also demonstrated a positive and significant relationship between price and service quality and customer loyalty at Hisana Fried Chicken in Medan Johor, Medan City. According to this study's coefficient of determination (R2), which is 0.594, pricing and service quality factors can account for 59.4% of consumer loyalty. Keywords: Price, Service Quality, Customer Loyalty.
Co-Authors A. Nuzul, A. Nuzul Abd. Rasyid Syamsuri Ade Kurniawan Alistraja Dison Silalahi Amar, Dikko Anggia Sari Lubis, Anggia Sari Annisa Fitri, Annisa Antal Azizul Yamin Anwar Sadat Harahap Ardianti, Selvi Batubara, Rinaldi Berampu, Lailan Tawila Clarissa Tarigan Dheo Rimbano Edo Abyuhdani Eko Satria Eri Triharyati Eri Triharyati Fahlevy, Poppy Firmansyah Fitria Fitria Fitria Fitria Fitria Hadian, Arief Idayati, Irma Indrawan, Muhammad Gita Irma Idayati Irmaidayati, Irmaidayati Juita, Hartati Ratna Julianto Hutasuhut Karman, Joni Lukman Nasution Meike Revita Liza Mgs.M.Farhan Bintang Ramadhan Milhan Milhan, Milhan Muhammad Hilman Fikri Nadila Anjelina Naila Afifah Khairi Nainggolan, Solawati Nasruddin Nasruddin Nasution, Saila Mutiya Nisusmiati, Murlina Panjaitan, Dedi Juliandri Prastyo Tri Hartono Pratama, Nugraha Purba, Nelvitia Puspita, Hani Rahmansyah, Anugrah Putra Rahmat, Muhammad Ratna Sari Dewi Rindi Ningmas Ronal Aprianto Rudy Stiawan Ryanti Safina, Wan Dian Sari, Wisdaliya Maya Sembiring, Zamaluddin Shita Tiara Siregar, Taufik Siti Khadijah Sukma, Yuliana Surajiyo Surajiyo surajiyo, surajiyo suraji Susanti Susanto, Yohanes Suyadi Suyadi Suyadi Suyadi Tarigan, Edi Kristianta Tasya Febriyanti Tiara Syahrani Triharyati, Eri Weni Metra Wiwik Wahyuni Yuli Nurhayati