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All Journal Jurnal Siasat Bisnis IPTEK Journal of Proceedings Series Journal of Consumer Science JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Enterprise and Development (JED) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science AICS Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management Journal of Management Analytical and Solution ASEAN Marketing Journal Inkubis: Jurnal Ekonomi dan Bisnis Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Journal Of Management Analytical and Solution (JoMAS) Asian Journal of Management, Entrepreneurship and Social Science Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Islamic Perspective on Communication and Psychology Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Rifelly Dewi Astuti
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

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The Effect of Sponsors Activation on Customer Engagement Behavior in the BRI Super League Azmiko, Muhammad Luthfi; Astuti, Rifelly Dewi
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 3 (2026): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i3.6947

Abstract

This study examines the effect of Sponsors Activation on Customer Engagement Disposition (CED) and Customer Engagement Behavior (CEB) within BRI Super League, and investigates the moderating roles of Attitude Toward the Sponsor and Sponsorship Authenticity. A quantitative survey was conducted (n = 214) and analyzed using SEM-PLS with a higher-order construct approach. Results indicate that Sponsors Activation positively and significantly influences CED (β = 0.399; t = 6.680; p < 0.001) and CEB (β = 0.417; t = 8.356; p < 0.001). CED positively influences CEB (β = 0.269; t = 5.909; p < 0.001). Attitude Toward the Sponsor moderates the Sponsors Activation–CED relationship (β = 0.269; t = 5.679), while Sponsorship Authenticity moderates both the Sponsors Activation–CED (β = 0.340) and Sponsors Activation–CEB (β = 0.432) relationships. CEB is confirmed as a second-order reflective construct reflected by augmenting, co-developing, influencing, and mobilizing behavior. This research contributes to sport sponsorship and customer engagement literature by elucidating the mechanism through which sponsorship activation generates meaningful and sustainable customer engagement.
Bridging Augmented Reality Experience and Purchase Intention: Integrating Attitudinal Ambivalence into an Extended TAM Cynthia Jessica; Rifelly Dewi Astuti
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025): May - August
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13508

Abstract

Purpose: This study explores the impact of augmented reality (AR) technology on purchase intention in Indonesia. By integrating the AR experience framework with an extended Technology Acceptance Model (TAM), the research examines how five dimensions of the AR experience—sensory experience (SE), emotional experience (EE), thinking experience (TE), action experience (AE), and related experience (RE)—affect perceived ease of use (PEOU) and perceived usefulness (PU), which subsequently influence purchase intention (PI), with attitudinal ambivalence (AA) as a mediating factor.Method: A quantitative, cross-sectional survey was conducted with 300 Indonesian respondents, aged 18 to 60, who were recent users of the AR Sephora Virtual Artist. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Result: Findings reveal that the dimensions of the AR experience positively impact PEOU and PU, which subsequently negatively influence AA. PU also directly fosters positive PI, while PEOU does not. Importantly, AA negatively affects PI, underscoring its critical role in consumer decision-making.Practical Implications for Economic Growth and Development: This research offers valuable insights for retailers to optimize AR implementation, thereby enhancing consumer engagement and driving purchase intention. Improving AR usability and effectiveness can reduce consumer uncertainty, strengthen market adoption, and advance digital commerce in the beauty industry.Originality/Value: This study integrates AA into existing AR adoption models and combines the AR experience framework with an extended TAM, providing novel theoretical contributions to AR in retail and insights into consumer behavior.
Hedonic Shopping Motivations and Impulsive Buying among Young Adult Consumers on Social Media-Driven Culinary Consumption Carstensz Nidya Aulia; Rifelly Dewi Astuti
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 3 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i3.401

Abstract

Background: Social media has reshaped culinary consumption by influencing how young adults discover and evaluate food products. Viral menus and online recommendations often trigger spontaneous purchasing decisions; however, the role of specific hedonic shopping motivation dimensions in digital culinary consumption remains limited. Objective: This study examines the effects of adventure shopping, value shopping, role shopping, idea shopping, social shopping, and gratification shopping on impulsive buying among young adult consumers influenced by social media culinary content. Methods: A quantitative cross-sectional design was employed using an online questionnaire distributed through purposive sampling. Data were collected from 265 Indonesian consumers aged 26–35 years and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: Adventure shopping (β = 0.134; p < 0.05), idea shopping (β = 0.235; p < 0.001), social shopping (β = 0.120; p < 0.05), and gratification shopping (β = 0.435; p < 0.001) positively affected impulsive buying, while value shopping and role shopping were insignificant. The model explained 61.9% of impulsive buying variance (R² = 0.619). Conclusion: The findings highlight that novelty, inspiration, social interaction, and emotional satisfaction are key drivers of impulsive buying. This study provides insights for culinary businesses and social media marketers in developing consumer-oriented strategies.
Co-Authors Adhitiya, Lucky Adi Zakaria Afiff Alversia, Yeshika Alya Hadijah Stephanie Anggit Primadita Karina Arif Qaedi Hutagalung Arlin Tri Hastiana Atini Rahmatika Fauzi Murod Augustin, Eldest Azalia Erda, Florean Haya Soraya Azmiko, Muhammad Luthfi Basri Bado Bustaman, Yosman Carstensz Nidya Aulia Cynthia Jessica Daryanti, Sri Dewa, Qidsa Nafis Akal Doli Muhammad Jafar Dalimunthe Elevita Yuliati Elrizal, Mohammad Ariffa Fadelia Dwiphala Fanny Martdianty Fauzi Murod, Atini Rahmatika Gita Gayatri, Gita Gunawan, Victor Hediana, Bianca Heri Pratikto Hutabarat, Rendra Hymne Fajar Irdina Tiara Putri Ivonanda Nindya Jamaludin, Nurul Atasha Lahath, Aishath Listiawardany, Elmira Lucky Adhitiya Luh Putu Ratna Sundari Luthfan Fadhila Henryanto Putra Luthfi Fakhri Ramadhan Mahaganti, Fergie S Mawaddah Akmalia Meta Riani Siahaan Mohammad Rizan Mustafri, Alda Nilakurnia, Roswita Nindyaswari, Sara Almira Nor Asiah Omar Nurdin Sobari Nurdin Sobari Nurmala Nurmala Nurmala Nurmala Permata Wulandari Pradana, Fadly Eka Pramasanti, An Nisa Putri, Irdina Tiara Rahmadina, Dinda Ratih Dyah Kusumastuti Ratu Salzabiella Arsya Maharani Rendi Andika Saputro Resti Annisa Rut Ria Widiawati Saparuddin Mukhtar Saragih, Tarimantan Sanberto Sarah Awliya Dini Sayla Salsabila Nazilah Ali Sri Daryanti Sri Wahyuni Supriadi, Arief Dahyan Susanto, Agung Arry Syed Shah Alam, Syed Shah Tengku Ezni Balqiah Tengku Ezni Balqiah Viverita, V. WAHYU ARIYANTO, MUHAMMAD Warnida, Ira Puspa Yeshika Alversia Yura Nada Khairunnisa