Articles
<![CDATA[Effect of the Hearth Program on Stunting Prevention Behavior ]]>
<![CDATA[Sambriong, Maria]]>;
<![CDATA[Kuncoro, Amin]]>;
<![CDATA[Manek, Daniel]]>
<![CDATA[ Journal of Economics and Public Health Vol 1 No 3 (2022): Journal of Economics and Public Health: September 2022 ]]>
Publisher : <![CDATA[Global Health Science Group ]]>
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DOI: 10.37287/jeph.v1i3.1452
<![CDATA[The research aims to analyze the effecttof the hearthhprogrammon maternal behaviorrin preventing stunting. Ethics clearance has been received from the Ethics Committee in Kupang. This study used a pre-experimental method with a one-group pretest-posttest design. The sample consisted of thirty people who were randomly selected. They are toddlers who live with their parents in Kuanheun Village. Stunting prevention behavior was obtained through interviews using a questionnaire. The children's weight and height were measured before and after the hearth program. This activity is carried out twice for three months by involving all participants. Data analysis used a paired t-test. The research showed that the hearth program had an effect on the mother's behavior. This study has not fully implemented the positive deviance approach. It will be better to applied for the next program. So the researchers can use this method with a better initial investigation and involve the community and all community leaders.]]>
<![CDATA[PERAN MEDIASI KEPUASAN PELANGGAN PADA PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN PT. PELITA AIR SERVICE DENPASAR) ]]>
<![CDATA[Dewa Ayu Dwi Indra Swari]]>;
<![CDATA[Ni Putu Cempaka Dharmadewi Atmaja]]>;
<![CDATA[Daniel Manek]]>
<![CDATA[ VALUES Vol. 5 No. 1 (2024): Values ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS ]]>
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<![CDATA[Pelita Air Service Denpasar is an airline company that faces tight competition in the national aviation industry, so it needs to increase customer satisfaction and loyalty which can be formed through service quality and appropriate priceperceptions. This research aims to determine the role of customer satisfaction in mediating the influence of service quality andprice perception on customer loyalty. This research uses a quantitative approach with an associative design. The sample taken was 100 respondents with a sampling technique using purposive sampling, so that the respondents were customers of PT. PelitaAir Service Denpasar. The data collection method in this research isquestionnaires. The analysis technique used is path analysis. The results of this research show that 55.2% of the variation in customer loyalty of PT. Pelita Air Service Denpasar is influenced by service quality, price perception and customer satisfaction. Based on hypothesis testing in path analysis, the resultsobtained are: (1) service quality and price perception have a positive effect on customer satisfaction; (2) service quality, priceperception, and customer satisfaction have a positive effect on customer loyalty; (3) customer satisfaction is able to mediate the influence of service quality and price perception on customer loyalty at PT. Pelita Air Service Denpasar.]]>
<![CDATA[PENGARUH DIGITAL MARKETING, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG SERAYU DENPASAR ]]>
<![CDATA[I Gusti Ayu Dhita Puspita Dewi]]>;
<![CDATA[Ni Putu Cempaka Dharmadewi Atmaja]]>;
<![CDATA[Daniel Manek]]>
<![CDATA[ VALUES Vol. 5 No. 2 (2024): Values ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS ]]>
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<![CDATA[Purchasing decision making is a process consisting of several stages, namely problem recognition, information search, alternative evaluation, purchase decisions, and post-purchase behavior. There are several factors that influence purchasing decisions, including digital marketing, product quality and service quality. This study aims to determine the effect of digital marketing, product quality and service quality on purchasing decisions at Warung Serayu Denpasar. The population used in this study is all consumers who had made purchases of Warung Serayu products. The number of samples in this study were 100 respondents who were determined using purposive sampling method with the Lemeshow formula. The analysis technique used in this research is Multiple Linear Regression Analysis, Coefficient of Determination (R2), t test. The results of the study show that Digital marketing has a positive and significant effect on purchasing decisions at Warung Serayu. Product quality has a positive and significant effect on purchasing decisions at Warung Serayu. Service quality has a positive and significant effect on purchasing decisions at Warung Serayu.]]>
<![CDATA[Pelatihan Pengelolaan Sampah Pura Pada Kelompok Pemuda Dalam Membangun Desa Sirkular di Desa Biaung, Kabupaten Tabanan - Bali ]]>
<![CDATA[Wiratama, I Gusti Ngurah Made]]>;
<![CDATA[Wijaya, I Made Wahyu]]>;
<![CDATA[Kumara, I Dewa Gede Agung Gana]]>;
<![CDATA[Manek, Daniel]]>;
<![CDATA[Sumantra, I Ketut]]>
<![CDATA[ Jurnal Aplikasi dan Inovasi Iptek Vol 5 No 1 (2023): Jurnal Aplikasi dan Inovasi Iptek No. 5 Vol. 1 Oktober, 2023 ]]>
Publisher : <![CDATA[Denpasar Institute ]]>
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DOI: 10.52232/jasintek.v5i1.117
<![CDATA[Desa Biaung adalah desa di Kecamatan Penebel, Kabupaten Tabanan, Provinsi Bali yang telah ditetapkan sebagai Desa Wisata. Pengelolaan sampah di Desa Biaung masih terbatas pada pengumpulan tanpa adanya kegiatan daur ulang atau pengelolaan oleh kelompok pemuda. Tujuan dari pengabdian ini adalah melakukan peningkatan peran pemuda dalam kegiatan akselerasi pengelolaan sampah, yaitu dengan mengolah sampah menjadi produk bernilai jual dan bermanfaat. Komponen kegiatan pengabdian meliputi 1) sosialisasi pengelolaan sampah pura berbasis ekonomi sirkular, 2) pelatihan daur ulang sampah pura, dan 3) monitoring dan evaluasi kegiatan. Berdasarkan hasil monitoring diketahui kemampuan kelompok pemuda (74 orang) dalam mengolah sampah pura mengalami peningkatan pada pemahaman sampah organik dan non organik dari 75% menjadi 85%, pemahaman pengolahan sampah pura dari 60% menjadi 85%, pemahaman desa sirkular dari 60% menjadi 75%, pemahaman promosi produk daur ulang dari 55% menjadi 75%, dan keterampilan pengolahan sampah pura dari 20% menjadi 85%. Tindak lanjut yang perlu dilakukan untuk Desa Biaung adalah melatih pengolahan sampah dengan jenis produk lain yang memiliki manfaat lebih baik seperti bahan bakar alternatif]]>
<![CDATA[Effectiveness of Digital Marketing Strategies and Political Brand Reinforcement ]]>
<![CDATA[Manek, Daniel]]>;
<![CDATA[Fadah, Isti]]>
<![CDATA[ JEM17: Jurnal Ekonomi Manajemen Vol 9 No 1 (2024) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya ]]>
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DOI: 10.30996/jem17.v9i1.10942
<![CDATA[This research explores the relationship between the effectiveness of digital marketing strategies and the strengthening of political brands in the context of political choices and public perceptions. Amidst the shifting political paradigm increasingly driven by digital media, a deeper understanding of how digital marketing strategies influence the image and impressions of political leaders becomes increasingly important. This study employs a descriptive qualitative approach supported by quantitative data on the level of digital media usage as a promotional tool for political party candidates. Data analysis is conducted by referring to the results of literature studies and political phenomenon studies to discover the relationships and implications between variables of digital marketing strategies and the strengthening of political brands. Findings indicate that the effectiveness of digital marketing strategies significantly contributes to the strengthening of political brands, with various elements such as content quality, social interaction, and online presence playing key roles in shaping public perceptions of a political leader.The results of this research provide valuable insights for political marketing practitioners in developing more effective strategies in optimizing the use of digital media to reinforce political identities and images. Practical implications of this research also pave the way for future researchers to further explore the dynamics of interaction between digital marketing strategies and the formation of political brands in the ever-changing context of modern politics. Keywords : Marketing Strategy, Branding, Digital, Communication.]]>
<![CDATA[PENGARUH PROMOSI, LOKASI DAN CITRA MEREK TERHADAP KEPUTUSAN MENGINAP PADA KAMPUNG GAJAH MAS VILA BATURITI ]]>
<![CDATA[Ni Made Apta Nariswari]]>;
<![CDATA[Daniel Manek]]>
<![CDATA[ Jurnal Bakti Saraswati (JBS) Vol. 13 No. 2 (2024): Jurnal Bakti Saraswati Vol. 13 No 2, Oktober 2024 ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia ]]>
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<![CDATA[The purchase decision or stay decision is a series of performance in the form of a process of selecting alternatives that involves efforts to determine the choice of product or service to be purchased. Factors that can influence the decision to stay are promotions, location and brand image. The aim of this research is to determine the influence of promotion, location and brand image on the decision to stay at Kampung Gajah Mas Vila. The population in this study were all customers who came and stayed at Kampung Gajah Mas Baturiti Tabanan, Bali. The number of samples used in this research was 90 consumers as respondents. Data were collected by distributing questionnaires using a Likert scale with a score of 1 to 5. The data analysis technique used multiple linear regression analysis. The research results show that promotion has a positive and significant effect on the decision to stay at Kampung Gajah Mas Vila Baturiti. Location has a positive and significant influence on the decision to stay at Kampung Gajah Mas Vila Baturiti. Brand image has a positive and significant influence on the decision to stay at Kampung Gajah Mas Vila Baturiti.]]>
<![CDATA[EDUKASI MANFAAT SERTA PEMASANGAN LUBANG RESAPAN BIOPORI DI SMPN 2 BLAHBATUH DAN DI KANTOR DESA KERAMAS ]]>
<![CDATA[Wedha, Yogi Yasa Wedha]]>;
<![CDATA[Daniel Manek]]>;
<![CDATA[I Ketut Angga Septiana]]>;
<![CDATA[I Putu Widiadi Putra]]>
<![CDATA[ Jurnal Abdi Dharma Masyarakat (JADMA) Vol. 5 No. 2 (2024): Oktober 2024 ]]>
Publisher : <![CDATA[LPPM Universitas Mahasaraswati Denpasar ]]>
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DOI: 10.36733/jadma.v5i2.10069
<![CDATA[Lingkungan kerap menjadi permasalahan yang lumrah dialami setiap wilayah. Masalah yang berkaitan dengan lingkungan semakin meluas dan menghadirkan tantangan yang lebih komplek. Peningkatan demografi dan kebutuhan masyarakat yang semakin meningkat memberikan dampak terhadap kemajuan pembangunan di suatu daerah. Edukasi Manfaat Serta Pemasangan Lubang Resapan Biopori di SMPN 2 Blahbatuh dan di Kantor Desa Keramas sangat penting dilaksanakan terlebih di musim penghujan sekarag ini selain sebagai resapan air, biopori tersebut juga dapat dimanfaatkan sebagai pembuatan kompos alami, dengan memanfaatkan sampah-sampah organik seperti dedaunan dan lain sebagainya, bersamaan dengan hal tersebut juga dapat mengurangi tumpukan sampah organik di halaman sekolah ataupun kantor. Dengan adanya sosialisasi mengenai pemahaman tentang pentingnya resapan biopori dapat memberi kesadaran kepada masyarakat, terutama warga sekolah SMPN 2 Blahbatuh dan staf kantor desa Keramas akan manfaat dan pentingnya lubang resapan (biopori).]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PADA CV. BALI STARS PROMOSINDO CABANG GATOT SUBROTO DENPASAR, BALI ]]>
<![CDATA[I Nyoman Nesa Nirta Ardiana]]>;
<![CDATA[Ni Putu Cempaka Dharmadewi Atmaja]]>;
<![CDATA[Daniel Manek]]>
<![CDATA[ VALUES Vol. 5 No. 3 (2024): Values ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS ]]>
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<![CDATA[Digital printing is a modern printing technology that utilizes computers to directly print digital images onto physical surfaces, commonly referred to as printers. A study conducted at CV. Bali Stars Promosindo, Gatot Subroto Denpasar, investigates the influence of service quality, product quality, and customer experience on purchasing decisions. Data collection involved distributing questionnaires to 90 respondents, analyzed through multiple linear regression analysis. Results indicate that service quality significantly impacts purchasing decisions, suggesting improved service quality leads to increased purchases at CV. Bali Stars Promosindo. Similarly, product quality positively affects decisions, indicating higher product quality correlates with increased purchases. Enhanced customer experience also positively influences purchasingdecisions, suggesting improved experiences lead to increased purchases. Respondents recommend focusing on timely serviceand enhancing employee product knowledge. Future research should explore meeting and surpassing customer expectations for product quality and ensuring defect-free products for improved customer experience. Emphasizing employee responsiveness through training and strategic exploration can further boost purchasing decisions.]]>
<![CDATA[PEMBERIAN EDUKASI SERTA PENYULUHAN TERKAIT COVID19 SECARA KLINIS DAN PEMANFAATAN MARKETING MEDIA DIGITAL PADA GAJA SILVER BALI ]]>
<![CDATA[Daniel Manek]]>;
<![CDATA[Ni Wayan Ogel Liani]]>
<![CDATA[ PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 1 No 1 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) ]]>
Publisher : <![CDATA[Universitas Mahasaraswati Denpasar ]]>
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<![CDATA[COVID-19 (coronavirus disease 2019) adalah penyakit yang disebabkan oleh jenis coronavirus baru yaitu Sars-CoV-2, yang dilaporkan pertama kali di Wuhan Tiongkok pada tanggal 31 Desember 2019. Virus corona adalah virus yang menyerang sistem pernapasan manusia. Penyebaran virus ini begitu cepat yang menyebabkan banyak negara yang terjangkiti, dan salah satunya adalah negara Indonesia. Pandemi Covid-19 ini memiliki dampak yang sangat berpengaruh terhadap perekonomian di Indonesia. Dalam kondisi seperti ini diperlukan lebih mengoptimalkan protokol kesehatan serta pemanfaatan media digital sebagai media pemasaran di masa pandemic Covid-19. Perusahaan Gaja Silver Bali usaha yang dijalankan adalah usaha perhiasan yang dimiliki oleh Putu Asri Paramita. Perhiasan yang dipasarkan seperti gelang perak, anting perak, cincin perak dan custom order. Akibat adanya pandemi Covid-19 dan Pemberlakukan Pembatasan Kegiatan Masyarakat (PPKM) mengakibatkan omset penjualan menurun karena pembatasan jumlah pengunjung yang datang. Maka dari itu penjualan menurun karena kurangnya memanfaatkan pemasaran secara online. Karena hal inilah, diperlukannya pengedukasian mengenai pemanfaatan pemasaran secara online agar dapat memperbaiki omset penjualan selama pandemi.]]>
<![CDATA[UPAYA MENINGKATKAN PENCATATAN PENJUALAN MELALUI SISTEM APLIKASI AKUNTANSI ACCURATE SEBAGAI CARA UNTUK MENGOPTIMALKAN EFEKTIVITAS KERJA PADA KARYAWAN PT TRISNO MITRA BALI DENPASAR, BALI ]]>
<![CDATA[Daniel Manek]]>;
<![CDATA[I Gusti Ngurah Angga Prastya]]>
<![CDATA[ PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 1 No 2 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) ]]>
Publisher : <![CDATA[Universitas Mahasaraswati Denpasar ]]>
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<![CDATA[Penjualan merupakan pendapatan yang diperoleh perusahaan untuk menpadatkan keuntungan ( Laba ) yang sebesar besarnya. Penjualan yang relatif tinggi didapatkan melalui penjualan beberapa produk yang dimiliki oleh perusahaan, Pada jaman modern seperti saat ini pembukuan yang cepat, mudah dan otomatis sangat diperlukan oleh suatu perusahaan. Setelah dilakukannya observasi pada PT. Trisno Mitra Bali ditemukan permasalahan yaitu, dimana sistem pencatatan dengan microsoft excel dirasa kurang efektif dalam meningkatkan kinerja karyawan. Karena pencatatan dengan microsoft excel semua dilakukan secara manual dan tidak dapat tercatat secara otomatis, selain itu setiap periodenya harus membuat file baru dimana hal tersebut juga dapat memakan waktu yang banyak. Dalam rangka meningkatkan efektifitas kinerja karyawan PT. Trisno Mitra Bali dalam pencatatan penjualannya, maka pencatatannya perlu menggunakan software atau sistem aplikasi akuntansi yaitu salah satunya adalah sistem aplikasi akuntansi Accurate. Dengan melakukan program penyuluhan, pelatihan dan pendampingan pada karyawan PT. Trisno Mitra Bali maka diharapkan pembukuan kas kecil perusahaan dapat terlaksana dengan efektif. Tujuan menggunakan software Accurate adalah untuk mempermudah dan mempercepat pekerjaan yang memerlukan ketelitian, keakuratan dan keamanan. Sehingga terciptanya efektivitas dalam bekerja.]]>
