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All Journal Jurnal Bakti Saraswati JEM17: Jurnal Ekonomi Manajemen International Journal of Supply Chain Management Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM International Journal of Economics, Management, Business, and Social Science Jurnal Abdi Dharma Masyarakat Journal of Economics and Public Health Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis SENEMA
Daniel Manek
Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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PENGARUH SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KUE KERING PADA ONLINE SHOP NGILERABIS BAKING DI GIANYAR Ni Kadek Tyas Rafalina; Daniel Manek
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 1 (2025): Jurnal Bakti Saraswati Vol. 14 No 1, Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Abstract

The business world is able to open up various possibilities through the expression of creativity and the development of innovation that involves a number of individuals to create goods or services that suit market needs. One sector that continues to grow today is the culinary industry, which offers a wide variety of products. Various aspects can influence consumer decisions in making purchases, including digital marketing strategies, online communication between users, and perceptions of product differentiation. This study aims to determine the influence of social media marketing, Electronic Word Of Mouth and perceptions of product variations on purchasing decisions. The study method used is quantitative. The population uses consumers who have purchased purchases at the Ngilerabis Bakingl online shop at Panjer outlets and a sample of 102 people. The basic analysis technique uses Multiple Regression Analysis. From the results of the study, it was found that social media marketing had a good and substantial influence on purchasing decisions, Electronic Word of Mouth had a good and substantial influence on purchasing decisions, and perceptions of product variety had a good and substantial influence on purchasing decisions. The advice that researchers can give is that the Ngilerabis Baking online shop should always reply and provide good responses to comments or messages sent by consumers on social media, always make interesting posts, so that interactions between consumers will run well, and also provide responses to consumer answers, make innovations in the appearance of cakes, by making cake designs that are more attractive and always offer quality products, according to what consumers expect, so that consumers will feel satisfied and are willing to provide recommendations to other consumers.
COVID-19 PANDEMIC AND DYNAMICS OF HOTEL OWN DEMAND AND SUPPLY IN BALI Manek, Daniel
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.34

Abstract

The pandemic has paralyzed global tourism. In Bali, the impact of the pandemic on the tourism industry is enormous. Almost all hotels have stopped operating, even if there is an open one, it is also the one that opens itself to quarantine people with COVID. This article examines the condition of hotels in Bali, the demand and supply of rooms to survive during the covid-19 pandemic. This study uses a descriptive qualitative approach by using interviews and literature studies on books, scientific journals, and online news. This research focuses on The Apurva Kempinski for reasons of star level representation and customer type. The results showed that the impact of the pandemic resulted in almost empty hotel occupancy. The strategy is almost the same, namely by laying off employees permanently and temporarily, limiting the use of hotel facilities, spending efficiency, and refusing to refund bookings by changing the visit schedule.
PENGARUH PENEMPATAN KERJA, KOMPETENSI KARYAWAN DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA KOPERASI PINANG SARI ABIANSEMAL, BADUNG Ni Kadek Ayuningsih; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penempatan kerja, kompetensi karyawan, dan disiplin kerja terhadap produktivitas karyawan di Koperasi Pinang Sari Abiansemal, Badung. Populasi penelitian ini adalah seluruh karyawan Koperasi Pinang Sari Abiansemal, Badung, dengan sampel yang terdiri dari 32 karyawan. Data dihimpun dengan menggunakan kuesioner yang dibagikan kepada para responden dan dianalisis dengan memanfaatkan analisis regresi linier berganda. Temuan penelitian memperlihatkan bahwa: (1) Penempatan kerja memiliki dampak positif dan signifikan terhadap produktivitas kerja karyawan, yang berarti semakin baik penempatan kerja, maka semakin tinggi produktivitas yang diperoleh. (2) Kompetensi karyawan juga berpengaruh positif dan signifikan terhadap produktivitas, sehingga kompetensi yang lebih baik akan memperbaiki kinerja karyawan. (3) Disiplin kerja memiliki pengaruh yang positif dan signifikan terhadap produktivitas kerja karyawan, yang menunjukkan tingkat disiplin yang lebih tinggi akan meningkatkan produktivitas kerja. Berdasarkan hasil penelitian, peneliti menyarankan agar manajemen koperasi dapat terus memperbaiki penempatan kerja, mengembangkan kompetensi, serta meningkatkan disiplin kerja karyawan untuk mendukung peningkatan produktivitas secara keseluruhan.
PENGARUH EXPERIENTAL MARKETING, E-SERVICE QUALITY DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE LAZADA DI KOTA DENPASAR Atmaja, Ni Putu Cempaka Dharmadewi; Pratama, I Made; Manek, Daniel
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 8 No 2 (2022): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v8i2.975

Abstract

Penelitian ini bertujuan untuk mengetahui apakah experiental marketing konsumen berpengaruh terhadap keputusan pembelian konsumen di e-commerce Lazada di Kota Denpasar, untuk mengetahui apakah e-service quality berpengaruh terhadap keputusan pembelian konsumen di e-commerce Lazada di Kota Denpasar, untuk mengetahui apakah electronic word of mouth berpengaruh terhadap keputusan pembelian konsumen di e-commerce Lazada di Kota Denpasar. Populasi dalam penelitian ini adalah seluruh masyarakat di Kota Denpasar. Sampel dalam penelitian ini sebanyak 100 responden yang ditentukan berdasarkan metode purposive sampling. Pengumpulan data menggunakan kuesioner. Alat Analisa yang digunakan untuk menguji hipotesis adalah analisis regresi linear berganda, uji koefisien determinasi, uji simultan (uji F), dan uji t. Hasil penelitian menunjukkan bahwa experiental marketing berpengaruh positif dan signifikan terhadap keputusan pembelian di e-commerce Lazada di Kota Denpasar. E-service quality berpengaruh positif dan signifikan terhadap keputusan pembelian di e-commerce Lazada di Kota Denpasar. Electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian di e-commerce di Kota Denpasar. Saran bagi penelitian selanjutnya untuk dapat menambah jumlah sampel penelitian, serta memperluas wilayah penelitian, misalnya dengan melakukan penelitian pada konsumen Lazada di seluruh Bali sehingga hasilnya dapat digeneralisasikan untuk lingkup yang lebih luas.
INOVASI PRODUK, WORD OF MOUTH (WOM) DAN KEWAJARAN HARGA: KUNCI PENGARUH TERHADAP KEPUTUSAN PEMBELIAN DI GARMENT GIRI COLLECTION I Komang Rai Putra Yasa; Daniel Manek
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 2 (2025): Jurnal Bakti Saraswati Vol. 14, No 2, Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Abstract

The business world continues to experience increasingly rapid growth and change each year. This led to a surge in new businesses across various categories, both goods and services, to meet the needs of the community. One of the needs that cannot be separated from life is clothing. Business owners compete to meet the needs and desires of consumers, from selecting good materials to the manufacturing process, with the aim of creating a product of the highest quality. This research aims to determine the influence of product innovation, word of mouth (WOM), and price fairness on purchasing decisions. The research method used is quantitative. The population consists of consumers at Garment Giri Collection, with a sample size of 70 people. The data analysis techniques used were Validity Test, Reliability Test, Descriptive Test, Multiple Linear Regression Analysis, Classical Assumption Test, Normality Test, Multicollinearity Test, Heteroskedasticity Test, F Test, T Test, and R2 Test. The research results showed that product innovation had a positive and significant effect on purchasing decisions, word of mouth had a positive and significant effect on purchasing decisions, and price fairness had a positive and significant effect on purchasing decisions. The advice that can be given to the researcher is that Garment Giri Collection should follow consumer fashion trends, especially among teenagers. It is hoped that the company will improve the shortcomings of its products, minimize negative experiences consumers have with its products, and adjust its product prices to compete with other garment businesses.
PENGARUH KUALITAS PRODUK, SOCIAL MEDIA MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK RETAIL CIBO CENTRAL KITCHEN I Putu Yoga Pratama Putra; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 2 (2025): Jurnal Bakti Saraswati Vol. 14, No 2, Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Abstract

Cibo Central Kitchen, located in Denpasar, Bali, faces challenges in increasing consumer purchasing decisions amidst intense competition in the food and beverage industry. This research aims to evaluate how product quality, social media marketing, and brand image influence consumer purchasing decisions. The main focus of this research is to understand how these three factors can increase consumer appeal and loyalty toward the products offered. This research uses a quantitative approach with a survey method. Data was collected thru questionnaires distributed to Cibo Central Kitchen consumers using a purposive sampling technique, involving 180 respondents. Data analysis was conducted using multiple linear regression to identify the influence of product quality, social media marketing, and brand image on purchasing decisions. The analysis results indicate that product quality, social media marketing, and brand image significantly and positively influence consumer purchasing decisions. Product quality improvements, such as innovation, taste, and freshness; the use of appropriate social media marketing strategies; and a solid brand image, are able to attract interest and increase consumer loyalty. Therefore, it is recommended that Cibo Central Kitchen continue to innovate its products, increase interaction thru social media, and maintain a positive brand image to strengthen its competitiveness in the market
PERANCANGAN SISTEM EVALUASI KINERJA UNTUK MENINGKATKAN KUALITAS PELAYANAN DI LE BAJO BALI Daniel Manek; Eka Rani Choirunnisa
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Kegiatan di Le Bajo Bali yang berlokasi di Jalan Babadan No.89 Pererenan bertujuan untuk meningkatkan kualitas pelayanan melalui perancangan sistem evaluasi kinerja yang terstruktur. Permasalahan yang dihadapi meliputi belum optimalnya sistem penilaian kinerja karyawan serta belum adanya indikator kinerja yang terstandarisasi berbasis Standard Operating Procedure (SOP). Metode yang digunakan dalam kegiatan ini meliputi observasi, penyusunan indikator kinerja, pengisian kuesioner (self assessment) serta pelatihan dan pendampingan kepada karyawan. Program kerja yang dilaksanakan mencakup penyusunan Key Performance Indicator (KPI) berbasis SOP, pelatihan dan pendampingan dalam penerapan KPI perusahaan, serta penyusunan form self-assessment berbasis SOP. Hasil dari kegiatan ini menunjukkan bahwa sistem evaluasi kinerja yang dirancang dapat membantu perusahaan dalam mengukur kinerja karyawan secara lebih objektif dan terstruktur. Selain itu, adanya pelatihan dan pendampingan meningkatkan pemahaman karyawan terhadap standar kerja yang diharapkan, sehingga berdampak pada peningkatan kualitas pelayanan. Dengan demikian, program ini memberikan kontribusi dalam mendukung peningkatan kinerja karyawan serta efektivitas sistem manajemen sumber daya manusia di Le Bajo Bali.
Understanding Employee Turnover Intention: The Effects of Work–Family Conflict, Job Stress, And Work–Life Balance Najila Zasia Hasbullah; I Gusti Ayu Imbayani; Daniel Manek
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 7 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i7.14505

Abstract

This study aims to evaluate the effects of work-family conflict, work stress, and work-life balance on turnover intention among employees at the International Post Center (IPC) of PT Pos Indonesia (Persero) in Denpasar. High work pressure and demands have the potential to trigger role conflict, increase stress levels, and disrupt employees’ work-life balance, ultimately leading to a desire to quit. The research method used is quantitative, employing a survey approach. The population in this study includes all IPC employees at PT Pos Indonesia (Persero) in Denpasar, using a saturated sampling technique. Data were collected through questionnaire distribution and analyzed using multiple linear regression analysis. The study findings indicate that work-family conflict and work stress have a positive and significant impact on turnover intention. Conversely, work-life balance has a negative and significant impact on turnover intention. These findings indicate that the higher the level of work-family conflict and work-related stress, the higher the employees’ intention to leave the company. However, the better the work-life balance employees experience, the lower their intention to change jobs.
PENGARUH ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI ULANG DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI PADA PRODUK WARDAH DI KOTA DENPASAR Lilik Lutfiah; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 7 No. 1 (2026): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh online customer review terhadap minat beli ulang dengan brand image sebagai variabel mediasi pada produk mame up wardah di Kota Denpasar. Fokus penelitian ini adalah untuk memahami pengaruh online customer review terhadap minat beli ulang produk make up Wardah di Kota Denpasar, dengan menyoroti peran brand image sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik SEM-PLS. Populasi dalam penelitian ini adalah seluruh konsumen produk wardah di Kota Denpasar dengan sampel sebanyak 120 responden yang ditentukan menggunakan rumus Hair, et al. Data dikumpulkan melalui penyebaran kuesioner kepada seluruh konsumen produk wardah di Kota Denpasar. Hasil penelitian menunjukkan bahwa online customer review berpengaruh positif terhadap minat beli ulang. Artinya apabila semakin baik ulasan produk diberikan oleh pelanggan, semakin baik pengaruh terhadap minat beli ulang pelanggan. Online customer review berpengaruh positif terhadap brand image. Hal ini menunjukkan bahwa semakin banyak dan positif ulasan yang diberikan pelanggan di platform online Wardah, semakin kuat dan positif pula citra merek yang terbangun di benak calon konsumen. brand image berpengaruh positif terhadap minat beli ulang. Hal ini menunjukkan bahwa semakin kuat dan positif citra merek yang dimiliki suatu produk Wardah, semakin besar pula dorongan bagi pelanggan untuk melakukan pembelian ulang. ulasan pelanggan online (online customer review) memiliki pengaruh positif dan signifikan terhadap minat beli ulang (repurchase intention) yang dimediasi oleh citra merek (brand image).
ANALISIS PENGARUH BUDAYA ORGANISASI, KARAKTERISTIK PEKERJAAN, DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PADA ARJ 88 STORE CABANG KABUPATEN BADUNG I Putu Bagus Saka Pratama; I Gusti Ayu Imbayani; Daniel Manek
VALUES Vol. 7 No. 1 (2026): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Tujuan riset ini ingin memahami sejauh mana budaya organisasi, karakteristik pekerjaan, serta kompetensi memengaruhi kinerja karyawan pada ARJ 88 Store Cabang Kabupaten Badung. Riset ini berpendekatan kuantitatif dengan metode analisa regresi linier berganda terhadap 32 responden dari total 32 karyawan. Data penelitian dikumpulkan melalui observasi, wawancara, serta penyebaran kuesioner. Hasil analisanya membuktikan jika budaya organisasi, karakteristik pekerjaan, serta kompetensi berkontribusi signifikan positif pada kinerja karyawan. Temuan tersebut mengindikasikan jika semakin baik budaya organisasi, karakteristik pekerjaan, dan kompetensi yang dimiliki, sehingga kinerja karyawannya akan meningkat juga. Sehingga diusulkan bagi pihak manajemen untuk memperkuat budaya organisasi, menata karakteristik pekerjaan secara tepat, serta meningkatkan kompetensi karyawan guna mendukung pencapaian target perusahaan.
Co-Authors A.A.Dwi Widyani Amin Kuncoro, Amin Anak Agung Dwi Widyani Anak Agung Made Karma Wijaya Anggi, Luh Nik Pradnya Anik Yuesti Arandika, I Wayan Wisma Arini, I Gusti Agung Bintang Dewa Ayu Dwi Indra Swari Dewa Gede Agung Gana Kumara Eka Rani Choirunnisa Gregorius Paulus Tahu Hofiatul Jannah I Gusti Ayu Dhita Puspita Dewi I Gusti Ayu Imbayani I Gusti Ngurah Angga Prastya I Kadek Agus Widiarta I Ketut Angga Septiana I Ketut Sumantra I Komang Rai Putra Yasa I Made Irvan Widiatmika I Made Pratama, I Made I Made Wahyu Wijaya I Nyoman Nesa Nirta Ardiana I Nyoman Tri Gunawan I Putu Agus Putra Wirawan I Putu Bagus Saka Pratama I Putu Warjaya I Putu Widiadi Putra I Putu Yoga Pratama Putra Ida Bagus Prastha Bhisama Isti Fadah Kadek Dwi Candra Kirani Kadek Heri Ariawan Kadek Yunita Wendistha Komang Deby Andirawathi Komang Febry Aditya Putra Laila Rauhun Hidayanti Lilik Lutfiah Luh Pande Mirah Jayanti Made Hendra Prayoga, Made Hendra Najila Zasia Hasbullah Ni Kadek Ayu Sari Kanti Ni Kadek Ayuningsih Ni Kadek Henita Raina Yanti Ni Kadek Sukma Dwijayanti Ni Kadek Tyas Rafalina Ni Komang Purnamiasih Ni Luh Gede Ananta Eka Putri Ni Luh Made Ayu Mirayani Pradnyadari Ni Luh Putu Febri Arista Dewi Ni Made Apta Nariswari Ni Made Ari Andani Ni Made Cahaya Intan Maeyusa Ni Made Ratnadi Yulia Sari Ni Made Winda Sari Ni Putu Ari Jayanti Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Mira Khrisna Putri Ni Putu Wiryastuti Ni Wayan Candra Saraswati Dewi Ni Wayan Diah Chandra Swari Dewi Ni Wayan Ogel Liani Novyantari, Ni Putu Widya Putu Pade Sintia Damayanti Putu Sulistiawati Dewi Rayhan Maulana Alhafidz Sambriong, Maria Widiningsih, Ni Kadek Risma Wiratama, I Gusti Ngurah Made Wirawan, I Putu Agus Putra Yenny Verawati Yogi Yasa Wedha