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Journal : International Journal of Advances in Applied Sciences

The market potential and financial feasibility of cable car tourist attraction development in Pelaga, Bali, Indonesia I Gusti Bagus Rai Utama; Putu Chris Susanto; Christimulia Purnama Trimurti; Ni Putu Dyah Krismawintari
International Journal of Advances in Applied Sciences Vol 11, No 4: December 2022
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.447 KB) | DOI: 10.11591/ijaas.v11.i4.pp373-382

Abstract

The purpose of this work is to carry out consumer and investor behavior through a feasibility study of cable car tourist attractions in agritourism in Pelaga Village, Petang district, which focuses on studying marketing and financial perspective. This research uses observation and feasible study methods based on marketing theory, and investment financial management theory. It is highly likely by potential tourists as an attraction that can openly present natural beauty, as an environmentally friendly tourist attraction, a unique tourist attraction in Bali, will provide public facilities, telecommunications, restaurants, and agro product market centers, proximity to the city center, availability of transportation to the location, easy access to locations, and community friendliness towards tourist arrivals. The economic aspect where analysis of market opportunities is based on estimated sales data for four types of services: cable cars, restaurants, UFO glass platform attraction, and under the park and agritourist. The findings of this study reinforce the method and theory that business-oriented development planning must go through a feasible study of at least two important aspects, namely aspects of market potential, and aspects of investment management which are expected to be profitable for investors.
Co-Authors Andi Sintia Yulianto Antara, I Ketut Ady Merta Arycha Sheren Bagus Oka Frenky Saputra Bagus Oka Frenky Saputra Cecep Pahrudin Debel, Gede Bagus Ivan Suartika Dermawan Waruwu Dermawan Wuruwu DEWI, Dewa Ayu Dwi Sukma Dewi, Putu Silvia Elviera Dwi Puja Sastra Eka Putri Suryantari Febby Ica Cahyani Fitria Ariyani Gusti Ngurah Joko Adi Negara I Gede Agus Mertayasa I Gede Krisna Dharmana Adi Putra I Gede Mertayasa I Gusti Bagus Rai Utama I Made Darmayasa I Made Dwi Wira Ardana I Made Yoga Adnyana I Nyoman Tingkes I Nyoman Tri Arjana I Putu Darmawijaya I Wayan Benyamin Eddy Yulianto I Wayan Ruspendi Junaedi IWK Teja Sukmana Jilian M. Rondonuwu Joko Adinegara, I Gusti Ngurah Kadek Fransiska Kharisma Oktarina Komalawati . Komang Trianta Komang Trianta Komang Yuda Widiarta Krismawintari, N.P.D. Lia Sukma Dewi Luh Putu Sulistya Ari Utami Made Selvia Marchella Magdalena F Maria Fransiska Ginting Maria Ofin Ganung Mariano Putra Denay Kantu MARTINIASIH, Putu Mas Mrs Komalawati Nainggolan, Gilbert Negara, Gusti Ngurah Joko Adi Ni Kadek Dian Cintya Dewi Ni Luh Putu Ari Santi Dewi Ni Luh Putu Deva Yanti Ni Luh Putu Sri Purnama Pradnyani Ni Luh Putu Suarmi Sri Patni Ni Made Diana Erfiani Ni Made Laksmi Kusuma Dewi Ni Putu Dewi Yantini Ni Putu Elika Crusita Dewi3 Ni Wayan Nursini Nita Naga Octavia Nunung Ayu Sofiati Pawitri, Ni Nyoman Herlina Maha Prakasa, Made Bagus Putu Brigita Ayu Melani Putu Chris Susanto Putu Dicky Fernaldi Setiawan Putu Mas Martiniasih Putu Mira Damayanti Putu Suarmi Sri Patni R Tri PriyonoBudi Santoso R. Tri Priyono Budi Santoso Rai G. Artaningrum Regita Putri Wardani Rintis Eko Widodo Sang Made Widhi Wiguna SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sulestiyorini, Christina Rosalia Widiyantara, I Gede Agus Windayanti, Putu Ayu Wirnawan, I Wayan Agus Yeyen Komalasari Yulianto, I Wayan Benyamin Eddy Yurianta, I Wayan Dedik