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Saputra, Riko
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Agriculture, Biological Sciences & Forestry Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Business Perspective Journal

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Pengaruh Digital Marketing dan Kualitas Produk terhadap Keputusan Pembelian Produk pada UMKM Tafsir Furniture di Kota Bandar Lampung Saputra, Riko; Purnomo, Agus; Irsandi
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1665

Abstract

Furniture refers to objects used to support human activities indoors, such as sitting, sleeping, eating, cooking, working and storing things. Furniture is an important part of a room because, apart from its practical function, furniture provides beauty and an atmosphere that suits the style and purpose of the room, thus making the house more lively and comfortable. This research was conducte to find out how digital market and product quality influence decisions to purchase household products at Tafsir Furniture in Bandar Lampung. The methode use in this researchs is a quantitativ descriptiv methode. Sampling was carried out using the purposiv sampling method. The data collections techniq uses a tool in the form of a questionnaired. The number of respondents used as a sample was 35 people. The data analys techniqued uses multiples linear regressions analys with SPSS 19. Based on the t test results, it is known that digital marketing variable have a significant influence on purchassing decision. The product quality variable is proven to have a significan influence on purchase decision and digital marketing and product quality simultaneous has a positive and significans influence on purchasing decision for products. Keywords: digital marketing, product quality, purchasing decisions
Co-Authors Ady Ferdian Noor Agus Purnomo Agus Syahrani Ahmad Arif Amriani Amir Anton Feriady Aqilatunnazia, Aqilatunnazia Arna Purtina Baharudin, Agus Chandra Anugrah Putra Dania, Dania Dora Feni, Rita Hadi, M. Abdul Hendra Dani Saputra Ida Ayu Putu Sri Widnyani Intan, Angel Sophia Irsandi Kurniati, Novitri Kusno, Hadi Latifah, Wulan Thoifatul Thoifatul Lestari, Ika Dwi M. Arifin M. Yasep Setiawan Meri, Rita Mutmainah, Elni Nurul Hikmah Kartini Nuzul Hidayat, Nuzul Purwanto, Wawan Riski Maulana, Riski Rusniah Sukinah, Endang Syai’un, Ahmad Yawahar, Jon Zoningsih, Meta Yupitri