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All Journal Inersia : Jurnal Teknik Sipil dan Arsitektur Analisis: Jurnal Studi Keislaman Jurnal Informatika dan Teknik Elektro Terapan Berkala Ilmiah Pendidikan Fisika Jurnal Pengembangan Rekayasa dan Teknologi J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen dan Bisnis Jurnal Ilmiah Sinus Building of Informatics, Technology and Science Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Tanwir Arabiyyah: Arabic as Foreign Language Journal Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Informatika Teknologi dan Sains (Jinteks) Journal of Artificial Intelligence and Engineering Applications (JAIEA) Jurnal Pendidikan, Sains dan Teknologi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JIPM: Jurnal Indragiri Penelitian Multidisiplin Jurnal Mahasiswa Entrepreneur Journal of Business Management and Economic Development AMMA : Jurnal Pengabdian Masyarakat Jurnal Kompetitif Bisnis International Conference on Islamic Economic International Journal of Law, Policy and Governance ENCOMMUNICATION: Journal of Communication Studies Adpebi International Journal of Multidisciplinary Sciences Journal Integration of Management Studies Al-Muhith : Jurnal Ilmu Qur'an dan Hadits AL MAQRIZI: Jurnal Ekonomi Syariah dan Studi Islam Al-Tadris: Jurnal Pendidikan Bahasa Arab Inaba Journal Of Psychology USRATUNA: Jurnal Hukum Keluarga Islam Journal of Takhrij Al-Hadith Naatiq: Journal of Arabic Education
Rifa'i, Ahmad
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Journal : Journal of Business Management and Economic Development

 1 
Effect of Brand Awareness, Celebrity Endorsements, and Online Customer Reviews on Women's Choice to Purchase Skincare Products on TikTok: Study of Gen Z Women in Bandar Lampung Pratiwi, Merliana; Rifa'i, Ahmad; Aprilani, Deddy
Journal of Business Management and Economic Development Том 3 № 02 (2025): May 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1725

Abstract

The marketing industry has changed as a result of the quick advancement of digital technology, and TikTok is now utilized as an efficient marketing tool in addition to being an entertainment platform. Additionally, TikTok serves as a platform for brand-consumer connection as they look for information and make judgments about what to buy. This study is to investigate how women's skincare shopping decisions on TikTok are influenced by brand awareness, celebrity endorsements, and online customer evaluations, with a particular focus on Gen Z women in Bandar Lampung. All Bandar Lampung City Gen Z women who have purchased Skintific skincare items on TikTok at least once make up the study's population. The study uses a quantitative framework and explanatory methodologies. The samples were selected using purposeful sampling, and the sampling process was conducted using accidental sampling. 97 participants were given questionnaires as part of the data collection process. Among the data analysis techniques used are the validity test, reliability test, multiple linear regression analysis, classical assumption test, and hypothesis test. The data was statistically descriptively analyzed using SPSS software version 27. The results show that, when taken into account separately, brand awareness, celebrity endorsements, and online customer reviews all significantly and favorably influence purchasing decisions. When taken as a whole, these three elements have a favorable and substantial impact on purchasing decisions.
Influence of Free Shipping, Discounts, and Online Customer Reviews on Purchasing Decisions at The Twin Date Event: Study on Shopee Online Shopping Community in Bandar Lampung Ramdani, Rahmat; Rifa'i, Ahmad; Saptiani, Fenny
Journal of Business Management and Economic Development Том 3 № 03 (2025): September 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i03.1859

Abstract

The advancement of digital technology has greatly influenced the commercial sector by enabling seamless online transactions through e-commerce platforms. Shopee emerges as one such platform that offers features like free shipping, attractive discounts, and online customer reviews, all of which have the potential to affect consumer purchasing decisions. The target is to test the impact of free shipping, discounts and online customer reviews on purchasing decisions on twin dating events on the Shopee platform. Employing a quantitative approach with an explanatory research design, the study targets consumers who have made purchases on Shopee and are part of the online shopping community in Bandar Lampung. This study employs a purposive sampling, which falls under the category of non-probability sampling, involving 100 respondents. SPSS 26 was used to analyze data collection through online questionnaires. This research shows the results that purchasing decisions at twin date events on the Shopee platform are each positively and partially influenced by the variables free shipping, discounts and online customer reviews. During a promotional event, purchasing decisions are positively influenced by these three variables when analyzed simultaneously.
Co-Authors -, Martanto - Abdulloh, Abdulloh Abdulloh Abdurrahman, Ekie Aulia Afyuddin, Moh. Sholeh Agustin, Lelly Rahma Ahmad Faqih Ahmad Muzakki Aprilani, Deddy Ardi, Sahlan Arofik, Slamet Azisi, Ali Mursyid Brilliant, Muhammad Farhan Daroini, Slamet Dikananda, Arif Rinaldi Ediyanto Edward, Edward Esa Putra, Arga Fadhilasari, Icha Fajar, Abbas Sofwan Matlail Fitriyah, Fahma Lailatul Gani, Amalia Weka Hakim, Adya Abdu Azizul Hamam, Moh Hary Christady Hardiyatmo, Hary Christady hermansyah, Muhammad ikhwan adholf Hidayati, Erma Ika Mustika Sari Khairunnisah Khairunnisah khusnul khotimah Kristiana Sri Utami Kurnia, Muhammad Alif Lina Aviyanti Maghfiroh Maghfiroh Maharanie, Sheptya Zoya Martanto Martanto . May Roni Mufidah, Harini Nur Muhammad Fajid, Marfelio Muhammad Nasir Musthofa, Hafiz Saifuddin Nadia, Syifa Fikratun Navilla, Rizka Dwi Naziah, Bahjatun Nur, Nuryanto Nurhaliza, Nurhaliza Nurmala Nuroniyah, Zulfatin Pecaro, R Immanuel Giovanni Italiano Prasetya, Bangun Putra Pratiwi, Merliana Purnamasari, S. Ramadan, Muhamad Firly Ramdani, Rahmat Rezki, Putri Regina Rina Anindita Rivaldo, Eifellino Saptiani, Fenny Setiadji, Galet Guntoro Setiaji, Galet Guntoro Soeliha, Siti Subagja, Ghia Syafrina Dina Vanado, Vandi Vincentius, Nathanel Wadi, Namlul Wafiroh, Hibatin Wahid, Mohamad Audi Al-Amin bin Amin wandi, wandi Widyanto, Irfan Zulfina Adriani