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Ghazali, Muhammad
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Journal : Najwa

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Pemasaran Pesantren melalui Workshop Digital Marketing: Mempromosikan Program Tahfizh melalui Instagram Alfiyanto, Afif; Silahuddin; Mahdi; Ghazali, Muhammad; Hidayati, Fitri
NAJWA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Mei
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/najwa.v3i1.455

Abstract

Pesantren, as Islamic educational institutions in Indonesia, play a crucial role in teaching the Qur'an through tahfizh (Qur’anic memorization) programs. However, a key challenge lies in promoting these programs to the wider public, particularly in the digital era. This community engagement project aimed to provide digital marketing training through a workshop, focusing on the use of Instagram to promote tahfizh programs. The workshop was attended by pesantren administrators and covered essential topics such as digital marketing fundamentals, creative content creation, and the use of Instagram features—including photos, videos, and Instagram Stories—to attract public attention. The results showed a significant improvement in participants’ understanding of Instagram as a promotional tool, with 85% reporting increased confidence in using the platform. Additionally, participants successfully created engaging and effective promotional content, leading to higher viewership and audience engagement. A short-term impact observed was the rise in registration for tahfizh programs at several pesantren. Nevertheless, ongoing monitoring and evaluation are needed to ensure the sustainability of these outcomes. Overall, the workshop made a positive contribution by enhancing the digital literacy of pesantren administrators and enabling them to leverage digital technology to promote their tahfizh programs.
Co-Authors Adina, Tengku Adini, Ertina Septia Afifurrahman Afifurrahman Alfiyanto, Afif Anatolive, Dave Andy Triwinarko Anggih Tri Cahyadi Anjani, Meidy Any Setianingrum, Any Arif Roziqin, Arif Assoburu, Selvia Aulia, Shindi Azizah, Efida Bambang Widjanarko Otok Challen, Auliffi Ermian Daya, Andriansyah Pratama Elmanizar, Elmanizar Fitri Hidayati Gultom, Susi Indah Agustina Haiqal, Muhammad Hukama, La Diadhan Hutabarat, Steven Ita Fitriati Karima, Mutia Komala, Lenda Lestari, Juwita Lili Suryani M. Ikhwan Mahdi Maryance, Maryance Mirzan, Muhammad Muhajirin, Muhajirin Muhammad Akhyar Adnan Muhammad Zainuddin Lubis Muhammad Zohri, Muhammad Nugroho, Danang Budi Oktavia, Dinda Oktavianto Gustin Olivia, Niken Parhaini Andriani, Parhaini Perananda, Ade Prabowo, Nico Wantona Pratama, Rizki Widi Radityani, Fitri Afina Ramdani Purnamasari Randi Muhammad Gumilang Rassarandi, Farouki Dinda Riansyah, Pipin Rini Hidayati Rivani, Dian Rofii, Muhammad Rusli, Ari Safitri, Leli Amelia Sahabudin, Ahmad Samosir, Bahara Paulus Razoki Sari, Luthfiya Ratna Siahaan, Feby Angelin Garizi Siboro, Amanda T. Sihaloho, Angela Moriana Sihotang, David Charly Silaban, Robby Darlinto Silahuddin Silahuddin Simamora, Irma Yusriani Siregar, Veronika Stevany Siti Hariati Hastuti Siti Noor Chayati Sitio, Stevani Aneta Nika Sudra Irawan Sukmawati Sukmawati Susanti, Yuanita Suzita, Suzita Syatria Adymas Pranajaya Wafa, Muhammad Husnul Wandanita, Melia Yusuf Latief Zain, Efendi Zain, Effendi Zainal Zawir Simon, Zainal Zawir