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Setyawan, Wawan Herry
Universitas Islam Kadiri
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Journal : Management Studies and Business Journal

 1 
THE ROLE OF THE SELLING AND DISPLAY PROCESS TO INCREASE P&G PRODUCT SALES IN THE GUNUNG SARI MARKET, WEST LOMBOK Setyawan, Wawan; Kwan, Melinda Christanti
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 12 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/wkt3b756

Abstract

In the supply chain of a product to reach consumers, a significant role is needed from the distributor. Sales performance and achieving maximum distribution are the main goals that must continue to be achieved. However, the challenges of tight competition between competitors make achieving these goals not easy. The ability to strategize, execute, evaluate, and continuously innovate is one of the keys to the success of a distributor. The decline in sales that occurred in P&G products in Gunung Sari Market is part of a phenomenon that occurs in a supply chain that is run. The research conducted is an effort to increase sales again by using a qualitative descriptive method that prioritizes detailed descriptions based on empirical data collected from the field. By taking the object of research, namely the sale of P&G products in Gunung Sari Market, Lombok . Based on the results obtained, there is a very close relationship between the selling and display processes in increasing sales of P&G products at the Gunung Sari Market, West Lombok. The impact of the increase in sales that occurs can be used as a reference for carrying out the same pattern and implementing it in other areas within the company.
Co-Authors ahmad yani Ahsinatul Kumala Aminullah Aminullah, Aminullah Anggga Prasongko Annasthasya Yudha Putri Aquinas, Fahmi Arini, Aida Baehaqi Dhiyan Septa Wihara Dhiyan Septa Wihara Dhiyan Septa Wihara Dwi Sisbiantoro Edy Djoko Soeprajitno Edy Djoko Soeprajitno Edy Djoko Soeprajitno Eka Askafi Eky Novia Dewi Erwin Hari Kurniawan Fajriah, Adry Nurdina Fauziyah Rahman Fredy Fredy Fredy Fredy Gregorius Sebo Bito Hasanah, Nur’aini Uswatun Hesty Puspitasari ICHWAN, Munirul Indo Intan Irmayanti, Ade Irwan Sulistyanto Kamam, Badrul Karnyoto, Andrea Stevens KARYOTO Karyoto Karyoto Kumala, Akhsinatul Kusnawawati, Edi Titik Kwan, Melinda Christanti Maidatus Sa’diyah Maulidia Zahrotus Sa'adah Meviana, Ika Muhammad Miftahul Hia Muhyidin, M. Syaichul Mulyani R, Esthi Mutiara, Nisa Nawangsari, Tantin Nisa Mutiara PRASETYO, Arif Eko Prasongko, Anggga Putri, Annasthasya Yudha Rahmat Hidayat Ridlwan, Burhanuddin Ruth Febry Maharani Sahudi, Sahudi Saptaria, Lina Saptaria, Lina Sari, Hesty Puspita Sarifudin sarifudin, Sarifudin Sa’diyah, Maidatus Sembiring, Rinawati Sri Wahyuni Mega Hastuti SUSILO, Sofiyan Dwi Suwito Suwito Wachid, Nur Yanu Shalahuddin Yusniari Primasari