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All Journal Jurnal Ilmu Manajemen (JIM) BISMA (Bisma dan Manajemen) Lentera, Jurnal Studi Perempuan Jurnal Minds: Manajemen Ide dan Inspirasi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Pendidikan Ekonomi Jurnal Mirai Management Jurnal Ekonomi dan Bisnis al-Uqud : Journal of Islamic Economics SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis CAPITAL: JURNAL EKONOMI DAN MANAJEMEN JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Dedication : Jurnal Pengabdian Masyarakat Business Management Analysis Journal (BMAJ) Jurnal Muara Ilmu Ekonomi dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani JEKPEND Jurnal Ekonomi dan Pendidikan JBMR: Journal of Business and Management Review Jurnal Ilmiah Satyagraha International Journal of Economics, Management, Business, and Social Science Transekonomika : Akuntansi, Bisnis dan Keuangan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) Perbanas Journal of Islamic Economics and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Riwayat: Educational Journal of History and Humanities Journal of Innovative and Creativity Economic and Education Journal (Ecoducation) KIC International Journal of Educational Research Ecoducation Dinamis: Jurnal Pengabdian Kepada Masyarakat
Nadia Asandimitra Haryono
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Algoritma Digital dan Artificial Intelligence (AI) dalam Era Society 5.0: Antara Peningkatan Kecerdasan Manusia dan Kontrol Sosial Digital Deky Widiatmoko; Muhammad Fachmi; Nadia Asandimitra Haryono
Jurnal Mirai Management Vol 12, No 1
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v12i1.12164

Abstract

Algoritma digital dan Artificial Intelligence (AI) perkembangannya membawa perubahan mendasar terhadap kehidupan masyarakat modern dalam era Society 5.0. Keberadaan teknologi AI saat ini terintegrasi dalam berbagai sektor seperti pendidikan, bisnis, media sosial, layanan publik, industri, hingga sistem smartcity. Fenomena ini menimbulkan pertanyaan penting: Apakah algoritma dan AI mampu meningkatkan kecerdasan masyarakat melalui akses informasi yang lebih luas, atau justru membuat masyarakat semakin mudah dikendalikan melalui sistem digital berbasis data. Penelitian ini menggunakan pendekatan kualitatif dengan kajian literatur sistematis dengan membahas AI sebagai alat bantu peningkatan kemampuan manusia sekaligus sebagai teknologi disruptif yang berpotensi mempengaruhi perilaku sosial. Data dikumpulkan dari laporan pemerintah, dokumen kebijakan internasional dan artikel ilmiah terindeks yang diterbitkan dalam lima tahun terakhir. Hasil pembahasan menunjukkan bahwa AI memiliki dampak ganda: di satu sisi meningkatkan produktivitas, efisiensi, inovasi dan akses pengetahuan; di sisi lain menciptakan risiko berupa ketergantungan teknologi, filter bubble, manipulasi perilaku, pengawasan digital, serta ancaman otomatisasi terhadap tenaga kerja manusia. Penelitian ini menyimpulkan bahwa pengembangan AI di masa depan perlu diarahkan pada konsep Human-centered AI agar teknologi tetap mendukung keberlanjutan sosial dan nilai kemanusiaan.
Penguatan Kapasitas UMKM Ngoro Apik Mojokerto melalui Iklan Digital dan Optimasi Penjualan Online Menuju Transformasi Bisnis Berkelanjutan Muhammad Febrilian Dwi Syahputra Febri; Dhiyan Septa Wihara; Muhammad Fachmi; Renny Sari Dewi; Hafid Kholidi Hadi; Nadia Asandimitra Haryono
Abimanyu : Jornal of Community Engagement Vol 7 No 2 (2026): August 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing capacity and product competitiveness remain major challenges for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, as most business actors still rely on conventional promotion and have not optimized digital advertising and online sales channels. This Community Service Program was conducted for MSMEs affiliated with the Ngoro Apik community in Ngoro Sub-district, Mojokerto Regency, East Java, Indonesia, with the objective of strengthening MSME marketing capacity through digital advertising and online sales optimization. The program employed an educative, participatory, and mentoring approach consisting of needs identification, preparation of training materials, digital marketing training, hands-on assistance in digital advertising and online sales, and monitoring and evaluation. Participants were guided from product branding, business account and marketplace setup, content planning, to running paid digital ad campaigns (Meta Ads, TikTok Ads, Google Ads) and basic performance evaluation. The results indicate that participants were able to build active business accounts, produce scheduled promotional content, and run measurable digital ad campaigns, while gaining a better understanding of data-based marketing decision-making. The implementation of digital advertising and online sales optimization also improved product visibility, expanded market reach, and strengthened brand image. These findings demonstrate that digital advertising and online sales optimization can serve as a practical, low-cost solution to support the sustainable digital transformation of MSME marketing.
Pengaruh Digital Presence terhadap Career Development dengan Proximity Bias sebagai Mediator Salsabilla Aliefya Rizqy; Dhiyan Septa Wihara; Nadia Asandimitra Haryono
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25012

Abstract

Abstract: The Visibility Paradox—a situation in which employees' online activities are unofficially used as a stand-in measure of their work output—forms the central focus of this study in remote and hybrid work contexts. This research examines how Digital Presence influences Career Development, with Proximity Bias serving as a mediating variable, among employees working in creative agencies across Indonesia. A quantitative explanatory research design was employed, collecting data from 108 respondents through an online survey using purposive sampling. Analysis was conducted using Partial Least Square – Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. Results demonstrate that Digital Presence exerts a positive and significant effect on Career Development and on Proximity Bias, while Proximity Bias in turn positively and significantly predicts Career Development. Mediation analysis confirms that the relationship between Digital Presence and Career Development is partially mediated by Proximity Bias. These findings extend Social Presence Theory to the domain of digital organizational management by reconceptualizing physical proximity into its virtual counterpart. Keywords: Digital Presence; Career Development; Proximity Bias; Hybrid Work Abstrak: Penelitian ini berfokus pada fenomena The Visibility Paradox yang terjadi dalam ekosistem kerja remote dan hybrid, di mana rekam jejak digital karyawan secara implisit dipakai sebagai tolok ukur tidak resmi atas produktivitas mereka. Penelitian ini bertujuan untuk menguji sejauh mana Digital Presence membentuk Career Development melalui peran mediasi Proximity Bias pada karyawan agensi kreatif di Indonesia. Rancangan penelitian kuantitatif eksplanatori diterapkan dengan melibatkan 108 responden yang diperoleh melalui survei daring berbasis purposive sampling. Data dianalisis menggunakan metode Partial Least Square – Structural Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS 4.0. Hasil analisis memperlihatkan bahwa Digital Presence berpengaruh positif dan signifikan terhadap Career Development maupun Proximity Bias, dan Proximity Bias berpengaruh positif dan signifikan terhadap Career Development. Pengujian mediasi mengungkapkan pola partial mediation, yakni Proximity Bias memediasi sebagian pengaruh Digital Presence terhadap Career Development. Temuan ini memperluas cakupan Social Presence Theory ke dalam ranah manajemen organisasi digital dengan mendefinisikan ulang konsep kedekatan dari dimensi fisik ke dimensi virtual. Kata Kunci: Digital Presence; Career Development; Proximity Bias; Kerja Hybrid
Co-Authors Abdul Mongid ACHMAD KAUTSAR Aditya Yoshua Afriani, Tia Agus Frianto Alfrin Erman Sampoerno Amirusholihin Amirusholihin Anang Kistyanto Andre Dwijanto Witjaksono Andry Irwanto Anglia Dinda Pramedi Aris Sasurya Arsheila Primadita Bagus Pribadi, Bagus Bhagas Adi Nugroho Cahyono, Gilang Indra Damaiyanti, Arif Fera Daniel Siahaan Deky Widiatmoko Depi Milayati, Depi Dewanti, Vicky Pradita Dewie Trie Wijayati Dhiyan Septa Wihara Dian Ulya Putra Dina Ika Kaptiana Dita Kurnia Rahmadani Dita Rahmawati Dyana Novita Taristy Ernest Yuvicha Primadita Permana Fahrizal Anwar Febrika Yogie Hermanto Fifin Andhiana Fikriyah, Khusnul Firda Khoirotun Nisa Fresha Kharisma Fridana, Ifanda Ogix Frisca Novia Sukmawati Gilang Indra Cahyono Hadi, Hafid Kholidi Hantono, Ulil Hariyati Hariyati Harlina Meidiaswati Helmi Ishartanto Hery Widijanto I Made Narsa Imroatus Sakinah Ina Uswatun Nihaya Indarwati, Tias Insyirah Putikadea Irgi Priantito Irkham, Nuriyah Jamik Jamik Ladi Wajuba Perdini Fisabilillah M. Riadhos Solichin Mahadevi, Syifa Aulia Marisyah Dwi Ambarsari Mawalia Ulumudiniati Moch. Sigit Prabowo Moh Maulidi Syarif Mongid, Abdul MONIKA TIARAWATI Monika Tiarawati Muhammad Danang Mahardhika Muhammad Fachmi Muhammad Febrilian Dwi Syahputra Febri Nabiilah, Irfani Azzah Naswa Marsha Azzara Nindria Untarini Noni Aisyah Sofiamira Nugraha, Egananda Septian Nur Lailatus Sholikha Nurul Rizqia V. Lumaela Nurul Rizqia V. Lumaela Prabowo, Moch. Sigit Prabowo, Sony Ilham Pramedi, Anglia Dinda Priscilla Irene Sudiro R.A. Sista Paramita Rahayu Mardikaningsih Rahmawati Rahmawati Ramadhan, Aditya Yanuar Rasyidi Faiz Akbar Ratih Amelia Refiana Dwi Maghfiroh Renny Sari Dewi Resty Apriliana Ningsih Rindik Rita Purwaningsih Riskhy Tia Femianita Rohmah, Eva Mujayati Safa Tasya Amalia Salsabilla Aliefya Rizqy Sari, Windy Puspita Septyan budy Cahya Shalahudin Al Ayubi Siti Mauidhoh Syarfi Siti Mi'Danur Rahmah Sony Ilham Prabowo Sri Setyo Iriani Syarfi, Siti Mauidhoh Syifa Aulia Mahadevi Tia Afriani Trilolorin Sitorus Ucik Siswoyo Ujang S. Mubarok Ulil Hantono Ulil Hartono Ulil Hartono Veni Rafida Vicky Pradita Dewanti Vivi Pratiwi Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Wiwik Handayani Yessy Artanti Yudha Adhitya Yuyun Isbanah Zulfialdi, M. Farid