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Hidayat, Toni
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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Pengaruh Brand Awereness, Brand Trust dan Promosi Terhadap Keputusan Pembelian Regulator Gas Siregar, Feby Veronica Aini; Hadian, Arief; Hidayat, Toni; Gami, Emelia Rahmadany Putri; Rahmat, Muhammad
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4571

Abstract

The use of the Kopana Top Gas Brand Gas Regulator makes cooking easier for consumers, alleviating concerns about safety. This, in turn, reduces the risk of unexpected accidents such as fires resulting from gas leaks or gas cylinders losing gas due to loose regulator installation. Not all products offer a safety guarantee, leaving consumers unaware of potentially significant risks. This lack of awareness can make it challenging for consumers to distinguish between products that provide genuine benefits and those that may be less reliable. Therefore, the aim of this research is to examine the impact of the Brand Awareness variable, Brand Trust, and promotional activities on the purchasing decisions regarding the Kopana Top Gas Brand Gas Regulator. The study employed a questionnaire distribution method with 60 respondents selected randomly from a population of 150 potential respondents. Data analysis was conducted using the SPSS version 26 program, involving three testing stages: instrument validation, classical assumption testing, and hypothesis testing. The findings indicate that the variables brand awareness, brand trust, and promotion collectively influence the purchasing decision of the kopana top gas brand gas regulator. specifically, brand trust emerges as the most influential factor in shaping purchasing decisions.
Co-Authors Adawiyah, Marissa Tasya Adinda, Uci Adrial Falahi Ajat Sudrajat Amiati, Mega Andika, Fauziah Anggia Sari Lubis, Anggia Sari Antoro, Budi Ariyanti, Cici Niken Azzahra, Fadya Bangun, Fahriz Ramadifta batubara, mutia syahreza Dadang Juandi Darhim Darhim DIAN LESTARI Dian Safina, Wan Dzulfikar, Ahmad Eka Hitmawati Evina, Evina Faizal, Akhmad Faqih, Achmad Firmansyah Firmansyah Gami, Emelia Rahmadany Putri Gamy, Emelia Rahmadany Putri Hadian, Arief Harahap, Wilda Sri Munawaroh Harahap, Yenti Anita Hasibuan, Melisa Zuriani Herawati Herawati Heru Hermawan Hutagaol, Jarungjung Hutasuhut, Rinaldi I Made Suarsana I Made Suarsana Indra Fauzi Jayawarsa, A.A. Ketut Jayusman, Sri Fitria Julianto Hutasuhut Junior, Joshua Lubis, Rita Elvina M. Radiansyah Maharani, Fitria Marpaung, Rosa Nurulita Masitah, Tina Herianty Munawaroh Munawaroh Munawaroh Munawaroh, Wilda Sri Nasution, Ferdi Salim Nurfatimah, Gefira Nuryani Rustaman Oktavia S, Putri Putri Fitriasari, Putri Rahmat Hidayat, Yayat Rahmat, Muhammad Ramadhan Cik, Muhammad Rizky Ratna Sari Dewi Reza Hanafi Lubis Rini Hartati Rizki, Vitri Dea Rukmini Rukmini Rukmini Safina, Wan Dian Salwa, Siti Sari, Prista Purnama Selpa Pertiwi, Fiza Dora Sembiring, Zamalludin Sembiring, Zamaluddin Serianti, Putri Siregar, Feby Veronica Aini Siregar, Horia Sitompul, Muhammad Saleh Suhaila Husna Samosir Sunaenah, Sunaenah Syafina, Wan Dian TATI NURHAYATI Tukimin Tukimin Tumanggor, Mutawaqil Bilah Utama, Indra Utomo, Indra Wibawa, Wira Winda Maharani, Winda