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All Journal Media Ekonomi dan Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) MODUS-Jurnal Ekonomi dan Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Kumawula: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Business Environment (JMBE) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Jurnal Atma Inovasia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Debby, Teresia
Universitas Katolik Parahyangan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Factors Influencing Purchase Intention for Luxury Brands in Indonesia’s Emerging Market Teresia Debby; Atik Aprianingsih; Agus Hasan Pura Anggawidjaja; Wisnu Wardhono; Eric Angga Budiyono; Indi Rafiyal Ka’bah
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1867

Abstract

The Indonesian luxury goods market has grown significantly over the past decade due to rising disposable incomes, urbanization, and a growing middle class. Understanding the drivers of luxury brands’ purchase intention is essential, especially in Generation Z. This study examines the influence of hedonic, social, and financial value on purchase intention through attitudes toward luxury brands among Generation Z in Indonesia. This study employs PLS-SEM to analyze data collected from 103 Generation Z respondents across Indonesia through an online survey. The results of this study indicate that financial value and hedonic value have a positive and significant influence on customer attitudes toward luxury brands, whereas social value does not have a significant influence on these attitudes. This finding indicates that consumers may prioritize intrinsic qualities of luxury items, such as quality and personal aesthetic appeal, over the social status associated with these goods. Additionally, customer attitude towards luxury brands has a positive and significant influence on purchase intention. The results of this study suggest that luxury brands in Indonesia can increase the purchase intention of Generation Z by fostering a positive attitude towards luxury brands, which offer both financial and hedonic value.
Formal Education and Age towards Financial Literacy: Evidence from High School Teachers Chris Petra Agung; Teresia Debby; Mardiana Mardiana; Azzahra Kasih Dyanti; Feby Astrid Kesaulya
Journal of Management and Business Environment (JMBE) Vol 8, No 1: July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v8i1.14830

Abstract

This study aimed to examine the relationship between formal education and age and the level of financial literacy among school teachers, especially in Bandung City. This study also aimed to investigate the effect of financial literacy to financial management. The study was done at JKN Senior High School (SHS) in Bandung City, with the JKN teachers as the sample. JKN SHS was chosen for several reasons, such as its alignment with the phenomenon, and the teachers in JKN SHS have diverse formal educational backgrounds and age ranges. The hypothesis testing result showed that formal education positively affects financial literacy. However, age was not shown to influence financial literacy. Thus, financial literacy positively impacts personal financial management. This outcome established an evidence-supported link to the socio-economic issue, namely the increase in urban poverty in Indonesia. In Bandung, teachers facing the demands of a consumer-driven urban life on limited income find that high financial literacy is not just advantageous but essential for developing financial resilience and preventing poverty. The observation empirically validates the claim that strong financial literacy can safeguard individuals against a decrease in their quality of life and enhance their readiness for economic emergencies and crises.
Co-Authors Agung, Chris Agung, Chris Petra Agus Hasan Pura Anggawidjaja Alberto, Giovano Assaf, Rizka Aula Atik Aprianingsih Atik Aprianingsih Atik Aprianingsih Atik Aprianingsih Avadhut Patwardhan Azzahra Kasih Dyanti Budiana Gomulia Deti Mulyo Harsono Eric Angga Budiyono Feby Astrid Kesaulya Hasyim, Irsanti Ignasia Tiffani Indi Rafiyal Ka’bah Iqro Setiawan Jati Ira Fachira Istiharini Ivan Prasetya Kartawidjaja, Jesslyn Kaustubh Virkar Lilian Danil Mahardhika Dwi Ananta Sofyan Mardiana Mardiana Maria Merry Marianti Melinda, Chatherine Mohamad Toha Mohamad Toha Natalia Christi Nina Septina Rismawati Sofyan, Mahardhika Dwi Ananta Tjandraningsih, Indrasari Triyana Iskandarsyah V. J. Wisnu Wardhono Wahdan Arum Inawati Wicaksono, Ignatius Bryan Abimanyu