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All Journal Journal Of Teaching Of English Primanomics : Jurnal Ekonomi & Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Arus Jurnal Sosial dan Humaniora Al-Buhuts (e-journal) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Comprehensive Science Journal of Artificial Intelligence and Digital Business Journal of Entrepreneur, Business and Management Lentera: Multidisciplinary Studies Indonesian Journal Of Economy Studies Journal of Management, Accounting, and Administration Journal of Marketing Management and Innovative Business Review Lentera: Multidisciplinary Studies
Jaya, Amir
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALYSIS OF RECEIVABLES MANAGEMENT SYSTEM AT BALO’ TORAJA SAVINGS AND LOAN COOPERATIVE SESEAN BRANCH Somba, Inda Sartika; Jaya, Amir; Mongan, Claudio Julio
Indonesian Journal Of Economy Studies Vol. 3 No. 2 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i2.84

Abstract

This research aims to analyze the accounts receivable management system at the Balo' Toraja Savings and Loans Cooperative (KSP) Sesean Branch. Effective accounts receivable management is crucial for the sustainability and financial health of the cooperative. This study employs a qualitative descriptive method with a case study approach. Data were collected through interviews, observations, and analysis of relevant documents. The results indicate that the Balo' Toraja KSP Sesean Branch has implemented several procedures in accounts receivable management, but there are still some weaknesses that need to be addressed. This study recommends several improvements to enhance the effectiveness of accounts receivable management at the Balo' Toraja KSP Sesean Branch.Keyword: Accounts receivable management ,Savings and loans, cooperative,System analysis, Case study, Balo' Toraja KSP Sesean Branch
Pengaruh Social Media Marketing dan Sales Promotion Terhadap Keputusan Pembelian Tastea Perintis Kemerdekaan Makassar Tamara, Kirana Lorenza The; Jaya, Amir; Halik, Johannes Baptista
Al-Buhuts Vol. 19 No. 2 (2023): Al- Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i2.4163

Abstract

This research aims to see the influence of marketing using social media and sales promotions on consumer purchasing decisions at the Tastea Perintis Independen Makassar branch. The population in this study were all Tastea customers at the Perintis Independen Makassar branch, where the author took a sample of 50 people based on convenience sampling techniques. From the research results, it was found that Social media marketing (X1) had no effect on Tastea consumer purchasing decisions (Y). On the other hand, sales promotion (X2) has a positive and significant influence on consumer purchasing decisions (Y). For this reason, the author suggests that Tastea look for other digital marketing tools that are considered appropriate for reaching their consumers. Apart from that, they continue to strengthen sales promotions which are their advantage.
The Influence of Brand Image, Brand Equity, and Influencers on Yamaha Motorcycle Purchase Decisions among University Students Tallamma, Bonanchya Rampow; Jaya, Amir; Londong, Jerliyen Pramita
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.390

Abstract

Previous research has reported mixed findings regarding the effectiveness of brand image and brand equity in shaping young consumers’ purchasing decisions in the digital era. This study examines the impact of brand image, brand equity, and influencers on Yamaha motorcycle purchasing decisions among university students, with a focus on identifying the most influential factors in contemporary digital marketing contexts. A quantitative method was applied through a survey of 96 Yamaha motorcycle users from Paulus Christian University of Indonesia, Makassar. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results reveal an unexpected pattern: brand image (t-statistic = 1.069, p = 0.285) and brand equity (t-statistic = 1.142, p = 0.253) did not have a significant effect on purchase decisions. In contrast, influencers exerted a strong and statistically significant positive influence (t-statistic = 6.021, p = 0.000, f² = 0.504), explaining 52.3% of the variance in purchase decisions. These results challenge traditional assumptions regarding brand power and indicate a paradigm shift from brand-centered to social influence-centered marketing among digital-native consumers. From a practical standpoint, the findings suggest that Yamaha and other automotive companies should reallocate marketing resources from conventional brand image enhancement toward more authentic and personalized influencer marketing strategies targeting the student segment.
Digital Marketing and Brand Image as Drivers of Customer Loyalty at PT Bank OCBC NISP Tbk Pettarani Makassar Branch Alvionita, Devi; Jaya, Amir; Londong, Jerliyen Pramita
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.401

Abstract

The development of digital technology has brought significant changes in various sectors, including the banking industry. These changes encourage financial institutions, including PT Bank OCBC NISP Tbk KC Pettarani Makassar, to further develop more relevant and effective marketing strategies, one example of which is through the implementation of digital marketing. Digital marketing plays an important role in shaping brand image. However, in practice, not all financial institutions are able to implement this strategy optimally. At OCBC Bank, the digital marketing strategy is considered not yet capable of attracting attention and building customer loyalty to the maximum. This condition directly impacts the brand image formed in the minds of customers, which ultimately affects their loyalty. This research aims to identify various factors influencing the decline of customer loyalty and to formulate appropriate digital marketing strategies to enhance that loyalty. The research method used in this study is Structural Equation Modeling - Partial Least Squares or SEM-PLS. The results of this study provide insights that digital marketing does not have a direct impact on customer loyalty. Customer loyalty is more influenced by the brand image of Bank OCBC. This is evidenced by the path coefficient value of brand image towards loyalty being higher than the path coefficient value of digital marketing towards customer loyalty.
Analisis Efektivitas Penggunaan Modal Kerja pada PT Matahari Department Store Tbk Desy, Desy; Jaya, Amir; Mongan, Claudio Julio
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4435

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan modal kerja pada PT Matahari Department Store Tbk selama periode 2022–2024 melalui pendekatan kuantitatif deskriptif yang berfokus pada rasio likuiditas, rasio aktivitas, serta analisis sumber dan penggunaan modal kerja berdasarkan laporan keuangan tahunan perusahaan. Modal kerja yang dikelola dengan baik berperan penting dalam menjaga kelancaran operasional dan kemampuan perusahaan memenuhi kewajiban jangka pendek. Hasil penelitian menunjukkan bahwa efektivitas modal kerja perusahaan belum tercapai secara optimal, yang terlihat dari kondisi likuiditas yang berada di bawah standar industri ritel, termasuk current ratio, quick ratio, dan cash ratio yang menunjukkan kemampuan terbatas dalam memenuhi kewajiban lancar. Selain itu, analisis aktivitas memperlihatkan ketidakseimbangan, di mana perputaran kas dan piutang menunjukkan kinerja yang baik dan mendukung operasional, sedangkan perputaran persediaan dan modal kerja masih rendah sehingga belum mampu mencerminkan efisiensi penggunaan aset lancar secara keseluruhan. Analisis sumber dan penggunaan modal kerja juga mengindikasikan adanya fluktuasi yang berdampak pada perubahan modal kerja bersih dari tahun ke tahun. Meskipun pada tahun 2024 terjadi perbaikan, kondisi ini belum cukup untuk menunjukkan stabilitas pengelolaan modal kerja. Secara keseluruhan, penelitian ini menegaskan perlunya peningkatan pada struktur likuiditas, efisiensi pengelolaan persediaan, serta pengendalian sumber dan penggunaan modal kerja agar perusahaan lebih mampu mendukung kelancaran operasional dan meningkatkan kinerja keuangan di masa yang akan datang.
Co-Authors Alvionita, Devi Astuti, Nurhikmah Dwi Atus Buku Batau, Martina Dana, Agung Desy Desy, Desy Halik, Markus Johannes Baptista Halik Kambuno S., Ronaldo Kiki Purwanti, Kiki Lambe, Giovani Zeist Lambe, Kristian H. P. Landjang, Xenia Irene Sandy Layan, Petra Lena, Nur Lintang, Jane Lio, Asrun Londing, Jerliyen Pramita Londong, Jerliyen Pramita Mallisa, Mika Mangando, Yuni Putri Man’na, Petrus Mase, Ignasius Oscar Matasik, Wulan Firani Batti Mongan , Benyamin Mongan, Benyamin Mongan, Claudio Julio Muhsin, Muhammad Khusnun Munda, Jimmy Eltari Mursalim Mursalim Nurfianti, Fifi Nurnia, Nurnia Nurwia, Nurwia Nusmese, Fransiskus Palempangan, Cristanto Yoga Pallame, Junihetty Palondongan, Meysri Panggalo, Yana Sari Paridy, Andryanus Pasae, Yoel Pea, Markus Potto, Mardiana Purna, Purna Rantererung, Corvis L. Rohmana, Rohmana Sambara, Kordiana Samboan, Hendrick Siam, Siam Sirante, Yunus Somba, Inda Sartika Sumussang , Indriani Lolo Tallamma, Bonanchya Rampow Tamara, Kirana Lorenza The Tandirerung, Ch. Jeane Todingbua , Manuel A. Todingbua, Manuel A. Unairirosi, Rizka Wijayanto, John Wuisan, Viccarlo Zwart Yuni Riskita Mangopo Yusuf, Ivan