Article Per Year (5 Year)
p-Index From 2021 - 2026
1.879
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Journal of Information Systems Management and Digital Business Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Patwayati Patwayati
Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Halu Oleo
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
BEYOND SERVICE QUALITY: TRUST-BASED LOYALTY IN BEAUTY CLINIC SERVICES Patwayati Patwayati; Agussalam Syahrir; Adwi Adwi
Journal of Information Systems Management and Digital Business Vol. 3 No. 3 (2026): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v3i3.3793

Abstract

Customer loyalty has become a critical issue in beauty clinic services, where customers evaluate not only service performance but also the credibility, safety, and trustworthiness of the provider. This study examines the effects of service quality and customer trust on customer loyalty among beauty clinic customers in Kendari, Indonesia. Drawing on service quality theory and relationship marketing theory, this study positions service quality as a functional evaluation mechanism and customer trust as a relational confidence mechanism in explaining customer loyalty. A quantitative survey was conducted involving 77 beauty clinic customers, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4. The findings show that both service quality and customer trust positively contribute to customer loyalty. Customer trust has a stronger effect than service quality, indicating that loyalty in beauty clinic services is shaped more by customers’ confidence in the clinic’s competence, honesty, safety, and care orientation than by service performance alone. The theoretical contribution of this study lies in extending service marketing literature by demonstrating that customer loyalty in risk-sensitive and experience-based services is better explained through the integration of functional service evaluation and relational trust. Practically, the findings suggest that beauty clinic managers should strengthen customer retention strategies by improving service quality while prioritizing transparent communication, professional competence, safe procedures, and consistent trust-building practices.
STUDENT LOYALTY IN PRIVATE HIGHER EDUCATION: SERVICE QUALITY AND INSTITUTIONAL IMAGE Patwayati Patwayati; Abdul Latif; Adwi Adwi
Journal of Information Systems Management and Digital Business Vol. 3 No. 3 (2026): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v3i3.3794

Abstract

This study examines the effects of educational service quality and institutional image on student loyalty, with perceived value positioned as a moderating variable, in private higher education institutions in Kendari City, Indonesia. Drawing on service marketing and relationship marketing perspectives, this study argues that student loyalty is shaped not only by functional service experiences but also by reputational and value-based evaluations. A quantitative cross-sectional survey was conducted involving 70 students from private higher education institutions. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4. The findings reveal that educational service quality has the strongest positive effect on student loyalty, indicating the importance of reliable academic services, lecturer competence, administrative responsiveness, learning facilities, and digital academic support. Institutional image also positively influences student loyalty, suggesting that reputation, credibility, graduate image, and academic image are strategic assets for private higher education institutions. Perceived value contributes to student loyalty, although its moderating role requires cautious interpretation. The study contributes to higher education service marketing by positioning student loyalty as a relational outcome shaped by service quality, institutional image, and perceived value. Practically, private higher education institutions should strengthen service responsiveness, institutional credibility, and value-based student experiences to enhance loyalty.
PELATIHAN MANAJEMEN USAHA DAN PEMBUATAN KEMASAN SERTA LABELING HOME INDUSTRI KUE BASAH UNTUK PARA PELAKU USAHA MIKRO DI KELURAHAN BUNGKUTOKO KECAMATAN NAMBO Sri Wiyati Mahrani; Patwayati Patwayati; Triwulandari Nehru; Windayani Windayani; Laode Bahana Adam; Valentinus Amstrong; Ghalib Suprianto; Muhammad Sabrian Oehoedoe
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i4.3519

Abstract

Kegiatan Pengabdian kepada Masyarakat di kelurahan Bungkutoko dipandang perlu dilakukan dengan tujuan untuk mengatasi masalah penurunan pendapatan Para Pelaku Usaha Kecil di Kelurahan Bungkutoko melalui pelatihan Manajemen Usaha Dan Pembuatan Kemasan Serta Labeling Home Industri Kue Basah Untuk Para Pelaku Usaha Mikro. Hasil kegiatan ini diharapkan dapat mengatasi masalah penurunan pendapatan pada usaha kecil dan dapat memberikan pengetahuan tentang Manajemen Usaha Dan Pembuatan Kemasan Serta Labeling Home Industri Kue Basah Untuk Para Pelaku Usaha Mikro. Dengan demikian nantinya dapat meningkatkan penjualan dan pendapatan bagi pelaku usaha mikro di Kelurahan Bungkotoko. Hasil yang telah dicapai dari kegiatan pengabdian mandiri ini adalah : (1) Pelatihan Manajemen Usaha Dan Pembuatan Kemasan Serta Labeling Home Industri Kue Basah Untuk Para Pelaku Usaha Mikro, (2) Pelatihan penggunaan kemasan dan labeling(3) peningkatan pengetahuan tentang Manajemen Usaha Dan Pembuatan Kemasan Serta Labeling Home Industri Kue Basah Untuk Para Pelaku Usaha Mikro
Co-Authors Abd. Razak Yusuf Abdul Latif Adwi Adwi Adwi Adwi Agussalam Syahrir Aidin Hudani Awasinombu Alida Palilati Amstrong, Valentinus Aninna Mulyawati Baridin Anna Stasia Octavia Asmah Yanti Latif Awasinombu, Aidin Hudani Buyung Sarita Eliyanti Agus Mokodompit Endro Sukotjo Evodius Nasus Farhan Ramdhani Istianandar Ghalib Suprianto Hartini Hartini Hasanuddin Bua Hasmawati Hasmawati Hayat Yusuf Heriyanto Heriyanto Ibnu Hajar Isalman, Isalman Juharsah, Juharsah Kandrio Kandrio La Ode Azaluddin Siga La Ode Kalimin Laode Bahana Adam Madi, Riski Amalia Muhammad Sabrian Oehoedoe Muhrim Muhrim Nasrul Nasrul Nasrul Nasrul Nasrul Nasrul Nasrul Nasrul Nofal Nur Noval Nur Nurwiah Bahrin Olivia Anindyta Mashud Raifudin Raifudin Rima Melati Rizal Adi Saputra S., Nursaban Rommy Sinarwati Sinarwati Sinarwaty Sunarjo Sri Wiyati Mahrani Suarni Suarni Sulan Junawar Sumardin Sumardin Triwulandari Nehru Valentinus Amstrong Windayani Windayani Yelnovatri Patandianan Yusuf Montundu