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Analysis Of Cash Management Service Quality And Promotions On Customer Loyalty With Customer Satisfaction As A Mediator At PT BNI Senayan Jakarta Region Putra, C. Reynald; Syafri, Syafri; Amran, Ellyana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7984

Abstract

This study aims to analyze the effect of cash management service quality and promotion on customer loyalty with customer satisfaction as a mediating variable at PT BNI Senayan Jakarta Region. The research method used is quantitative research with data analysis techniques using SEM PLS. The results of the study indicate that the service quality variable has the highest average score in the aspect of the availability of modern banking equipment (3.99) and the lowest in the clarity of information provided to customers (3.86). In the promotion variable, the highest score is in the frequency of advertising promotions that are often carried out (4.18), while the lowest score is in the suitability of promotions to customer targets (4.03). For customer satisfaction, the highest score is found in the customer's desire to recommend the service (4.20) and the lowest in the aspect of bank services and facilities provided (4.10). Customer loyalty has the highest score in the customer's intention to recommend BNI cash management services to friends (4.29) and the lowest score in loyalty not to switch to other services (4.13). Data analysis shows that service quality and promotion have a positive and significant effect on customer loyalty. In addition, customer satisfaction is proven to be a mediating variable that strengthens the relationship between service quality and promotion with customer loyalty. These findings indicate that improving service quality and promotional effectiveness can increase customer satisfaction and loyalty towards BNI cash management services
Prevalence of Low Birth Weight and Gestational Maturity Associated with Trichomonas vaginalis Infection in Pregnant Women Haruna, Nadyah; Lestari, Esa; Syafri, Syafri; Nildawati, Nildawati
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 8 No. 10: OCTOBER 2025 - Media Publikasi Promosi Kesehatan Indonesia (MPPKI)
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v8i10.7926

Abstract

Introduction: Trichomonas vaginalis is a sexually transmitted protozoan known to contribute to adverse pregnancy outcomes, including low birth weight (LBW) and preterm birth. In Indonesia, where routine screening for this infection is limited, the relationship between T. vaginalis and neonatal health outcomes remains inadequately explored. Objective: This study aims to evaluate the correlation between PCR-confirmed T. vaginalis infection and neonatal outcomes, particularly birth weight and gestational maturity, among pregnant women presenting with pathological vaginal discharge. Methods: A cross-sectional study was conducted involving 167 pregnant women attending antenatal care. Sociodemographic and clinical data were recorded. Vaginal swabs were collected and analyzed using polymerase chain reaction (PCR) to detect T. vaginalis. Neonatal outcomes, including birth weight and gestational age, were assessed post-delivery. Bivariate analysis using Cramér’s V was performed to examine the strength of the association between infection status and outcomes. Results: Out of 167 participants, 85 (50.9%) tested positive for T. vaginalis. Most infected women were between 20–35 years old (76.5%), from low-income households (55.3%), and had only primary education (71.8%). Among PCR-positive mothers, 20% delivered low-birth-weight infants, compared to 4.9% in the PCR-negative group (Cramér's V = 0.210), indicating a moderate correlation. Preterm births occurred in 16.5% of PCR-positive cases, compared to 9.8% among those who were negative (Cramér's V = 0.082), suggesting a weak association. Conclusion: T. vaginalis infection during pregnancy is moderately associated with LBW and weakly associated with prematurity. These findings support the need for routine T. vaginalis screening during antenatal care to minimize neonatal complications related to untreated infections; however, given the cross-sectional design, causal inferences cannot be established."