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Herfianti, Meiffa
Muhammadiyah Bengkulu University
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The Influence of the Atmosphere and the Location on Consumer Buying Interest in Kampung Kecil Restaurant of Bengkulu City Faulia Faulia; Meiffa Herfianti; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.189

Abstract

The purpose of this study is to determine the influence of the atmosphere and the location on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City. The sample in this study was 65 consumers who bought at Kampung Kecil Restaurant of Bengkulu City. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the study show a positive regression direction with the equation Y = 7.005 + 0.512 (X1) + 0.295 (X2). The determination test is 0.826 or 82.6% of Buying Interest at Kampung Kecil Restaurant of Bengkulu City while the remaining 0.174 or 17.4% is influenced by other variables that are not included in this research model. The atmosphere has a significant influence on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by the results of the t test showing a significant value of 0.001 is less than 0.05 meaning H0 is rejected and Ha is accepted. Location has a significant influence on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by the results of the t test showing a significant value of 0.000 is less than 0.05 meaning H0 is rejected and Ha is accepted. Atmosphere (X1) and Location (X2) together have a significant influence on consumer buying interest (Y) at at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by F test showing a significant value of 0.000 is less than 0.05.
Marketing Strategies in Attracting The Interest of Export Fish Suppliers in UD. Awang Jaya Bengkulu City Nopriadi Nopriadi; Meiffa Herfianti; Ermy Wijaya
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.119

Abstract

The research objective was to determine the marketing strategy in attracting the interest of export fish suppliers at UD. Awang Jaya of Bengkulu City. The sample in this study were 30 people consisting of 6 employees of UD. Awang Jaya Kota Bengkulu for internal factors and 24 people for external factors, namely customers from UD. Awang Jaya of Bengkulu City. The analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The value of the strength possessed by UD. Awang Jaya of Bengkulu City amounted to 21.90 minus the weakness value of 11.60, so that the IFAS value of 10.30 was obtained. The opportunity value of the marketing strategy is 20.05 and the threat is 10.90, so the EFAS value is 9.15. If the two values are combined in the IE matrix then both support quadrant I an aggressive strategy. The aggressive strategy that can be developed by UD. Awang Jaya of Bengkulu city, namely to increase promotion so that export fish suppliers are interested in selling their fish to UD. Awang Jaya and improve the quality of export fish so that customers remain loyal to order export fish to UD. Awang Jaya. The SWOT matrix analysis obtained from the research results supports the Strengths-Opportunity (SO) strategy. The SO strategy should be carried out by UD. Awang Jaya of Bengkulu City in order to maintain the trust of export fish suppliers, continue to buy all fish from export fish suppliers, keep prices stable, always on time in payments and larger fish/castor storage places.
The Marketing Strategy of Brens Bakery Business in Manna City of South Bengkulu Regency Endah Permata Sari; Meiffa Herfianti; Zahrah Indah Ferina
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.167

Abstract

The purpose of this study is to determine the marketing strategy of Brens Bakery business in Manna city, South Bengkulu Regency. According to Assuari (2010: 168), marketing strategy is basically a comprehensive, integrated and unified plan in the marketing field, which provides guidance on activities to be carried out to achieve the marketing objectives of a company. The sample in this study were 51 people consisting of 6 employees of the Brens Bakery Business in Manna City, South Bengkulu Regency for internal factors and 45 people for external factors, namely customers at Brens Bakery Business in Manna City, South Bengkulu Regency. The analysis method used was SWOT analysis, which consists of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results showed that the marketing strategy of Brens Bakery Business in Manna City, South Bengkulu Regency supported the aggressive strategy, or SO strategy in SWOT matrix. The result of strengths are 18.52 while the weaknesses are 9.24, so the internal quadrant of the factors is 18.52 - 9.24 = 9.28. It means that the ability of Brens Bakery Business in Manna City, South Bengkulu Regency in utilizing strengths and minimizing weaknesses contained in the internal company. The opportunity of this strategy are 17.40 and threat is 10.48. So the external quadrant factor, namely 17.40 - 10.48 = 6.92 means the high ability of Brens Bakery Business in Manna City, South Bengkulu Regency in taking advantage of opportunities and overcoming threats faced by companies in marketing bread
The Effect Of Work Ability And Work Motivation On The Civil Servants Performance At The Department Of Education And Culture Of Central Bengkulu Regency Yugianto Yugianto; Meiffa Herfianti; Rinto Noviantoro
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.329

Abstract

Performance is a very important thing in the company's efforts to achieve goals (Rivai, 2015: 86). Therefore, the management of an agency must try to encourage its employees to work well so that they can achieve the best performance. To create employee performance, of course, there are several things that must be considered by the agency, such as work ability and motivation. The purpose of this study is to determine the effect of work ability and work motivation on the civil servant performance at Department of Education and Culture of Central Bengkulu Regency. The sample in this study was 36 civil servants at the Department of Education and Culture of Central Bengkulu Regency. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results showed the regression value Y = 3.125 + 0.713X1 + 0.393X2 - with a positive regression direction, meaning that if work ability and job satisfaction increased, the performance of employees at the Department of Education and Culture of Central Bengkulu Regency would also increase. Work ability has a significant effect on employee performance at the Department of Education and Culture of Central Bengkulu Regency, because the significant value of 0.000 is smaller than 0.05. Work motivation has a significant effect on employee performance at the Department of Education and Culture of Central Bengkulu Regency, because the significant value of 0.005 is smaller than 0.05. Work ability and work motivation simultaneously have a significant effect on employee performance at the Department of Education and Culture of Central Bengkulu Regency because the significant value of 0.000 is smaller than 0.05. The coefficient of determination of R square is 0.666. This means that work ability and work motivation affect performance by 66.6% while the rest (100-66.6% = 33.4%) is influenced by other causal factors not examined in this study.
Stakeholder Pressure, Struktur Modal, dan Komite Audit sebagai Determinan Sustainability Reports Yudi Partama Putra; Reka Novianti; Meiffa Herfianti
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8658

Abstract

Tujuan penelitian ini adalah untuk mengkaji bagaimana stakeholder pressure, struktur modal, dan komite audit mempengaruhi sustainability reports dalam studi kasus bisnis energi yang terdaftar di Bursa Efek Indonesia (IDX) antara tahun 2020 dan 2024. Penelitian ini menggunakan metode kuantitatif dan asosiatif. Data sekunder yang dihunakan berasal dari laporan tahunan dan laporan keberlanjutan. Pengambilan sampel menggunakan purposive sampling digunakan dalam proses pengambilan sampel, menghasilkan total 75 observasi dari 15 perusahaan. EViews 12 digunakan untuk menganalisis data menggunakan regresi data panel. Hasil penelitian ini menunjukkan bahwa struktur modal memiliki dampak positif terhadap pelaporan keberlanjutan. Dan komite audit juga memiliki dampak signifikan pada tingkat signifikansi 10%. Sebaliknya, tekanan dari investor, karyawan, dan pelanggan tidak berpengaruh terhadap sustainability reports. Studi ini menunjukkan bahwa struktur modal dan komite audit merupakan faktor penting dalam meningkatkan sustainability reports. Temuan ini secara teoritis memvalidasi teori legitimasi dan teori pemangku kepentingan. Secara praktis, studi ini diharapkan dapat membantu bisnis meningkatkan kualitas dan transparansi sustainability reports mereka.
PENGARUH HARGA DAN KESADARAN MEREK TERHADAP MINAT MEMBELI PADA E-COMMERCE SHOPEE Muhamad Galy Njoman Ari Pribowo; Meiffa Herfianti; Mimi Kurnia Nengsih
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.222

Abstract

This study analyzes the influence of price and brand awareness on the buying interest of students of the Department of Informatics and Business of the Bangka Belitung State Manufacturing Polytechnic on the Shopee e-commerce platform. This research is motivated by the high use of e-commerce among students which is influenced by factors such as competitive prices and strong brand awareness. A quantitative approach was applied, with data collection through a questionnaire survey involving 90 respondents. Multiple linear regression is a useful method of analysis to assess the relationship between dependent variables (purchase intent) and independent variables (price and brand awareness). The research findings show that, both separately and in combination, price and brand awareness significantly and positively influence students' purchase intentions. Price has a significance value of 0.000 on its own, while brand awareness has a significance value of 0.002, both smaller than 0.05. Buying interest is significantly affected with an F value of 687.630, and a significance value of 0.000. The compatibility rate of the regression model was very high, with a determination coefficient (R²) of 94.2%, meaning 94.2% variation in students' buying interest with price variables and brand awareness.Keywords: Price, Brand Awareness, Buying Interest, E-Commerce  
PENGUATAN LITERASI KEUANGAN MELALUI SOSIALISASI PERAN BANK INDONESIA DAN LEMBAGA PERBANKAN Mirra Sri Wahyuni; Erwin Febriansyah; Meiffa Herfianti
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 4 No. 04 (2026): JULI 2026
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Rendahnya literasi keuangan masyarakat, khususnya terkait peran Bank Indonesia dan aktivitas perbankan, masih menjadi tantangan dalam mendukung inklusi keuangan nasional. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman peserta mengenai fungsi Bank Indonesia, sumber-sumber dana bank, serta berbagai jasa dan produk perbankan yang tersedia. Metode yang digunakan adalah penyuluhan dan edukasi interaktif melalui penyampaian materi, diskusi, serta evaluasi menggunakan pre-test dan post-test. Kegiatan dilaksanakan kepada peserta yang berasal dari kalangan pelajar dan masyarakat umum. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap fungsi Bank Indonesia sebagai otoritas moneter, sumber pendanaan bank yang meliputi dana pihak pertama, kedua, dan ketiga, serta berbagai layanan perbankan seperti tabungan, deposito, kredit, transfer, dan layanan transaksi lainnya. Peningkatan skor post-test dibandingkan pre-test menunjukkan bahwa program edukasi yang diberikan efektif dalam meningkatkan literasi perbankan peserta. Dengan demikian, kegiatan pengabdian ini berhasil meningkatkan pengetahuan dan kesadaran masyarakat mengenai peran lembaga perbankan dalam sistem keuangan serta pentingnya pemanfaatan produk dan layanan perbankan secara bijak untuk mendukung kesejahteraan ekonomi.
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA Rahmadan Arjunaldi; Meiffa Herfianti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This research is based on the need to further explore how the leadership style of superiors and the characteristics of the organizational culture in this environment influence employee job satisfaction levels. This initial field data strengthens the need for systematic research to produce appropriate recommendations in developing human resource management policies at PT PLN Icon Plus Kota Bengkulu. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires and analyzed using multiple linear regression analysis, validity tests, reliability tests, classical assumption tests, t-tests, F-tests, and the coefficient of determination (R²). The results of the study show that From the results of the t test, the regression coefficient value of the Leadership Style variable (X1) (t count) is 2.135 with a t table of 1.669, the t count value ˃ t table and significance of 0.04 ˂ 0.05 means that the Leadership Style variable (X1) has a significant effect on the Job Satisfaction of employees of PT. PLN Icon Plus Bengkulu City (Y). For the t test value, the regression coefficient value of the Organizational Culture variable (X2) (t count) is 2.303 with a t table of 1.669, the t count value ˃ t table and significance of 0.02 ˂ 0.05 means that the Organizational Culture variable (X2) has a significant effect on the Job Satisfaction of employees of PT. PLN Icon Plus Bengkulu City (Y). The calculated F value is 13.950˃, the F table value is 3.993 and the significance is 0.000˂ 0.05. H3 is accepted and H0 is rejected. It can be concluded that the variables of Leadership Style (X1) and Organizational Culture (X2) have a significant effect on the Job Satisfaction of PT. PLN Icon Plus Kota Bengkulu employees (Y). With an Adjusted R Square value of 0.482, it shows that 48.2% of job satisfaction can be explained by the variables of leadership style and organizational culture. Keywords: Leadership Style, Organizational Culture and Employee Job Satisfaction
PENGARUH SELF-EFFICACY DAN DUKUNGAN SOSIAL TERHADAP KESIAPAN KERJA MAHASISWA Niki Astria; Meiffa Herfianti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of self-efficacy and social support on the work readiness of final-year students at the Faculty of Economics and Business, Muhammadiyah University of Bengkulu. This research is a quantitative descriptive study. The population in this study was 64 respondents. Data collection techniques used were observation and questionnaires. Data analysis techniques used descriptive analysis, multiple linear regression analysis, and the coefficient of determination (R2). The results of this study indicate that Self-Efficacy has a positive effect on the Job Readiness of final year students of the Faculty of Economics and Business, Muhammadiyah University of Bengkulu with a calculated t value > t table (4.412 > 1.66980) and (sig α = 0.000 < 0.05). Social Support has a positive effect on the Job Readiness of final year students of the Faculty of Economics and Business, Muhammadiyah University of Bengkulu with a calculated t value > t table (6.149 > 1.66980) and (sig α = 0.000 < 0.05). The results of the F test show that the calculated F value > F table is 65.688 > 3.15  with a significance value of 0.000 < 0.05, which means that Self-Efficacy and Social Support simultaneously or together have a positive and significant effect on the Work Readiness of final year students of the Faculty of Economics and Business, Muhammadiyah University of Bengkulu, thus indicating that both independent variables have an important role in increasing students' work readiness. Keywords : Self-Efficacy, Social Support, Work Readiness
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI Alvindo Oktovian; Meiffa Herfianti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to examine the influence of brand image and product quality on consumers’ purchase intention of iPhone at Pstore Bengkulu City. This research employed a quantitative survey method involving 150 respondents who directly visited the store. Data were analyzed using multiple linear regression with SPSS version 25. The instrument testing results indicated that all questionnaire items were valid (r-count > 0.381) and reliable, with Cronbach’s Alpha values of 0.852 for brand image, 0.739 for product quality, and 0.915 for purchase intention (α > 0.60). Hypothesis testing results revealed that brand image has a positive and significant effect on purchase intention, product quality also has a positive and significant effect on purchase intention, and simultaneously both variables significantly influence consumers’ purchase intention at a 0.05 significance level. Keywords: Brand Image, Product Quality, Purchase Intention
Co-Authors Aandriyani Prawitasari Ahmad Soleh Alfina Melati Andaresta Alvindo Oktovian Andriyani Prawitasari Anggi Saputra Arius Sartoni Berian Saputra Cahya Susena Chintia Rahmadani Dela Vanesa Dennis Rydarto Tambunan Derry Aprido Yarangga Desva Andusti Diman Wido Saputra Ema, Ema Yara Endah Permata Sari Eti Arini Fahrudin Js Pareke Faulia Faulia Febriansyah, Erwin Hanila, Siti Heri Septiadi Putra I Gusti Ayu Meirah Putricia Ida Anggriani Ida Anggriani Imelda Rahma Siregar Islamuddin Islamuddin Jerry Sastiawan Perdana Kresnawati Kresnawati Kresnawati, Kresnawati Kusuma, Merta Laili, Afifatul Lizar Alfansi Melly Susanti Merwan Afrizal Mirra Sriwahyuni Muhamad Dwi Tanto Muhamad Galy Njoman Ari Pribowo Muhammad Galy Njoman Ari Pribowo nadiyen, elsa Nengsih, Mimi Kurnia Niken Lestari Niki Astria Nirta Vera Yustanti Nopriadi Nopriadi Onky Dwie Prasetya Rahmadan Arjunaldi Rahmat Zulfi Reka Novianti Reno Supardi Reza, Heru Kreshna Ria Angraini Rika Dwi Yulihartika Saputra, Diman Wido Sartoni, Arius Siswanto Siswanto Siti Hanila Slamet Widodo Sukandi Andi Sulisti Afriani Susena, Cahya Tito Irwanto Virdha Sapta Rini Wijaya, Ermy Yesi Indian Ariska Yesi Indian Ariska Yode Arliando Yudi Partama Putra Yugianto Yugianto Yulinda, Ade Tiara Yun Fitriano Zahrah Indah Ferina