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All Journal Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JurTI (JURNAL TEKNOLOGI INFORMASI) Jurnal Pengabdian Masyarakat Bumi Raflesia Creative Research Management Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Economics and Business Letters Bima Journal : Business, Management and Accounting Journal Jurnal Multidisiplin Dehasen (MUDE) JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Business Integration Competitive Jurnal Akuntansi, Manajemen, Ekonomi Islam Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Herfianti, Meiffa
Muhammadiyah Bengkulu University
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PENGARUH BEBAN KERJA DAN BURNOUT TERHADAP TURNOVER INTENTION Anggi Saputra; Meiffa Herfianti; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of workload and burnout on employee turnover intention at PT. Sinar Niaga Sejahtera Bengkulu. This research uses a quantitative approach with a survey method, where data is obtained through distributing questionnaires to employees of PT. Sinar Niaga Sejahtera Bengkulu. Data analysis techniques used include validity test, reliability test, multiple linear regression test, t-test, and F-test with the help of statistical software. The results showed that partially workload has a positive and significant effect on employee turnover intention, as evidenced by a significance value of 0.000 < 0.05 and t-value greater than t-table. Burnout also has a positive and significant effect on employee turnover intention with a significance value of 0.002 < 0.05 and t-value > t-table. Furthermore, simultaneously workload and burnout have a significant effect on employee turnover intention, as indicated by F-value > F-table and a significance value of 0.000 < 0.05. The findings of this study indicate that an unbalanced workload and high burnout can increase employee intention to leave the organization. Therefore, based on the results of the study, it can be concluded that workload management and burnout prevention contribute to reducing employee turnover intention at PT. Sinar Niaga Sejahtera Bengkulu. Keywords: Workload, Burnout, Turnover Intention
PENGARUH LIVE STREAMING DAN FLASH SALE TERHADAP PERILAKU IMPULSE BUYING Jerry Sastiawan Perdana; Meiffa Herfianti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

The development of digital technology and social media has led to significant changes in consumer behavior, particularly among Generation Z. TikTok Shop, as a social commerce platform, utilizes live streaming and flash sale features as major marketing strategies to attract consumers’ attention. These features are considered capable of creating emotional stimulation and a sense of urgency that can trigger impulse buying behavior. This study aims to analyze the effect of live streaming and flash sale on impulse buying behavior on TikTok Shop (A Study on Generation Z at Universitas Muhammadiyah Bengkulu). This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to Generation Z students at Universitas Muhammadiyah Bengkulu and analyzed using statistical tests, including t-tests and F-tests, to determine the partial and simultaneous effects among variables. The method used was proven to be effective in measuring the relationship between live streaming, flash sale, and impulse buying behavior. The results show that the live streaming variable (X1) has a positive and significant effect on impulse buying behavior with a significance value of 0.002 < 0.05, indicating that Ha is accepted and Ho is rejected. The flash sale variable (X2) also has a positive and significant effect on impulse buying behavior with a significance value of 0.000 < 0.05, indicating that Ha is accepted and Ho is rejected. Simultaneously, live streaming and flash sale have a significant combined effect on impulse buying behavior on TikTok Shop. This indicates that the combination of real-time interaction, attractive product visualization, limited- time promotions, and exclusive offers encourages consumers to make spontaneous purchases without prior planning. The conclusion of this study confirms that marketing strategies through live streaming and flash sale are proven to be successful, effective, and play an important role in increasing impulse buying behavior among Generation Z at Universitas Muhammadiyah Bengkulu. Therefore, this study provides empirical evidence that the integration of live streaming and flash sale is a key factor in shaping impulsive buying behavior in the digital era. Keywords: live streaming, flash sale, impulse buying, TikTok Shop, Generation Z
STRATEGI PENGEMBANGAN BUMDES TANJUNG BERINGIN KECAMATAN CURUP UTARA, KABUPATEN REJANG LEBONG Kresnawati Kresnawati; Siti Hanila; Cahya Susena; Yode Arliando; Arius Sartoni; Meiffa Herfianti
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 2 No. 3 (2019): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Badan Usaha Milik Desa (BUMDEs) dalam kegiatan usahanya melakukan study kelayakan usaha berbasis kearifan lokal terlebih dahulu. Dengan konsep dari, oleh dan untuk masyarakat desa, BUMDes seyogyanya mampu menggali potensi yang ada di desa dan menjadi unit usaha tanpa mematikan usaha masyarakat yang ada. BUMDes Beringin Sejahtera Kecamatn Curup Utara Kabupaten Rejang Lebong memiliki 3 unit usaha meliputi Saprodi penjualan gas elpiji dan produksi kopi robusta unggulan petik merah. Dari analisis SWOT dan QSPM disimpulkan bahwa persoalan mendasar bagi unit usaha kopi adalah dibidang pemasaran dan administrasi pembukuan BUMDes, meskipun dari sisi SDM pengolahan kopi sudah cukup baik.
PENINGKATAN PENGETAHUAN TENTANG WISATA DESA D6 BUKIT MAKMUR KECAMATAN PINANG RAYA BENGKULU UTARA Muhammad Galy Njoman Ari Pribowo; Meiffa Herfianti; Islamuddin Islamuddin; Erwin Febriansyah
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 6 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Perkembangan teknologi komputer telah merubah gaya hidup masyarakat, dimana masyarakat semakin dimudahkan dalam mendapatkan informasi dan melaksanakan aktifitasnya dengan berbagai aplikasi dan gadget. Hal ini menjadi peluang dalam pengelolaan desa wisata, sehingga pengelola desa wisata mampu secara interaktif terhubung dengan wisatawan dengan memanfaatkan media sosial. Desa D6 Bukit Makmur Kecamatan Pinang Raya Bengkulu Utara merupakan salah satu desa yang memiliki potensi objek wisata yang bisa dikembangkan dan dipromosikan melalui multimedia.  Danau buatan / Embung merupakan potensi objek wisata yang menjanjikan dari Desa D6 Bukit Makmur, namun pengelolaannya masih belum optimal. Oleh karena itu tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan kemampuan warga untuk memvb promosikan potensi desa wisata. Metode yang digunakan adalah penyuluhan dan pelatihan multi media kepada warga desa selain itu melakukan observasi, wawancara dan dokumentasi yang dilakukan kepada perwakilan pemerintah desa dan tokoh masyarakat. Kemudian disusun suatu strategi pengembangan dan promosi desa wisata menggunakan multimedia dan sosial media. Strategi tersebut antara lain pengotimalan website desa wisata dengan menggunakan search engine optimizer dan  pemanfaatan platform media sosial yang tepat. Hasil dari pengabdian masyarakat ini, peserta mampu memproduksi karya multi media yang dapat digunakan sebagai sarana promosi Desa D6 Bukit Makmur Kecamatan Pinang Raya Bengkulu Utara. Kata Kunci: Desa Wisata, Media Sosia, Multimedia, Promosi.
UPAYA PENINGKATAN MOTIVASI BELAJAR BAHASA INGGRIS MELALUI PEMBELAJARAN INTERAKTIF PADA SISWA DI SD NEGERI 09 KOTA BENGKULU Desva Andusti; Dela vanesa; Meiffa Herfianti; Ria Angraini
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 3 (2025): DESEMBER: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/bumir.v8i3.9492

Abstract

Kegiatan pengabdian masyarakat melalui program Kuliah Kerja Nyata (KKN) ini bertujuan untuk meningkatkan motivasi belajar bahasa Inggris siswa kelas 3 dan 4 di SD Negeri 09 Kota Bengkulu pada materi self-introduction. Permasalahan yang melatarbelakangi kegiatan ini adalah adanya perbedaan motivasi belajar antarjenjang, di mana siswa kelas 3 menunjukkan antusiasme tinggi meskipun masih terbatas dalam kosakata dan pelafalan, sedangkan siswa kelas 4 yang lebih matang secara kognitif justru cenderung pasif. Untuk mengatasi permasalahan tersebut, kegiatan dilaksanakan selama dua minggu menggunakan metode pembelajaran interaktif berbasis partisipasi aktif siswa, meliputi pengenalan kosakata dasar, latihan perkenalan diri individu dan berpasangan, permainan edukatif, serta pemanfaatan media audiovisual. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam keterlibatan dan motivasi belajar siswa kelas 4 serta terjaganya antusiasme siswa kelas 3. Guru dan sekolah juga memperoleh alternatif strategi pembelajaran yang lebih efektif dan menyenangkan. Dengan demikian, kegiatan ini berkontribusi nyata terhadap peningkatan kualitas pembelajaran bahasa Inggris di sekolah dasar serta memperkuat peran KKN dalam mendukung inovasi pendidikan di tingkat dasar.
Pengaruh Leverage Terhadap Kinerja Keuangan Perusahaan Yang Terdaftar Di Bursa Efek Indonesia Pada Indeks Saham LQ 45 I Gusti Ayu Meirah Putricia; Erwin Febriansyah; Mirra Sri Wahyuni; Meiffa Herfianti
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11594

Abstract

Financial performance is a crucial indicator used to evaluate a company's effectiveness in managing its financial resources and generating returns for stakeholders. Companies listed in the LQ45 Index on the Indonesia Stock Exchange (IDX) often experience fluctuations in financial performance due to various internal and external factors, one of which is leverage. This study investigates the effect of leverage on the financial performance of companies included in the LQ45 Index. The research addresses the issue of whether the use of debt financing contributes positively to corporate financial performance. A quantitative research approach was employed using secondary data obtained from the first-quarter financial statements of 45 companies listed in the LQ45 Index in 2024. Leverage was measured using the Debt-to-Asset Ratio (DAR), while financial performance was proxied by Return on Assets (ROA). Data analysis was conducted using the Statistical Package for Social Sciences (SPSS), including classical assumption tests and multiple linear regression analysis. The findings reveal that leverage has a positive and statistically significant effect on financial performance, indicating that companies with higher leverage tend to achieve better financial outcomes when debt is managed effectively. The regression results show a significance value of 0.049, supporting the acceptance of the alternative hypothesis. This study contributes to the literature on corporate finance by providing empirical evidence regarding the role of leverage in enhancing financial performance among leading publicly listed companies in Indonesia. The findings also offer practical insights for corporate managers in optimizing capital structure decisions and for investors in evaluating investment opportunities within the LQ45 Index.
PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU Imelda Rahma Siregar; Meiffa Herfianti; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9422

Abstract

This study aims to analyze how Brand personality and Brand awareness affect the loyalty of iphone users among UMB management students. The research method used is quantitative with a multiple linear regression approach. Data was collected through a questionnaire that was distributed to respondents who were iphone users. The sample used was 120 respondents. The results of the study showed that there was a positive and significant influence of brand personality on user loyalty, with a t-value of 4.583 and a significance of 0.000. This shows that Brand Personality is in the good category. In addition, brand awareness also has a positive effect on user loyalty, with a t-value of 8.413 and a significance of 0.000 which shows that it is in the good category. Furthermore, the results of the simultaneous analysis (f-test) showed that Brand Personality (X1) and Brand Awareness (X2) together or simultaneously had a significant influence on User Loyalty, with a calculated f value of 130,288 and a significance of 0.000. This proves that these two variables complement each other in providing a better experience to users. Keywords: Brand Personality and Brand Awareness, and Loyalty User
PENGARUH COUNTRY OF ORIGIN DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ACER Heri Septiadi Putra; Meiffa Herfianti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9795

Abstract

Purchase decisions can be influenced by various factors, including country of origin and perceived quality. This study aims to determine the influence of country of origin and perceived quality on the purchase decision of Acer laptops at the Muhammadiyah University of Bengkulu Students both partially and simultaneously. This study uses a quantitative research method with data collection techniques through questionnaires filled out by 75 respondents and analyzed using multiple linear analysis techniques.The results of the study showed that  the country of origin and perceived quality had a positive and significant influence partially or simultaneously on the purchase decision of Acer laptops with a t-value (2,922) < a table t-value (1,666) and a t-sig value (0.005) > α (0.05) on the county of origin variable, on  the perceived quality t-value variable ( 3,352 ) > the value of the t table (1.666) and the value of t sig (0.001) < α (0.05) with the value of f value of the Fcalculate value of 65,348 > F of the table (3.13) and the significance value of F sig (0.000) < α (0.05). This means that consumers consider the country of origin of the product and the perceived quality of the product before making a purchase decision. This research can contribute to the development of marketing strategies and product promotion on acer laptops The influence of country of origin and perceived quality on the purchase decision of acer laptops at the Muhammadiyah University of Bengkulu Students by 0.645 or 64.5% Key Words : Country Of Origin, Perceived Quality, Keputusan Pembelian
PENGARUH MEDIA SOSIAL DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN HP IPHONE SECOND DI MARKETPLACE FACEBOOK (STUDI KASUS MAHASISWA UMB) Onky Dwie Prasetya; Meiffa Herfianti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9819

Abstract

This study aims to analyze the influence of social media and brand trust on the purchasing decisions of second-hand mobile phones (HP)Iphone  on the Facebook marketplace. The sampling method used in this research was proportional area random sampling. The study was conducted using a descriptive quantitative approach and involved a total of 69 respondents. Data were collected through the distribution of questionnaires. Data analysis was carried out using instrument testing, classical assumption testing, multiple linear regression analysis, the coefficient of determination (R²), and hypothesis testing (t-test). The results of the t-test for the social media variable showed that t calculated > t table (4.252 > 1.667) and sig (0.00 < 0.05). For the brand trust variable, the t-test also showed a significant result, with t calculated > t table (3.679 > 1.667). The results of the F-test indicated that the F calculated = 47.508 > F table = 3.13, and the significance value was 0.00 < 0.05. From these findings, it can be concluded that social media and brand trust have a significant and simultaneous influence on the purchasing decisions of second-hand mobile phones on the Facebook marketplace.   Keywords: Social Media, Brand Trust, Purchase Decision
Co-Authors Aandriyani Prawitasari Ahmad Soleh Alfina Melati Andaresta Alvindo Oktovian Andriyani Prawitasari Anggi Saputra Arius Sartoni Berian Saputra Cahya Susena Chintia Rahmadani Dela Vanesa Dennis Rydarto Tambunan Derry Aprido Yarangga Desva Andusti Diman Wido Saputra Ema, Ema Yara Endah Permata Sari Eti Arini Fahrudin Js Pareke Faulia Faulia Febriansyah, Erwin Hanila, Siti Heri Septiadi Putra I Gusti Ayu Meirah Putricia Ida Anggriani Ida Anggriani Imelda Rahma Siregar Islamuddin Islamuddin Jerry Sastiawan Perdana Kresnawati Kresnawati Kresnawati, Kresnawati Kusuma, Merta Laili, Afifatul Lizar Alfansi Melly Susanti Merwan Afrizal Mirra Sriwahyuni Muhamad Dwi Tanto Muhamad Galy Njoman Ari Pribowo Muhammad Galy Njoman Ari Pribowo nadiyen, elsa Nengsih, Mimi Kurnia Niken Lestari Niki Astria Nirta Vera Yustanti Nopriadi Nopriadi Onky Dwie Prasetya Rahmadan Arjunaldi Rahmat Zulfi Reka Novianti Reno Supardi Reza, Heru Kreshna Ria Angraini Rika Dwi Yulihartika Saputra, Diman Wido Sartoni, Arius Siswanto Siswanto Siti Hanila Slamet Widodo Sukandi Andi Sulisti Afriani Susena, Cahya Tito Irwanto Virdha Sapta Rini Wijaya, Ermy Yesi Indian Ariska Yesi Indian Ariska Yode Arliando Yudi Partama Putra Yugianto Yugianto Yulinda, Ade Tiara Yun Fitriano Zahrah Indah Ferina