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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis PEDAGOGIA Journal of Research in Business, Economics, and Education Journal of Business, Management, and Accounting Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Gotong Royong Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Innovative Business Management Journal Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Pengabdian Mandiri IJEFSD
Wijaya, Ermy
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence Of Viral Marketing, Price, And Free Shipping Promotions On Purchase Decisions For Glad2glow Skincare Products On Tiktokshop Patrisia, Eka Salsa; Handayani, Sri; Wijaya, Ermy
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.406

Abstract

The development of digital technology and social media, such as TikTok Shop, has changed people's shopping behavior, especially among Generation Z, who prefer visual content and fast transactions. One local brand capitalizing on this trend is Glad2Glow, which uses viral marketing strategies, price, and free shipping promotions to attract consumers.This study aims to determine the influence of viral marketing (X₁), price (X₂), and free shipping promotions (X₃) on purchasing decisions (Y) for Glad2Glow skincare products on TikTok Shop. The method used was quantitative with a causal associative approach. The study sample consisted of 100 Generation Z respondents in Bengkulu city. The results of the study showed a multiple linear regression equation of Y = 3.016 + 0.341X₁ + 0.446X₂ + 0.152X₃ + 2.627. Partially, all three variables had a positive and significant effect on purchasing decisions, with price being the most dominant factor (t-test 5.576 > t-table 1.660). Simultaneously, F-test = 84.422 > F-table = 2.70, with a significance level of 0.000 < 0.05.
KKN Promotes a Clean Environment: Sorting, Composting, and Waste Facilities in RT.01, RW.01 Pematang Gubernur Likasma, Fingkin; Sepliana, Rike; Riri, Alita; Juniar, Intan; Ramahdani, Dita; Wijaya, Ermy; Irwanto, Tito; Abi, Yudi Irawan
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.861

Abstract

Due to population growth and wasteful consumption patterns that exceed management capabilities, waste has become a major problem in various communities, including in Indonesia. The accumulation of waste causes methane gas emissions, environmental pollution, and aesthetic and public health problems. The situation is exacerbated by the lack of facilities, integrated systems, and public awareness. Real Work Lecture (KKN) offers practical solutions and encourages strategic behavioral change. The purpose of this study was to determine how KKN impacts waste management in RT.01, RW.01 Pematang Gubernur, including sorting, composting, and utilization of waste facilities; in addition, to find factors that influence the success of the program. Planning, action, observation, and reflection are components of the participatory action research approach. The study will be conducted from June 11 to July 4, 2025 in RT.01, RW.01 Pematang Gubernur Village, Muara Bangkahulu District, Bengkulu City. Data were collected through documentation and in-depth interviews with community leaders and community representatives. Data analysis is a qualitative description technique in which data is reduced, presented in the form of narratives, descriptions, tables, or images, and then conclusions are drawn to ensure the sustainability of the program. The waste sorting program does many things, such as sorting organic and inorganic waste, making compost, and making trash bins. The purpose of this program is to increase public awareness, reduce the amount of waste disposed of at the landfill, and make the environment cleaner. The creation of organic and inorganic trash bins aims to facilitate waste sorting from the source and increase public awareness of responsible waste management. The KKN team also educates and facilitates household waste sorting. Compost is made with ash produced from burning organic waste to increase soil fertility and manage waste independently. As a result, this KKN program focuses on increasing public awareness and environmental cleanliness practices through household waste sorting, composting, and providing waste management facilities. It is hoped that this will result in a cleaner, healthier, and more sustainable environment in the community.
Pengelolaan Sampah dan Penanaman Bibit untuk Lingkungan Berkelanjutan Edettri, Tesa; Anto, Hardi; Vianis, Adittia Okta; Putra, Relissyah; Wijaya, Ermy; Sumantri, Ajis; Elfianty, Lena
Jurnal Gotong Royong Vol 3 No 1 (2026): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/goro.v3i1.10704

Abstract

Environmental cleanliness and sustainability are important factors in supporting community quality of life. Waste problems are still frequently found in residential areas due to low public awareness and inadequate waste management. This community service activity aims to increase community concern for waste management and environmental preservation through seed planting programs. The method used is a participatory approach involving the community in environmental education, clean-up activities, waste sorting practices, and seed planting around the neighborhood. The results indicate an increase in public awareness in maintaining environmental cleanliness and the formation of positive behavior toward waste management. In addition, seed planting activities contribute to environmental aesthetics and quality. It can be concluded that collaboration between students and the community is effective in creating a clean and sustainable environment.
Co-Authors Abi, Yudi Irawan Ahmad Soleh Aji Sudarsono Amelia Amelia Anto, Hardi Antoni Antoni Apriana Apriana Apriani, Denny Ardiansyah, Rivaldo Dwi Ariantara, Yudi Ariska, Yesi Indian Astuty, Kamelia Dewanti, Agilia Putri Ayu Dona, Hesti Pestiko Edettri, Tesa Effendi , Yanto Febrianto, Edy Fitriani, Asty Eka Handayani, Sri Herfianti, Meiffa Hidayah, Nenden Restu Ida Anggriani Januarsih, Ayu Juniar, Intan Juniarti, Peni Karona Cahya Susena Lena Elfianty Likasma, Fingkin Liza Yulianti Melinda, Tri Febrina Mohamad Akbar, Mohamad Nopriadi Nopriadi Nopriansah Nopriansah -, Nopriansah Nurzam, Nurzam Patrisia, Eka Salsa Pratama, Yoga Anugra Pratama, Yolan Agung Putra, Iswidana Utama Putra, Murmansa Putra, Relissyah Putri, Dea Alesia Putri, Lydia Gustina Ramahdani, Dita Rinto Noviantoro, Rinto Riri, Alita S Siswanto Saputra, Niko Saputri, Andela Sarifudin, Asep Sepliana, Rike Setiawan, Naldi Stiawan, Erix Sulisti Afriani, Sulisti Sumantri, Ajis Susanti, Melly Suwarni Suwarni Tawakal, Anzori Tito Irwanto Utama Putra, Iswidana Vianis, Adittia Okta Yuliana, Alisa Yulianti, Oni