Article Per Year (5 Year)
p-Index From 2021 - 2026
4.331
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis PEDAGOGIA Journal of Research in Business, Economics, and Education Journal of Business, Management, and Accounting Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Gotong Royong Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Business Management Journal of Law, Social Science, and Management Review Jurnal Ekonomi Islam, Akuntansi, dan Manajemen Jurnal Pengabdian Mandiri IJEFSD
Wijaya, Ermy
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
The Influence Of Viral Marketing, Price, And Free Shipping Promotions On Purchase Decisions For Glad2glow Skincare Products On Tiktokshop Patrisia, Eka Salsa; Handayani, Sri; Wijaya, Ermy
Innovative Business Management Journal Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v2i1.406

Abstract

The development of digital technology and social media, such as TikTok Shop, has changed people's shopping behavior, especially among Generation Z, who prefer visual content and fast transactions. One local brand capitalizing on this trend is Glad2Glow, which uses viral marketing strategies, price, and free shipping promotions to attract consumers.This study aims to determine the influence of viral marketing (X₁), price (X₂), and free shipping promotions (X₃) on purchasing decisions (Y) for Glad2Glow skincare products on TikTok Shop. The method used was quantitative with a causal associative approach. The study sample consisted of 100 Generation Z respondents in Bengkulu city. The results of the study showed a multiple linear regression equation of Y = 3.016 + 0.341X₁ + 0.446X₂ + 0.152X₃ + 2.627. Partially, all three variables had a positive and significant effect on purchasing decisions, with price being the most dominant factor (t-test 5.576 > t-table 1.660). Simultaneously, F-test = 84.422 > F-table = 2.70, with a significance level of 0.000 < 0.05.
KKN Promotes a Clean Environment: Sorting, Composting, and Waste Facilities in RT.01, RW.01 Pematang Gubernur Likasma, Fingkin; Sepliana, Rike; Riri, Alita; Juniar, Intan; Ramahdani, Dita; Wijaya, Ermy; Irwanto, Tito; Abi, Yudi Irawan
Jurnal Pengabdian Mandiri Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/mandiri.v2i2.861

Abstract

Due to population growth and wasteful consumption patterns that exceed management capabilities, waste has become a major problem in various communities, including in Indonesia. The accumulation of waste causes methane gas emissions, environmental pollution, and aesthetic and public health problems. The situation is exacerbated by the lack of facilities, integrated systems, and public awareness. Real Work Lecture (KKN) offers practical solutions and encourages strategic behavioral change. The purpose of this study was to determine how KKN impacts waste management in RT.01, RW.01 Pematang Gubernur, including sorting, composting, and utilization of waste facilities; in addition, to find factors that influence the success of the program. Planning, action, observation, and reflection are components of the participatory action research approach. The study will be conducted from June 11 to July 4, 2025 in RT.01, RW.01 Pematang Gubernur Village, Muara Bangkahulu District, Bengkulu City. Data were collected through documentation and in-depth interviews with community leaders and community representatives. Data analysis is a qualitative description technique in which data is reduced, presented in the form of narratives, descriptions, tables, or images, and then conclusions are drawn to ensure the sustainability of the program. The waste sorting program does many things, such as sorting organic and inorganic waste, making compost, and making trash bins. The purpose of this program is to increase public awareness, reduce the amount of waste disposed of at the landfill, and make the environment cleaner. The creation of organic and inorganic trash bins aims to facilitate waste sorting from the source and increase public awareness of responsible waste management. The KKN team also educates and facilitates household waste sorting. Compost is made with ash produced from burning organic waste to increase soil fertility and manage waste independently. As a result, this KKN program focuses on increasing public awareness and environmental cleanliness practices through household waste sorting, composting, and providing waste management facilities. It is hoped that this will result in a cleaner, healthier, and more sustainable environment in the community.
The Influence of Price and Product Quality on Consumer Decisions to Purchase Oppo Smartphones in Bengkulu City Aprilio, M. Ronaldo; Wijaya, Ermy; Putra, Iswidana Utama
Journal of Law, Social Science, and Management Review Vol. 2 No. 2 (2026): February
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i2.629

Abstract

This objective of this research is to know influence of price and product quality toward customer decision to buy Oppo Smartphone in the Bengkulu City. Type of this research is descriptive quantitative approaches. The type of the data being used is the primary data obtained through the dissemination of questionnaires and observation. Respondent in the research are customer which bought of Oppo Smartphone in the Bengkulu City taking by proportional random sampling.  The respondent was used 115 respondents. Data analysis method were use multiple regression linear. Based on data analysis find out results that’s: (1) the price has a significant influence toward customer decision to buy Oppo Smartphone in the Bengkulu City; (2) the product quality has a significant influence toward customer decision to buy Oppo Smartphone in the Bengkulu City; and (3) the price and product quality by together has a significant influence toward customer decision to buy Oppo Smartphone in the Bengkulu City.
The Effect Of Consumer Engagement And Vividness In Tiktok Marketing Content On Re-Purchase Intention Among Generation Z In The City Of Bengkulu Sepliana, Rike; Wijaya, Ermy; Handayani, Sri
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.422

Abstract

Consumer Engagement and Vividness in TikTok Marketing Content are important factors that can influence consumer Re-Purchase Intention. The higher the level of customer engagement and the clarity of a strong marketing video, the greater the likelihood of consumers making a purchase. The purpose of this study is to examine whether there is an influence between Consumer Engagement and Vividness in TikTok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. This study focuses on social media commerce on the TikTok platform. Based on the characteristics of the study, a sample of 100 respondents was obtained using the nonprobability sampling method. The research analysis used multiple linear regression analysis. The results of this study indicate that there is a positive and significant influence between Consumer Engagement on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (3.155> 1.660) with a significant value of 0.002 <0.05, which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Vividness in Tiktok Marketing Content on Re-Purchase Intention among Generation Z in Bengkulu City. Because t count is greater than t table (7,551> 1,660) with a significant value of 0.001 <0.05 which means Ha is accepted and H0 is rejected. There is a positive and significant influence between Consumer Engagement and Vividness in Tiktok Marketing Content together (simultaneously) on Re-Purchase Intention among Generation Z in Bengkulu City. Because F count is greater than F table (122,926> 3.09) with a value (Sig) of 0.001 <0.005. The results of multiple linear regression have the equation Y = 5.367 + 0.263X1 + 0.627X2 + e. Because the regression direction is positive, it can be interpreted that if Consumer Engagement and Vividness increase, Re-Purchase Intention in generation Z in Bengkulu City will also increase.
The Effect Of Event Marketing And Sponsorship On Brand Awareness Of Noodle Products At PT. Indofood Sukses Makmur Tbk Bengkulu City Rahmadania, Della; Wijaya, Ermy; Rydarto, Dennis
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i3.425

Abstract

This study aims to determine the effect of event marketing and sponsorship on brand awareness of Indofood products in Bengkulu City. The research employs a quantitative approach using a survey method through a Likert-scale questionnaire distributed to Indofood consumers. Data were analyzed using multiple linear regression with the help of SPSS version 26.0. The results of the analysis indicate that event marketing and sponsorship have a positive effect on brand awareness, as shown by the regression equation Y = 5.092 + 0.394X1 + 0.494X2. The t-test results show that event marketing has a tvalue of 2.400 > ttable 1.659, and sponsorship has a tvalue of 2.961 > ttable 1.659, both indicating significant partial effects. Simultaneously, the F-test result shows an Fvalue of 856.177 > F-table 3.08 with a significance level of 0.05, meaning that both variables jointly have a significant influence. The coefficient of determination (R²) of 0.943 indicates that 94.3% of the variation in brand awareness is explained by these two variables, suggesting that Indofood’s promotional strategy is highly effective in enhancing brand recognition and image.
Pengelolaan Sampah dan Penanaman Bibit untuk Lingkungan Berkelanjutan Edettri, Tesa; Anto, Hardi; Vianis, Adittia Okta; Putra, Relissyah; Wijaya, Ermy; Sumantri, Ajis; Elfianty, Lena
Jurnal Gotong Royong Vol 3 No 1 (2026): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/goro.v3i1.10704

Abstract

Environmental cleanliness and sustainability are important factors in supporting community quality of life. Waste problems are still frequently found in residential areas due to low public awareness and inadequate waste management. This community service activity aims to increase community concern for waste management and environmental preservation through seed planting programs. The method used is a participatory approach involving the community in environmental education, clean-up activities, waste sorting practices, and seed planting around the neighborhood. The results indicate an increase in public awareness in maintaining environmental cleanliness and the formation of positive behavior toward waste management. In addition, seed planting activities contribute to environmental aesthetics and quality. It can be concluded that collaboration between students and the community is effective in creating a clean and sustainable environment.
The Effect Of Menu Variation, Taste, And Service Quality On Purchase Decisions At The Qof Coffee Cafe Business In Lubuklinggau City Penti Nopiyanti; Wijaya, Ermy; Hanila, Siti
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.516

Abstract

This study aims to examine the impact of menu variety, taste, and survice quality on consumer purchasing decisions at Cafe Qof Coffee in Lubuklinggau City. A quantitative approach was employed through a survey method using questionnaires distributed to 100 consumer respondents of Cafe Qof Coffee. Respondents were selected using accidental sampling technique. Subsequenty, the data were analyzed using multiple liner regression with the assistance of SPSS software version 25. The result indicate that menu veriety (X1) has a significant influence on purchasing decisions (Y), with a significance value of 0.006 < 0.05. Furthermore, taste (X2) also shows a significant influence, with a value of 0.022 < 0.05. Meanwhile, survice quality (X3) exhibits the strongest influence, with a value of 0.000 < 0.05. Simultaneously, all three independent variables significantly affect purchasing decisions, as evidenced by the calculated F value of 106.323 > F table 2.70 and significance of 0.000 < 0.05. The coefficient of determination (R2) of 0.769 indicates that 76.9% of the variation in purchasing decisions is influenced by these variables, while the remaining 23.1% is affected by other factros.
Co-Authors Abi, Yudi Irawan Ahmad Soleh Aji Sudarsono Amelia Amelia Anto, Hardi Antoni Antoni Apriana Apriana Apriani, Denny Aprilio, M. Ronaldo Ardiansyah, Rivaldo Dwi Ariantara, Yudi Ariska, Yesi Indian Astuty, Kamelia Dewanti, Agilia Putri Ayu Dona, Hesti Pestiko Edettri, Tesa Effendi , Yanto Febrianto, Edy Fitriani, Asty Eka Handayani, Sri Hanila, Siti Herfianti, Meiffa Hidayah, Nenden Restu Ida Anggriani Januarsih, Ayu Juniar, Intan Juniarti, Peni Karona Cahya Susena Lena Elfianty Likasma, Fingkin Liza Yulianti Melinda, Tri Febrina Mohamad Akbar, Mohamad Nopriadi Nopriadi Nopriansah Nopriansah -, Nopriansah Nurzam, Nurzam Patrisia, Eka Salsa Penti Nopiyanti Pratama, Yoga Anugra Pratama, Yolan Agung Putra, Iswidana Utama Putra, Murmansa Putra, Relissyah Putri, Dea Alesia Putri, Lydia Gustina Rahmadania, Della Ramahdani, Dita Rinto Noviantoro, Rinto Riri, Alita Rydarto, Dennis S Siswanto Saputra, Niko Saputri, Andela Sarifudin, Asep Sepliana, Rike Setiawan, Naldi Stiawan, Erix Sulisti Afriani, Sulisti Sumantri, Ajis Susanti, Melly Suwarni Suwarni Tawakal, Anzori Tito Irwanto, Tito Utama Putra, Iswidana Vianis, Adittia Okta Yuliana, Alisa Yulianti, Oni