Article Per Year (5 Year)
p-Index From 2020 - 2025
3.768
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis PEDAGOGIA Journal of Research in Business, Economics, and Education Journal of Business, Management, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Gotong Royong Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi Islam, Akuntansi, dan Manajemen IJEFSD
Wijaya, Ermy
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
The Community Satisfaction at the Office of Lubuk Kebur Urban Village in Seluma Kota Sub-District Putra, Murmansa; Wijaya, Ermy; Noviantoro, Rinto
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.118

Abstract

This study aims to find out the community satisfaction at the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District. The data analysis technique used is the measurement of the Community Satisfaction Index based on the Regulation of the Minister of Administrative Reform and Bureaucratic Reform Number 14 of 2017. The sample in this study was 370 people from Lubuk Kebur Village who received services from the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District. The Community Satisfaction Index for service quality at the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District, obtained an average value of 3.01 which was in a good assessment. Furthermore, the Community Satisfaction Index service unit is multiplied by 25 therefore the the Community Satisfaction Index at the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District is 75.25 with service quality B with good criteria because it is in the interval value of 62.51 – 81.25. The element of cost/tariff gets the highest rating with an average value of 3.40 with very good assessment criteria. This illustrates that the community assesses that the office of Lubuk Kebur Urban Village in Seluma Kota Sub-District provides services for free without being charged. The lowest satisfaction value is 2.44, namely the completion time with poor assessment criteria. This illustrates that the time required for the completion of the document is not as promised, due to the slowness of employees in providing services, insufficient requirements and the Urban Village Head who is is often not there.
Marketing Strategies in Attracting The Interest of Export Fish Suppliers in UD. Awang Jaya Bengkulu City Nopriadi, Nopriadi; Herfianti, Meiffa; Wijaya, Ermy
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.119

Abstract

The research objective was to determine the marketing strategy in attracting the interest of export fish suppliers at UD. Awang Jaya of Bengkulu City. The sample in this study were 30 people consisting of 6 employees of UD. Awang Jaya Kota Bengkulu for internal factors and 24 people for external factors, namely customers from UD. Awang Jaya of Bengkulu City. The analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The value of the strength possessed by UD. Awang Jaya of Bengkulu City amounted to 21.90 minus the weakness value of 11.60, so that the IFAS value of 10.30 was obtained. The opportunity value of the marketing strategy is 20.05 and the threat is 10.90, so the EFAS value is 9.15. If the two values are combined in the IE matrix then both support quadrant I an aggressive strategy. The aggressive strategy that can be developed by UD. Awang Jaya of Bengkulu city, namely to increase promotion so that export fish suppliers are interested in selling their fish to UD. Awang Jaya and improve the quality of export fish so that customers remain loyal to order export fish to UD. Awang Jaya. The SWOT matrix analysis obtained from the research results supports the Strengths-Opportunity (SO) strategy. The SO strategy should be carried out by UD. Awang Jaya of Bengkulu City in order to maintain the trust of export fish suppliers, continue to buy all fish from export fish suppliers, keep prices stable, always on time in payments and larger fish/castor storage places.
The Effect of Celebrity Endorser and Brand Image on Vivo Smartphone Purchase Decision (Study on the Community of Sukaraja District, Seluma Regency) Juniarti, Peni; Wijaya, Ermy; Ariska, Yesi Indian
Journal of Indonesian Management Vol. 2 No. 1 (2022): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.441

Abstract

The purpose of this study was to determine whether there is a simultaneous influence of celebrity endorser and brand image on Vivo Smartphone purchasing decisions in the Sukaraja District, Seluma Regency. The sample in this study was 100 people from Sukaraja District, Seluma Regency. The data was collected using a questionnaire and the analytical method used was multiple linear regression, determination test and hypothesis testing. From the calculation of the multiple linear regression equation, it can be seen that X1 (celebrity endorser) and X2 (brand image) have an influence on purchasing decisions (Y), with the results of the regression test: Y = 18.497 + 0.187X1 + 0.381 X2 + e. The coefficient of determination of R square is 0.356. This means that celebrity endorser (X1) and brand image (X2) affect the purchasing decision of Vivo Smartphone (Y) by 54.4% while the remaining 45.6% is influenced by other variables not examined in this study. Based on the test results with the t test, the hypothesis made proves that there is an effect. The test results for the X1 variable (celebrity endorser) show a significance value of 0.000 <0.05. Because the significance value is less than 0.05, then X1 (celebrity endorser) has a significant influence on purchasing decisions (Y). Variable X2 (brand image) shows a significance value of 0.000 < 0.05. Because the significance value is less than 0.05, then X2 (brand image) has a significant influence on purchasing decisions (Y). Based on the results of hypothesis testing with the F test, a significance value of 0.000 <0.05 and a significance level below 0.05 indicates that jointly celebrity endorser (X1) and brand image (X2)) have a positive and significant influence on decisions purchase (Y).
The Influence Of Communication, Motivation And Work Environment On Employees’ Performance At The Department Of Fire Fighting And Rescue Office Of Bengkulu City Febrianto, Edy; Wijaya, Ermy; Utama Putra, Iswidana
Jurnal Pakar Manajemen Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v1i1.13

Abstract

The purpose of this research is to find out whether communication, motivation and work environment influence employees’ performance at the Department of Fire Fighting and Rescue Office of Bengkulu City. This type of research is a type of quantitative descriptive research. The data collection method in this research uses observation and questionnaire techniques, with a sample of 70 respondents. The results of the research show that multiple linear regression Y = 55.101+ 0.271 X1+ 0.196 X2 + 0.257 X3) on employees’ performance at the Department of FireFighting and Rescue Office of Bengkulu City. The results show that the communication test (XI) shows t count 3.504 > t table 1.666 and significance 0.001 <0.05, meaning that communication (XI) has a positive and significant effect on employees’ performance at the Department of Fire Fighting and Rescue Office of Bengkulu City. The results of the motivation test (X2) show t count 1.708 > t table 1.666 and significance 0.002 <0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning that motivation (X2) has a positive and significant effect on employee performance at the Department of Fire Fighting and Rescue Office of Bengkulu City. The results of the work environment test (XI) show t count 2.277 > t table 1.666 and significance 0.006 <0.05, so the results of Ha is accepted and Ho is rejected, meaning that the environment (XI) has a positive and significant effect on employees’ performance at the Department of Fire Fighting and Rescue Office of Bengkulu City. The result of Fcount is greater than F table, namely 5.906 > 2.74, so it is concluded that the Hypothesis is Accepted, meaning that there is a simultaneous influence between communication (XI) and motivation (X2) and the work environment (X3) on employee performance (Y) at the Department of Fire Fighting and Rescue Office of Bengkulu City. This can be seen at the significance level of 0.001 < 0.05.
The Influence Of Work Discipline, Work Effectiveness And Work Environment On Employee Performance Village In East Seluma District Seluma District Saputra, Niko; Anggriani, Ida; Wijaya, Ermy
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7463

Abstract

The purpose of this research is to determine the influence of work discipline and work effectiveness and the work environment on the performance of subdistrict employees in East Seluma District, Seluma Regency. The data collection method in this research used a questionnaire technique, with a sample of 45 respondents. The research results show that multiple linear regression Y = 1.806 + 0.361 X1 + 0.537 X2 + 0.151 X3 + 1.567. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables of work discipline, work effectiveness and work environment on the performance of local employees in Seluma Tmur District, Seluma Regency. The results show that the results of the work discipline test (XI) show tcount 2,249 > ttable 1,679 and significance 0.030 < 0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning that work discipline (XI) has a positive and significant effect on the performance of subdistrict employees in the District Seluma Seluma Regency. The results of the work effectiveness test (X2) show that tcount is 3.514 > ttable 1.679 and the significance is 0.001 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that work effectiveness (X2) has a positive and significant effect on the performance of sub-district employees in East Seluma District, Regency. Seluma. The results of the work environment test (X3) show tcount 2,566 > ttable 1,679 and significance 0.014 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning the work environment (X3) has a positive and significant effect on the performance of sub-district employees in East Seluma District, Regency Seluma. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 32,214 > 2.81, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between work discipline (XI), work effectiveness (X2), work environment (X3) on performance. sub-district employee (Y) in Seluma District, Seluma Regency. This can be seen at the significance level of 0.000 <0.05
The Influence Of Work Facilities, Competencies And Work Environment On The Performance Of Village Employees In Seluma District Saputri, Andela; Anggriani, Ida; Wijaya, Ermy
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7473

Abstract

competence and work environment on the performance of sub-district employees in Seluma District. The data collection method in this research used a questionnaire technique, with a sample of 70 respondents. The research results show that multiple linear regression Y = 2.812 + 0.372 X1 + 0.511 X2 + 0.186 X3 + 1.495. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables work facilities (X1), competence (X2) and work environment (X3) on the performance of sub-district employees (Y) in Seluma District. The results show that the results of the work facilities test (XI) show tcount 2.704 > ttable 1.666 and significance 0.009 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning work facilities (XI) have a positive and significant effect on the performance of sub-district employees in the District Seluma. The results of the competency test (X2) show tcount 3.763 > ttable 1.666 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that competency (X2) has a positive and significant effect on the performance of sub-district employees in Seluma District. The results of the work environment test (X3) show tcount 3.113 > ttable 1.666 and significance 0.003 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning the work environment (X3) has a positive and significant effect on the performance of subdistrict employees in Seluma District and is based on comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 39,588 > 2.50, so it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between work facilities (XI) competence (X2) and work environment (X3) on employee performance (Y) sub-district in Seluma District. This can be seen at the significance level of 0.000 <0.05
Membangun Usaha Rumahan Yang Berkelanjutan Dalam Mendukung Ekonomi Keluarga Ibu-Ibu PKK RT 29 Sawah Lebar Bengkulu Nurzam, Nurzam; Wijaya, Ermy; Anggriani, Ida; Suwarni, Suwarni; Soleh, Ahmad
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (966.093 KB)

Abstract

Asia will achieve moderate economic growth so that its contribution to global GDP will only reach 30%. This development is parallel to the increase in per capita income and the number of people in Asia experiencing an increase in prosperity. This increase in prosperity can be done through various efforts, namely by utilizing existing natural resources to be used as a source of improving the community's economy, such as making kalamansi syrup, liquid organic fertilizer (POC) and plant cultivation with a hydroponic system. Kalamansi syrup is made from the main ingredient of kalamansi orange which is processed to produce a sweet and sour taste. In addition, kalamansi orange peel which is considered as organic waste can also be used in the manufacture of liquid organic fertilizer (POC). Liquid organic fertilizer is a solution resulting from the decomposition of organic materials derived from plant residues, animal and human wastes which contain more than one nutrient element. Liquid fertilizers can also be used in conventional plant cultivation or using a hydroponic system. Hydroponics can be an alternative for limited agricultural land and can be done on land with low fertility or densely populated areas to be used as a fulfillment of daily needs or entrepreneurship. The service was carried out in RT 29, Sawah Lebar Village, Bengkulu City, starting with the planning stage, seminars to evaluation and direct guidance to PKK mothers. This is done as an effort to increase economic capacity as well as to meet daily needs. Entrepreneurship is one of the reliable factors for improving the community's economy. The seminars and trainings that have been carried out can create jobs, train entrepreneurship skills, be self-sufficient in food, and are able to improve the economy of the community of RT 29 Sawah Lebar Village, Bengkulu City.
Pemasaran Produk Kembang Tahu Menggunakan Marketing Mix Wijaya, Ermy; Dewanti, Agilia Putri Ayu
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4879

Abstract

Paradigma bauran pemasaran, dalam versi 4P-nya yang terkenal, melewati evolusi teori pemasaran: dari konsep pemasaran, melalui pemasaran hubungan, hingga ekonomi digital, menjadi objek diskusi baik dalam literatur akademik maupun praktik manajerial. Jika fakta bahwa bauran pemasaran 4P adalah tonggak sejarah teori pemasaran, juga benar bahwa evolusi konteks bisnis telah menciptakan, di banyak bidang, kebutuhan untuk meninjau "faktor-faktor yang dapat dikendalikan" yang membentuk bauran pemasaran. Bisnis digital mewakili konteks bisnis yang lebih baru dan bisnis dengan kebutuhan diferensiasi campuran yang lebih besar. Sepanjang proses evolusi ini, para peneliti selalu terbagi antara "konservatif", yang berpendapat bahwa paradigma 4P dapat beradaptasi dengan perubahan lingkungan dengan memasukkan elemen baru di dalam setiap "P", dan "revisionis", yang menegaskan bahwa 4P paradigma sudah usang dan mengusulkan paradigma baru. Makalah ini bertujuan untuk mengklarifikasi dua pendekatan berbeda untuk evolusi bauran pemasaran melalui tinjauan literatur utama tentang bauran pemasaran elektronik, dengan fokus pada pengembangan teori bauran pemasaran untuk konteks digital. Bisnis merupakan kegiatan yang membutuhkan pemahaman yang serius, mulai dari perencanaan apa yang akan dibuat nantinya pada tahap implementasi, monitoring, dan evaluasi. Sebuah langkah penting yang dapat dilakukan oleh para pelaku bisnis adalah merencanakan strategi, sehingga tujuan dalam berbisnis untuk memperoleh keuntungan dan kemakmuran dapat tercapai. Salah satu strategi yang bisa diterapkan dalam bisnis adalah strategi bauran pemasaran. Ini adalah strategi bagaimana menerapkan 4P terdiri dari produk, harga, promosi dan tempat. Produk yang dibuat harus halal dan dibutuhkan oleh masyarakat, dan kualitas produk merupakan hal yang penting bagi para pelaku bisnis mempertimbangkan. Harga suatu produk juga menjadi hal serius yang harus diperhatikan dikelola dengan baik agar wajar dan berdaya saing serta bebas riba. Itu promosi diarahkan untuk mendorong pembelian dengan menciptakan kesan positif tentang produk yang dibujuk konsumen untuk melakukan pembelian tanpa penipuan. Tempat juga dapat didefinisikan sebagai lokasi perusahaan. Lokasi perusahaan/bisnis organisasi harus mudah diakses oleh publik, seperti di sekitar pusat perbelanjaan dan lain sebagainya untuk menghindari aksi penyadapan oleh para spekulan sebelum melakukan pemasaran. Seorang pelaku bisnis harus dapat memilih lokasi yang berfungsi untuk mewakili perusahaan dan dapat diakses oleh publik.
The Influence Of The Marketing Mix On Customer Satisfaction At Yamaha Thamrin Brothers Panorama In Bengkulu City Sarifudin, Asep; Wijaya, Ermy; Effendi , Yanto
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2023): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i1.11

Abstract

Along with the development of an increasingly advanced era, marketing has become an important role in a company. The influence of the marketing mix with product, price, place and promotion variables can be a reference for customer satisfaction provided by Yamaha Thamrin Brothers Panorama in Bengkulu city. The research objective is to determine the effect of product, price, place, and promotion on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) Partial test results show that the product (x1) has a significance value of 0.002 <0.05. Price (x2) has a significance value of 0.001 <0.05. Place (x3) has a significance value of 0.002 <0.05. The promotion (x4) has a significance value of 0.003 <0.05. Thus, the results of the t (partial) test show that there is a positive and significant influence of product, price, place, and promotion variables on customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city. 2) simultaneous test results with a significance requirement of <0.05. Obtained a significance probability number of 0.001 <0.05 means that product, price, place, and promotion simultaneously affect customer satisfaction at Yamaha Thamrin Brothers Panorama in Bengkulu city.
The Influence of Digital Marketing, Social Media, Promotion and Influencers on Purchasing Decisions for Iphone Products Akbar, Mohamad; Wijaya, Ermy; Astuty, Kamelia
International Journal on Economics, Finance and Sustainable Development Vol. 6 No. 4 (2024): International Journal on Economics, Finance and Sustainable Development (IJEFSD
Publisher : Research Parks Publishing LLC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v7i1.5340

Abstract

The aim of this research is to determine the influence of digital marketing, social media, promotion and influencers on purchasing decisions for iPhone products. The data collection method in this research uses questionnaire techniques, with a sample of 130 respondents.The results of the research show that multiple linear regression Y = 0.445 + 0.008 X1 + 0.293 X2 + 0.413 X3 + 0.276 , promotion (X3) and Influencer value is 0 (zero), then the purchase decision (Y) value for iPhone products is 0.115. The results of the research show that the digital marketing test (XI) shows tcount 2.003 > ttable 1.656 and significance 0.018 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning digital marketing has a positive and significant effect on purchasing decisions for iPhone products. The results of the social media test (X2) show tcount 2.077> ttable 1.656 and significance 0.040 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that social media has a positive and significant effect on the decision to purchase iPhone products. The results of the promotion test (X3) show tcount 4.854> ttable 1.656 and significance 0.000 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning promotion has a positive and significant effect on the decision to purchase iPhone products. The results of the influencer test (X4) show tcount 1.971> ttable 1.656 and significance 0.041 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that influencers have a positive and significant influence on the decision to purchase iPhone products. As a result of comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 11.7515 > 2.44, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between digital marketing (XI), social media (X2), promotion (X3) and influencers. (X4) on the decision to purchase iPhone products. This can be seen at the significance level of 0.000 <0.05. This can be seen at the significance level of 0.000 <0.05.
Co-Authors Abi, Yudi Irawan Ahmad Soleh Aji Sudarsono Amelia Amelia Antoni Antoni Apriana Apriana Apriani, Denny Ardiansyah, Rivaldo Dwi Ariantara, Yudi Ariska, Yesi Indian Astuty, Kamelia Dewanti, Agilia Putri Ayu Dona, Hesti Pestiko Effendi , Yanto Febrianto, Edy Fitriani, Asty Eka Herfianti, Meiffa Hidayah , Nenden Restu Hidayah, Nenden Restu Ida Anggriani Januarsih, Ayu Juniarti, Peni Karona Cahya Susena, Karona Cahya Liza Yulianti Melinda, Tri Febrina Mohamad Akbar, Mohamad Nopriadi Nopriadi Nopriansah Nopriansah -, Nopriansah Nurzam, Nurzam Pratama, Yoga Anugra Pratama, Yolan Agung Putra, Iswidana Utama Putra, Murmansa Putri, Dea Alesia Putri, Lydia Gustina Rinto Noviantoro, Rinto S Siswanto Saputra, Niko Saputri, Andela Sarifudin, Asep Setiawan, Naldi Stiawan, Erix Sulisti Afriani, Sulisti Susanti, Melly Suwarni Suwarni Tawakal, Anzori Tito Irwanto, Tito Utama Putra, Iswidana Yuliana, Alisa Yulianti, Oni