Garuda - Garba Rujukan Digital

Synergistic Impact of Brand Experience, Trust, and Brand Ambassadors on Purchasing Decisions Siswati, Endang; Rapitasari, Diana
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.13363

This research is a quantitative study aimed at testing and analyzing whether brand experience, brand trust, and brand ambassador influence consumer purchase decisions of products. The sample in this study consisted of 100 people, and the respondents were domestic consumers of Artistica Jewelry. The research results show that brand ambassador, brand trust, and brand experience have a significant influence on purchasing decisions. Among these three variables, brand trust is the dominant variable affecting purchasing decisions at Artistica Jewelry. The company must maintain consumer trust in product quality and service, as well as brand consistency, in the hope of generating word-of-mouth sales. Consumer trust develops because of the belief that the company will act in accordance with their needs and expectations.

DESIGN OF EMPOWERMENT MODEL FOR SMOKED FISH INDUSTRY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT BASED ON THE ADAPTATION OF DIGITAL TRANSFORMATION IN SIDOARJO COAST Siswati, Endang; Imamah, Nurul; Inayah, Nur Lailiyatul; Kharismawati, Ika
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12005

The aim of this research is to develop smoked fish home industry through customer relationship management and identify supporting factors and also barriers in the development of the smoked fish industry through customer relationship management. This research used a qualitative approach. Data collection was carried out using interviews, observations and focus group discussions consisting of the village head, Bumdes director, and smoked fish industry stakeholders in Penatarsewu village. After the data was obtained, data triangulation was carried out and then analysed, namely data reduction, data presentation and conclusions. The results found that the customer relationship management model in small businesses is applied to services, namely providing good service to consumers and on social media. Marketing is done online and sales are made directly. Sales management organizes the sales' SOP from orders to products received by consumers. Factors that support the development of smoked fish home industry through customer relationship management include high consumer demand and it makes the product always sold out, meaning there is potential to be developed for the better. Meanwhile, the constraining factor is that the ability of resources is still limited, making the smoked fish business in Penatarsewu village rather difficult to develop.

The Impact of Village Government Size, Wealth, and Intergovernmental Revenue on Village Financial Performance in Krian District, Sidoarjo, East Java Imamah, Nurul; Iradawaty, Sofiah Nur; Rahman, Arief; Fauziah, Dien Ajeng; Siswati, Endang
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3486

This study aims to analyze the impact of village government size, wealth, and intergovernmental revenue on village financial performance. The research method used is descriptive quantitative. The population in this study included all villages in the Krian sub-district, and sampling was determined by purposive sampling method with a total observation sample of 30 villages. The data analysis method uses Multiple Linear Regression techniques. The study found that village financial performance is positively and significantly influenced by size and wealth, but not by intergovernmental revenue. However, when considering all three factors together, size, wealth, and intergovernmental revenue have a significant impact on village financial performance. Village government financial performance refers to the ability of the village to explore, manage, and utilize its financial resources to support the government system, community services, and village development, without full dependence on the central government. The implications of this research are to support the performance of a healthy village government. The originality of this research is in health and intergovenmental revenue.

Brand Image, Service Quality, and Product Differentiation: Building Customer Satisfaction Siswati, Endang
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.422

This quantitative study was carried out at the Bicopi Cafe in Surabaya with the goal of analyzing the impact of difference, brand image, and service quality on customer happiness. Eighty respondents were selected from among Bicopi's clientele. Multiple linear regression was used for data analysis with SPSS 25.0 assistance once the validity and reliability of the gathered data were confirmed. The results showed that customer satisfaction is significantly and favorably impacted by service quality. Similarly, when compared to service quality and product difference, brand image is the most prominent characteristic and has a considerable and positive impact on consumer satisfaction. In the meantime, consumer happiness at Bicopi Cafe in Surabaya is not substantially impacted by the differentiation variable.

Green Marketing: Opportunities or Challenges for Micro and Small Business Actors Siswati, Endang
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.463

This study is a qualitative study, which aims to analyze the perceptions of micro and small business actors towards the implementation of green marketing and identify the opportunities and challenges faced. The informants in this study were micro and small business actors in Surabaya. The data collection method was carried out directly through interviews with business owners. After the data was collected, triangulation was carried out and explained. The results of the analysis show that MSMEs are faced with an interesting dilemma in implementing environmentally friendly marketing. On the one hand, they want to contribute to environmental conservation by using environmentally friendly packaging. However, limited access to affordable environmentally friendly raw materials and the perception that such packaging will increase production costs are often barriers and will reduce profits. There are several challenges towards environmentally friendly marketing, including: environmentally friendly raw materials generally have higher prices compared to conventional raw materials, not all consumers are ready to pay more for products with environmentally friendly packaging, profit remains a top priority for some micro businesses. The opportunities include: improving brand image, opening new markets, being able to support the government and society, and encouraging MSMEs to innovate.

STUDI EMPIRIS: DAMPAK ATMOSFER CAFE, NILAI PELANGGAN, DAN KUALITAS PELAYANAN PADA CITRA MEREK Siswati, Endang
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6697

The purpose of this study is to investigate how customer value, service quality, and café atmosphere affect brand image. Eighty respondents who frequent Hono Cafe in Surabaya were selected at random to participate in the study. Following validity and reliability testing, the analysis was conducted using SPSS version 25.0. Multiple linear regression analysis, which included both t-tests and F-tests, was used to assess the hypotheses. The findings of the investigation show that while the café atmosphere has no discernible impact on brand image, consumer value and service quality do. However, when taken into account combined, the factors of customer value, service quality, and café atmosphere significantly affect company image.

Pemanfaatan Marketplace Untuk Meningkatkan Nilai Produk Lokal Di Desa Sukolelo, Kecamatan Prigen, Kabupaten Pasuruan Siswati, Endang; Saputra, Moch. Angga Adjie; Meilina, Fernanti; Rahmawati, Diah Ayu; Rama Dhan, Bayu Putra Satya
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 2 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i2.6656

Di era digital saat ini, kemajuan teknologi informasi berperan besar dalam meningkatkan sektor ekonomi dan perdagangan. Salah satunya adalah pemanfaatan marketplace sebagai saluran pemasaran produk lokal. Desa Sukolelo di Kecamatan Prigen, Kabupaten Pasuruan, memiliki potensi produk lokal berupa minuman herbal dan makanan khas yang berdaya saing tinggi, namun terhambat dalam hal pemasaran. Kegiatan pengabdian kepada masyarakat dalam bentuk Kuliah Kerja Nyata Universitas Bhayangkara Surabaya meliputi sosialisasi dan pelatihan untuk membantu masyarakat desa memahami dan mengoptimalkan penggunaan platform digital seperti marketplace dan media sosial dalam pemasaran produk mereka sehingga dapat meningkatkan omset penjualannya. Metode yang digunakan mencakup survei lapangan, pelatihan, serta evaluasi pasca-pelatihan untuk memastikan pemahaman masyarakat dalam memanfaatkan teknologi digital. Pelaksanaan kegiatan pelatihan antara lain pemasaran digital, penggunaan marketplace, branding produk, dan teknik pengemasan yang tepat. Hasil kegiatan pengabdian kepada masyarakat ini adalah terjadi peningkatan kemampuan masyarakat dalam memasarkan produk, peningkatan pemasaran menggubakan media sosial dan marketplace, yang diharapkan berdampak positif pada pertumbuhan ekonomi desa akibat kenaikan omzet penjualan. Rekomendasi yang diajukan adalah peningkatan akses teknologi dan pelatihan berkelanjutan untuk mendukung pengembangan UMKM di Desa Sukolelo.

A Model for Culinary Business Development Using Digitalization and Halal Food to Enhance Local Product Competitiveness in Coastal Villages Siswati, Endang; Rapitasari, Diana; Kharismawati, Ika
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.460

This study aims to determine and analyze the potential and challenges of culinary businesses, the implementation of digitalization and halal certification, and the development of an effective and sustainable model for the "Resto Apung" culinary business to support food economic independence in coastal villages. The research was conducted at "Resto Apung" using a qualitative descriptive method with data collection techniques such as interviews, observations, and focus group discussions. The findings show that the "Resto Apung" business holds significant potential as a culinary destination with a strong attraction due to its unique location and menu offerings based on local marine products. However, several challenges hinder its development, including low digital literacy among business managers, lack of structured and professional management systems, and the absence of halal certification which is crucial in targeting broader Muslim consumer segments. Currently, digitalization has only been applied in the marketing aspect, primarily through social media, while other aspects such as financial management, customer service, and operational processes are still managed conventionally. Nevertheless, the managers have shown awareness and initiatives to improve, especially in recognizing halal certification as a strategic competitive advantage. The proposed development model integrates digitalization into all aspects of business management, enhances human resource capacity through technical and managerial training, and includes efforts to obtain halal certification. This holistic approach is expected to increase the competitiveness of the culinary business, optimize local potential, and ultimately contribute to the achievement of food economic independence in coastal areas.

Barriers Barriers to the Growth of Food and Beverage MSMEs in Surabaya: A Strategic Analysis of Production and Marketing Challenges Siswati, Endang; Rasharenda, Abrorri; Putri, Chelli Sagita; Putri, Suci Rahmawati; P, Wisnu Nur Alif
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.643

The purpose of this study was to determine the factors that inhibit the growth of food and beverage MSMEs in Surabaya in terms of production and marketing. Using a qualitative descriptive approach. The informants in this study were 9 MSMEs in the city of Surabaya. Data collection was carried out using documentation and in-depth interviews with MSME actors, direct observation of activities, production and marketing, Data analysis was carried out using techniques (Miles & Huberman, 1994), the results of the study found that MSME obstacles in the production process include other capital that is still minimal can affect business development, the production process is still simple can have an impact on slow efficiency in the production process, fluctuating raw materials make it difficult for micro business actors to make production and price plans, and lack of managerial knowledge in the business. The obstacles led by micro food and beverage entrepreneurs in the product marketing function are that marketing is still limited to the environment around the business, lack of promotion and minimal product packaging that inhibits business growth. Digital marketing strategies on social media can be used as an effective promotional strategy at an affordable cost to expand market share. The results of the study resulted in: producing 2 groups of MSME levels, namely strong and weak survival groups. Strong MSMEs have the criteria of large turnover with a balanced ratio of the number of employees to their turnover, while weak MSMEs have the criteria of relatively large turnover but with an unbalanced ratio of the number of employees to their turnover.

DESIGN OF EMPOWERMENT MODEL FOR SMOKED FISH INDUSTRY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT BASED ON THE ADAPTATION OF DIGITAL TRANSFORMATION IN SIDOARJO COAST Siswati, Endang; Imamah, Nurul; Inayah, Nur Lailiyatul; Kharismawati, Ika
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12005

The aim of this research is to develop smoked fish home industry through customer relationship management and identify supporting factors and also barriers in the development of the smoked fish industry through customer relationship management. This research used a qualitative approach. Data collection was carried out using interviews, observations and focus group discussions consisting of the village head, Bumdes director, and smoked fish industry stakeholders in Penatarsewu village. After the data was obtained, data triangulation was carried out and then analysed, namely data reduction, data presentation and conclusions. The results found that the customer relationship management model in small businesses is applied to services, namely providing good service to consumers and on social media. Marketing is done online and sales are made directly. Sales management organizes the sales' SOP from orders to products received by consumers. Factors that support the development of smoked fish home industry through customer relationship management include high consumer demand and it makes the product always sold out, meaning there is potential to be developed for the better. Meanwhile, the constraining factor is that the ability of resources is still limited, making the smoked fish business in Penatarsewu village rather difficult to develop.

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