Article Per Year (5 Year)
p-Index From 2020 - 2025
4.022
P-Index
This Author published in this journals
All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JURNAL PUSTAKA KOMUNIKASI Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Social Service and Research KomunikA Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Social Sciences (FJSS) Jurnal Ilmu Komunikasi Formosa Journal of Science and Technology (FJST) Priviet Social Sciences Journal International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Advanced Research (IJAR) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal of Social Science Utilizing Technology Journal of Social Science Utilizing Technology CONTENT: Journal of Communication Studies Komunikatif : Jurnal Ilmiah Komunikasi Jurnal Sosiologi USK (Media Pemikiran & Aplikasi)
Mazdalifah Mazdalifah
Universitas Sumatera Utara, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Formosa Journal of Social Sciences (FJSS)

 1 
Communication Effectiveness Millennial Agriculture Forum (MAF) in Growing Entrepreneurial Motivation of Medan Agricultural Development Polytechnic Students Misiyem; Mazdalifah; Dewi Kurniawati
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i2.9796

Abstract

The aim of the research is to analyze the effectiveness of Millennial Agriculture Forum (MAF) communication in fostering entrepreneurial motivation and analyzing MAF communication barriers in fostering entrepreneurial motivation for Medan Agricultural Development Polytechnic students. Qualitative research method using the constructivism paradigm. The informants in this research were 7 (seven) students because the data was saturated with the criteria for being a student in Semester VIII for the 2023/2024 academic year. The results of the research show that MAF is effective in fostering entrepreneurial motivation because students actively receive information from resource persons, the contents of messages related to entrepreneurship are delivered using the Zoom Meeting application, held on Saturdays with a delivery duration of 2 (two) hours and messages are delivered through slide shows and videos
The Influence of Personal Selling and E-Marketing Marketing Communications of Dapurnya Ami UMKM on Consumer Brand Awareness in Banuhampu District, Agam Regency Shafira Triana putri; Mazdalifah; Dewi Kurniawati
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 3 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i3.10723

Abstract

This study aims to analyze the impact of marketing communication through personal selling on consumer brand awareness in Banuhampu District, Agam Regency. Additionally, this study evaluates the effect of electronic marketing communication (e-marketing) by the micro, small, and medium enterprises (MSME) Dapurnya Ami on consumer brand awareness in the area. The research method used is a quantitative approach conducted in Banuhampu District, which consists of seven villages. The sample was selected using proportionate stratified random sampling, purposive sampling, and accidental sampling techniques, with a total of 400 respondents. Data was collected through questionnaires distributed to consumers who are the target market of the MSME Dapurnya Ami. Data analysis was performed using various techniques, including single table analysis, cross-tabulation analysis, and hypothesis testing using Spearman's rho rank. The results show a positive correlation between the personal selling marketing communication of Dapurnya Ami and consumer brand awareness, indicated by r=0.001 and p=0.718. This suggests that the first hypothesis is accepted with a significance level of less than 0.05. Furthermore, the correlation between electronic marketing communication (e-marketing) of Dapurnya Ami and consumer brand awareness is also positive, with r=0.001 and p=0.836, indicating that the second hypothesis is accepted at the same significance level
Co-Authors Abd. Rasyid Syamsuri Amanda, Tami Gustia Andika Bakti Anggraini, Qorry Dewi Kurniasih Dewi Kurniawati Dewi Kurniawati Fatma Wardy Lubis Gus Theodorman Lase Hartono, Anisya Hafila Husni Thamrin Iskandar Zulkarnain Iskandar Zulkarnain Khairifa, Feni Linda Elida Lusiana Andriani Lubis MA, Mahfudh Masril, Munzaimah Misiyem Moulita Moulita, Moulita Nur Azizah Nurbani Nurbani , Nurbani Nurbani Nurbani, Nurbani Pili, Mela Sari Pohan, Syafruddin Putri, Hazrina Syahirah Rafiqah Yusna Siregar Rahisa, Vanya Ramadhani, Emilia Riani, Lia Ridho, Hatta Ritonga, Noniya Dewinta Anggi Sarah Bonova Bere Sinaga Savitri, Nita Sembiring, Rizki Fitriany Br Shafira Triana putri Sikoko, Aisha Tania Sinantan Simbolon, Wanti Isadora Br. Singh, Paramjit Singh Jamir Siregar, Ira Nurdewita Siti Rahma Br Ginting Sri Ulina Br Sembiring Tampubolon, Argindo Pratama Yahaya, Mohd Haizzan