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Novitaningtyas, Ivo
Universitas Tidar
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Journal : Jurnal Pariwisata

 1 
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERKUNJUNG WISATAWAN DI KAWASAN BALKONDES BOROBUDUR Ivo Novitaningtyas; Axel Giovanni; Clarisa Alfa Lionora
Jurnal Pariwisata Vol 9, No 1 (2022): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.155 KB) | DOI: 10.31294/par.v9i1.12048

Abstract

ABSTRAK Di masa pandemi Covid-19 destinasi wisata mengalami penurunan kunjungan wisatawan. Kondisi tersebut juga terjadi di kawasan Balkondes Borobudur. Dengan adanya kebijakan CHSE dari Pemerintah dan kecenderungan perubahan perilaku wisatawan di masa pandemi Covid-19, maka perlu diketahui faktor-faktor apa saja yang mempengaruhi minat berkunjung wisatawan. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, kualitas pelayanan dan kepercayaan terhadap minat berkunjung wisatawan di kawasan Balkondes Borobudur. Penelitian ini menggunakan data primer dari 100 responden berdasarkan metode convenience sampling. Data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa daya tarik wisata justru tidak mempengaruhi minat berkunjung wisatawan, sedangkan kualitas pelayanan dan kepercayaan dapat meningkatkan minat berkunjung wisatawan. Hasil tersebut memberikan implikasi manajerial bagi pengelola destinasi wisata di kawasan Balkondes Borobudur untuk menerapkan layanan berbasis protokol kesehatan dan meningkatkan kepercayaan wisatawan melalui sertifikasi CHSE. Kata kunci: daya tarik wisata, kualitas pelayanan, kepercayaan wisatawan, minat berkunjung wisatawan ABSTRACT During the Covid-19 pandemic, the number of tourist visits to tourism destinations declined. This condition also occurs in the Balkondes Borobudur area. Based on these, it is necessary to know what factors influence tourist interest in visiting because the Government also create CHSE policy and the trend of changing tourist behavior during the Covid-19 pandemic. This study aims to determine the effect of tourist attraction, service quality, and trust on the interest of visiting tourists in the Balkondes Borobudur area. This study uses primary data from 100 respondents based on the convenience sampling method. Data were analyzed using multiple linear regression analysis. The results showed that tourist attractions did not affect the interest of visiting tourists, while the quality of service and trust could increase the interest of visiting tourists. These results provide managerial implications for tourism destination managers in the Balkondes Borobudur area to implement health protocol-based services and increase tourist trust through CHSE certification. Keywords: tourist attraction, service quality, trust, tourist interest to visit 
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Agustin, Hesti Ahmad Zahid, Reza Akbar, Bintang Mukhammad Burhanudin Andhatu Achsa Anggraeni Purnama Dewi Apsari, Farah Afra Arrosadi, Arina Hidayat Astiti, Sonia Okky Axel Giovanni Bharata, Risma Wira Bintang Mukhammad Burhanudin Akbar Budi Hartono Budi Lestari Budi Rahardjo Budi Rahardjo Cahyani, Annisa Putri Clarisa Alfa Lionora Dea Eka Martshita Dea Tanti Safitri Deni Ramdani, Deni Destiningsih, Rian DEWI FITRIANI Diar Marlina Verawati Dinar Melani Hutajulu Fadilah, Ihwan Febriani, Devita Nurul Fifit Nilasari Fitrah Sari Islami Galuh Tiyasherlinda Ghufron Ulinuha Hadi Sasana Hanung Eka Atmaja Husnul Hotimah Indah Ayu Johanda Putri Indah Lusiana Islami, Fitrah Sari Ivansyah, Nur Fajar Izzah Nur Masyithoh Jihad Lukis Panjawa Khaerani, Anisa Zahra Khairul Ikhwan Khusna, Siti Lailatul Kusuma, Aditya Indra Luh Putu Ratna Sundari Lusiana, Indah Mas Eko Affandi MUH NURUL HUDA Nining Yulia Putri Norma Santi Novi Erawati Nugroho, Ramadhani Lukman Nuraini, Firda Nurfagfira, Uslifa Nurmala, Ahya Nurunnisa, Ika Amalia Nuwun Priyono Oky Pujianto Pardongan Sihombing Rahmawati, Heni Ramdani, Deni Rita Dewi Anggraeni Purnamasari Rizqy, Dea Saefudin Safitri, Dea Tanti Sholeh Nur Rohmat Sih Bagas Pangerando Sijabat, Yacobo P Siti Nurhidayah Sonia Aprilia Saputri Sudati Nur Sarfiah Suko Rina Adibatunabillah Tisa Ayu Septiani Tri Puji Hastutik Tri Yulianingsih Trisyaningsih, Melati Utami, Dati Mega Utpala Rani Verawati, Dian Marlina Wulandari Wulandari Yanuariza, Yasmin Vitra