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MASCULINITY TRAITS OF MAUD WATTS AS A FEMALE CHARACTER IN THE SUFFRAGETTE FILM Rastina, Rastina; Sili, Surya; Nasrullah, Nasrullah
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 3, No 3 (2019): Juli 2019
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (183.88 KB) | DOI: 10.30872/jbssb.v3i3.2003

Abstract

This study is aimed to reveal how a female character is depicted in the film and to prove that a female character also adopted masculinity traits. The theory of characterization by Boggs and Petrie is used to reveal the depiction of Maud’s character, while to prove that Maud Watts adopted masculinity traits, the writer used the theory of Bem Sex Role Inventory by Sandra L. Bem. This study is conducted as a qualitative content analysis, which adopts the technique of coding categories. The findings of this study reveal that as a female character, Maud Watts is not only adopted femininity traits but also masculinity traits. Maud’s character is depicted through the five tools of characterization according to Boggs and Petrie. Through her appearances, she is masculine and likeable. Through the dialogues, she is independent, confident, ambitious, assertive, competitive, sympathetic and loyal. Through her external action, Maud is ambitious, sympathetic, aggressive and loyal. Through her internal actions, she is sensitive and independent. Next, through reactions of other characters, she is smart, aggressive and ambitious. Those findings prove that as a female character, Maud also adopted masculinity traits. Kajian ini bertujuan untuk mengungkapkan bagaimana karakter perempuan digambarkan dalam film dan untuk membuktikan bahwa karakter perempuan juga mengadopsi sifat maskulinitas. Teori karakterisasi dari Boggs dan Petrie digunakan untuk mengungkap penggambaran karakter Maud, sementara untuk membuktikan bahwa Maud Watts mengadopsi sifat maskulinitas, penulis menggunakan teori Bem Sex Role Inventory dari Sandra L. Bem. Kajian ini dilakukan sebagai analisis isi kualitatif, yang mengadopsi teknik pengkodean kategori. Temuan kajian ini mengungkapkan bahwa sebagai karakter wanita, Maud tidak hanya mengadopsi sifat feminitas tetapi juga sifat maskulinitas. Karakter Maud digambarkan melalui lima alat karakterisasi menurut teori dari Boggs dan Petrie. Melalui penampilannya, Maud diketahui memiliki sifat maskulin dan menyenangkan. Melalui dialog, Maud mandiri, percaya diri, ambisius, tegas, kompetitif, simpatik, dan loyal. Melalui tindakan luarnya, Maud ambisius, simpatik, agresif, dan loyal. Melalui tindakan internalnya, dia sensitif dan mandiri. Selanjutnya, melalui reaksi dari karakter lain, Maud diketahui sebagai orang yang pintar, agresif dan ambisius. Temuan itu membuktikan bahwa sebagai karakter wanita, Maud juga mengadopsi sifat-sifat maskulinitas. 
Pemberdayaan Ekonomi Kreatif Berbasis Kearifan Lokal dalam Meningkatkan Daya Saing Usaha Pengrajin Home Craft Lipa Sabbe di Kota Makassar Yuniarti, Yuniarti; Pangerang, Fitriaty; Rastina, Rastina
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18349

Abstract

This community service program aims to enhance production capacity and business competitiveness through the application of appropriate technology and the strengthening of creative economy–based business management. The program was implemented through training, technology adoption, and mentoring activities involving five ethnic home craft artisans producing Lipa Sabbe textiles in Makassar City. Evaluation instruments included observation sheets assessing production processes and product quality, mentoring logbooks, simple financial record-keeping formats, visual documentation, and summaries of social media activities. The data were analyzed using descriptive comparative analysis. The results indicate that production quantity nearly doubled, product defect rates decreased from 15–20% to less than 5%, and production time efficiency improved by approximately 50%. In addition, the regularity of financial transaction records increased nearly threefold, monthly revenue rose by 20–30%, and digital marketing activities became more effective, as reflected by a 60% increase in consumer engagement through social media platforms. The program also contributed to community empowerment, particularly among housewives, and supported the preservation of local culture through the utilization of Lipa Sabbe woven fabrics as economically valuable craft products. Overall, these findings demonstrate that the program effectively improved community welfare, strengthened cultural identity, and expanded market access within the creative economy sector.