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Journal : Jurnal Ilmiah Edunomika (JIE)

STRATEGI MENGELOLA APLIKASI DAN PENDAPATAN OJEK ONLINE TERHADAP KESEJAHTERAAN KELUARGA Studi kasus Ojek Online di pangkalan Mega Bekasi Hypermall Mundia, Atia; Rustomo, Rustomo; Taryanto, Taryanto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10993

Abstract

Technological developments make information grow rapidly among the public. On the one hand, this can educate, but on the other hand, it can be detrimental if people are not selective in responding to this information. Since the beginning, the issue and at the same time the reality of an easy job, namely being a motorbike taxi driver with online facilities, has been phenomenal. Until now, Gojek claims to have 200 thousand drivers throughout Indonesia. In Surabaya alone, there are almost 20,000 motorbike taxi drivers. The objectives of the research include (1) To find out the strategy for managing online motorcycle taxi applications on family welfare, (2) To find out how online motorcycle taxi income is sufficient for family welfare, (3) To find out how much influence managing online motorcycle taxi applications and income has on family welfare. This research will be built with an experimental research design using a descriptive quantitative approach, with survey research methods. Data collection techniques using interviews from the total population of online motorcycle taxi drivers at the Mega Bekasi Hypermall base, numbering 30 – 40 motorcycle taxi drivers. The results of the discussion are that the strategy for managing online motorcycle taxi applications can increase the income of online transportation drivers by having a good rating, so that drivers get more customers or passengers, this will be directly proportional to the income earned by the driver. The strategy of managing online motorcycle taxi income can improve the welfare of online transportation drivers by bringing their own provisions for motorcycle taxi drivers. By looking at the results of the analysis that has been carried out, it can be concluded that managing the application well and managing online motorcycle taxi income can improve family welfare.
ANALISIS TEMPAT BELANJA PILIHAN MASYARAKAT DALAM MEMENUHI KEBUTUHAN KELUARGA Nafila, Hilza; Junengsih, Junengsih; Imanudin, Kaffah; Rustomo, Rustomo; Fauzobihi, Fauzobihi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11046

Abstract

Pemilihan tempat belanja menjadi bagian yang sangat penting bagi masyarakat dalam memutuskan pembelian untuk memenuhi kebutuhan keluarganya. Tujuan penelitian ini untuk mengetahui apakah pilihan tempat belanja berpengaruh terhadap kebutuhan keluarga. Penelitian ini menggunakan pendekatan kuantitatif, dengan menerapkan penelitian survei, terhadap 100 warga pada 2 RT di Setu, Cipayung Jakarta Timur dengan menggunakan software statistic SPSS 25. Hasil penelitian diperoleh bahwa pilihan tempat belanja berpengaruh terhadap kebutuhan keluarga. Penghasilan menjadi tolak ukur bagi masyarakat dalam memilih tempat belanja.
Strategi Mengelola Pendapatan Ojek Online Terhadap Kesejahteraan Keluarga Rustomo, Rustomo; Partimah, Partimah; Pandiangan, Jhosua Parningotan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12181

Abstract

Indonesia is a developing country that has very high growth in productive forces. The aim of this research is to discuss the concept of the presence of job providers as a hope for productive people. Gojek is one of the providers providing employment opportunities with various conveniences. Productive people can earn wages/income by working as application-based Gojek drivers. By managing income effectively and efficiently, needs will met as a concept for the welfare of the family. Using quantitative correlational research methods with questionnaire-based data collection techniques with primary data results. Using a linkage scale of 1-5 distributed to 33 respondents. Nonprobability sampling technique incidental sampling is a technique for determining samples based on chance, anyone who accidentally met by the researcher is declared to representative as a respondent. The conclusion of the data processing results is that all statements declared valid and reliable. The data declared normal and does not occur heteroscedasticity, has a strong positive relationship with the influence of two significant variables on the decision to accept the alternative hypothesis and reject the initial hypothesis. It recommended that Gojek drivers must work hard in order to provide for the welfare of their families