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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Penelitian Pendidikan IPA (JPPIPA) Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Formil (Forum Ilmiah) Kesmas Respati Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Padma Sri Kreshna JURNAL EKSBIS Jurnal Arsitektur Pendapa Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia JBMR: Journal of Business and Management Review Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum Empowerment : Jurnal Pengabdian Pada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Relevance: Journal of Management and Business Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Journal of Artificial Intelligence and Digital Business EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Penelitian dan Pengabdian Masyarakat EDUJ : English Education Journal Journal of Digital Community Services Journal of Sustainability and Science Economics Multidisciplinary Indonesian Center Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Journal of Sustainable Innovation Engineering Journal of Humanities Research Sustainability

Artha, Bhenu

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Author-ID : 1222751

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Penyuluhan Digital Marketing di Yayasan Pondok Pesantren Modern Yatim dan Dhuafa Madania Yogyakarta Khairi, Ardhi; Sari, Niken Permata; Sari, Utami Tunjung; Bahri, Bahri; Artha, Bhenu; Asri, Cahya Purnama; Hadi, Antonius Satria
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 3 (2023): August 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i3.115

This community service activity provides counseling to students and administrators of YPPMD Madania which aims to provide additional understanding and knowledge about digital marketing, so that later the students and administrators of YPPMD Madania can use digital marketing in their business. This community service activity was carried out using lecture and question and answer methods. The benefits that can be obtained by participants from this community service activity include increased knowledge, understanding, and experience of YPPMD Madania students and administrators about digital marketing.

Artificial Intelligence: A New Paradigm in Human Resource Management Artha, Bhenu; Syakdiah; Kurniyati, Nany Noor; Ratnawati, Erna Tri Rusmala
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.8609

The ability to automate procedures and improve decision-making, artificial intelligence (AI) is quickly transforming a wide range of industries, including human resource management (HRM). The application of AI in different sectors, including HRM, has been predominant and profound. AI has created a disruption by displacing established HRM processes with innovative ones, and its scope includes recruitment and selection, workforce management, and learning and development. AI is enabling machines to make more accurate decisions than humans based on data and behavioral patterns. The integration of AI into HRM is changing how organizations appoint, manage, and engage their workforce, with machines taking over manual tasks and HR professionals taking on more strategic roles. This study aims to ascertain how AI affects human resource management. This research uses theoretical literature review as a research method. 22 publications serve as the research materials for this study, which employs a theoretical literature review methodology. The authors discovered that AI has an impact on HR professionals' abilities, job displacement, and position creation. AI should be used by HR managers to boost productivity.

HALAL-FRIENDLY ATTRIBUTES AND TOURIST SATISFACTION: EXPLORING THE ROLE OF PERCEIVED VALUE AS MEDIATOR Sari, Niken Permata; Prasetya, Bangun Putra; Artha, Bhenu; Nurteta, Yamsasni Tasya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25423

Pariwisata halal merupakan fenomena baru yang terus berkembang dan menarik perhatian banyak kalangan. Bagi wisatawan muslim, ketersediaan atribut ramah halal merupakan faktor yang dapat menarik minat wisatawan muslim ke suatu destinasi. Penelitian ini bertujuan untuk mengungkap hubungan antara konstruk atribut halal-friendly, nilai yang dirasakan, dan kepuasan konsumen. Penelitian ini mengadopsi model S-O-R sebagai teori utama dalam menjelaskan keterkaitan konstruk. Data penelitian diperoleh dari 104 responden yang mengisi kuesioner dengan berani. Hasil penelitian menunjukkan bahwa atribut halal-friendly berpengaruh positif terhadap nilai yang dirasakan. nilai yang dirasakan berpengaruh positif terhadap kepuasan wisatawan. Penelitian ini menemukan bahwa atribut halal-friendly tidak berpengaruh signifikan terhadap kepuasan wisatawan. Penelitian ini juga menguji peran nilai yang dirasakan sebagai mediator antara atribut ramah halal dan kepuasan wisatawan. Penelitian ini memberikan kontribusi pada model S-O-R dalam konteks pariwisata halal. membekali mereka dengan alat yang diperlukan untuk berkembang dalam konteks global yang beraneka ragam dan saling terkait.

ANALISIS PUSTAKA TENTANG KEBIJAKAN DIVIDEN Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25798

Faktor-faktor penentu kebijakan dividen telah diteliti selama beberapa dekade, namun belum ada konsensus mengenai faktor-faktor mana yang memengaruhi kecenderungan membayar dividen dan pembayaran dividen. Artikel ini merupakan tinjauan literatur tentang dividen. Tujuan penelitian ini adalah untuk memberikan tinjauan literatur yang mendalam tentang dividen di perusahaan. Penelitian ini menggunakan 58 artikel sebagai bahan kajian. Hasil penelitian menunjukkan variabel-variabel yang mempengaruhi maupun dipengaruhi dividen. Penelitian ini tidak menemukan dividen sebagai variabel moderasi maupun mediasi. Variabel yang diidentifikasi dalam penelitian ini merupakan variabel internal dan eksternal perusahaan.

PEMASARAN DIGITAL DAN KECERDASAN BUATAN GENERATIF: SUATU TINJAUAN LITERATUR Santoso, Fajar; Artha, Bhenu; Khotimah, Reni; Rajagukguk, Ester Wulan Pestaria
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41517

Artikel ini bertujuan untuk memberikan tinjauan literatur yang mendalam tentang kaitan pemasaran digital dan kecerdasan buatan generatif. Artikel ini diharapkan dapat menjadi panduan dalam melaksanakan penelitian empiris tentang penggunaan pemasaran digital dan kecerdasan buatan generatif. Tinjauan literatur teoritis dilakukan untuk mencapai tujuan dan sasaran penelitian, dan kerangka kerja konseptual untuk penelitian di masa depan. Dalam penelitian ini, peneliti memformulasikan pemasaran digital sebagai variabel dependen yang dipengaruhi oleh penggunaan kecerdasan buatan generatif (GAI), serta risiko keamanan dan pelanggaran kekayaan intelektual sebagai variabel yang mempengaruhi penggunaan GAI.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41545

Debt Maturity: A Review of The Literature Utami, Kristiana Sri; Artha, Bhenu; Amirullah, Sakhira Tarisa Sofia; Agustin, Safira Wulan
Journal of Humanities Research Sustainability Vol. 1 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v1i6.1480

Background. Financial crises and rollover risk are closely associated with short-term debt, which impacts a company’s ability to undertake long-term investments and affects the state of the economy. Short-term debt reduces asset volatility and increases the distance to default compared to long-term debt. A significant factor influencing decisions on debt maturity is borrowers’ awareness of their default risk. Purpose. The study aims to identify the variables that influence and are influenced by debt maturity. It focuses on understanding the relationship between debt maturity, disproportional control rights, capital age, and asset life. Method. This research employs a theoretical literature review to analyze the relationships between the identified variables. By synthesizing existing theories, the study develops a conceptual framework to explore the impact of disproportional control rights on debt maturity and its downstream effects on financial management. Results. The findings reveal that disproportional control rights significantly influence debt maturity. Companies with longer-term debt structures are better positioned to manage capital age and asset life effectively. Conversely, short-term debt structures tend to align with younger capital and shorter asset lifespans, often limiting long-term operational sustainability. Conclusion. The study concludes that companies must carefully consider debt maturity in their financial strategies to ensure stability and sustainable growth. Disproportional control rights, capital age, and asset life are crucial factors to manage. Further empirical research is recommended to validate and expand the findings, providing practical insights into optimizing debt maturity in diverse organizational contexts.

Psychology of Nostalgia in Branding: A Literature Review Fajar Santoso; Artha, Bhenu
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wpvzwh66

Nostalgia, a sentimental longing for the past, has emerged as a powerful psychological construct that shapes consumer attitudes, identity, and brand relationships across diverse market contexts. In branding, nostalgia can enhance affect, strengthen self-continuity, and foster social connectedness, which in turn elevate brand attachment, trust, and purchase intention. Strategically, firms deploy retro branding and heritage cues to evoke autobiographical and historical nostalgia, leveraging design, storytelling, and multisensory triggers to differentiate and create emotional resonance. However, effects are contingent on cohort relevance, authenticity, cultural context, and ethical practice, requiring careful measurement and design to avoid manipulation or exclusion. This review synthesizes foundational theories, mechanisms, executions, boundary conditions, methods, and future directions to guide evidence-based application of nostalgia in branding.

Mediating Function of Sustainable Agriculture in The Impact of FinTech on AI-Based Green Marketing Aditya, Ascasaputra; Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3384

Global sustainability agendas, especially in the agricultural sector, are being advanced by the convergence of green marketing, sustainable agriculture, and technological innovation. Green marketing orientation gauges an organization's commitment to putting strategic, tactical, and internal procedures and activities into place with the goal of developing, communicating, and delivering goods and/or services with the least amount of environmental impact. FinTech is the use of cutting-edge digital technologies, like blockchain, digital credit, mobile banking, and alternative data analytics, to provide financial services, particularly in areas where traditional systems are still insufficiently advanced or exclusive. By improving efficiency, increasing access, lowering transaction costs, and promoting financial inclusion, all of which are essential components of sustainable development, FinTech has quickly upended traditional financial infrastructures. The purpose of this study is to determine the influence of fintech on sustainable agriculture and ultimately affect artificial intelligence (AI)-based green marketing. This research uses theoretical literature review as a research method. Authors found that fintech affects sustainable agriculture, and AI-based green marketing affected by sustainable agriculture. Digital finance has emerged as a transformative force in the agricultural sector, reshaping how farmers, agribusinesses, and intermediaries access and manage financial services. The agricultural value chain, which encompasses production, processing, distribution, and retail, has historically faced challenges related to inefficiency, lack of transparency, and limited access to credit. By integrating digital technologies such as mobile banking, blockchain, and digital payment systems, financial transactions within agriculture are becoming more transparent, accessible, and efficient.

A bibliometric analysis of leadership management Bahri, Bahri; Sari, Utami Tunjung; Artha, Bhenu; Sari, Niken Permata; Supranta, Virginia Amelia; Raihan, Atha
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.2 (2025): December 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i2.1618

Being a leader means having to use the resources that are available to you, whether they be material or human, in order to achieve goals and maintain organizational unity. Analysts define leadership as the process by which one individual inspires a group of people to work together toward a single objective. The main objective of this study was to quantify and identify the current state of leadership management through bibliometric analysis, to identify emerging issues, and to lay the foundation for subsequent research in the area. We use bibliometric analysis with VOS Viewer and have outlined the research literature from 2013 to 2023 to demonstrate the outlook for leadership management. This paper resulting in a refined dataset of 3691 articles. This study provides an in-depth bibliometric analysis of leadership management, revealing the global research landscape, international collaboration, publication trends, research hotspots, and emerging frontiers. The global output of publications maintains a balanced growth, highlighting the active engagement in this field. The analysis recognizes leading researchers and institutions globally, with the United States standing out as a major contributor.

Co-Authors Adelina Rajagukguk, Sry Aditya, Ascasaputra Agustin, Safira Wulan Alamsyah, Fikri Amirullah, Sakhira Tarisa Sofia Antonius Satria Hadi Ardhi Khairi, Ardhi Ardi Ardi Aryanti, Rista Puput Asri, Cahya Purnama Astuti, Wuku Ayu Krisna Murti, Desy Bahri Bahri bahri Bintoro Satriadhi Cahya Purnama Asri Dea Olivia Lamadi Elang Perwira Manggala Seta Erna Tri Rusmala Ratnawati Fajar Santoso Fatimah, Rhamadinna Gea, Lidiani Erna Hadi, Antonius Satria Hertikasari, Ainun Jufri, Ali Jumadi Jumadi Kadir, Syukron Abdul Kartika, Fiki Kaya, Axcell Ezhalio Melvin Khotimah, Reni Kristiana Sri Utami Kurniyati, Nany Noor Manggal, Sinta Manggala, Kasma Matipa, Tirsa Trisandi Mukhijab Murti, Desy Ayu Krisna Niken Permata Sari Niken Permata Sari, Niken Permata Nurteta, Yamsasni Tasya Permata Sari, Niken Prasetya, Bangun Putra Puput Aryanti, Rista Putri, Anggun Anggita Kinasih Sunowo Putri, Wulan Julianti R. Yudhistira Adi Seputra S.E., M.M. Rahmat, Noor Raihan, Atha Rajagukguk, Ester Wulan Pestaria Rani, Ulfa Sari, Utami Tunjung Satriadhi, Bintoro Shafa, Gefira Zahirah Sukismanto, Sukismanto Supranta, Virginia Amelia Syakdiah Tien Suhartini, Tien Tunjung Sari, Utami Tyas, Nurina Vidya Ayuning Utami Tunjung Sari

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