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All Journal Managament Insight: Jurnal Ilmiah Manajemen Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Formil (Forum Ilmiah) Kesmas Respati Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Padma Sri Kreshna JURNAL EKSBIS Jurnal Arsitektur Pendapa JBMR: Journal of Business and Management Review Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Widya Pranata Hukum : Jurnal Kajian dan Penelitian Hukum Empowerment : Jurnal Pengabdian Pada Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen dan Sosial (JEMeS) ALLURE JOURNAL Relevance: Journal of Management and Business Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Journal of Islamic Economics Lariba Journal of Artificial Intelligence and Digital Business EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Contemporary Administration and Management (ADMAN) Jurnal Penelitian dan Pengabdian Masyarakat Multidisciplinary Journal of Education, Economic and Culture EDUJ : English Education Journal Journal of Digital Community Services Journal of Sustainability and Science Economics Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Journal of Sustainable Innovation Engineering

Artha, Bhenu

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Author-ID : 1222751

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 51 Documents Claim Missing Document

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PEMASARAN DIGITAL DAN KECERDASAN BUATAN GENERATIF: SUATU TINJAUAN LITERATUR Santoso, Fajar; Artha, Bhenu; Khotimah, Reni; Rajagukguk, Ester Wulan Pestaria
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41517

Artikel ini bertujuan untuk memberikan tinjauan literatur yang mendalam tentang kaitan pemasaran digital dan kecerdasan buatan generatif. Artikel ini diharapkan dapat menjadi panduan dalam melaksanakan penelitian empiris tentang penggunaan pemasaran digital dan kecerdasan buatan generatif. Tinjauan literatur teoritis dilakukan untuk mencapai tujuan dan sasaran penelitian, dan kerangka kerja konseptual untuk penelitian di masa depan. Dalam penelitian ini, peneliti memformulasikan pemasaran digital sebagai variabel dependen yang dipengaruhi oleh penggunaan kecerdasan buatan generatif (GAI), serta risiko keamanan dan pelanggaran kekayaan intelektual sebagai variabel yang mempengaruhi penggunaan GAI.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41545

Psychology of Nostalgia in Branding: A Literature Review Fajar Santoso; Artha, Bhenu
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wpvzwh66

Nostalgia, a sentimental longing for the past, has emerged as a powerful psychological construct that shapes consumer attitudes, identity, and brand relationships across diverse market contexts. In branding, nostalgia can enhance affect, strengthen self-continuity, and foster social connectedness, which in turn elevate brand attachment, trust, and purchase intention. Strategically, firms deploy retro branding and heritage cues to evoke autobiographical and historical nostalgia, leveraging design, storytelling, and multisensory triggers to differentiate and create emotional resonance. However, effects are contingent on cohort relevance, authenticity, cultural context, and ethical practice, requiring careful measurement and design to avoid manipulation or exclusion. This review synthesizes foundational theories, mechanisms, executions, boundary conditions, methods, and future directions to guide evidence-based application of nostalgia in branding.

Mediating Function of Sustainable Agriculture in The Impact of FinTech on AI-Based Green Marketing Aditya, Ascasaputra; Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3384

Global sustainability agendas, especially in the agricultural sector, are being advanced by the convergence of green marketing, sustainable agriculture, and technological innovation. Green marketing orientation gauges an organization's commitment to putting strategic, tactical, and internal procedures and activities into place with the goal of developing, communicating, and delivering goods and/or services with the least amount of environmental impact. FinTech is the use of cutting-edge digital technologies, like blockchain, digital credit, mobile banking, and alternative data analytics, to provide financial services, particularly in areas where traditional systems are still insufficiently advanced or exclusive. By improving efficiency, increasing access, lowering transaction costs, and promoting financial inclusion, all of which are essential components of sustainable development, FinTech has quickly upended traditional financial infrastructures. The purpose of this study is to determine the influence of fintech on sustainable agriculture and ultimately affect artificial intelligence (AI)-based green marketing. This research uses theoretical literature review as a research method. Authors found that fintech affects sustainable agriculture, and AI-based green marketing affected by sustainable agriculture. Digital finance has emerged as a transformative force in the agricultural sector, reshaping how farmers, agribusinesses, and intermediaries access and manage financial services. The agricultural value chain, which encompasses production, processing, distribution, and retail, has historically faced challenges related to inefficiency, lack of transparency, and limited access to credit. By integrating digital technologies such as mobile banking, blockchain, and digital payment systems, financial transactions within agriculture are becoming more transparent, accessible, and efficient.

A bibliometric analysis of leadership management Bahri, Bahri; Sari, Utami Tunjung; Artha, Bhenu; Sari, Niken Permata; Supranta, Virginia Amelia; Raihan, Atha
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.2 (2025): December 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i2.1618

Being a leader means having to use the resources that are available to you, whether they be material or human, in order to achieve goals and maintain organizational unity. Analysts define leadership as the process by which one individual inspires a group of people to work together toward a single objective. The main objective of this study was to quantify and identify the current state of leadership management through bibliometric analysis, to identify emerging issues, and to lay the foundation for subsequent research in the area. We use bibliometric analysis with VOS Viewer and have outlined the research literature from 2013 to 2023 to demonstrate the outlook for leadership management. This paper resulting in a refined dataset of 3691 articles. This study provides an in-depth bibliometric analysis of leadership management, revealing the global research landscape, international collaboration, publication trends, research hotspots, and emerging frontiers. The global output of publications maintains a balanced growth, highlighting the active engagement in this field. The analysis recognizes leading researchers and institutions globally, with the United States standing out as a major contributor.

Artificial Intelligence adoption in micro, small, and medium enterprises: Evidence, barriers, and Islamic ethical reflections for Muslim entrepreneurs in Yogyakarta Hamid, Edy Suandi; Artha, Bhenu
Journal of Islamic Economics Lariba Vol. 11 No. 2 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol11.iss2.art26

IntroductionArtificial intelligence is increasingly recognized as a strategic driver of competitiveness and innovation in micro, small, and medium enterprises. Yet the benefits of artificial intelligence adoption are uneven across contexts and often depend on organizational readiness, infrastructure, and ethical governance. This issue is particularly relevant for micro, small, and medium enterprises in Yogyakarta, Indonesia, where many businesses operate with limited digital capability and constrained access to capital. For Muslim entrepreneurs, adoption decisions are further shaped by Islamic business ethics that emphasize trust, transparency, fairness, halal integrity, and social responsibility.ObjectivesThis study examines the importance of artificial intelligence adoption for micro, small, and medium enterprises by synthesizing global evidence and developing a context-sensitive reflection for Muslim entrepreneurs in Yogyakarta, Indonesia. It aims to clarify key benefits, identify persistent barriers, and propose an ethically grounded rationale for responsible adoption.MethodThis study uses an argumentative review approach to analyze peer-reviewed literature on artificial intelligence adoption in micro, small, and medium enterprises. The synthesis is organized into five analytical themes: (1) global evidence on performance impacts, (2) drivers and barriers of adoption, (3) characteristics of micro, small, and medium enterprises in Indonesia and Yogyakarta, (4) opportunities and constraints for implementation in Yogyakarta, and (5) ethical reflections based on Islamic business ethics.ResultsThe review indicates that artificial intelligence adoption can improve productivity, cost efficiency, and decision-making quality in micro, small, and medium enterprises, while also supporting innovation and market competitiveness when integrated with complementary digital capabilities. However, adoption is frequently constrained by limited financial resources, skills gaps, inadequate infrastructure, weak data governance, and uncertainty about return on investment. In Yogyakarta, these constraints are reinforced by informal business structures and uneven digital readiness, suggesting that adoption pathways must be incremental, affordable, and supported by capability development.ImplicationsThis study highlights that artificial intelligence adoption for micro, small, and medium enterprises in Yogyakarta should be approached as a socio-technical and ethical decision, not merely a technical investment. Practical implications include the need for targeted training, affordable artificial intelligence services, and governance practices that strengthen consumer trust.Originality/NoveltyThis study contributes a contextual and ethically grounded synthesis by linking global artificial intelligence adoption evidence with the realities of micro, small, and medium enterprises in Yogyakarta and the normative considerations of Muslim entrepreneurship in Indonesia.

The Catalyst of Change A Literature Review on the Effect of Entrepreneurial Mindset on Business Innovation Sari, Utami Tunjung; Aditya, Ascasaputra; Artha, Bhenu
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 3 (2025): December 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i3.315

In today’s volatile, uncertain, complex, and ambiguous (VUCA) environment, business innovation has shifted from being a strategic advantage to an essential condition for organizational survival. Firms that fail to innovate risk obsolescence in rapidly changing markets. This article presents a comprehensive literature review exploring the relationship between the Entrepreneurial Mindset (EM) and business innovation, drawing on empirical studies and theoretical frameworks published between 2020 and 2025. The findings consistently demonstrate that EM functions as a foundational antecedent to innovation, shaping how individuals and organizations respond to uncertainty and opportunity. Key cognitive dimensions of EM, such as risk propensity, tolerance for ambiguity, and proactive orientation, emerge as direct drivers of product innovation, process improvements, and digital transformation initiatives. These traits enable entrepreneurs and managers to identify opportunities, experiment with novel solutions, and adapt to disruptive technologies. Importantly, the review underscores that innovation operates as a mediating mechanism between EM and sustainable business performance. In other words, while mindset provides the cognitive foundation, it is the translation of entrepreneurial thinking into innovative practices that ensures long-term competitiveness. By integrating diverse perspectives, this review highlights the strategic importance of cultivating EM within organizations, positioning it as a catalyst for resilience, adaptability, and sustainable growth in the VUCA era.

Brand Flexibility in Fashion: A Literature Review Santoso, Fajar; Artha, Bhenu
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/70rtev67

Fashion brands today face a rapidly evolving market environment where consumer expectations and competitive dynamics demand agility and innovation in branding strategies. Digital marketing adaptation has emerged as a cornerstone for achieving branding flexibility in the fashion industry. This article reviews current literature on how fashion brands implement branding flexibility through digital marketing strategies, drawing upon recent empirical studies, strategic frameworks, and case analyses from diverse markets. The review covers various digital marketing channels including social media, influencer partnerships, and artificial intelligence (AI) interventions, and highlights their role in shaping brand awareness and brand image. In this dynamic context, the ability to swiftly adapt branding strategies plays a pivotal role in the success and longevity of fashion brands.

A Narrative Review of English Language Learning and Artificial Intelligence Artha, Bhenu; Santoso, Fajar; Sari, Utami Tunjung; Bahri, Bahri; Sari, Niken Permata; Hadi, Antonius Satria; Asri, Cahya Purnama; Aditya, Ascasaputra
Allure Journal Vol 6, No 1 (2026): January 2026
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v6i1.26068

With the introduction of digital technology and artificial intelligence, learning English is changing dramatically. By combining the results of the previous ten years of research, this study—which is being conducted using the narrative review method—aims to fill these gaps by offering a thorough grasp of the present trends, difficulties, and potential future directions in the use of AI to English language learning. The majority of current research is on the effectiveness of certain AI technologies, paying little consideration to the long-term impacts on learners' sociocultural competency, language ability, and retention. Furthermore, the majority of research to far has focused on English as a foreign language, with little attention paid to how AI can facilitate multilingualism or the acquisition of English as a second language in various sociocultural contexts. Studies examining the pedagogical, cultural, and ethical ramifications of widespread AI deployment in language instruction—particularly in non-Western contexts—are also lacking. This study highlights both the exciting promise and the difficulties of integrating GenAI technology, providing insightful information about the changing field of AI use in English learning. Conducting empirical research on the principles in this study is one suggestion for future research.

Depression, Harassment and Gender as Determinants of Absenteeism Yacob, Zahra Giovana; Asri, Cahya Purnama; Bahri, Bahri; Sari, Utami Tunjung; Artha, Bhenu
Multidisciplinary Journal of Education , Economic and Culture Vol. 4 No. 1 (2026): March 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/gs37r057

Absenteeism has emerged as a critical indicator of individual well-being and institutional effectiveness, particularly within educational and organizational settings. Defined as the habitual non-attendance at work or school without valid justification, absenteeism reflects deeper psychosocial and structural issues that merit rigorous investigation. This research uses theoretical review to analysis connection between depression, harassment, gender, and absenteeism. This research presents that depression, harassment, and gender significantly influence absenteeism through complex interconnected mechanisms. Absenteeism should be recognized as an aspect related to performance

Co-Authors Adelina Rajagukguk, Sry Aditya, Ascasaputra Agustin, Safira Wulan Alamsyah, Fikri Antonius Satria Hadi Ardhi Khairi, Ardhi Ardi Ardi Aryanti, Rista Puput Asri, Cahya Purnama Astuti, Wuku Ayu Krisna Murti, Desy Bahri Bahri bahri Cahya Purnama Asri Edy Suandi Hamid Elang Perwira Manggala Seta Fajar Santoso Fatimah, Rhamadinna Gea, Lidiani Erna Hadi, Antonius Satria Hertikasari, Ainun Jufri, Ali Jumadi Jumadi Kadir, Syukron Abdul Kartika, Fiki Kaya, Axcell Ezhalio Melvin Khotimah, Reni Kristiana Sri Utami Manggal, Sinta Manggala, Kasma Matipa, Tirsa Trisandi Murti, Desy Ayu Krisna Niken Permata Sari Niken Permata Sari, Niken Permata Nurteta, Yamsasni Tasya Permata Sari, Niken Prasetya, Bangun Putra Puput Aryanti, Rista Putri, Anggun Anggita Kinasih Sunowo Putri, Wulan Julianti R. Yudhistira Adi Seputra S.E., M.M. Rahmat, Noor Raihan, Atha Rajagukguk, Ester Wulan Pestaria Rani, Ulfa Sari, Utami Tunjung Satriadhi, Bintoro Shafa, Gefira Zahirah Sukismanto, Sukismanto Supranta, Virginia Amelia Tien Suhartini, Tien Tunjung Sari, Utami Tyas, Nurina Vidya Ayuning Utami Tunjung Sari Yacob, Zahra Giovana

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