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Urgensi Pemasaran Digital bagi Pelaku UMKM di Wilayah Kabupaten Sleman Provinsi DIY Risdwiyanto, Andriya; Wijono, Djoko; Kusumawati, Diana Anggraini; Hertini, Etty Sri; Nurani, Putri Ana
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.237

Abstract

This community service is carried out for MSME actors in Sleman Regency in the Province of DIY. The theme of this community service is the urgency of digital marketing for MSME actors in the Sleman Regency area of ​​the Province of DIY. MSMEs as a crucial business and making a major contribution to job creation, require knowledge and digital marketing skills that still need to be improved. So that in the future MSME actors in Sleman Regency will be able to improve their abilities or add skills to take full advantage of digital marketing. The service method is carried out in two ways, namely the lecture method and training. The results of this service activity are expected to improve the abilities or skills of MSME actors in Sleman Regency with the hope that after the service activity they will be able to improve their abilities or add skills to take full advantage of the urgency of digital marketing.
Counseling on the Use of Organic Waste in Realizing Sustainable Development in Villages Amruddin, Amruddin; Hamidah, Emmy; Suparwata, Dewa Oka; Utami, Cahyaning Rini; Hertini, Etty Sri
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.1001

Abstract

Biringala Village is one of the villages in Barombong District, Gowa Regency, South Sulawesi. Geographically, the location of Biringala Village is very strategic because Biringala Village is one of the supporting villages for the Economic Zone in Gowa Regency, South Sulawesi. The current problem faced by Biringala village is environmental problems, this is due to the lack of public awareness about waste management, besides that infrastructure such as waste transport fleets as well as TPA (Final Disposal Site) and TPS (Trash Disposal Site) are still very limited. To overcome this problem, one alternative solution that can be implemented is by holding activities to manage the use of organic waste in realizing sustainable development in Biringala Village, Barombong District, South Sulawesi Regency. Therefore, the aim of this community service is to see the potential of using organic waste in realizing sustainable development in Biringala Village, Barombong District, South Sulawesi. To obtain the data used were observation and literature review. This service activity is an educational effort on the use of organic waste in Biringala Village, Barombong District, Gowa Regency, South Sulawesi. As a form of the author's thinking, several efforts and breakthroughs are offered, namely: 1.) Increasing community knowledge and community income who already know that organic waste can be utilized so that it can create sustainable community welfare, 2.) The role of using organic waste for the people of Biringala Village in realizing sustainable village development is to improve the quality of life to be cleaner and Healthy.
Penguatan Kapasitas Pengelolaan Radio Komunitas Merapi-Merbabu Community (Mmc-Fm) Melalui Pelatihan Penyusunan Program Siaran Berbasis Mitigasi Bencana Dan Pangan Lokal Di Kawasan Lereng Merapi Desa Samiran Selo Boyolali Setiawan, Topan; Putro, Fanny Hendro Aryo; Hertini, Etty Sri; Muryanto, Sigit; Chumaeson, Wahyuning; Wicaksana, Aliffia Harsa; Santoso, Bagas
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1542

Abstract

The main and urgent focus of the service that will be carried out is an effort to increase the capacity of target partners with training, initiation and AMT (Achievement Motivation Training). The PKM subjects or target partners are given these three treatments, so that the objectives of the PKM activities or programs that have been previously determined will be achieved as well as possible. The focus of the next service is carried out due to the reality in the field of how weak the management aspect is, which is indicated by several facts, namely (1) broadcasts are carried out sporadically adjusting to the "inner mood" of the managers, so that what is felt by the audience of farmers who listen is that sometimes there are broadcasts and sometimes there are none at all, (2) broadcasts tend to be monotonous in this context there are no programs related to the green economy based on varied local potential, (3) The radio crew seems to be the same, only 5 people are actively broadcasting, so that the existing conditions from the perspective of broadcast management show the condition of the zero regeneration of the crew / managers of the community radio. The method in this activity is a workshop on making broadcast programs based on local agriculture. This activity pays attention to the community's experience of agriculture as a basis for the team in determining the training concept. The approach used is adult education or andragogy, which includes discussions, problem solving, simulation exercises, and direct practice. With this program, community radio can become an important pillar in community empowerment, not only in dealing with disasters but also in maintaining the sustainability of local food. With these steps, community radio can become a sustainable, independent, and useful medium for local communities. This sustainability is not only seen from the financial aspect, but also in terms of active community involvement and the relevance of its programs to community needs.
Utilization of Fruit and Vegetable Processing Technology: Supporting Sustainability, Waste Reduction, and Improved Nutrition Indriyani, Indriyani; Hasanah, Laeli Nur; Auliani, Restu; Hertini, Etty Sri; Suharmono, Soni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.206

Abstract

Utilizing technologies for processing fruits and vegetables is crucial for tackling major issues with contemporary food systems. In the supply chain for fruits and vegetables, this research examines the diverse effects of processing methods on sustainability, waste reduction, and nutritional improvement. Our study employs a mixed-methods approach that combines qualitative information from expert interviews with quantitative data analysis from 150 samples to provide a thorough evaluation of this topic. The results show that processing technologies have a considerable impact on waste reduction, energy conservation, and resource efficiency. These technologies are also crucial for extending product shelf life and raising marketable yield, which decreases food waste. Although some nutrients are lost during processing, cutting-edge methods have been shown to increase nutrient retention. This study not only clarifies the intricate relationships that exist between processing technologies and sustainability, but it also offers a foundation for future research in this vital area. The lessons learned from this study have significant significance for the creation of sustainable and nutrient-dense food systems as we struggle with the urgent challenge of feeding a growing global population while protecting the environment and enhancing nutrition.
Research Trend on Crop Diversification in Enhancing Food Security Hertini, Etty Sri; Haras, Abdul Fajar; Lubis, Mitra Musika; Haryono, Haryono
West Science Agro Vol. 2 No. 04 (2024): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v2i04.1427

Abstract

This study employs bibliometric analysis to explore the global research landscape of crop diversification, highlighting the significant contributions and collaborations among countries in addressing the challenges of agricultural sustainability and food security. Through the utilization of VOSviewer, the research maps out intricate networks of international collaborations and identifies key regional and global players in the field. The findings illustrate a robust pattern of interconnected research efforts, with the United States, India, and the United Kingdom acting as central hubs. The study reveals the interdisciplinary nature of crop diversification research, incorporating aspects of genetics, soil science, and climate change adaptation. Despite robust collaborations, the study also addresses challenges such as resource disparities between developed and developing nations and cultural and regulatory barriers that could hinder effective knowledge exchange. The conclusion emphasizes the need for equitable research partnerships and the integration of advanced agricultural technologies with traditional practices to enhance food security in a changing climate.
Utilization of Fruit and Vegetable Processing Technology: Supporting Sustainability, Waste Reduction, and Improved Nutrition Indriyani, Indriyani; Hasanah, Laeli Nur; Auliani, Restu; Hertini, Etty Sri; Suharmono, Soni
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.206

Abstract

Utilizing technologies for processing fruits and vegetables is crucial for tackling major issues with contemporary food systems. In the supply chain for fruits and vegetables, this research examines the diverse effects of processing methods on sustainability, waste reduction, and nutritional improvement. Our study employs a mixed-methods approach that combines qualitative information from expert interviews with quantitative data analysis from 150 samples to provide a thorough evaluation of this topic. The results show that processing technologies have a considerable impact on waste reduction, energy conservation, and resource efficiency. These technologies are also crucial for extending product shelf life and raising marketable yield, which decreases food waste. Although some nutrients are lost during processing, cutting-edge methods have been shown to increase nutrient retention. This study not only clarifies the intricate relationships that exist between processing technologies and sustainability, but it also offers a foundation for future research in this vital area. The lessons learned from this study have significant significance for the creation of sustainable and nutrient-dense food systems as we struggle with the urgent challenge of feeding a growing global population while protecting the environment and enhancing nutrition.
Counseling on the Use of Organic Waste in Realizing Sustainable Development in Villages Amruddin, Amruddin; Hamidah, Emmy; Suparwata, Dewa Oka; Utami, Cahyaning Rini; Hertini, Etty Sri
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10501

Abstract

Desa Biringala merupakan salah satu desa yang berada di Kecamatan Barombong, Kabupaten Gowa, Sulawesi Selatan. Secara geografis letak Desa Biringala sangat strategis karena Desa Biringala merupakan salah satu desa penopang Kawasan Ekonomi di Kabupaten Gowa Sulawesi Selatan. Permasalahan yang saat ini dihadapi oleh desa Biringala adalah permasalahan lingkungan hidup, hal ini disebabkan karena masih kurangnya kesadaran masyarakat terhadap pengelolaan sampah, selain itu sarana prasarana seperti armada pengangkut sampah serta TPA (Tempat Pembuangan Akhir) dan TPS (Tempat Pembuangan Sampah) masih belum ada. sangat terbatas. Untuk mengatasi permasalahan tersebut, salah satu alternatif solusi yang dapat diterapkan adalah dengan mengadakan kegiatan pengelolaan pemanfaatan sampah organik dalam mewujudkan pembangunan berkelanjutan di Desa Biringala, Kecamatan Barombong, Kabupaten Sulawesi Selatan. Oleh karena itu, tujuan dari pengabdian masyarakat ini adalah untuk melihat potensi pemanfaatan sampah organik dalam mewujudkan pembangunan berkelanjutan di Desa Biringala, Kecamatan Barombong, Sulawesi Selatan. Untuk memperoleh data yang digunakan adalah observasi dan studi pustaka. Kegiatan pengabdian ini merupakan upaya edukasi pemanfaatan sampah organik di Desa Biringala, Kecamatan Barombong, Kabupaten Gowa, Sulawesi Selatan. Sebagai bentuk pemikiran penulis, maka ditawarkan beberapa upaya dan terobosan, yaitu: 1.) Meningkatkan pengetahuan dan pendapatan masyarakat yang telah mengetahui bahwa sampah organik dapat dimanfaatkan sehingga dapat menciptakan kesejahteraan masyarakat yang berkelanjutan, 2.) Peran serta pemanfaatan sampah organik bagi masyarakat Desa Biringala dalam mewujudkan pembangunan desa berkelanjutan adalah untuk meningkatkan kualitas hidup menjadi lebih bersih dan Sehat.
Menjelajahi Hubungan Agribisnis dan Keberlanjutan: Studi Bibliometrik mengenai Strategi Bisnis untuk Pembangunan Pertanian Berkelanjutan Salawati, Umi; Rusmayadi, Gusti; Rijal, Syamsu; Ahmad, Muh. Ihsan Said; Hertini, Etty Sri
Jurnal Multidisiplin West Science Vol 3 No 03 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i03.1053

Abstract

Penelitian ini menjelajahi hubungan antara agribisnis dan keberlanjutan dengan fokus pada strategi bisnis untuk pembangunan pertanian berkelanjutan. Dengan menggunakan pendekatan bibliometrik, penelitian ini menganalisis literatur ilmiah terkait dari tahun 1991 hingga 2024 untuk mengidentifikasi tren penelitian, kontribusi penting, dan kesenjangan pengetahuan dalam domain ini. Hasil analisis menunjukkan bahwa minat dan dampak penelitian mengenai strategi bisnis berkelanjutan dalam konteks pertanian cukup signifikan, dengan sejumlah karya yang membahas isu-isu seperti ketahanan pangan, rantai pasokan agri-food, dan Corporate Social Responsibility (CSR). Selain itu, pemetaan jaringan istilah mengungkapkan potensi penelitian lebih lanjut dalam topik-topik seperti agribisnis berkelanjutan, ekonomi sirkular, dan risiko-risiko yang dihadapi oleh sektor agri-food. Penelitian ini berpotensi memberikan kontribusi penting dalam meningkatkan pemahaman tentang dinamika antara agribisnis dan keberlanjutan serta memperkuat praktik bisnis yang berkelanjutan dalam sektor pertanian.
Industrial Revolution 4.0 and the Future of the Agricultural Sector: A Theoretical Study on Technological Adaptation and Its Impact on Farmers’ Welfare Hertini, Etty Sri; Risdwiyanto, Andriya
Technology and Society Perspectives (TACIT) Vol 3 No 3 (2025): November 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i3.303

Abstract

This study aims to theoretically examine the influence of the Fourth Industrial Revolution on the future of the agricultural sector, particularly in the context of technological adaptation and its impact on farmers’ welfare. Using a literature review method and a descriptive qualitative approach, this research analyzes various scholarly sources obtained from Google Scholar and credible websites such as the World Economic Forum between 1989 and 2025. Out of 50 articles initially identified, only 26 were selected after a rigorous screening process based on relevance and credibility. The analysis results indicate that the application of digital technologies such as the Internet of Things (IoT), big data analytics, and artificial intelligence (AI) has a significant impact on improving productivity, efficiency, and farmers’ welfare. Theories such as the Diffusion of Innovation, Technology Acceptance Model, and Sustainable Livelihood Framework are used to explain the process of technology adoption and its socio-economic effects on farmers’ lives. However, the study also reveals that challenges such as low digital literacy, limited infrastructure, and unequal access to technology remain major barriers to the implementation of Industry 4.0-based agriculture in Indonesia.
Penguatan Tata Kelola Usaha dan Kapasitas Produksi Serta Pemasaran Digital Pupuk Organik Produk Paguyuban Tunggal Rabuk di Desa Kragilan, Mojosongo, Boyolali Setiawan, Topan; Aryo Putro, Fanny Hendro; Hertini, Etty Sri; Muryanto, Sigit; Chumaeson, Wahyuning; Aziz, Muhammad Abdul
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1178

Abstract

The Community Partnership Program (PKM) in Kragilan Village, Mojosongo Sub-district, Boyolali, partnered with Paguyuban Tunggal Rabuk to process livestock manure into eco-friendly compost. The program aimed to strengthen the community’s business capacity through the Asset-Based Community Development (ABCD) approach by optimizing local assets and wisdom. PKM activities focused on three key areas: (1) strengthening business governance through mentoring in organizational management, simple financial administration, and effective distribution systems; (2) improving production through technical training, appropriate technology use, and product standardization; and (3) implementing web-based digital marketing to expand market reach, enhance branding, and simplify online transactions. The program outcomes showed improved member skills, greater production efficiency, and expanded consumer networks. Overall, PKM effectively empowered Paguyuban Tunggal Rabuk, fostered local-based business independence, and promoted economic sustainability alongside environmental conservation in Kragilan Village.