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All Journal Jurnal Pendidikan Bahasa dan Sastra Indonesia Undiksha JEP (Jurnal Ekonomi Pembangunan) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL PENDIDIKAN TAMBUSAI Journal of Secretary and Business Administration TAJDID: Jurnal Pemikiran Keislaman dan Kemanusiaan Empowerment : Jurnal Pengabdian Pada Masyarakat Taroa : Jurnal Pengabdian Masyarakat Ilmu Manajemen Sosial Humaniora (JIMSH)
Sukrin, Sukrin
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN KEUNGGULAN BERSAING DALAM MEMEDIASI PENGARUH SUMBERDAYA TIDAK BERWUJUD TERHADAP KINERJA PEMASARAN Sukrin, Sukrin; Haryanto, Abel
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 2 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i2.1449

Abstract

The purpose of this research is to identify and explain the role of competitive advantage in mediating the effect of intangible resources on marketing performance. The total population in this study amounted to 82 employees of the Regional Development Bank of Southeast Sulawesi from 82 sub-branch offices/cash offices spread across 17 districts/cities. Then the sampling technique uses a saturated sample. Data collection techniques using questionnaires or questionnaires that have been tested for validity and reliability. For data processing using the SmartPLS version 3.0 analysis tool. The results of the study show that intangible resources have a significant effect on marketing performance. Intangible resources have a significant effect on competitive advantage. competitive advantage has a significant effect on marketing performance. competitive advantage is able to significantly mediate the effect of intangible resources on marketing performance
Budidaya Rumput Laut sebagai Sumber Pendapatan Masyarakat Wilayah Pesisir: bahasa indonesia Sukrin, Sukrin; Agus Mokodompit, Eliyanti; Malik, Abdul
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 1 (2025): February, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i1.933

Abstract

This research is based on the abundant potential of marine resources in the coastal area of Ronta Village, North Buton Regency, especially seaweed, which can be utilised to improve community welfare. But behind the potential, there are still many challenges faced by the community of Ronta Village, such as traditional cultivation techniques, limited capital, unoptimal market access, and climate change that affects productivity. On the other hand, the poverty rate in coastal areas is still a serious problem. The purpose of this research isto analyse the potential of seaweed cultivation as the main source of income for coastal communities in Ronta Village, North Buton Regency. The research method used was a qualitative method with a case study approach. Data were collected through in-depth interviews, participatory observation, and documentation studies. The sampling technique used purposive sampling which totalled 25 people from the coastal community. The results showed that capital assistance, experience, land area, seed quality, seaweed cultivation contributed significantly to the community's income, resulting in the opening of jobs, and improving living standards. This is evidenced by the average total cost of seaweed farming in one harvest season of Rp 3,647,022. Then the impact of the seaweed farming assistance programme in increasing farmers' income and one harvest season is Rp. 18,552,978 per harvest season. The conclusion of this research is that seaweed farming has great potential as an alternative source of income for coastal communities and can be an effective strategy in poverty alleviation in coastal areas.
Peran Pemasaran Digital dan Kreativitas dalam Membangun Minat Konsumen UMKM Berbasis Kearifan Lokal: Pendekatan PLS-SEM dan Kualitatif Azwar Anas Idris, Andi; Pindasari, Nanang; Sukrin, Sukrin; Awaluddin, Awaluddin
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 8 No. 1 (2026): February, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v8i1.1445

Abstract

MSMEs in Kolaka Regency, such as Patowonua weaving and Tolaki Robusta coffee, play a strategic role in the economy and preservation of local wisdom. However, they face challenges of low digital literacy and communication creativity. This study aims to analyze the influence of digital marketing and creativity on consumer interest in order to formulate innovative marketing strategies based on local wisdom. The methods used are a quantitative survey of 75 consumers (analyzed with PLS-SEM) and qualitative interviews with MSME actors and experts. The results prove that digital marketing and creativity have a positive and significant effect on consumer interest. Strategies such as social media and creativity in products have proven effective in expanding market reach and building loyalty. The novelty of this research lies in the integration of a mixed method approach and the development of a strategy model that specifically combines digital marketing technology with creativity based on unique local potential, such as woven motifs and culinary specialties. The implications of this research are as a practical reference for MSME actors to adopt creative digital strategies, as well as a theoretical basis for the development of marketing literature that is contextual with local wisdom. The integration of these two things is the key to increasing the competitiveness of MSMEs.
Co-Authors Abdul Aziz, Malik Abdul Malik Agus Mokodompit, Eliyanti apriani, sri Azwar Anas Idris, Andi Harmaen, Harmaen Haryanto, Abel I Nengah Suandi Ida Bagus Putrayasa Kami, Kanisius Kuswinton Masithoh, Masithoh Mei Indra Jayanti Muhlisina, ST. Muslim Muslim Mustapa  Khamal  Rokan Muttaqin, Izanatul Nurusshobah, Nurusshobah Pindasari, Nanang Putu Andyka Putra Gotama Resfika Aswira Rizky Amelia Rostika, Rostika Salam, Agus Siti Asiah Surya Iswan, Ahmad Safwan Wahyunti, Sri